Indexed Annuity Leadership Council

What Indexed Annuity Leadership Council does

The Indexed Annuity Leadership Council (IALC) is a nonprofit industry consortium formed in 2011 by life insurance companies that issue fixed indexed annuities (FIAs). Its member roster comprises American Equity Investment Life Holding Company, Midland National Life Insurance Company, Life Insurance Company of the Southwest (National Life Group), Athene, Allianz, Eagle Life, and North American Company for Life and Health. The organization operates out of Bismarck, North Dakota, with a staff of 11-50.

IALC does not sell annuities, software, or any consumer product. Its sole commercial surface is FIAinsights.org, an educational platform delivering FIA 101 curricula, a financial-terms glossary, FAQs, interactive retirement calculators, video explainers, a "Retirement Game," and downloadable planning materials tailored to two primary constituencies: individual retirement savers and licensed financial professionals. Member insurers distribute IALC-branded materials through their own agent and advisor channels, making the consortium effectively a shared marketing and consumer-education vehicle for FIA issuers.

The organization is led by Executive Director Jim Poolman. It is funded through membership dues from its carrier members and pursues two operating goals in parallel: (1) publish consumer-education content, recurring surveys, and research reports on retirement readiness (e.g., "Annuities, Retirement, and the Pandemic"); and (2) act as an industry advocacy voice on federal retirement policy, most visibly through repeated opposition to the Department of Labor's fiduciary rulemaking (2016, 2023-2024) and public support for the SECURE Act and Retirement Enhancement and Savings Act of 2019.

Name

Indexed Annuity Leadership Council

Legal name

Indexed Annuities Leadership Council

Website

https://fiainsights.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Indexed Annuity Leadership Council is a 2011-founded nonprofit consortium of seven life insurance companies (including Athene, Allianz, American Equity, Midland National) that educates consumers and financial professionals about fixed indexed annuities through FIAinsights.org and advocates for FIA-friendly federal retirement policy.

Ownership category

akta.pro rank

Product category

Industry Trade Association / Annuity Education & Advocacy

NAICS

Other Insurance Related Activities (52429)

SIC

Services-Membership Organizations (8600), Life Insurance (6311)

akta.pro industry

PRIMARYFSAIACAB

Fixed Indexed Annuities (FIA)

Financial & Insurance/Insurance — Life & Health/Annuities (Fixed, Variable & Indexed)

SECONDARYFSAEABAH

Annuity & Insurance-Based Retirement Solutions Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory

Keywords

• Annuity industry advocacy
• Retirement planning education
• Fixed indexed annuities
• Retirement income research
• Annuity consumer education

Headquarters

HQ city

Bismarck

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels2 records

Marketing channels6 records

Core offering

The IALC is a nonprofit consortium of life insurance companies that educates consumers and financial professionals about Fixed Indexed Annuities (FIAs) and advocates for retirement policy. It delivers free educational content, research reports, retirement calculators, and video libraries through fiainsights.org, funded by membership dues from its carrier members.

Product overview

The Indexed Annuity Leadership Council (IALC) is a consortium of life insurance organizations formed in 2011 that provides educational resources and information about Fixed Indexed Annuities (FIAs) as retirement planning vehicles. The organization's offerings center on FIAs—long-term insurance products that combine principal protection from market downturns with growth potential linked to market indices and guaranteed lifetime income streams. IALC provides consumer-facing tools including retirement calculators, video content, and educational materials designed to help retirement savers and financial professionals understand and evaluate FIAs as part of a balanced retirement portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Calculators Standalone interactive online tools that allow individual retirement savers to plan for retirement and evaluate how a Fixed Indexed Annuity could fit into their retirement plan.
• FIA 101 Educational Content Foundational educational content package covering Fixed Indexed Annuities basics, FAQ, financial terms defined, benefits of FIAs, and a self-assessment tool ('Is a Fixed Indexed Annuity Right for Me?') for retirement savers and financial professionals.
• Video Gallery Standalone multimedia library of educational videos covering how FIAs work, retirement planning topics, and expert commentary, accessible to retirement savers and financial professionals.
• America's Workforce Research Reports Standalone research publications produced by the IALC examining American retirement readiness, financial confidence, retirement fears, and the impact of major events (such as the pandemic) on retirement planning, targeted at retirement savers, financial professionals, and policy makers.
• Smart Buyer Retirement Planning Materials Standalone downloadable planning materials for retirement savers and financial professionals evaluating how FIAs fit into a balanced retirement plan.

Quantifiable outcome

• Nearly 90 percent of Americans lack confidence in their retirement savings (IALC data, October 2017)
• +6 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Consortium Member Organizations (Life Insurance Companies)coreOthers · 1 January 2011The IALC is a consortium of life insurance organizations. Member companies include American Equity Investment Life Holding Company, Midland National Life Insurance Company, Life Insurance Company of the Southwest (National Life Group), Athene, Allianz, Eagle Life, and North American Company for Life and Health. These member organizations fund the consortium and work together to provide factual information about Fixed Indexed Annuities.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• The American College of Financial Services: A nonprofit educational institution providing professional financial-services certifications and continuing education to advisors. Comparable to IALC in providing advisor-facing retirement-income education, but IALC is product-category-specific while The American College is broader and credential-based.
• National Association of Personal Financial Advisors (NAPFA): A US association of fee-only financial advisors that influences retirement-planning best practices and advocates for fiduciary standards. Comparable to IALC in educating consumers and advisors on retirement planning, but oriented toward fee-only advisors rather than annuity-product education.

Direct peers

• Insured Retirement Institute: The leading US trade association for the retirement-income industry, representing annuity and life-insurance providers on legislative, regulatory, and consumer-education matters. Highly comparable to IALC in mission (educating consumers and advisors about retirement-income products) and advocacy posture.
• SPARK Institute: An industry association representing retirement plan service providers, with a focus on legislative/regulatory advocacy and education for the defined-contribution retirement industry. Directly comparable to IALC as a retirement-focused trade body that influences policy and educates plan sponsors/advisors.
• Secure Retirement Institute (SRI): An industry coalition focused on advancing lifetime-income solutions in US retirement plans. Mission and advocacy posture closely mirror IALC's focus on annuities as part of retirement income strategies, and SRI is a frequent counterpart on SECURE Act-type policy initiatives.

Regional players

• National Association of Insurance Commissioners (NAIC): The US state-level regulatory body that sets suitability and best-interest standards affecting annuity sales. Not a peer in the commercial sense, but a key counterparty whose suitability standards (referenced by IALC) directly shape the FIA distribution environment IALC operates in.
• Stable Value Fund Association: An industry association representing stable value funds, which are an alternative capital-preservation option competing with FIAs in defined-contribution plans. Comparable as a defined-contribution product-category trade body whose educational content addresses retirement income considerations.

Broad incumbents

• American Council of Life Insurers (ACLI): The largest US trade association for the life insurance industry, with broad legislative and regulatory advocacy on behalf of member insurers. ACLI overlaps with IALC on retirement-income policy but covers the full life-insurance product spectrum, making it a larger, broader incumbent.
• LIMRA: A worldwide research and consulting organization serving the insurance and financial services industry. LIMRA produces industry benchmarking, consumer research, and educational content — overlapping with IALC's research-publishing and consumer-insights activities at a broader scale.

Others

• American Academy of Actuaries: A professional association for US actuaries that frequently comments on retirement-income policy, annuity suitability, and pension funding. Comparable to IALC as a retirement-policy stakeholder, though its role is professional-association and standards-setting rather than product advocacy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/IALCouncil
• YouTubeyoutube.com/user/IALCouncil
• Facebookfacebook.com/FIAInsights.org
• LinkedInlinkedin.com/company/indexedannuitiesinsights

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indexed Annuity Leadership Council