What Extreme Live Gaming Ltd does

Extreme Live Gaming Ltd is a London-headquartered iGaming content company founded in 2013, originally formed as part of the Novomatic Group and subsequently acquired by Pragmatic Play, the Gibraltar-based multi-vertical iGaming content provider founded in 2015 (CEO Julian Jarvis) and owned by Veridian (Gibraltar) Limited. Post-acquisition, the entity operates inside the Pragmatic Play group, which provides a single-API integrated content suite spanning slots (500+ proprietary titles), live casino, bingo, sportsbook, crash games, arcade, jackpots, and RNG content to licensed B2B operator customers.

The business model is B2B content licensing: the company certifies and distributes its games and live-dealer products to regulated casino and sportsbook operators across 40+ jurisdictions, 33 languages, and all major currencies, supported by 20+ localized websites. Revenue mechanics are not disclosed but are consistent with industry-standard content-licensing structures — per-game royalty / revenue-share agreements with operators — augmented by integration-fee economics on the unified single-API platform. Customer segments are licensed online casino and sportsbook operators globally; no end-user consumer relationship exists.

Underlying technical architecture is built around a single-API integration layer that allows operator customers to access the full multi-vertical content catalog without separate vendor integrations, reducing deployment friction. The 2026 launch of a proprietary PAM (Player Account Management) platform extends the offering from content provision into operator back-office technology. Geographic distribution is actively expanding: regulatory approval to enter the newly opened Alberta, Canada market in 2026 was disclosed, and ongoing Sportsbook investment (including horse racing content) signals continued multi-vertical build-out. No AI/ML, proprietary model, or data-asset capabilities are referenced in the supplied information.

Name

Extreme Live Gaming Ltd

Legal name

Pragmatic Play

Website

https://pragmaticplay.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Extreme Live Gaming Ltd, founded 2013 in London and now part of the Pragmatic Play group (owned by Veridian (Gibraltar) Limited), is a B2B iGaming content provider delivering slots, live casino, bingo, sportsbook and adjacent products via a single API to licensed casino operators across 40+ jurisdictions.

Ownership category

akta.pro rank

Product category

iGaming Software & Content

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Dealer Online Casinos (MPAEABAB)

akta.pro secondary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

Keywords

• IGaming content provider
• Live casino games
• Online casino software
• Slot game development
• Casino API integration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Content Licensing: Pragmatic Play licenses its gaming content (slots, live casino, bingo, sportsbook) to online casino operators. Operators integrate via the company's API to offer Pragmatic Play games to their players. Revenue is generated through licensing arrangements with operator brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Extreme Live Gaming Ltd, now part of Pragmatic Play following its acquisition, contributes live casino content within Pragmatic Play's multi-product iGaming portfolio. The company develops and supplies live dealer games broadcast from a state-of-the-art studio, including Baccarat, Roulette, and Blackjack. These live casino products are delivered to licensed online casino operators through a single API integration alongside slots, bingo, crash games, arcade, sportsbook, and jackpot content.

Product overview

Pragmatic Play is a leading iGaming content provider offering a multi-product portfolio through a single API integration. The core offerings include award-winning Slots (500+ games), Live Casino (broadcast from state-of-the-art studios with Baccarat, Roulette, Blackjack, and game shows), Bingo, Jackpots, Crash Games, Arcade, Other RNG games, and Sportsbook. Supporting products include the PAM Platform for player account management, Enhance Promo Tools for operator engagement, and Drops & Wins promotional campaigns. Live casino titles include branded games like Mega Wheel, Mega Roulette variants, Money Time, Sweet Bonanza CandyLand, and Gates of Olympus Roulette. The company operates from Gibraltar under Veridian (Gibraltar) Limited, serving regulated markets across 30+ jurisdictions in 33 languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Slots Multi-award winning slots portfolio containing over 500 unique in-house developed games, available in all major currencies, languages and certified regulated markets, supplied to licensed online casino operators.
• Live Casino Live dealer games broadcast from a state-of-the-art studio, including Baccarat, Roulette, Blackjack and branded game shows (Mega Wheel, Mega Roulette, Mega Roulette 3000, Money Time, Sweet Bonanza CandyLand).
• Bingo Online bingo solution that empowers casinos with tools to deliver brand-aligned bingo games to their players.
• Jackpots Progressive jackpot slot games offering substantial prize pools to players, supplied to operators via the single API.
• Crash Games Crash-style betting games with rapid gameplay and multiplier mechanics, offered to operators via the single API.
• Arcade Arcade-style gaming content for online casino operators, distributed through the single API integration.
• Other RNG Additional Random Number Generator based casino games beyond slots, supplied via the single API to operators.
• Sportsbook Sports betting platform offering pre-match and in-play wagering across major sports markets, supplied to operators.
• PAM Platform Player Account Management platform for casino operators, provided by Pragmatic Solutions.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BetGames: BetGames specializes in live dealer and live game-show products distributed to online operators. Comparable to Extreme Live Gaming specifically on the live-dealer and live game-show product angle, though smaller in scale.
• Play'n GO: Play'n GO is a leading iGaming content studio producing slots and table games licensed across multiple regulated jurisdictions. Comparable to Pragmatic Play/ELG as a multi-jurisdiction slots and casino content supplier targeting the same B2B operator channel.
• NetEnt (AB): NetEnt, now part of Evolution, supplies branded slots and live casino content to operators globally. It is directly comparable to Pragmatic Play/ELG on the slots and live-dealer content axis and competes for the same operator integration slots.
• Relax Gaming: Relax Gaming combines in-house content with an aggregation platform serving hundreds of operators. Comparable to Pragmatic Play/ELG as a B2B content-plus-distribution player addressing the same operator buyer.
• Evolution AB: Evolution is the dominant global live-dealer and iGaming content provider, supplying live casino, slots, and game-show titles to operators worldwide. It is the most directly comparable peer to Extreme Live Gaming given its leadership in the live-dealer vertical that ELG operates in.
• Yggdrasil Gaming: Yggdrasil is a B2B iGaming content provider offering proprietary slots and casino games distributed through partner operators across regulated markets. Directly comparable to Pragmatic Play/ELG on product (slots and casino) and on the multi-jurisdiction B2B distribution model.
• Ezugi: Ezugi is a live-dealer casino studio offering baccarat, roulette, blackjack, and game-show variants to operators across emerging and regulated markets. Directly comparable to Extreme Live Gaming's live-dealer focus.

Broad incumbents

• Playtech: Playtech is a long-established gambling software and content supplier offering casino, live dealer, sportsbook, and PAM solutions to operators globally. Comparable as a broader incumbent spanning the live casino and platform categories that ELG competes in.
• Microgaming (Games Global): Microgaming (rebranded as Games Global) is a long-standing iGaming content supplier with a large slots and casino game portfolio licensed across regulated markets. Comparable to Pragmatic Play/ELG on multi-jurisdiction slots and casino content distribution.
• Novomatic (Greentube): Greentube is the online and interactive division of Novomatic, the previous owner of Extreme Live Gaming. It offers slots, table games, and server-based gaming products to operators globally, making it a comparable incumbent both to ELG (former parent) and Pragmatic Play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PragmaticPlay
• YouTubeyoutube.com/@PragmaticPlay
• Facebookfacebook.com/PragmaticPlayGlobal
• LinkedInlinkedin.com/company/extreme-live-gaming
• Instagraminstagram.com/pragmatic_play

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extreme Live Gaming Ltd