Ammattiliitto Jyty

Name

Ammattiliitto Jyty

Legal name

Ammattiliitto Jyty ry Fackförbundet Jyty rf

Website

https://jytyliitto.fi

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Trade Union Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

International Benefits Administration & Global Benefits Brokerage (BPACAHAG)

Keywords

• Trade union membership
• Collective bargaining services
• Employment counseling
• Unemployment insurance fund
• Member benefit services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues: Recurring membership fees deducted directly from gross salary via employer payroll, set at 1.32% of gross salary for working members and 1.40% for three specific member associations; recurring, salary-linked revenue stream that scales automatically with member income.
2. Flat-rate membership fees for non-working members: Fixed monthly fee of €7 for members on parental leave, study leave or otherwise non-working; free for first-time degree students; minimum €36/year for supporting (retired) members. Provides recurring, predictable revenue independent of employment status.
3. Member event and cruise participation fees: Self-paid participation fees for the annual JytyBesteily member cruise on Silja Serenade (cabin categories from €244 to €544) and similar member events, generating ancillary revenue beyond core dues.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Ammattiliitto Jyty is a Finnish trade union that delivers collective bargaining, employment counseling, training, insurance benefits, and unemployment security to its members across municipal, wellbeing services county, state, private, organizational, and parish sectors. Members access services through a digital self-service portal (Jässäri), a mobile membership card (MagMa), regional offices, and a network of workplace trust representatives.

Product overview

Ammattiliitto Jyty delivers its offering as a multi-module member platform built around the Jässäri self-service portal — the core product that members access through strong electronic identification (bank credentials or mobile certificate) to view their membership, update profile data, pay fees, and download certificates. On top of this core, Jyty layers several purpose-built member and activist products: the Operetti member-register service and Omanetti extranet for elected representatives, the MagMa-powered mobile member card for day-to-day member identification, the annual JytyBesteily (Jäsenristeily) member cruise, the Työelämäopas working-life guide, an employment-counseling service, an insurance-and-benefits product line built around the member-insurance scheme, and the collective-bargaining/advocacy function. Training and events are delivered through adjacent platforms — Optima for the occupational safety card, Howspace for activist self-study, and Microsoft Teams for live remote sessions — while back-office membership-fee reporting from employers is handled through the Futunion Selvitys+ service with secure file transfer via Turvaposti. The overall architecture is therefore a core self-service platform (Jässäri) with member-facing modules (member card, cruise, working-life guide, counseling, insurance), activist-facing modules (Operetti, Omanetti, training), and an external-systems integration layer (Selvitys+, Turvaposti, payment links).

Differentiator

Problem solved

Functional benefit

Brands

• Jyty-lehti (Jyty magazine): Jyty's own working-life magazine, published both in print and online for members.
• Jytyseniorit
• Mobiilijäsenkortti (MagMa)

Products and services

• Jässäri member self-service portal Jyty's central member self-service portal at jassari.jytyliitto.fi. Members log in via strong electronic identification (bank credentials or mobile certificate) to view and update their personal details, check membership status, pay membership fees via Mobile Pay or online banking payment links, download tax-deduction and member certificates, and manage communications preferences. Available to all Jyty members.
• Jyty mobile member card (MagMa app) Digital membership card delivered through the MagMa mobile application, available to all Jyty members from 2025 onwards. Replaces the earlier physical card, syncs with the member register, and lets members prove their membership status and access member benefits on their phone at partner venues and shops.
• JytyBesteily member cruise (Jäsenristeily) Annual member-cruise event package to Stockholm aboard Silja Serenade (departing Helsinki Olympiaterminaali 2 October 2026, returning 4 October 2026), combining transportation, onboard programme, and member-benefit pricing for up to 1,200 members and companions. Cabin prices range from €244 to €544 depending on cabin type and occupancy. Presented as a flagship member service and benefit.
• Työelämäopas (working-life guide) Jyty's member-facing working-life guide covering employment-related topics such as pay, working hours, holidays, termination, employment contract and appointment decree, pay and performance, working time and various employment relationships, holidays and leave, cooperation, occupational well-being and occupational safety, equality and non-discrimination, and good practices. Positioned as a practical handbook for members throughout their career.
• Trainings and events programme Jyty's training and events programme for members and activists, including local-association training, remote/webinar sessions held via Microsoft Teams, self-study modules in Howspace (e.g., Jyty-aktiivin itseopiskelu), and the free työturvallisuuskortti (occupational safety card) course delivered through the Optima platform. Includes professional development, sector-specific training, and activist onboarding.
• Employment counseling (Työsuhdeneuvonta) and legal aid Member service providing personal advice on employment matters such as pay, working hours, holidays, termination, and other issues arising from the employment relationship, delivered by Jyty's employment counselors (020 789 3700). Includes legal aid and trial-cost coverage as part of the member package.
• Member insurance and insurance benefits Insurance product suite tied to membership, including free member insurance (vapaa-ajan tapaturma- ja matkustajavakuutus — leisure accident and travel insurance), liability and legal protection insurance (vastuu- ja oikeusturvavakuutus), and discounted partner insurance offerings such as home, motor, and pet insurance delivered in cooperation with If and Kaleva.
• Collective bargaining and advocacy (Edunvalvonta) Jyty's core representational services covering collective bargaining of 19 general, sectoral, and company-level collective agreements (TES) across municipal, wellbeing services county, state, private, organizational and parish sectors, monitoring of working-life legislation, influencing policy on behalf of members, and providing workplace trust representatives (luottamusmiehet) and occupational safety delegates (työsuojeluvaltuutetut) for local representation.
• Aaria Työttömyyskassa (Aaria Unemployment Fund) membership Earnings-related unemployment insurance and unemployment allowance for Jyty members, operated by Aaria Työttömyyskassa. Eligible members can receive earnings-related unemployment benefit for up to 500 days, with the additional-day rule extending the period. Provides income security during unemployment, parental leave, and study leave.

Quantifiable outcome

• 19 collective agreements negotiated for members
• +3 more outcomes

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tehy: Finnish Union of Health and Social Care Professionals; competes with Jyty's social and healthcare professional chapter and negotiates overlapping collective agreements in the wellbeing services counties.
• Kirkon alat: Finnish church-sector employees' union; competes with Jyty for parish-sector members covered under the church collective agreement (KirVESTES).
• Pardia: Finnish state-sector white-collar union; directly competes for Jyty's state-sector (valtio) members and negotiates parallel central government collective agreements.
• ERTO: Finnish union for private-sector clerical, administrative and ICT employees; a direct competitor to Jyty's private-sector and administrative/ICT chapters.
• JHL (Julkisten ja hyvinvointialojen liitto): Finland's largest municipal and wellbeing services county union, directly competing with Jyty for the same core municipal-sector members and overlapping on collective agreements (KVTES, SOTES, HYVTES).
• Super: Finnish Social and Health Care Professionals' Union; another specialist union overlapping with Jyty's SOTE chapter for social- and healthcare workers in municipalities and wellbeing services counties.

Broad incumbents

• STTK (Suomen Toimihenkilökeskusjärjestö): Jyty's own national confederation; a broader umbrella of Finnish salaried-employee unions that coordinates collective bargaining and labor-market policy at the national level for Jyty and its sister unions.
• Akava: Confederation of Unions for Professionals in Finland; an adjacent higher-education/professional confederation whose member unions overlap with Jyty's ICT and specialist chapters.
• SAK: Central Organisation of Finnish Trade Unions; a competing confederation whose affiliated unions (including JHL) cover overlapping municipal and service-sector workers.

Emerging players

• Pro: Finnish union of engineers and technical professionals; overlaps with Jyty's ICT and specialist chapters in the private and public sectors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/jyty_ry
• YouTubeyoutube.com/@JytyVideot
• Facebookfacebook.com/jytyliitto
• LinkedInlinkedin.com/company/jyty
• Instagraminstagram.com/jyty_ry
• TikToktiktok.com/discover/ammattiliitto-jyty

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ammattiliitto Jyty