What Medical Arts Pharmacy does

Medical Arts Pharmacy is an independent community pharmacy founded in 1959 and headquartered in Fayetteville, Arkansas, operating under the legal entity R & R Medical, Inc. The business runs two retail locations (Fayetteville flagship and Elkins) with approximately 18 staff, and is owned by Phil Rozell following a 2016 merger with Southgate Pharmacy. Its core offering is prescription dispensing billed through Medicare Part D, Medicaid, and commercial insurance, supported by a first-in-market drive-through window (since 2002), free local delivery, and 24-hour service that materially shape its distribution economics versus chain and mail-order competitors.

Beyond dispensing, the pharmacy operates a diversified clinical and retail services stack: walk-in immunizations across multiple vaccine types, durable medical equipment rental and sales (wheelchairs, knee walkers), diabetic testing supplies, an ADCES-accredited Diabetes Self-Management Education (DSME) program, a smoking cessation program operated in partnership with the Arkansas Department of Health, Medicare Part D plan consultations, comprehensive medication reviews, and on-site employer/community flu clinics. The business also holds Joint Commission Home Care Accreditation (2025) and ADCES Diabetes Education Accreditation (2023/2024), which expand both the credentialed service surface and the set of billable payer pathways available to the company.

A distinctive product is the IBS-80 Skin Patch Test, a patented compounded diagnostic sold at retail that creates a non-prescription, non-payer-dependent revenue line uncommon among independent pharmacies. The overall business model combines insurance-reimbursed dispensing, fee-for-service clinical and education programs, retail DME and supply sales, and a small proprietary product franchise, all concentrated within a single Northwest Arkansas metro and the adjacent Elkins community.

Name

Medical Arts Pharmacy

Legal name

R & R Medical, Inc.

Website

https://medartspharmacynwa.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Medical Arts Pharmacy is an independent community pharmacy operating two locations in Northwest Arkansas, dispensing prescriptions and providing immunizations, durable medical equipment, and accredited diabetes education to local individual patients.

Ownership category

akta.pro rank

Product category

Community Pharmacy Services

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

Keywords

• Retail pharmacy services
• Prescription dispensing
• Immunization services
• Diabetes management education
• Medical equipment rental

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Prescription Medications: Traditional prescription dispensing services with insurance billing including Medicare Part D, Medicaid, and most commercial insurance plans. Core pharmacy revenue stream.
2. Immunizations and Vaccinations: Walk-in immunizations including COVID-19, flu, Tdap, Hep A, Hep B, shingles, pneumonia, MMR, varicella, and RSV. Revenue from insurance billing where applicable.
3. Medical Equipment Rentals and Sales: Wheelchair rentals (standard, lightweight, heavy duty) and sales, knee walkers, rollators, walking canes, crutches, walking boots, knee immobilizers from Medline. Rental by day, week, and month with deposit.
4. Diabetic Testing Supplies: Glucose meters, test strips, lancets, continuous glucose monitors. Billable to Medicare, Medicaid, and commercial plans with prescription. Also sold over the counter.
5. Diabetes Self-Management Education (DSME): ADCES-accredited diabetes education program with individual and group classes. Fee-based service for diabetes management education.
6. Smoking Cessation Program: Includes 2-week nicotine replacement therapy supply (free via insurance or Arkansas Dept of Health partnership), free carbon monoxide screening, and up to 5 counseling sessions.
7. Medicare Prescription Plan Consultations: Free consultations to help patients compare and choose Medicare Part D plans. Assists with understanding premiums, formularies, deductibles, and copays.
8. Comprehensive Medication Reviews: Pharmacist consultations to explain medications, timing, side effects, and drug interactions. Includes contact with doctors for medication adjustments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Medical Arts Pharmacy is an independent community pharmacy that dispenses prescription medications (including Medicare Part D, Medicaid, and commercial insurance billing), administers walk-in immunizations, and sells or rents durable medical equipment such as wheelchairs, knee walkers, and bathroom safety products. It complements dispensing with clinical and wellness services including ADCES-accredited Diabetes Self-Management Education, smoking cessation programs with nicotine replacement therapy, Medicare Part D consultations, comprehensive medication reviews, and the patented IBS-80 compounded food allergy skin patch test.

Product overview

Medical Arts Pharmacy operates as a community pharmacy with two locations in Northwest Arkansas (Fayetteville and Elkins), offering a unified suite of healthcare services centered on prescription fulfillment and patient wellness. The core product portfolio includes prescription refills via Online Refills and the RxLocal Mobile App, walk-in Immunizations for various vaccines, Free Delivery within 20 miles, 24-Hour Emergency Service, and Diabetic Testing Supplies. Extended clinical services encompass Diabetes Self-Management Education (DSME) with ADCES accreditation, Medicare Prescription Plan Consultations, Comprehensive Medication Reviews, Smoking Cessation Programs with nicotine replacement therapy, and the IBS-80 Skin Patch Test for food allergies. Medical equipment offerings include Wheelchair and Knee Walker Rentals plus Medical Supplies such as rollators, crutches, and bathroom safety products. The MedSync program synchronizes all prescriptions to a single pickup date. These services are supported by Easy Rx Transfer for new patients and operate under Joint Commission Home Care Accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• MedSync Medication Synchronization Program that aligns all of a patient's prescriptions to be filled on the same date, with text notifications when ready for pickup.
• On-Site Flu Clinic Workplace service that brings pharmacy technicians to local businesses to vaccinate employees on-site.
• Online Refills (RxLocal) Patient-facing online prescription refill service enabling customers to request refills through the RxLocal patient portal and mobile app, manage family medications, set reminders, and view profiles.
• Immunizations Walk-in immunization services offering COVID-19, flu, Tdap, Hep A, Hep B, shingles, pneumonia, MMR, varicella, and RSV vaccines with no appointment necessary.
• Free Prescription Delivery Free daily prescription delivery within 20 miles of store locations, covering Fayetteville, Elkins, Springdale, and West Fork.
• 24-Hour Emergency On-Call Service On-call emergency services line available after hours, weekends, and holidays for Northwest Arkansas customers.
• Diabetic Testing Supplies Glucose meters (provided at no charge), test strips, lancets, and continuous glucose monitors available with insurance billing (Medicare Part B, Medicaid, commercial) or over-the-counter purchase.
• Medicare Prescription Plan Consultations Free one-on-one consultations helping patients compare Medicare Part D plans, understand premiums, formularies, deductibles, and copays.
• Diabetes Self-Management Education (DSME) ADCES-accredited diabetes education program offering individual and group classes covering healthy coping, nutrition, physical movement, glucose monitoring, medication management, and risk reduction.
• Smoking Cessation Program Program including 2-week nicotine replacement therapy (patches, gum, or lozenges, free via insurance or Arkansas Dept of Health), free carbon monoxide screening, and up to 5 counseling sessions.
• Wheelchair and Knee Walker Rentals Rental and purchase options for standard, lightweight, and heavy-duty wheelchairs and knee walkers from Medline (Excel 2000, K4 Lightweight, Generation 4 knee walkers), available by day, week, and month with deposit.
• Medical Supplies Rollators, walking canes, crutches, orthopedic softgoods, walking boots, knee immobilizers, compression stockings, bathroom safety products, bedside commodes, and incontinence supplies.
• Comprehensive Medication Reviews Pharmacist consultations explaining medications, optimal dosing times, potential side effects, drug interactions, and food interactions, with outreach to doctors for medication adjustments.
• Easy Rx Transfer Prescription transfer service that moves all of a patient's prescriptions to Medical Arts Pharmacy on their behalf.
• IBS-80 Skin Patch Test Patented pain-free food allergy skin patch test compounded by pharmacists following USP Chapter 795 guidelines, identifying 80 distinct food and food-additive allergens for delayed hypersensitivity reactions to help control IBS.

Quantifiable outcome

• Shingles vaccine is 95% effective in preventing shingles outbreak on average
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Red CrossminorStrategic or Co-development PartnerMedical Arts Pharmacy partners with Red Cross to collect life-saving blood at their Fayetteville location. Hosts regular blood drives with appointment sign-ups through the Red Cross website.
• Arkansas Department of HealthcoreStrategic or Co-development PartnerPartnership provides free nicotine replacement therapy (patches, gum, or lozenges) to smoking cessation program participants through insurance billing or direct supply from the department.
• Association of Diabetes Care and Education Specialists (ADCES)coreStrategic or Co-development PartnerADCES provides accreditation for Medical Arts Pharmacy's Diabetes Self-Management Education (DSME) program, enabling the pharmacy to offer accredited diabetes education services.
• RxLocalcoreTechnology or IntegrationPartnership with RxLocal provides online prescription refill portal and mobile app services for customers to manage medication refills, view profiles, and set medication reminders.
• SHINGRIX (GlaxoSmithKline)minorGTM or Marketing PartnerPharmacy offers SHINGRIX shingles vaccine. Most insurance plans cover SHINGRIX. Information about vaccine efficacy (90%+), dosage (2-shot series), and coverage is marketed to patients 50+.
• Eddelbuttel NutritionminorStrategic or Co-development PartnerCo-presented Smart Plates cooking demonstration event focusing on diabetic-friendly Mediterranean-inspired cooking with live demonstration and dinner.
• MedlineminorChannel Partner/ Reseller/ DistributorMedical Arts Pharmacy offers Medline wheelchairs (Excel 2000, K4 Lightweight) and Generation 4 knee walkers for rent and purchase.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Harps Pharmacy: Pharmacy arm of Harps Food Stores, an Arkansas-based regional grocery chain. Operates community pharmacies with similar service offerings (immunizations, DME, Medicare Part D billing) in the same Northwest Arkansas trade area.
• Good Neighbor Pharmacy: AmerisourceBergen-supported network of independent community pharmacies. Most directly comparable peer in business model, scale, and service mix; serves as a benchmark for independent pharmacy buying, marketing, and clinical service enablement.
• Genoa Healthcare: Specialty and behavioral-health pharmacy services provider operating pharmacy locations inside community health centers. Comparable in providing accredited, service-heavy pharmacy programs tailored to chronic and complex patient populations.
• Avita Pharmacy: Specialty pharmacy chain focused on HIV, LGBTQ+, and complex-care patient populations. Comparable as a service-driven, accreditation-focused pharmacy operator that derives revenue from clinical programs beyond standard dispensing.

Broad incumbents

• Walmart Pharmacy: Massive retail pharmacy division of Walmart, headquartered in nearby Bentonville, AR. Dominant pharmacy competitor in NWA with aggressive $4 generic pricing, immunization services, and growing clinical offerings that directly compete with Medical Arts Pharmacy's core dispensing business.
• Walgreens: National retail pharmacy chain offering prescription dispensing, immunizations, and walk-in clinical services. Competes for the same Medicare Part D and commercial prescription customers in NWA with broader scale and digital infrastructure.
• CVS Pharmacy: Largest U.S. retail pharmacy chain with prescription dispensing, walk-in Clinic services, and immunization offerings. Competes for primary retail prescription customers and represents the chain-pharmacy benchmark Medical Arts Pharmacy differentiates against through personal service.

Regional players

• Thrifty White Pharmacy: Midwest regional pharmacy chain with comparable community-pharmacy positioning, immunization services, and MedSync-style medication synchronization programs. Operates outside NWA but represents a relevant benchmark for independent-chain growth strategies.
• Bartell Drugs: Pacific Northwest regional pharmacy chain (now part of Rite Aid) offering prescription dispensing, immunizations, and front-store health products. Comparable as a mid-size regional pharmacy operator competing against national chains with a local-service orientation.

Emerging players

• Truepill: Digital pharmacy platform enabling prescription fulfillment and telehealth prescribing via API-driven infrastructure. Represents the emerging digital-pharmacy competitive vector relevant to Medical Arts Pharmacy's RxLocal-based online refill experience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MedicalArtsNWA
• Facebookfacebook.com/MedicalArtsPharmacy
• Instagraminstagram.com/medicalartsrx
• LinkedInlinkedin.com/company/medical-art-pharmacy-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Arts Pharmacy