What ASB Group does

ASB Group is a privately-held professional services firm headquartered in Prague, Czech Republic, founded in 2002, that provides outsourced accounting, tax advisory, tax compliance, payroll and HR administration, corporate services, transaction advisory, and transfer pricing to international and local businesses operating in Central and Eastern Europe. The firm operates from seven offices across four countries — Czech Republic, Poland (Warsaw, Toruń, Wrocław, Płock), Slovakia, and Hungary — employing 450+ specialists serving over 1,000 clients from more than 40 countries.

The firm operates a vertical-specialized go-to-market with dedicated sector teams across real estate, retail, chemicals, technology, private equity, and life sciences, complemented by a dedicated Italian Desk for Italian-Polish cross-border business. Its technology stack includes proprietary compliance utilities — the CE4 Payroll Calculator, JPK File Generator, KSeF e-invoicing tool, and White List Verification Tool — alongside an in-house IT and automation function built on Microsoft Power Platform, SharePoint, MS SQL, Azure, and RPA. All four national entities operate as private limited companies under a partner-led ownership structure headed by Managing Partner Petr Studnička.

Revenue is generated through professional outsourcing services billed on a recurring basis for bookkeeping, payroll, and compliance work, layered with project-based transaction advisory and consulting engagements (no public pricing). The firm supplements direct enterprise advisory sales with content marketing, regional events (e.g., Global PayFest '26, Poland–Czech Business Bridge), and partnerships with TAG Alliances, the Association for Foreign Investment (AFI), the Czech PE/VC Association, and Confindustria Polonia. In November 2023, ASB merged with Polish accounting firm PGA Accounting, expanding its Polish footprint to four offices.

Name

ASB Group

Legal name

ASB Czech Republic, s.r.o.

Website

https://asbgroup.eu

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

ASB Group is a Prague-headquartered, privately-held professional services firm providing outsourced accounting, tax, payroll, HR, and transaction advisory to over 1,000 international and local clients across the Czech Republic, Poland, Slovakia, and Hungary.

Ownership category

akta.pro rank

Product category

Professional Accounting and Tax Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Offices of Certified Public Accountants (541211)

akta.pro primary industry

Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG)

Keywords

• Outsourced accounting services
• Tax advisory services
• Payroll administration
• Transaction advisory
• Corporate services

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Outsourcing Services: ASB Group generates revenue through professional outsourcing services including accounting and reporting, corporate services, tax advisory, tax compliance, payroll and HR administration, transaction advisory, and transfer pricing services. Revenue is derived from ongoing client engagements across multiple CEE countries, typically billed on a recurring basis for bookkeeping, payroll, and compliance services, with transaction advisory and consulting engagements billed on a project basis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ASB Group is a professional outsourcing services provider delivering outsourced accounting and financial reporting, corporate services (company formation, secretarial, compliance), tax advisory and tax compliance, payroll and HR administration, transaction advisory (financial and tax due diligence), and transfer pricing services. The firm operates across the Czech Republic, Poland, Slovakia, and Hungary, serving international and local businesses with cross-border needs in CEE.

Product overview

ASB Group is a professional outsourcing services provider offering a portfolio of interconnected business services across Central and Eastern Europe. The core offering consists of eight main service lines: Accounting and Reporting, Corporate Services, Tax Advisory, Tax Compliance, Payroll and HR Administration, Transaction Advisory, Transfer Pricing, and Italian Desk. The company also provides proprietary technology tools including the ASB Payroll Calculator (for cross-border employment cost comparison across CE4 countries), JPK File Generator, KSeF e-invoicing tool, and White List verification tool for Polish tax compliance. Services are delivered across four countries (Czech Republic, Poland, Slovakia, Hungary) through multiple offices, serving clients in six industry sectors: Real Estate, Retail, Chemicals, Technology, Private Equity, and Life Sciences.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting and Reporting Services

Quantifiable outcome

• Over 1,000 clients served from 40+ countries across CEE region
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered moderate and core.

• TAG AlliancesmoderateStrategic or Co-development PartnerInternational association of independent accounting and advisory firms from around the world. ASB Group participates through Managing Partner Petr Studnička's close cooperation with this network, enabling cross-border referrals and knowledge sharing.
• Association for Foreign Investment (AFI)coreStrategic or Co-development PartnerCzech association for foreign investment. Co-Founder Petra Rychnovská served as Vice Chair of the Steering Committee for 13 years and remains an active member. Group Commercial Director Dan Ledvinka was elected as member of the Steering Committee in 2025. ASB actively participates in AFI events and investment community activities.
• Czech Private Equity & Venture Capital AssociationmoderateStrategic or Co-development PartnerManaging Partner Petr Studnička works closely with the Czech Private Equity & Venture Capital Association, supporting PE/VC investors in the Czech market with transaction advisory and investment structuring services.
• Confindustria PoloniacoreGTM or Marketing PartnerItalian business association in Poland. ASB Group is a member of Confindustria Polonia, which aims to integrate and make the Italian presence in Poland more effective. The membership supports ASB's Italian Desk service targeting Italian companies investing in Poland.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Mazars: International accounting and advisory firm with established practices in Czech Republic, Poland, Slovakia, and Hungary. Competes with ASB for mid-market and enterprise audit, tax, and outsourcing engagements in CEE.
• BDO: Top-5 global accounting network with strong CEE operations (BDO Czech Republic, BDO Poland, etc.) offering audit, tax, and advisory. Overlaps with ASB on accounting, tax, and transaction advisory for mid-market and enterprise clients in the same geographies.
• Deloitte (CEE): Big 4 firm with full-service practices across ASB's four CEE markets, including audit, tax, consulting, and transaction advisory. Competes with ASB for enterprise clients and large cross-border mandates, though at significantly larger scale and broader portfolio.
• KPMG (CEE): Big 4 firm with established CEE practices. Competes with ASB for accounting outsourcing, tax advisory, and transaction advisory mandates; multiple ASB senior leaders are former KPMG (relevant to talent flow and competitive positioning).
• Baker Tilly (CEE): Global accounting network with CEE member firms serving mid-market and enterprise clients. Comparable to ASB in offering multi-service accounting, tax, and advisory across the same Central European geographies.
• Crowe (CEE): Global accounting and advisory network with presence across CEE markets. Competes with ASB for accounting, tax, and advisory mandates in the same four-country footprint.
• Grant Thornton (CEE): Global accounting network with CEE member firms offering audit, tax, and advisory services. Comparable to ASB in targeting mid-market and enterprise clients in Czech Republic, Poland, Slovakia, and Hungary.

Direct peers

• TMF Group: Global BPO/accounting firm with deep CEE presence providing accounting, tax, payroll, and corporate services across multiple jurisdictions. Directly comparable to ASB in offering a multi-country outsourcing model for international clients, though at significantly larger global scale.
• TPA: Regional CEE accounting and advisory group operating in Czech Republic, Poland, Slovakia, Hungary, and other Central European markets. Closely comparable mid-market positioning, multi-country footprint, and service mix to ASB.
• Rödl & Partner: German-origin international professional services firm with strong CEE presence providing accounting, tax, legal, and advisory services to mid-market companies. Closely comparable business model to ASB, particularly in serving German-speaking investors entering CEE markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ASBgroup_news

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASB Group