Property Council of Australia

What Property Council of Australia does

The Property Council of Australia is the national peak body representing Australia's property industry, founded in 1969 and headquartered in Canberra with regional offices across all states and territories including Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, Wollongong, Newcastle, and Western Sydney. It represents 2,600 property organizations that collectively employ approximately 1.4 million Australians and operate within a sector that contributes around $130 billion in annual taxes across federal, state, and territory governments. The organization is led by Chief Executive Mike Zorbas and staffed by 251-500 employees organized around regional divisions.

The Property Council's core offerings are research products, policy advocacy, and workforce development rather than technology products. Its productized research includes the Build-to-Rent Property Index, developed jointly with MSCI Australia to track institutional investment across $10 billion in rental housing assets; the Procore co-branded Industry Sentiment Survey, a quarterly confidence measure for the sector; and recurring Office Market Reports. Workforce development is delivered through programs such as Girls in Property (targeting Year 9-10 students) and the Capital Transactions and Leasing Early Careers Program (a two-year diversity initiative supporting around 20 early-career women). Policy and advocacy output is channeled via formal submissions to government on tax reform, planning reform, housing supply, and decarbonization, supported by regional events and media engagement.

The business model is membership-based: the Council generates revenue through membership dues, event and conference registrations, and publication sales, with specific pricing not publicly disclosed. Its go-to-market is direct enterprise membership targeting property developers, institutional investors, and industry organizations, with regional divisions providing on-the-ground engagement. Strategic partnerships with MSCI Australia, Procore Technologies, the Energy Efficiency Council, and Yanun (inaugural First Nations Property and Reconciliation Partner for the NT division) extend its product surface and influence across data, technology, decarbonization, and reconciliation agendas.

Name

Property Council of Australia

Legal name

Property Council of Australia

Website

https://propertyoz.com.au

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Short description

The Property Council of Australia is the national peak body for Australia's property industry, representing 2,600 member organizations that employ 1.4 million Australians through policy advocacy, industry research, and workforce development programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels5 records

Core offering

The Property Council of Australia is a national industry association that advocates on behalf of Australia's property industry, representing 2,600 member organisations. It provides policy representation to government on housing supply, tax reform, planning and zoning, and produces proprietary research outputs including the Build-to-Rent Property Index (with MSCI Australia), quarterly Industry Sentiment Surveys (with Procore), Office Market Reports, and runs workforce and diversity programs.

Product overview

The Property Council of Australia operates as an industry advocacy organization offering industry benchmarking tools, research surveys, and workforce development programs rather than a traditional technology product company. Its key offerings include the Build-to-Rent Property Index (in partnership with MSCI Australia), the Procore/Property Council Industry Sentiment Survey, policy publications, and diversity initiatives such as the Girls in Property program and Capital Transactions and Leasing Early Careers Program. These are industry-facing programs focused on advocacy, research, and workforce development rather than software products.

Differentiator

Problem solved

Functional benefit

Brands

• Girls in Property: A diversity program hosted by the Property Council targeting Year 9 and 10 students to showcase career opportunities in the property sector
• Build-to-Rent Property Index
• Procore/Property Council Industry Sentiment Survey
• Unlocking Growth Corridors
• Capital Transactions and Leasing Early Careers Program

Products and services

• Build-to-Rent Property Index
• Procore/Property Council Industry Sentiment Survey
• Unlocking Growth Corridors Policy Paper
• Girls in Property Program
• Capital Transactions and Leasing Early Careers Program

Quantifiable outcome

• Representing organizations employing 1.4 million Australians
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• YanuncoreStrategic or Co-development Partner · 2 July 2026Yanun has been named as the Property Council NT's inaugural First Nations Property & Reconciliation Partner. The partnership aims to build workforce capability, strengthen industry relationships, and increase First Nations participation in the Territory's development pipeline. This reflects the company's belief that reconciliation in the property sector must be practical and focused on early engagement, career pathways, and meaningful opportunities for First Nations businesses.
• MSCI AustraliacoreStrategic or Co-development PartnerThe Property Council and MSCI Australia launched a Build-to-Rent Property Index to track institutional investment in Australia's rental housing sector. The index covers 13 funds, 44 assets, and 25 developments representing a combined capital value of $10 billion. The index addresses a data gap in the Australian market by providing institutional investors with a credible performance benchmark to evaluate build-to-rent as a standalone allocation.
• Energy Efficiency CouncilminorStrategic or Co-development PartnerThe Energy Efficiency Council partnered with the Property Council of Australia to release a report analyzing gas use in Australia's commercial buildings and pathways to electrification. The report found commercial buildings represent 10% of Australia's domestic gas consumption and produce 6 megatonnes of carbon emissions annually, recommending ending gas connections in new commercial and apartment buildings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Green Building Council of Australia: Australian not-for-profit that rates green buildings and advocates for sustainable built environment policy. Comparable as a domestic Australian property-adjacent peak body, but narrower focus on sustainability rather than the full property industry.

Direct peers

• National Association of REALTORS: The largest US trade association for real estate professionals, representing over 1.5 million members. Directly comparable as a national peak body advocating for the real estate industry on policy, providing research, education, and events.
• British Property Federation: UK membership organisation representing the real estate industry, focused on policy advocacy and member services. Comparable as a national peak body for property investment and development with similar advocacy remit.
• BOMA International: International trade association for commercial real estate building owners and managers, producing office market research and advocacy. Comparable as an industry association serving commercial property stakeholders with research and policy engagement.
• NAIOP: US trade association for commercial real estate developers, owners, and investors. Comparable as a property industry peak body delivering advocacy, research, and networking to commercial real estate members.
• Royal Institution of Chartered Surveyors (RICS): Global professional body for property and real estate professionals with strong UK/APAC footprint. Comparable as a property industry body providing standards, advocacy, research, and professional development services to members.
• Urban Land Institute (ULI): Global research and education organisation supporting land use and real estate development. Comparable as a property industry body that produces influential research (e.g. Emerging Trends), convenes members, and shapes policy on real estate and land use.
• Property Council New Zealand: New Zealand's national advocacy body for the property industry, with a member-based model and policy focus on housing supply, tax, and urban development. Direct trans-Tasman peer with a near-identical mandate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Council of Australia