The Original Jojoba Company

What The Original Jojoba Company does

The Original Jojoba Company is a vertically integrated producer and retailer of premium jojoba oil products, founded in 1994 by Bob Butler and now owned by a cooperative of Israeli jojoba farmers following a 2018 divestiture. Headquartered in Maine with production operations tied to the cooperative's Israeli farms, the company controls the entire chain from farming through expeller-pressing, UV pasteurization, filtration, and bottling, marketing its products under the HobaCare brand. Its flagship offering is "First-Press quality" jojoba — technically a liquid wax ester rather than an oil — composed of approximately 98% pure waxes, sterols, and vitamins with less than 3% triglyceride content, giving it indefinite shelf life and heat stability. The product portfolio spans retail bottles (1-32 fl oz), wholesale bulk sizes up to 5-gallon pails, and industrial 55-gallon drums, available in conventional, USDA-certified organic (via MOFGA), baby-specific, and clear/deodorized variants, plus value-added derivatives including Jojoba Butter and Jojoba Squalene.

The company operates a direct-to-consumer e-commerce storefront at jojobacompany.com that handles both retail and wholesale via automatic volume-based pricing tiers at checkout, eliminating the need for separate wholesale accounts. Revenue streams include DTC retail, automatic wholesale for massage therapists and spas, industrial drum sales to cosmetic manufacturers at $2,719-$3,814 per drum with $250 flat-rate shipping, and private-label/white-label services for brands wanting to launch under their own label. Customer segments span individual consumers (skincare, haircare, baby care), professional massage therapists and aestheticians, healthcare practitioners (chiropractors, oncology estheticians), and cosmetic/personal care manufacturers. Geographic distribution covers North America, Asia Pacific (Japan, Korea, Singapore, New Zealand, Australia), and Europe (UK, France, Finland, Iceland, Norway, Germany), supported by an Amazon Canada storefront and an educational content marketing program that anchors a loyalty rewards scheme.

Pricing ranges from $3.50 for a 1 fl oz retail bottle to $104.99 for a 128 fl oz organic unit, with $5.99 flat-rate shipping in the contiguous US (free above $150), volume discounts (5-10% off multi-unit purchases), and a tiered loyalty program. The firm is privately held, has no disclosed funding rounds, and relies on its farm-direct cooperative ownership to maintain cost and quality control. Recent strategic moves include the May 2025 price reductions, the launch of Jojoba Squalene in mid-2025, and ongoing international distribution build-out.

Name

The Original Jojoba Company

Legal name

The Original Jojoba Company

Website

https://jojobacompany.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

The Original Jojoba Company, founded in 1994 and owned since 2018 by a cooperative of Israeli jojoba farmers, produces and sells premium First-Press jojoba oil and derivative products under the HobaCare brand. It serves individual consumers, massage therapists, aestheticians, and cosmetic manufacturers across 13+ countries via its own e-commerce site, wholesale, and private-label channels.

Ownership category

akta.pro rank

Product category

Natural Cosmetic Ingredients

SIC

Fats & Oils (2070)

akta.pro primary industry

Industrial Oil & Wax Crop Farming (Castor, Jojoba, Oil Palm for industrial uses) (AFAGAGAL)

akta.pro secondary industry

Process Oils & White Oils (IMAEAMAK)

Keywords

• Jojoba oil products
• Natural carrier oil
• Organic cosmetic ingredients
• Massage therapy oil
• Private label manufacturing

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail Jojoba Oil Sales: Direct-to-consumer sales of HobaCare branded jojoba oil products in various sizes (1 oz to 32 oz) for personal care use. Includes conventional, organic, baby, and clear/deodorized variants.
2. Wholesale Bulk Jojoba Oil: Wholesale pricing for larger quantities (gallons, 5-gallon pails) targeting massage therapists, estheticians, spas, and small manufacturers. Volume discounts applied automatically at checkout with no separate account required.
3. Industrial Drum Sales: 55-gallon drum quantities for cosmetic and personal care manufacturing, including golden unrefined and clear deodorized options in conventional and certified organic varieties. Ships at $250 flat-rate.
4. Private Label / White-Label Services: Full custom services including product filling and labeling for brands wanting to launch under their own private label. Offers competitive pricing, fast turnaround, and hands-on support throughout production process.
5. Jojoba Butters and Specialty Products: Value-added products including jojoba squalene butter, jojoba body butter in various sizes, and gift bundles.
6. Shipping Revenue: $5.99 flat-rate shipping for orders under $150; free shipping on orders $150+. Contiguous U.S. only for free shipping tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Original Jojoba Company produces and sells 100% pure jojoba liquid wax ester products under its HobaCare brand. The company controls the entire process from seed planting through pressing and bottling via a vertically integrated farmer cooperative. It serves individual consumers, professional practitioners, and cosmetic manufacturers through retail bottles, wholesale gallons, 55-gallon drums, value-added butters and squalene, and full private-label/white-label filling and labeling services.

Product overview

The Original Jojoba Company offers a focused portfolio of HobaCare jojoba products centered around their signature liquid wax ester jojoba oil. The core offering includes two main product lines: HobaCare (conventional/pesticide-free) and HobaCare Organic (USDA certified organic via MOFGA). Products are organized by size and format: retail bottles (1-32 fl oz), wholesale bulk sizes (64 oz to 5 gallon pails), and industrial drums (55-gallon). Specialty sub-brands include HobaCare Baby for infant care and Clear Jojoba for odor-sensitive formulations. Complementary products include Jojoba Butter and Jojoba Squalene body moisturizers. The company also offers private-label manufacturing services for brands wanting to use their jojoba. Accessories include empty dispensers and pumps. All products derive from the company's vertically integrated farm cooperative, ensuring farm-to-bottle traceability.

Differentiator

Problem solved

Functional benefit

Brands

• HobaCare: Main product brand for jojoba oil extracts including HobaCare, HobaCare Organic, HobaCare Baby, and HobaCare Baby Organic products.
• HobaCare Organic
• HobaCare Baby

Products and services

• HobaCare Jojoba Oil (Retail) 100% pure, cold-pressed jojoba oil for daily moisturizing. A single-ingredient, multi-purpose moisturizer that closely mimics the skin's natural oils and is available in sizes from 1 fl oz to 32 fl oz for personal-care consumers.
• HobaCare Organic Jojoba Oil USDA Certified Organic jojoba oil grown and processed in accordance with the USDA National Organic Program and certified by MOFGA. Available in retail and bulk sizes up to 5-gallon pails.
• HobaCare Baby Jojoba Oil Pure, first-press, unrefined golden jojoba packaged in special pump bottles and formulated for babies' sensitive skin. Non-allergenic, does not clog pores, does not stain, and relieves cradle cap.
• HobaCare Baby Organic Jojoba Oil USDA certified organic version of HobaCare Baby jojoba oil with a pump for convenient application to infant skin.

Quantifiable outcome

• Jojoba is as effective in decreasing inflammation as a topical steroid (per recent studies cited on website)
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Leven Rose: DTC-focused retailer of jojoba and other natural carrier oils for personal care use. Direct competitor in the online retail jojoba segment targeting individual consumers and beauty professionals with similar single-ingredient messaging.
• Desert Whale Jojoba Company: US-based jojoba grower and producer with vertically integrated operations. Direct peer offering conventional and organic jojoba to cosmetic and personal care markets, competing for similar manufacturer and private-label customers.
• Jojoba Desert: Israel-based jojoba grower and manufacturer producing golden and refined jojoba oil for cosmetic and personal care applications. Directly comparable as a vertically integrated jojoba specialist competing in the same product category and overlapping end markets (massage, skincare, cosmetics manufacturers).
• Purcell Jojoba International: Long-established jojoba oil producer and supplier serving cosmetic, personal care, and industrial customers globally. Direct competitor in bulk and retail jojoba oil with overlapping customer base of formulators and wellness professionals.
• International Jojoba Export (IJE): Jojoba oil manufacturer and exporter focused on cosmetic, pharmaceutical, and industrial applications. Comparable as another jojoba specialist with similar bulk and finished-product offerings serving personal care manufacturers.

Emerging players

• The Ordinary (DECIEM): Skincare brand built around single-ingredient, science-positioned formulations that uses natural oils including jojoba in its product line. Comparable as a buyer/competitor in the jojoba ingredient space with strong DTC brand-building capability.
• Aura Cacia: Natural personal care brand offering carrier oils and aromatherapy products, including jojoba, through specialty and grocery retail. Comparable as a jojoba-adjacent competitor serving overlapping consumer and wellness practitioner customers.

Broad incumbents

• Vantage Specialty Ingredients: Large specialty ingredients supplier offering a broad portfolio of natural oils, esters, and actives for personal care and cosmetics. Comparable as a jojoba supplier at industrial scale with deeper R&D and global accounts than The Original Jojoba Company.
• NOW Health Group (NOW Solutions): Major natural products company selling carrier oils including jojoba across retail and professional channels in North America and internationally. Comparable as a multi-channel carrier oil competitor with broader product portfolio and significantly larger distribution footprint.
• Cargill Beauty: Global agribusiness with a beauty and personal care ingredients business supplying natural oils and lipid-based ingredients to major cosmetic brands. Overlaps as a large-scale oil/fat supplier targeting the same cosmetic manufacturer customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jojobacompany
• Instagraminstagram.com/jojobacompany
• Pinterestpinterest.com/jojobacompany
• LinkedInlinkedin.com/company/the-jojoba-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Original Jojoba Company