What Collin Bruce Mortgage Team does

The Collin Bruce Mortgage Team is a privately held Canadian mortgage brokerage founded in 2009 and headquartered in Edmonton, Alberta, operating as Dominion Lending Centres Mortgage Mentors. The firm provides residential mortgage brokerage services across 11 Canadian provinces and territories, serving individual consumers including first-time homebuyers, refinancing clients, self-employed borrowers, newcomers to Canada, second-property buyers, and retirees aged 55+. Its core offering provides clients access to mortgage products from over 90 banks, credit unions, and trust companies through the Dominion Lending Centres network, including specialized programs such as borrowed down payment, purchase plus improvements, spousal buyout, CHIP reverse mortgage, and vehicle financing. Technology infrastructure includes a custom iOS/Android mobile application (built by Bendigi Inc.) and interactive online mortgage calculators, which function as distribution and client-communication tools rather than core underwriting engines.

The business model is transaction-fee based: the company is compensated by lenders based on the volume of mortgage business directed to them and the length of the mortgage term, not on the interest rate offered to clients. Services are completely free to the end consumer, with no fees charged until the mortgage funds. The go-to-market motion is sales-led and relationship-driven, with approximately 50% of mortgages funded originating from past clients or referrals, supplemented by multi-channel marketing including radio advertising (CISN Country, SONiC, KISS, CHUCK, 880 CHED), social media, content marketing, and community charity partnerships. The team of approximately 15 members includes Collin Bruce (Owner/Broker of Record), David Niven (Managing Partner), licensed mortgage associates, fulfillment specialists, and administrative support.

The Collin Bruce Mortgage Team has been Dominion Lending Centres' #1 mortgage broker in Canada for mortgages funded for 16 consecutive years (2010-2025) and funds over $1 billion in mortgages annually. The broader DLC network funded $84.5 billion in Canadian mortgages in 2025. The firm has received multiple industry recognitions including Canada's Mortgage Brokerage of the Year (2015), Canada's Mortgage Broker of the Year (2012, 2016, 2019, 2022), Canada's Best Use of Mobile Technology (2018), and CMP Top 75 #1 Broker in Canada (2025). No external investors, private equity backing, or institutional ownership is disclosed; Collin Bruce serves as primary owner-operator.

Name

Collin Bruce Mortgage Team

Legal name

Collin Bruce Mortgage Team

Website

https://collinbruce.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The Collin Bruce Mortgage Team is a privately held Edmonton-based mortgage brokerage operating as Dominion Lending Centres Mortgage Mentors, serving individual consumers across 11 Canadian provinces with access to 90+ lenders and funding over $1 billion in mortgages annually.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

akta.pro secondary industry

Reverse Mortgage Brokers (FSALABAD)

Keywords

• Mortgage brokerage services
• Residential mortgage lending
• Home purchase financing
• Mortgage refinancing solutions
• Reverse mortgage advisory

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lender Commission: The company is compensated by lenders based on the volume of mortgage business sent to them and the length of the mortgage term, not on the interest rate offered. They do not charge clients directly for their services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Collin Bruce Mortgage Team is a Canadian mortgage brokerage that matches individual borrowers with mortgage products from a network of over 90 banks, credit unions, and trust companies accessed through Dominion Lending Centres Mortgage Mentors. Services span mortgage purchases, refinancing, renewals, borrowed down payment programs, purchase plus improvements, spousal buyouts, new-to-Canada mortgages, second property purchases, vehicle financing, CHIP reverse mortgages, and mortgage protection insurance, delivered through licensed mortgage brokers in Edmonton with phone, Zoom, in-person, online portal, and mobile app channels.

Product overview

The Collin Bruce Mortgage Team operates as a mortgage brokerage offering a unified portfolio of mortgage products and services. Their core offering includes access to hundreds of mortgage solutions from banks, credit unions, trust companies, and financial institutions across Canada. Key products include: Mortgage Purchases (first-time and experienced buyers), Refinancing, Renewals, Borrowed Down Payment programs, Purchase Plus Improvements mortgages, Spousal Buyout Programs, New to Canada mortgages, Second Properties, Vehicle Financing, CHIP Reverse Mortgages, and Mortgage Protection Insurance. The team also provides interactive mortgage calculators (Mortgage Calculator, Closing Cost Calculator, Land Transfer Calculator) powered by Bendigi Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage Purchases (First-Time and Experienced Homebuyers) Mortgage brokerage service helping first-time and experienced buyers access competitive mortgage products and loans from Canada's largest banks, credit unions, trust companies, and financial institutions.
• Refinancing Refinancing service replacing existing mortgages with new ones to secure lower rates, reduce monthly payments, or tap into home equity for home improvements, investments, or debt consolidation.
• Mortgage Renewals Renewal brokerage service that shops lenders for better interest rates before the existing lender's offer, with all legal fees and appraisal costs covered by the lender on switcher renewals.
• Borrowed Down Payment Program Program to help borrowers obtain the required 5% down payment from a loan or line of credit, allowing them to purchase without waiting to save the full down payment.
• Purchase + Improvements Mortgage Program allowing renovation funds to be included in the mortgage upfront, so buyers can renovate immediately upon possession of a home needing repairs or upgrades.
• Spousal Buyout Program Program for separating/divorcing couples where one spouse buys out the other from the existing mortgage, splitting equity and establishing new mortgage terms for the spouse staying in the home.
• New to Canada Mortgage Program Mortgage program for permanent residents and work visa holders purchasing their first home in Canada, designed for those with limited Canadian credit history.
• Second Property Mortgage Mortgage brokerage for second home purchases, including vacation properties and rental/investment properties.
• Vehicle Financing Brokerage service for vehicle financing, including auto-loan refinancing to lower payments, cash back for first-home down payment, removal from co-signed loans, or financing a new vehicle.
• CHIP Reverse Mortgage Reverse mortgage product for Canadians 55+ allowing access to up to 55% of home value in tax-free cash, provided through HomeEquity Bank partnership.
• Mortgage Protection Insurance (Manulife MPP) Mortgage Life and Disability Insurance offered to protect families in the event of serious injury, accident, illness, or death, partnered with Manulife Mortgage Protection Plan.

Quantifiable outcome

• Dominion Lending Centres funded $84.5 billion in mortgages across Canada in 2025
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Dominion Lending CentrescoreStrategic or Co-development PartnerDominion Lending Centres is the parent mortgage brokerage network. Collin Bruce Mortgage Team operates as Dominion Lending Centres Mortgage Mentors. DLC funded $84.5 billion in mortgages across Canada in 2025 and the team has been DLC's #1 mortgage broker for 16 consecutive years since 2010.
• CISN Country 103.9minorGTM or Marketing PartnerRadio station partnership for advertising and community engagement. Co-sponsor of CISN in the Mornings Grand Gesture program, providing $1,000 monthly donations to community causes nominated by listeners.
• Global EdmontonminorGTM or Marketing PartnerMedia partnership for brand visibility and advertising
• SONiC 102.9minorGTM or Marketing PartnerRadio station partnership for advertising and community events including Halloweenie Roast BBQ fundraisers
• KISS 91.7minorGTM or Marketing PartnerRadio station partnership for advertising and brand visibility
• CHUCK 92.5minorGTM or Marketing PartnerRadio station partnership for advertising
• 880 CHEDminorGTM or Marketing PartnerRadio station partnership for advertising and brand visibility
• Youth Empowerment and Support Services (YESS)minorOthersEdmonton-based nonprofit supporting traumatized youth. Partnership includes charity golf tournaments, Abandoned Shopping Carts of YEG Calendar fundraisers, SONiC 102.9 Halloweenie Roast BBQ events, and fundraising galas. Received YESS National Philanthropy award in 2020.
• Habitat for Humanity EdmontonminorOthersProud partner of Habitat for Humanity Edmonton which brings communities together to help families build strength, stability, and independence through affordable homeownership.
• Stollery Children's Hospital FoundationminorOthersSponsored Simply Supper Ltd.'s Lemonade Stand Day fundraiser supporting the Stollery Children's Hospital Foundation
• 90+ Banks, Credit Unions, and Trust CompaniescoreChannel Partner/ Reseller/ DistributorAccess to over 90 different financial institutions including major banks, credit unions, and trust companies. Dominion Lending Centres shops these lenders to find the best mortgage or leasing solution for clients.
• Richard Faucher Real Estate TeamminorStrategic or Co-development PartnerPreferred real estate partner/referral source for clients buying or selling homes
• Cartwright AppraisalsminorStrategic or Co-development PartnerPreferred appraiser partner (Jeff Prediger) for property valuations required in mortgage process
• InspectionProofminorStrategic or Co-development PartnerPreferred home inspection partner (Don Schmidt) for property condition assessments
• HomeEquity Bank (CHIP Reverse Mortgage)minorChannel Partner/ Reseller/ DistributorProvider of CHIP Reverse Mortgage product for Canadians 55+ allowing access to home equity

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Verico Financial Group: Canadian mortgage and finance brokerage network with comparable broker-aggregation model and lender-panel access; competes for the same independent broker talent pool.
• True North Mortgage: Canadian retail mortgage brokerage with both online and in-person channels serving individual homebuyers; comparable to Collin Bruce Mortgage Team in customer base and lender-aggregation model.
• Mortgage Architects: Canadian mortgage broker network offering independent brokers access to multiple lenders, technology tools, and back-office support — directly comparable to DLC's franchise model.
• TMG The Mortgage Group: Canadian mortgage brokerage network competing with DLC for broker affiliation; shares similar commission-driven economics and multi-lender access model used by independent broker teams.
• M3 Financial Group: Canadian mortgage brokerage network with full-service support, marketing tools, and lender access; mirrors DLC's value proposition for affiliated mortgage professionals.

Broad incumbents

• Dominion Lending Centres: National Canadian mortgage brokerage network and Collin Bruce Mortgage Team's franchisor. DLC funded $84.5B in mortgages across Canada in 2025 and provides the lender panel and back-office infrastructure used by the team.
• Manulife Bank: Canadian bank offering residential mortgages directly to consumers; a representative direct lender that competes with broker-sourced mortgages for the same individual borrower segments.
• Rocket Mortgage Canada: Direct-to-consumer digital mortgage lender in Canada backed by Rocket Companies; competes for the same retail homebuyer and refinance segments with a heavier technology-driven experience.

Emerging players

• nesto: Canadian digital mortgage brokerage offering a fully online, low-touch origination experience; represents the digital-first competitive vector that traditional broker teams must defend against.
• Pine: Canadian digital mortgage brokerage focused on simplified online application and rate-shopping experience; overlaps with Collin Bruce Mortgage Team's self-serve mortgage calculator and online application channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cbmortgageteam
• Facebookfacebook.com/cbmortgageteam
• LinkedInlinkedin.com/company/collin-bruce-mortgage-team?trk=public_post_feed-actor-name
• Instagraminstagram.com/cbmortgageteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collin Bruce Mortgage Team