Porsche eBike Performance

Name

Porsche eBike Performance

Legal name

Porsche eBike Performance GmbH

Website

https://porsche-ebike-performance.com

Company type

Private

Founded year

2013

Operating status

Closed

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Electric Bike Drive Systems

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motorcycles, Bicycles & Parts (3751), Electronic Components & Accessories (3670)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

Keywords

• Electric bike drive systems
• E-bike mid-drive motors
• Lightweight e-bike components
• OEM bicycle drive technology
• Integrated e-bike powertrains

Headquarters

HQ city

Ottobrunn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-bike Drive System Sales to OEM Manufacturers: FAZUA sells drive systems (motors, batteries, electronics) to bicycle manufacturers who integrate them into their e-bikes. Bike brands including Canyon, Cervélo, Gazelle, Riese & Müller, Santa Cruz, and others purchase FAZUA components for incorporation into complete bicycles sold to end consumers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Porsche eBike Performance GmbH, operating under the FAZUA brand, designs, develops and manufactures lightweight electric bicycle drive systems (mid-drive motors, integrated transmissions, battery packs, control elements and supporting software) that are sold to bicycle manufacturers (OEMs) for integration into their own branded e-bikes. The portfolio centers on the integrated RIDE 60 system and the removable RIDE 50 Drivepack family (EVATION, TRAIL, STREET), complemented by ENERGY 430/480 batteries, modular control hubs, the FAZUA Toolbox desktop software, the FAZUA App/Rider App mobile clients, and the Garmin Connect IQ dashboard.

Product overview

Porsche eBike Performance GmbH, operating under the FAZUA brand, manufactures innovative lightweight e-bike drive systems targeting sports cyclists who value natural riding feel. The product portfolio centers on two drive system generations: the RIDE 60 (integrated permanent motor unit with 60 Nm torque, 250W nominal/450W peak power) and the RIDE 50 family (RIDE 50 EVATION for road/gravel, RIDE 50 TRAIL for mountain bikes, RIDE 50 STREET for urban bikes - all featuring removable motor/battery units). Supporting hardware includes ENERGY 430/480 batteries, control interfaces (Control Hub, LED Hub, Ring Control, Road Control, MODE CONTROL), and the FAZUA CHARGER. The software ecosystem comprises FAZUA Toolbox desktop software for diagnostics and customization, the FAZUA App (for RIDE 60) and FAZUA Rider App (for RIDE 50) for mobile control and GPS, plus the FAZUA Dashboard for Garmin devices. The company operates through a two-tier dealer network (Premium and Certified Partners) and provides a voluntary 2-year manufacturer warranty upon product registration. Note: Multiple news sources (2026) report Porsche is shutting down Porsche eBike Performance GmbH as part of strategic restructuring, though the website remains active.

Differentiator

Problem solved

Functional benefit

Products and services

• FAZUA RIDE 60 Drive System Integrated mid-drive system for OEM e-bike manufacturers, combining a 1.96 kg motor/transmission/sensor unit with ENERGY 430 or 480 batteries and modular control elements. Delivers 60 Nm torque, 250W nominal and 450W peak Boost power, ~4.3 kg total system weight, with Bluetooth/ANT+ connectivity for bike computers and Garmin/Wahoo/Sigma/Lezyne integration.
• FAZUA RIDE 50 EVATION Drive System Lightweight removable-drive e-bike drive system for road and gravel bicycles. 3.3 kg Drivepack containing motor and battery can be removed to ride the bike without assistance. 55 Nm torque, 300W maximum power, Breeze/River/Rocket support modes, and FAZUA App connectivity.
• FAZUA RIDE 50 TRAIL Drive System Removable-drive e-bike drive system optimised for mountain biking. 58 Nm torque, 350W maximum power, ~4.4 kg total system weight, with Breeze/River/Rocket support modes and a cadence range tuned for trail and off-road riding.
• FAZUA RIDE 50 STREET Drive System Removable-drive e-bike drive system optimised for city and commuter riding, sharing the RIDE 50 TRAIL hardware (58 Nm torque, 350W maximum power) but tuned with firmware and support characteristics calibrated for daily urban use.
• FAZUA ENERGY 430 Battery Removable or fixed lithium-ion battery for the FAZUA RIDE 60 drive system. 432 Wh capacity, 2.2-2.3 kg weight, IP54 weather protection, ~3.5-4 hour charging time via the FAZUA 3A charger. Delivers approximately 1,200 m of elevation gain under normal terrain conditions.
• FAZUA ENERGY 480 Battery Extended-range removable lithium-ion battery for the FAZUA RIDE 60 drive system. 480 Wh capacity in a 2.4 kg housing with IP54 protection, delivering approximately 100 m additional elevation gain compared with the ENERGY 430 battery.
• FAZUA Toolbox Software Cross-platform desktop software (Windows, macOS, Linux) for FAZUA RIDE 50 and RIDE 60 drive systems. Provides dealer and end-user diagnostics, firmware updates, torque sensor calibration, and Customizer mode to configure Max Power, Support Relation and Ramp-Up parameters with EASY presets and ADVANCED individual adjustment.
• FAZUA App Mobile application for FAZUA RIDE 60 e-bikes available on Android and iOS. Serves as the Live Rider Dashboard, includes the Customizer for assist-mode settings, and provides a Profile Store for downloading community-shared riding profiles.
• FAZUA Rider App Smartphone application developed with Comodule for FAZUA RIDE 50 Evation drive systems. Available on iOS and Android, it provides GPS navigation, ride tracking, trip information, motor power/battery/speed/cadence display, rider power and torque readouts, service access, and ride sharing.
• FAZUA Premium Partner Program Top-tier authorised FAZUA dealer certification programme for bicycle retailers, requiring strict selection criteria, mandatory Field Support training every 12 months, spare-parts inventory, test-wheel availability, and full-service capability across all FAZUA drive brands.
• FAZUA Certified Partner Program Standard authorised FAZUA dealer certification programme for bicycle retailers, requiring training completion at least every 24 months and providing high regional coverage of dealers competent to handle FAZUA service cases.

Quantifiable outcome

• FAZUA achieved largest market share among motorized road and gravel bikes within two years of market launch
• +2 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ROTORcoreTechnology or IntegrationFAZUA collaborated with ROTOR to develop ETOR Drive axle standard for the RIDE 60 system. This open standard allows various manufacturers to produce compatible crank arms, providing weight reduction and increased stability compared to previous ISIS standard.
• QBP (Quality Bicycle Products)minorChannel Partner/ Reseller/ DistributorQBP serves as service partner for US and Canada customers, handling spare parts ordering and distribution for riders in North America.
• Ampere Plus AGminorChannel Partner/ Reseller/ DistributorSwiss service partner handling spare parts ordering and distribution for riders in Switzerland.
• VIMM Ltd.minorChannel Partner/ Reseller/ DistributorNew Zealand-based service partner handling spare parts ordering and distribution for riders in Australia and New Zealand.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Yamaha eBike Systems: Yamaha's PWseries CE, TE, and ST drive systems are embedded across multiple European bicycle OEMs, directly competing with FAZUA in the urban, trekking, and mountain bike categories. Long-established drive-system manufacturer with deep OEM relationships.
• Brose Fahrzeugteile: Brose manufactures mid-drive e-bike motors emphasizing quiet, natural-feel assistance and compact integration — directly comparable to FAZUA's value proposition in the lightweight segment. Supplies premium OEMs including Specialized and BMC.
• Shimano STEPS: Shimano's STEPS e-bike drive system competes directly with FAZUA in OEM-embedded mid-drive motors, with strong adoption among premium road, gravel, and MTB brands. Offers comparable torque ranges and integrated battery ecosystems.
• Bafang Electric: Bafang is one of the largest global e-bike drive-system manufacturers, offering mid-drive and hub motors across price points. Competes with FAZUA in OEM-embedded applications, though more concentrated in volume commuter and aftermarket segments than premium sport.
• TQ-Systems: TQ-Systems produces the HPR50 lightweight mid-drive motor (1.8 kg) for premium e-MTBs and gravel bikes, occupying nearly identical product positioning to FAZUA RIDE 60. German manufacturer with strong adoption in high-end road and MTB segments.
• Bosch eBike Systems: Bosch eBike Systems is the global market leader in e-bike drive systems, supplying Performance Line, Active Line, and Cargo Line motors to OEMs across categories. Directly competes with FAZUA's RIDE 60 and RIDE 50 platforms, though Bosch is more dominant in the higher-torque, higher-power commuter and MTB segments.
• MAHLE SmartBike Systems: MAHLE's X20 and X35 hub-based lightweight drive systems target the same minimal-assist, sport-road, and gravel categories as FAZUA. Competes through even lighter system weight via hub motor architecture and OEM partnerships with road-focused brands.

Broad incumbents

• Trek Bicycles: Trek develops e-bikes with proprietary and partner-sourced drive systems across road, MTB, and commuter categories. Indirect competitor through vertically integrated e-bike offerings rather than drive-system sales to other OEMs.
• Specialized Turbo: Specialized is a premium bicycle manufacturer that develops proprietary e-bike drive systems (in collaboration with Brose) and integrates them into its own bikes. Indirect competitor to FAZUA via vertical integration rather than OEM sales, but overlaps in premium road and MTB e-bike categories.

Emerging players

• Polini E-P3: Polini's E-P3 mid-drive motor is a compact, lightweight drive system targeting the same minimal-assist e-bike segment pioneered by FAZUA. Smaller-scale competitor with growing OEM adoption in premium European road and gravel bikes.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCraEnZq4fFK1HWNfTr3d4Jw
• Facebookfacebook.com/fazua.official/?utm_medium=referral&utm_source=fazua&utm_campaign=fazua-website
• LinkedInlinkedin.com/company/porsche-ebike-performance
• Instagraminstagram.com/fazua

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porsche eBike Performance