Cheda

Digital Investment Platformsendplum.com

Cheda is a mobile-first fintech platform enabling Africans in the diaspora to invest in African capital markets, offering access to stocks, real estate, and funds. Operated by Plum Solutions from Nairobi, Kenya, it is currently in pre-launch waitlist stage.

Company typePrivate
Founded2023
HeadquartersNoida, India
Headcount101–250
GTM typeB2C
OfferingSoftware

What Cheda does

Cheda is a mobile-first fintech platform operated under the parent entity Plum Solutions that enables Africans living abroad to invest in African capital markets. The platform provides access to stocks, real estate, and funds across African markets through a single mobile application, supported by features including real-time portfolio analytics, multi-payment integration (mobile money, bank transfers, and international payment options), data encryption with global compliance standards, and dedicated investment advisory services. Users onboard through a quick KYC verification process and select investment plans aligned with financial goals. The platform is backed by licensed financial institutions providing regulatory legitimacy for cross-border investment activity.

The company is headquartered in Nairobi, Kenya (evidenced by the +254 WhatsApp contact number and messaging focused on Kenyan investment opportunities), with distribution designed to reach the African diaspora globally via self-serve iOS/Android applications. Cheda employs a product-led growth strategy centered on a waitlist-based early access model, with direct WhatsApp communication as the primary support and engagement channel. The go-to-market targets individuals rather than enterprises, focusing on simplified cross-border investing for diaspora communities who currently face complex processes to invest in African markets.

The business model is expected to derive revenue from transaction fees on investment platform activity, potentially supplemented by management fees on investment products and subscription-based advisory services, though no pricing or fee structures are publicly disclosed. The company is currently in pre-launch/waitlist stage, with no disclosed funding rounds, no headcount data, and no revenue figures. Strategic positioning emphasizes regulatory compliance, multi-asset diversification, and payment accessibility as primary differentiators in the diaspora investment niche.

Cheda firmographics

Firmographics

Name: Cheda
Legal name: Plum Solutions
Website: https://sendplum.com
Company type: Private
Founded year: 2023
Operating status: Operating
Headcount range: 101–250 employees
Short description: Cheda is a mobile-first fintech platform enabling Africans in the diaspora to invest in African capital markets, offering access to stocks, real estate, and funds. Operated by Plum Solutions from Nairobi, Kenya, it is currently in pre-launch waitlist stage.
Ownership category
akta.pro rank

Cheda industry classification

Industry

Product category: Digital Investment Platform
NAICS: Securities and Commodity Contracts Intermediation and Brokerage (5231)
akta.pro industry: PRIMARYBPAMAFAK
Cross-Border & FX Payments Platforms
Business & Public Services/Web, Mobile & Digital Platforms/Payments, Wallets & Digital Banking Platforms
SECONDARYFSAGABAK
Cross-Border FX, Multi-Currency & Treasury for Payments
Financial & Insurance/Financial Technology (Fintech)/Payment Orchestration & Fintech Infrastructure (APIs, Issuing, Processing)

Keywords

Diaspora investment platform
African capital markets
Mobile investment app
Cross-border investing
Fintech wealth management

Where Cheda is headquartered

Location

Headquarters

HQ city: Noida
HQ country: India
HQ region: Asia

Offices1 record

Markets served

Cheda business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

Investment Platform Services: Cheda generates revenue through its investment platform by enabling Africans in the diaspora to invest in African capital markets. Revenue likely derives from transaction fees, management fees on investment products, and potentially subscription-based advisory services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Cheda product offering

Product offering

Core offering

Cheda is a mobile-first fintech platform that enables Africans in the diaspora to invest back home in African capital markets. The app provides a single interface for accessing stocks, real estate, and funds across African markets, with features for real-time portfolio tracking, multiple payment methods including mobile money and bank transfers, KYC-verified onboarding, and access to dedicated investment advisors.

Product overview

Cheda is a single, unified fintech mobile application designed to empower Africans in the diaspora to invest in their home countries. The platform serves as a comprehensive investment solution offering access to stocks, real estate, and funds across African markets. Core features include real-time portfolio tracking with performance charts and investment analytics, seamless fund management via mobile money and bank transfers, and personalized investment advisory services. Users sign up through a KYC verification process and can select from various investment plans tailored to their financial goals.

Differentiator

Problem solved

Functional benefit

Products and services

Cheda Mobile Investment App A mobile application that allows Africans in the diaspora to invest in African capital markets, providing access to stocks, real estate, and funds through a single platform with real-time portfolio analytics, mobile money and bank transfer payment support, KYC onboarding, and personalized investment advisory services.

Companies that use Cheda

Customer profile

Segments1 record

Ideal customer profiles1 record

Cheda technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Cheda partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Plum SolutionscoreOthersPlum Solutions is the parent company operating Cheda. The company is identified as '© 2025 Plum Solutions. All rights reserved.' indicating the legal entity behind the Cheda platform.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Cheda competitors and assessment

Company assessment

Direct peers

Risevest: Nigeria-headquartered platform enabling Africans (especially in the diaspora) to invest in dollar-denominated assets, stocks, real estate, and fixed income across African markets. Closely comparable product surface and customer base to Cheda.
Bamboo: Diaspora-focused platform allowing Nigerians abroad to buy US and Nigerian stocks via a mobile app. Direct overlap in cross-border investment access and diaspora retail customer base.
Chaka: Nigerian investment app giving local and diaspora users access to domestic and US stocks. Comparable mobile-first, multi-market securities access model.
Cowrywise: Nigerian digital wealth management platform offering savings, investments, and portfolio products via mobile. Overlaps in mobile-first retail investment access across African markets.
Trove: Nigerian platform letting diaspora users invest in dollar-denominated assets. Similar diaspora-first investment thesis and mobile onboarding.

Broad incumbents

Kuda Bank: Nigerian digital bank with mobile-first retail accounts and growing investment features. Comparable in mobile banking distribution to African consumers, though broader than Cheda's cross-border investment niche.
Flutterwave: Pan-African payments infrastructure provider serving businesses and developers. Comparable in enabling African cross-border money flows at scale, though B2B versus Cheda's B2C focus.
Piggyvest: Established Nigerian digital savings and investment platform with broader consumer finance products. Adjacent in retail African investment/savings, though more savings-focused than Cheda's capital-markets focus.
Chipper Cash: Pan-African cross-border payments app with growing investment and crypto features. Comparable in cross-border African retail money movement and mobile-first diaspora positioning.

Regional players

TymeBank: South African digital bank with growing presence in other African markets. Comparable in mobile-first African retail banking, though focused on a different primary geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Cheda financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cheda leadership team

Management profile

Number of profiles

Cheda funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cheda M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheda

What does Cheda do?

Is Cheda a public or private company?

Cheda is a private company. It is classified as unknown and is currently operating.

When was Cheda founded?

Cheda was founded in 2023. It employs 101 to 250 people.

Where is Cheda based?

Cheda is headquartered in Noida, India, in the Asia region.

How does Cheda make money?

One revenue line is on record: investment Platform Services.

Who are Cheda's main competitors?

Direct peers on record are Risevest, Bamboo, Chaka, Cowrywise and Trove. Broad incumbents are Kuda Bank, Flutterwave, Piggyvest and Chipper Cash. TymeBank is listed as a regional player.

Does Cheda have an API?

No public API is recorded for Cheda.

What industry is Cheda in?

Cheda's product category is Digital Investment Platform. Its primary akta.pro industry code is BPAMAFAK, Cross-Border & FX Payments Platforms, with a secondary code of FSAGABAK, Cross-Border FX, Multi-Currency & Treasury for Payments. Its NAICS code is 5231.