Stone Magic
Stone Magic is a Dallas, Texas-based manufacturer of cast stone fireplace mantels, surrounds, and hearths, selling factory-direct to US residential homeowners and trade professionals. Its cast stone replicates real limestone aesthetics at lower cost, with custom sizing and bundled design consultation.
- Company typePrivate
- Founded2000
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stone Magic does
Stone Magic is a Dallas, Texas-based manufacturer and direct seller of cast stone fireplace mantels, surrounds, and hearths. Founded in 2000, the company produces a catalog of 14 named cast stone fireplace surround designs (including Windsor, Provence I/II, Polo, Louie, Barrington, Bordeaux, Martine, Falkland, Weldon, Guardians, Guardians 39, Longleat, and Alhambra) plus add-on Upper Mantles and Raised/Flat Hearths. Its core technology is a cast stone manufacturing process that replicates the look and feel of natural limestone at materially lower cost, while delivering load-bearing and maintenance-free properties suitable for both metal and masonry fireboxes. Custom sizing (e.g., the Windsor from 36 to 72 inches wide) and design variants (e.g., the Falkland's customizable shield and banding) are offered within the product line.
The business operates on a factory-direct model, selling exclusively to US-based residential homeowners and trade professionals via a toll-free phone line (800-597-3606), a quote-based custom-order system on stonemagic.com, and design consultation and project management services bundled at no additional cost. Revenue is generated through one-time sales of mantels, surrounds, and accessories; pricing is not publicly disclosed and varies by model and customization. The company has 11–50 employees, no disclosed revenue or external funding, and limited digital infrastructure (a single Facebook page is the only social profile identified).
Stone Magic is privately held with no parent company, no institutional investors identified, and no M&A history. Its partner roster is limited to Stone Legends, CSCS, and Bob's Steak House (all listed on the website's PARTNERS section with no further detail). The company has no app, no API, no certifications, and no patents or trademarks disclosed. Operationally, it is a small, traditional specialty manufacturer dependent on direct sales and inbound leads from its website and trade referrals, with no evidence of geographic expansion beyond the United States or of technology-enabled growth levers.
Stone Magic firmographics
Firmographics- Name
- Stone Magic
- Legal name
- Stone Magic
- Website
- https://stonemagic.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stone Magic is a Dallas, Texas-based manufacturer of cast stone fireplace mantels, surrounds, and hearths, selling factory-direct to US residential homeowners and trade professionals. Its cast stone replicates real limestone aesthetics at lower cost, with custom sizing and bundled design consultation.
- Ownership category
- akta.pro rank
Stone Magic industry classification
Industry- Product category
- Cast Stone Fireplace Mantels
- NAICS
- Cut Stone and Stone Product Manufacturing (327991)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)
Keywords
Where Stone Magic is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Markets served
Stone Magic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Cast Stone Fireplace Products: Revenue generated from the sale of cast stone fireplace mantels, surrounds, and accessories. Products are sold directly to consumers and trade professionals with factory direct pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Factory Direct Pricing - Custom quotes based on specifications |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Stone Magic product offering
Product offeringCore offering
Stone Magic manufactures and sells cast stone fireplace mantels, surrounds, and hearths that replicate the look and feel of real limestone at a fraction of the cost. Products are made-to-order with custom width and height sizing, suitable for both metal and masonry fireboxes, and sold factory direct to homeowners and trade professionals in the United States.
Product overview
Stone Magic is a manufacturer of cast stone fireplace mantels and surrounds that provide the look and feel of real limestone at a fraction of the cost. The product portfolio consists of fireplace surrounds including Windsor, Provence I, Provence II, Polo, Louie, Barrington, Bordeaux, Martine, Falkland, Weldon, Guardians, Guardians 39, Longleat, and Alhambra models, with complementary add-on products including Upper Mantles and Hearths (Raised and Flat). The cast stone material is described as less expensive, load bearing, and maintenance-free compared to natural limestone, while providing old-world charm and intricate designs.
Differentiator
Problem solved
Functional benefit
Products and services
- Windsor Fireplace
- Provence I Fireplace
- Provence II Fireplace
- Polo Fireplace
- Louie Fireplace
- Barrington Fireplace
- Bordeaux Fireplace
- Martine Fireplace
- Falkland Fireplace
- Weldon Fireplace
- Guardians Fireplace
- Guardians 39 Fireplace
- Longleat Fireplace
- Alhambra Fireplace
- Upper Mantles
- Hearths
Companies that use Stone Magic
Customer profileSegments2 records
Ideal customer profiles2 records
Stone Magic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Stone Magic partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Stone LegendsminorListed as a partner company under the PARTNERS section on Stone Magic's website.
- CSCSminorListed as a partner company under the PARTNERS section on Stone Magic's website.
- Bob's Steak HouseminorListed as a partner company under the PARTNERS section on Stone Magic's website.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Stone Magic competitors and assessment
Company assessmentDirect peers
- Coronado Stone Products: US manufacturer of architectural manufactured stone veneer profiles used on fireplaces, facades, and interior accents. Directly comparable offering to Stone Magic's cast stone fireplace surrounds, with overlapping builder/designer customer base.
- Realstone Systems: Manufacturer and supplier of natural and manufactured thin stone veneer panels for interior and exterior architectural applications including fireplace surrounds. Overlaps with Stone Magic on residential cast-stone fireplace installations.
- Architectural Stone LLC: US custom cast stone and architectural stone fabricator producing fireplaces, mantels, surrounds, and ornamental pieces for residential and commercial projects. Direct manufacturing peer in cast stone fireplace surrounds with comparable custom-build model.
- Stone Legends: Manufacturer of architectural cast stone products including fireplace surrounds and mantels. Stone Legends is explicitly listed as a Stone Magic partner, operates in the same cast stone manufacturing niche, and serves overlapping residential and trade customer segments.
Broad incumbents
- Eldorado Stone: Largest US manufactured architectural stone veneer producer with deep builder and dealer networks and significantly broader product portfolio. Competes with Stone Magic for premium cast-stone specification on residential projects but is not focused exclusively on fireplace surrounds.
- Cultured Stone (Boral): Long-established manufactured stone veneer brand from Boral serving residential and commercial construction. Comparable technology base (cast/manufactured stone veneer) and overlapping customer base of builders, designers, and homeowners, but with much wider product breadth and distribution.
- Hearth & Home Technologies (Heatilator / Heat & Glo): Largest US manufacturer of fireplaces, inserts, stoves, and hearth-related products. While focused on combustion systems rather than the stone mantel itself, they are an established incumbent in the same overall 'fireplace purchase' specification path that Stone Magic serves.
- Lennox Hearth Products: Broad hearth products manufacturer offering fireplaces and surrounds across multiple brands. Competes at the consumer fireplace specification decision point with Stone Magic and overlaps in trade-channel distribution.
Regional players
- Stone Selex: Specialty natural and manufactured stone retailer with showrooms serving homeowners and contractors across select US markets. Similar customer (homeowner/trade pro) and product category, but operates as a multi-brand retailer rather than as a single-brand manufacturer.
Emerging players
- Clay Imports: Architectural surfacing brand selling handmade tile, stone, and terracotta products direct to designers and homeowners. Comparable premium-architectural-stone direct-to-consumer model with a much stronger digital brand presence and growing relevance to modern interior designers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Stone Magic social profiles
Digital presenceStone Magic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stone Magic leadership team
Management profileNumber of profiles
Profiles1 record
Stone Magic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stone Magic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stone Magic
What does Stone Magic do?
Stone Magic manufactures and sells cast stone fireplace mantels, surrounds, and hearths that replicate the look and feel of real limestone at a fraction of the cost. Products are made-to-order with custom width and height sizing, suitable for both metal and masonry fireboxes, and sold factory direct to homeowners and trade professionals in the United States.
Is Stone Magic a public or private company?
Stone Magic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stone Magic founded?
Stone Magic was founded in 2000. It employs 11 to 50 people.
Where is Stone Magic based?
Stone Magic is headquartered in Dallas, United States, in the North America region.
How does Stone Magic make money?
One revenue line is on record: cast Stone Fireplace Products.
Who are Stone Magic's main competitors?
Direct peers on record are Coronado Stone Products, Realstone Systems, Architectural Stone LLC and Stone Legends. Broad incumbents are Eldorado Stone, Cultured Stone (Boral), Hearth & Home Technologies (Heatilator / Heat & Glo) and Lennox Hearth Products. Stone Selex is listed as a regional player. Clay Imports is listed as an emerging player.
Does Stone Magic have an API?
No public API is recorded for Stone Magic.
What industry is Stone Magic in?
Stone Magic's product category is Cast Stone Fireplace Mantels. Its primary akta.pro industry code is IMAKAHAG, Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone). Its NAICS code is 327991 and its SIC code is 3281.