Cinello

What Cinello does

Cinello s.r.l. is a privately held Italian benefit corporation founded in 2015 and headquartered in Florence, with additional offices in Milan and Copenhagen. The company creates Authenticated Digital Limited Editions (ADLE) — numbered, encrypted digital reproductions of masterworks produced in partnership with major Italian museums including the Uffizi, Pinacoteca di Brera, Veneranda Biblioteca Ambrosiana, Museo di Capodimonte, Complesso Monumentale della Pilotta, Galleria Nazionale delle Marche, Palazzo Pretorio, and Fondazione MPS. Cinello's product stack combines a patented digital encryption system with proprietary MYGAL® hardware (an HDMI-connected decryption/display device) and a mobile application for collection management; each ADLE is delivered at original size with a handmade replica of the original frame and a co-signed certificate of authenticity from Cinello and the originating museum, backed by a lifetime guarantee and 24-hour worldwide concierge support.

The company operates a vertically integrated business model that monetizes through one-time sales of limited-edition digital artworks priced at luxury supercar levels, sales of the MYGAL hardware device, and exhibition services delivered via a global gallery partner network. Cinello shares 50% of net revenues from digital artwork sales with partner museums and artists as unrestricted royalties, aligning incentives with its supply-side partners. Endorsements from former directors of the Uffizi, Brera, and Pilotta institutions, plus the November 2025 Save the Artistic Heritage nonprofit partnership, support its brand positioning at the intersection of cultural heritage preservation, luxury collectibles, and digital ownership. Distribution is inquiry-based via the Cinello website and direct institutional engagement, supplemented by mobile apps on Apple App Store and Google Play.

Name

Cinello

Legal name

Cinello s.r.l.

Website

https://cinello.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Cinello is an Italian benefit corporation that creates authenticated, encrypted digital limited editions of museum masterworks in partnership with major Italian cultural institutions, selling numbered reproductions (priced at luxury supercar levels) alongside proprietary MYGAL hardware and mobile app controls to collectors, museums, and galleries worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Firenze

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Digital Artwork Sales: Sale of Authenticated Digital Limited Edition artworks to collectors, museums, and institutions. Each artwork is sold as a numbered series in Arabic numerals with certificate of authenticity.
2. Museum Revenue Sharing: 50% of all net revenues from digital artwork sales are returned as royalties to museums and artists without restrictions on ownership or current rights.
3. MYGAL Device: Sale of MYGAL hardware device that hosts the software for encrypted artwork display. Part of the complete authenticated digital limited edition offering.
4. Exhibition Services: Gallery partners can organize unique digital art exhibitions featuring authenticated digital limited editions of rare masterworks not currently on display worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Cinello produces Authenticated Digital Limited Editions (ADLE) — numbered, digitally reproduced masterworks produced at original size and protected by a patented digital encryption system, accompanied by handmade replica frames and certificates of authenticity co-signed by Cinello and the originating museum. The ADLE is delivered and displayed through the MYGAL® proprietary hardware device (which hosts the patented decryption software) and managed via the Cinello mobile app. The company sells these ADLEs to collectors, museums, and galleries worldwide, with 50% of net revenues returned as royalties to partner museums and artists.

Product overview

Cinello offers a unified product ecosystem centered on Authenticated Digital Limited Edition (ADLE) — digital reproductions of masterworks converted in partnership with leading museums, produced in original size with numbered series and patented encryption protection. The ecosystem comprises three core components: the ADLE core offering itself (the authenticated digital artwork product), the MYGAL® proprietary hardware device (which decrypts and displays the artworks), and the Cinello Mobile App (which controls the MYGAL® device and manages the collector's digital art collection). Each ADLE is delivered with a handmade replica frame and a certificate of authenticity co-signed by Cinello and the originating museum, supported by a lifetime guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Authenticated Digital Limited Edition (ADLE) Numbered, limited-series digital reproductions of renowned masterworks produced in original size, protected by Cinello's patented digital encryption system, accompanied by a handmade replica of the original frame and a certificate of authenticity co-signed by Cinello and the originating museum. Sold to collectors, museums, and galleries worldwide with 24-hour worldwide concierge support and lifetime guarantee.
• MYGAL® Hardware Device Proprietary hardware device that hosts Cinello's patented software; used to set up cryptographic keys, download, decrypt, and display Authenticated Digital Limited Edition artworks on a connected monitor via HDMI port. Controlled through the Cinello mobile app and sold as part of the complete ADLE offering.
• Cinello Mobile App Mobile application for collectors to control the MYGAL device, manage their digital art collection, and download and organize Authenticated Digital Limited Edition artworks. Available on Apple App Store and Google Play Store.

Quantifiable outcome

• 50% of net revenues returned to museums and artists as royalties
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and secondary.

• Save the Artistic HeritageflagshipStrategic or Co-development Partner · 30 November 2025Nonprofit initiative leading the digital art heritage movement. Italian cultural officials are allowing collectors to buy limited edition digital copies of Renaissance artworks through this partnership with Cinello, with profits shared with participating museums to support cultural preservation
• Uffizi GallerycoreStrategic or Co-development PartnerPremier museum partner providing digital versions of masterworks including Raphael's Madonna del Cardellino and Leonardo da Vinci's Annunciation for conversion to authenticated digital limited editions
• Veneranda Biblioteca AmbrosianacoreStrategic or Co-development PartnerMilan-based museum providing artworks including Leonardo da Vinci's Portrait of a Musician for authenticated digital limited edition conversion
• Pinacoteca di BreracoreStrategic or Co-development PartnerMajor Milan art gallery providing masterworks including Francesco Hayez's The Kiss for authenticated digital limited edition conversion
• Museo di CapodimontecoreStrategic or Co-development PartnerNeapolitan museum partner contributing artworks to the authenticated digital limited edition catalog
• Complesso Monumentale della PilottacoreStrategic or Co-development PartnerCultural institution in Parma providing artworks for authenticated digital limited edition conversion
• Palazzo PretoriosecondaryStrategic or Co-development PartnerMuseum partner contributing to the authenticated digital limited edition collection
• Fondazione MPSsecondaryStrategic or Co-development PartnerFoundation partner in the authenticated digital limited edition program
• Galleria Nazionale delle MarchecoreStrategic or Co-development PartnerNational gallery in Urbino providing artworks including works by Piero della Francesca for authenticated digital limited edition

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Meisterdrucke: Meisterdrucke is a premium art reproduction company producing high-quality prints of masterworks in collaboration with museums. They are directly comparable to Cinello in the reproduction-of-masterworks-for-collectors category, though they deliver physical prints rather than authenticated digital editions.
• Bridgeman Images: Bridgeman Images is a major art licensing and reproduction agency that represents museum and artist collections for reproduction rights. They operate in the same space of monetizing fine art reproductions through institutional partnerships, making them the closest direct comparable to Cinello's museum-backed reproduction model, though Bridgeman focuses on licensing rather than authenticated limited editions with proprietary hardware.

Emerging players

• Painting Tree: Painting Tree is a reproduction services company that produces hand-painted and printed reproductions of masterworks for residential and commercial buyers. They are comparable to Cinello as a reproduction-of-masterworks provider but target a more accessible price point and physical delivery rather than authenticated digital editions.
• Maecenas: Maecenas is a blockchain-based art investment platform that enables fractional ownership and trading of fine artworks using tokenization. They compete in the digital transformation of the fine art market and target similar institutional and collector buyers, representing a blockchain-native alternative to Cinello's proprietary approach.
• Masterworks: Masterworks is a fintech platform that enables fractional ownership of blue-chip artworks. They compete for the same high-net-worth collector demographic as Cinello and operate in the adjacent market of monetizing fine art for wealthy buyers, though via securities rather than authenticated digital editions.
• Verisart: Verisart provides blockchain-based certificates of authenticity for physical and digital artworks, competing in the same authentication layer as Cinello's patented encryption. They represent an alternative technical approach (blockchain vs. proprietary hardware) to the same core problem of certifying digital art provenance.

Broad incumbents

• Artnet: Artnet is a leading online art market platform providing auction listings, art market intelligence, and gallery networks. They serve art collectors and dealers globally and represent a broad incumbent in the digital transformation of art commerce that overlaps thematically with Cinello's digital-first approach.
• 1stDibs: 1stDibs is an online marketplace for luxury furniture, fine art, and collectibles. They serve the same affluent collector demographic as Cinello and represent a broad incumbent in luxury art and design commerce, though their model is marketplace-based rather than proprietary reproduction.
• Sotheby's: Sotheby's is the other dominant global art auction house competing for the same luxury collectibles market as Cinello. They have also begun experimenting with NFT and digital art offerings, positioning themselves as a potential broad incumbent competitor in authenticated digital art.
• Christie's: Christie's is one of the world's leading auction houses for fine art and luxury collectibles. They serve the same ultra-high-net-worth collector base as Cinello and represent the traditional incumbent against which Cinello's authenticated digital model must compete for collector attention and budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CinelloOfficial
• Instagraminstagram.com/cinello.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinello