True Performance
True Performance GmbH is a German dvLED video wall solutions provider offering R&D, manufacturing, installation, and consulting for professional display applications including virtual production, broadcast, command-and-control, design studios, and sports venues.
- Company typePrivate
- Founded1991
- HeadquartersKassel, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What True Performance does
True Performance GmbH is a Germany-headquartered direct-view LED (dvLED) video wall solutions provider, founded in 1991 and operating from Kassel with 101-250 employees. The company covers the full value chain from R&D and production through sales, service, and consulting, targeting professional B2B buyers across five named verticals: Design Studios, Virtual Production, Command & Control, Broadcast, and DOOH & Sports. Its only publicly referenced end customer is Porsche Design Studio Weissach, used as a flagship case study for color-accurate design visualization. Revenue mechanics are quote-based and project-driven, with no public pricing tiers disclosed; deal economics appear to combine one-time hardware sales of dvLED panels with bundled professional services (installation, calibration, ongoing support).
True Performance firmographics
Firmographics- Name
- True Performance
- Legal name
- True Performance GmbH
- Website
- https://trueperformance.eu
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- True Performance GmbH is a German dvLED video wall solutions provider offering R&D, manufacturing, installation, and consulting for professional display applications including virtual production, broadcast, command-and-control, design studios, and sports venues.
- Ownership category
- akta.pro rank
True Performance industry classification
Industry- Product category
- LED Video Wall Display Systems
- NAICS
- Audio and Video Equipment Manufacturing (3343), Relay and Industrial Control Manufacturing (335314)
- akta.pro primary industry
- Video/IMAG & LED Wall Production (MPAGAKAD)
- akta.pro secondary industry
- Display & Illumination Components (MicroLED/OLED Drivers/Backlight Optics) (HDAHALAN)
Keywords
Where True Performance is headquartered
LocationHeadquarters
- HQ city
- Kassel
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
True Performance business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- dvLED Hardware Sales: Sale of dvLED display panels and systems including SMD, IMD, COB, and MIP pixel technologies. Hardware sales represent the core product revenue stream with full-service offerings including installation, calibration, and ongoing support
- Professional Services and Consulting: Service and consulting offerings including system evaluation, solution matching, installation, calibration, and ongoing support. These services complement hardware sales and provide recurring service revenue
- LED Control Systems: Sales of proprietary and third-party LED control systems including the company's own ERMAC Control System for managing dvLED displays
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full-Service Custom Solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
True Performance product offering
Product offeringCore offering
True Performance develops, manufactures, installs, and maintains professional dvLED (Direct View LED) video walls and control systems for enterprise B2B customers. Its portfolio spans dvLED display solutions across SMD, IMD, COB, and MIP pixel technologies, the proprietary ERMAC Control System, and supporting services such as color calibration, Pantone and DICOM certification, installation, and consulting, all anchored by a Technology Experience Center in Kassel, Germany.
Product overview
True Performance is a dvLED display solutions provider offering R&D, Production, Sales, Service and Consulting. Their portfolio centers on dvLED Display Solutions with supporting offerings including the ERMAC Control System for LED display management, LED Pixel Technologies (covering SMD, IMD, COB, and MIP technologies), and specialized certifications for color accuracy (Pantone) and medical imaging (DICOM). The company operates a Technology Experience Center in Kassel, Germany, enabling customers to compare panel and control system technologies under real-world conditions with precision measurement tools including advanced colorimeters, latency analysis systems, and professional studio cameras. Applications span Design Studios, Virtual Production, Command & Control, Broadcast, and DOOH & Sports venues.
Differentiator
Problem solved
Functional benefit
Products and services
- dvLED Display Solutions R&D, production, sales, service, and consulting for direct-view LED display solutions spanning SMD, IMD, COB, and MIP pixel technologies, offered to enterprise customers across design studios, virtual production, command and control, broadcast, and DOOH and sports verticals.
- ERMAC Control System Proprietary LED control system for managing dvLED displays, offered as a standalone product line within the company's LED Control Systems portfolio and integrated with leading third-party control systems.
- Pantone Certification Color certification service for dvLED displays that ensures accurate color reproduction matching Pantone color standards, targeted at color-critical professional applications such as design studios.
- DICOM Certification Medical imaging certification for dvLED displays ensuring compliance with DICOM standards, targeted at healthcare and medical imaging applications.
- Installation, Service and Support Full-service offering covering installation, calibration, and ongoing support for deployed dvLED display systems, delivered as part of the company's Full-Service project model.
Quantifiable outcome
- Color fidelity and color space calibration matching calibrated monitors and real-world references
- +1 more outcomes
Companies that use True Performance
Customer profileSegments5 records
Ideal customer profiles5 records
True Performance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
True Performance partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
True Performance competitors and assessment
Company assessmentDirect peers
- ROE Visual: Specialist LED wall supplier focused on virtual production, XR stages, and live events with strong color-calibration capabilities—a closely comparable player in the high-end dvLED virtual production segment.
- INFiLED: dvLED display manufacturer offering fine-pixel-pitch LED panels for broadcast, control rooms, and rental/staging applications, comparable to True Performance across enterprise dvLED installations.
- Christie Digital Systems: Provider of premium visual display solutions including LED walls, projection, and processing for cinema, broadcast, and control rooms—directly comparable to True Performance's high-end dvLED and control system portfolio.
- Absen: Major Chinese dvLED manufacturer with strong presence in virtual production, broadcast, and corporate installations, directly comparable to True Performance in product range and target verticals.
Broad incumbents
- Leyard (Leyard Optoelectronic): One of the world's largest dvLED display manufacturers, offering a broad portfolio of fine-pixel-pitch LED walls used in command & control, broadcast, and corporate environments directly comparable to True Performance's hardware offerings.
- Samsung Electronics (The Wall / Commercial Displays): Samsung's "The Wall" and commercial MicroLED/ILED product lines target premium home, corporate, and broadcast installations, representing a scaled incumbent competing for the same enterprise dvLED budgets as True Performance.
- Unilumin Group: Global LED display manufacturer serving broadcast, command & control, and DOOH markets with a wide range of dvLED panels and control systems, competing with True Performance across multiple primary use cases.
- LG Electronics (Magnit / Business Solutions): LG's Magnit MicroLED and commercial display portfolio addresses corporate, broadcast, and control-room dvLED use cases, providing a broad-incumbent alternative to True Performance's specialized offering.
Emerging players
- Megapixel VR (Megapixel): Specialist in fine-pixel-pitch LED walls and processing for virtual production and high-end broadcast, with strong color-accuracy capabilities directly overlapping True Performance's virtual production and broadcast focus.
- Brompton Technology: UK-based maker of high-end LED video processing controllers used in virtual production, broadcast, and live events; comparable to True Performance's ERMAC control system on the processing/controller layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
True Performance compliance and trust
Trust signalCompliance2 records
True Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Performance leadership team
Management profileNumber of profiles
Profiles1 record
True Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Performance
What does True Performance do?
True Performance develops, manufactures, installs, and maintains professional dvLED (Direct View LED) video walls and control systems for enterprise B2B customers. Its portfolio spans dvLED display solutions across SMD, IMD, COB, and MIP pixel technologies, the proprietary ERMAC Control System, and supporting services such as color calibration, Pantone and DICOM certification, installation, and consulting, all anchored by a Technology Experience Center in Kassel, Germany.
Is True Performance a public or private company?
True Performance is a private company. It is classified as unknown and is currently operating.
When was True Performance founded?
True Performance was founded in 1991. It employs 101 to 250 people.
Where is True Performance based?
True Performance is headquartered in Kassel, Germany, in the Europe region.
How does True Performance make money?
Three revenue lines are on record. dvLED Hardware Sales are the primary driver. The others are professional Services and Consulting and LED Control Systems.
Who are True Performance's main competitors?
Direct peers on record are ROE Visual, INFiLED, Christie Digital Systems and Absen. Broad incumbents are Leyard (Leyard Optoelectronic), Samsung Electronics (The Wall / Commercial Displays), Unilumin Group and LG Electronics (Magnit / Business Solutions). Emerging players are Megapixel VR (Megapixel) and Brompton Technology.
Does True Performance have an API?
No public API is recorded for True Performance.
What industry is True Performance in?
True Performance's product category is LED Video Wall Display Systems. Its primary akta.pro industry code is MPAGAKAD, Video/IMAG & LED Wall Production, with a secondary code of HDAHALAN, Display & Illumination Components (MicroLED/OLED Drivers/Backlight Optics). Its NAICS code is 3343.