ECO EARTH
ECO EARTH is a privately held Nagoya-based electricity cost reduction consulting firm serving Japanese restaurants, retail stores, salons, hotels, and small manufacturers with performance-based fee consulting, LED lighting conversions, electronic breakers, and water-saving products.
- Company typePrivate
- Founded2011
- HeadquartersNagoya, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
What ECO EARTH does
ECO EARTH Co. Ltd. (株式会社 ECO EARTH) is a privately held electricity cost reduction consulting firm founded on September 22, 2011 in Nagoya, Japan by Hayato Hotta. The company analyzes customer electricity contracts and usage patterns to recommend optimal rate plans, achieving typical reductions of 10-20% without capital investment, and operates a performance-based fee model in which it charges a percentage of savings and receives no fee if costs do not decrease. Beyond consulting, ECO EARTH sells and installs complementary efficiency hardware including LED lighting conversions (50-90% reduction versus traditional lighting), electronic breakers with demand control (18-21% reduction in basic electricity fees), demand controllers, solar power systems with subsidy application support, and general electrical construction services.
The company has progressively expanded its offering beyond electricity into adjacent utility and consumable categories, acting as an authorized dealer for the Bubble90 water-saving nozzle (one of only two Nagoya dealers), and marketing its own Grist Killer oxygen-based grease-trap cleaner, Dr. Fry deep-fryer electrode system, and Professional Kami Coating glass-coating service. Go-to-market is primarily direct field sales with on-site surveys (often conducted both day and night for lighting assessments), supplemented by a free online electricity diagnostic tool, segment-specific seminars, trade exhibitions, and a small e-commerce storefront. Primary customer verticals are restaurants, retail stores, beauty salons, hotels, condominiums, and small manufacturers in Japan's Chubu region, with named enterprise customers including Pronto Corporation, Pepper Food Service, Kushikatsu Tanaka, Daitangru Group, and a major funeral-services operator covering 70 venues. In 2017, ECO EARTH was ranked #1 among 63 Tokai Electric Power agency partners in contracts, sales, and supply volume, earning the Best Alliance Award.
ECO EARTH firmographics
Firmographics- Name
- ECO EARTH
- Legal name
- 株式会社 ECO EARTH
- Website
- http://www.eec-l.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- ECO EARTH is a privately held Nagoya-based electricity cost reduction consulting firm serving Japanese restaurants, retail stores, salons, hotels, and small manufacturers with performance-based fee consulting, LED lighting conversions, electronic breakers, and water-saving products.
- Ownership category
- akta.pro rank
Where ECO EARTH is headquartered
LocationHeadquarters
- HQ city
- Nagoya
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
ECO EARTH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- Electricity Cost Reduction Consulting: Free initial consultation with fees charged as a percentage of achieved savings. They analyze electricity contracts and recommend changes. If electricity costs don't decrease, no fee is charged.
- LED Lighting Products and Installation: Sale of LED lighting products with installation services. Products include various types of LED bulbs, tubes, and fixtures. They offer both product sales and installation services.
- Electronic Breaker Systems: Installation of electronic breakers with various payment options including loan, lease, and rental. They offer zero initial cost with running costs potentially covered by savings.
- Solar Power System Installation: Installation of solar panel systems with government subsidy application assistance. Revenue from installation services and potentially ongoing maintenance.
- Electrical Construction Services: Various electrical work including high-voltage upgrades, LED lighting design, store design, display design, control panel design, and solar system electrical work.
- Bubble90 Water-saving Products: Sale of Bubble90 water-saving nozzles as an authorized dealer. Payment options include one-time purchase, installment, and rental.
- Glass Coating Products and Services: Glass coating application services for smartphones, cars, and other items. Standard and Special coating plans available with prices ranging from 500 yen to 3,000 yen per item.
- Grist Cleaner Products: Sale of Grist Killer cleaning products for grease trap maintenance in restaurants.
- Dr. Fry Products: Dr. Fry equipment rental and sales for commercial frying applications, helping restaurants reduce oil contamination and extend oil life.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome based/ performace | Pay-as-you-go | Electricity cost reduction consulting: no initial fee, fee is percentage of savings achieved |
| Hybrid | Multi-year contract | Electronic breaker: zero initial cost, running costs potentially covered by savings |
| Unit Pricing | One time/ perpetual license | LED lighting: cost varies by application, some installations free with bulk orders |
| Unit Pricing | Pay-as-you-go | Bubble90 water-saving nozzle: various payment options available |
| Unit Pricing | Pay-as-you-go | Glass coating: 500-3,000 yen per item depending on plan |
| Unit Pricing | Pay-as-you-go | Mask A: 3,000 yen per unit |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
ECO EARTH product offering
Product offeringCore offering
ECO EARTH is an electricity cost reduction consulting company based in Nagoya, Japan that analyzes customers' electricity contracts and usage patterns to recommend optimal rate plans and energy-saving upgrades. The company sells and installs LED lighting, electronic breakers, demand controllers, solar power systems, and complementary products such as the Bubble90 water-saving nozzle, Grist Killer cleaning agent, Dr. Fry fryer equipment, and glass coating services. Fees for the core consulting service are charged as a percentage of achieved savings, with zero initial cost to the customer.
Product overview
ECO EARTH is an energy cost reduction consulting company offering a portfolio of services centered on electricity and water utility cost optimization. The core offerings include electricity fee reduction consulting, LED lighting conversion, solar power installation, electronic breaker services, and demand controller systems. These are complemented by complementary products including glass coating services using bulletproof glass material, the Bubble90 water-saving nozzle with pulsating flow technology, Grist Killer grease trap cleaning agent, and Dr. Fry deep fryer optimization equipment. The company also offers an online electricity fee reduction diagnostic tool. The product ecosystem works together to provide comprehensive energy and resource cost savings for commercial and residential customers across Japan.
Differentiator
Problem solved
Functional benefit
Brands
- 神コーティング (Kami Coating): Professional glass coating service for smartphones, cars, and other items using bulletproof glass material. Operated from a shop in Osu area, later relocated to Fukui.
- Bubble90
- グリストキラ― (Grist Killer)
- Dr. Fry (ドクターフライ)
Products and services
- Electricity Fee Reduction Consulting
- LED Lighting Service
- Solar Power Generation Service
- Electronic Breaker Service
- Demand Controller Service
- Electrical Construction Services
- Bubble90 Water-Saving Nozzle
- Grist Killer Grease Trap Cleaner
- Dr. Fry Deep Fryer Equipment
- Glass Coating Service
Quantifiable outcome
- Electricity cost reduction of 10-20% through contract optimization and consulting
- +6 more outcomes
Companies that use ECO EARTH
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles6 records
ECO EARTH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ECO EARTH partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bubble90 (Bubble90正規代理店)coreECO EARTH became an authorized dealer for Bubble90 water-saving nozzle in June 2018. They are one of only 2 companies in Nagoya offering this product. Bubble90 uses pulsating flow technology to achieve up to 90% water savings while maintaining cleaning effectiveness. The company highlights this as a key product offering.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
ECO EARTH competitors and assessment
Company assessmentBroad incumbents
- ENEOS Energy Solutions: Major Japanese energy services company providing electricity procurement, energy-saving consulting, and facility solutions to commercial customers. Comparable to ECO EARTH in electricity cost reduction consulting, but at much larger scale and with a broader portfolio.
- Tokyo Gas: Major Japanese utility with business energy solutions including electricity and gas supply plus energy management services. Comparable to ECO EARTH in providing business energy cost optimization, though as part of a much broader utility portfolio.
- NTT Facilities: Japanese company providing building facility management, energy management, and environmental solutions. Comparable to ECO EARTH in energy efficiency services, though focused on larger buildings and enterprise customers.
- Daikin Industries: Major Japanese HVAC manufacturer with energy-saving equipment and building solutions. Comparable to ECO EARTH in addressing building energy efficiency, though primarily an equipment manufacturer rather than a consulting-led integrator.
Direct peers
- Looop: Japanese renewable energy company offering solar power systems and electricity retail services. Comparable to ECO EARTH's solar installation and electricity cost reduction offerings, though with national reach and consumer focus.
- Eco Style: Japanese company specializing in solar power systems for residential and commercial customers. Comparable to ECO EARTH's solar installation service and energy cost reduction value proposition for businesses.
- F-Power: Japanese electricity retailer providing competitive power plans and energy consulting to businesses. Comparable to ECO EARTH's electricity contract optimization and cost-reduction consulting offering.
- ENERES: Japanese energy services company offering energy procurement, energy-saving solutions, and on-site generation. Comparable to ECO EARTH's comprehensive energy cost reduction portfolio for commercial customers.
- Smart Solar: Japanese company offering solar power systems and energy solutions for commercial customers. Comparable to ECO EARTH's solar installation service and energy efficiency value proposition.
Regional players
- Kanden Engineering: Subsidiary of Kansai Electric Power offering energy facility engineering and consulting including energy-saving solutions. Comparable to ECO EARTH's electrical construction and energy consulting services, though serving primarily the Kansai region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ECO EARTH social profiles
Digital presenceECO EARTH financial estimates
Financial estimateRevenue estimate
Valuation estimate
ECO EARTH leadership team
Management profileNumber of profiles
Profiles1 record
ECO EARTH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ECO EARTH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ECO EARTH
What does ECO EARTH do?
ECO EARTH is an electricity cost reduction consulting company based in Nagoya, Japan that analyzes customers' electricity contracts and usage patterns to recommend optimal rate plans and energy-saving upgrades. The company sells and installs LED lighting, electronic breakers, demand controllers, solar power systems, and complementary products such as the Bubble90 water-saving nozzle, Grist Killer cleaning agent, Dr. Fry fryer equipment, and glass coating services. Fees for the core consulting service are charged as a percentage of achieved savings, with zero initial cost to the customer.
Is ECO EARTH a public or private company?
ECO EARTH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ECO EARTH founded?
ECO EARTH was founded in 2011.
Where is ECO EARTH based?
ECO EARTH is headquartered in Nagoya, Japan, in the Asia region.
How does ECO EARTH make money?
Nine revenue lines are on record. Electricity Cost Reduction Consulting is the primary driver. The others are LED Lighting Products and Installation, electronic Breaker Systems, solar Power System Installation, electrical Construction Services, bubble90 Water-saving Products, glass Coating Products and Services, grist Cleaner Products and dr. Fry Products.
Who are ECO EARTH's main competitors?
Broad incumbents on record are ENEOS Energy Solutions, Tokyo Gas, NTT Facilities and Daikin Industries. Direct peers are Looop, Eco Style, F-Power, ENERES and Smart Solar. Kanden Engineering is listed as a regional player.
Does ECO EARTH have an API?
No public API is recorded for ECO EARTH.