Brauhaus Riegele
Brauhaus Riegele is a family-owned heritage brewery in Augsburg, Bavaria, operating continuously since 1386, producing traditional and specialty German beers and serving consumers through a Wirtshaus, Biergarten, BrauWelt experience center, BierExpertenclub membership, and online and retail channels.
- Company typePrivate
- Founded-
- HeadquartersAugsburg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brauhaus Riegele does
Brauhaus Riegele (legal entity: Brauerei S. Riegele Inh. Riegele KG) is a family-owned traditional German brewery headquartered in Augsburg, Bavaria, with documented brewing continuity since 1386. The company produces and markets a portfolio of beers organized around Traditionsbiere (heritage line), Brauspezialitäten (specialty beers), Michaeli, Jahrgangsbiere (vintage/seasonal), and a Biermanufaktur line. Brewing operations are led by head brewer Frank Müller with Markus Neuner and Maximilian Ohletz, under co-Geschäftsführung Sebastian Riegele (family principal) and Dr. Sebastian Priller (operations).
The revenue model is diversified across five integrated streams: (1) wholesale and retail beer distribution via an online shop, on-site Bierladen, and dealer network; (2) on-premise consumption through the Wirtshaus restaurant and Biergarten; (3) paid experience products at the BrauWelt center, including brewery tours (basic and the new Brauereiführung 2 'Faszination Technik'), brewing courses, seminars, and tastings; (4) the BierExpertenclub paid membership community; and (5) content/brand engagement via the BrauWelt Zeitung publication and the Zukunftswald sustainability initiative. Customers are predominantly German consumers, with international recognition signaled by the International Brewing Awards 2026 win in the Strong Beers category in London.
Underlying technology is conventional: a commodity web stack (maxcluster hosting, Plausible privacy-friendly analytics, Brevo email) supporting DTC e-commerce and content, with no disclosed automation, AI/ML, or proprietary production technology beyond traditional brewing craft. Go-to-market is geographically concentrated in Bavaria/Augsburg, with multi-channel DTC layering on top of heritage tourism and club-driven recurring revenue.
Brauhaus Riegele firmographics
Firmographics- Name
- Brauhaus Riegele
- Legal name
- Brauerei S. Riegele Inh. Riegele KG
- Website
- https://riegele.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brauhaus Riegele is a family-owned heritage brewery in Augsburg, Bavaria, operating continuously since 1386, producing traditional and specialty German beers and serving consumers through a Wirtshaus, Biergarten, BrauWelt experience center, BierExpertenclub membership, and online and retail channels.
- Ownership category
- akta.pro rank
Brauhaus Riegele industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (312120)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Brauhaus Riegele is headquartered
LocationHeadquarters
- HQ city
- Augsburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Brauhaus Riegele business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beer Sales: Sale of traditional beers (Traditionsbiere), specialty beers (Brauspezialitäten), Michaeli beer, and vintage beers (Jahrgangsbiere) through online shop, retail stores, and dealers
- Wirtshaus Restaurant: On-site Bavarian restaurant with traditional cuisine, beer garden, and table reservations
- Brewery Tours and Experiences: Brewery tours (Brauereiführung), brewing courses (Braukurs), beer expert seminars (BierExpertenseminar), and tasting sessions (Verkostungen)
- BierExpertenclub Membership: Membership program for beer enthusiasts with exclusive events, tastings, and expert knowledge access
- BierLaden Retail: Physical beer shop (Bierladen) at the brewery location selling merchandise and beers
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Brauhaus Riegele product offering
Product offeringCore offering
Brauhaus Riegele is a traditional German brewery founded in 1386 that produces and sells its own range of beers (Traditionsbiere, Brauspezialitäten, Michaeli, and Jahrgangsbiere) through its on-site Bierladen shop, an online shop, a dealer network, and the adjacent WirtsHaus restaurant and Biergarten. Beyond brewing, the company sells brewery experiences including guided tours (Bierkult(o)ur and Faszination Technik), brewing courses (Braukurs), expert seminars (BierExpertenseminar), beer tasting menus (Große/Kleine Runde, Biermenü), and a recurring BierExpertenclub membership community for enthusiasts.
Product overview
Brauhaus Riegele is a traditional German brewery founded in 1386, operating as a diversified beer and hospitality company. The product portfolio centers on its core brewing operations producing Traditionsbiere (traditional beers including the flagship Commerzienrat), Brauspezialitäten (specialty beers like Ator 20 and Noctus 100), Michaeli, and Magnus Jahrgangsbiere (vintage beers). The Biermanufaktur sub-brand encompasses premium specialty offerings. Beyond beer production, Riegele operates an experiential hospitality division through the BrauWelt experience center offering brewery tours (Bierkult(o)ur and Faszination Technik), brewing courses, and beer seminars. The BierExpertenclub membership provides exclusive access to tasting events and the BierExpertenstammtisch gatherings. Retail operations include the Bierladen physical shop, an online e-commerce shop, the WirtsHaus traditional Bavarian restaurant with Biergarten, and the Bierakademie event venue. A sustainability initiative, the Zukunftswald project, supports the brewery's environmental commitments.
Differentiator
Problem solved
Functional benefit
Brands
- Traditionsbiere: Traditional beer line
- Brauspezialitäten
- BierManufaktur
- Michaeli
- Jahrgangsbiere
- BierExpertenclub
- Riegele WirtsHaus
Products and services
- Traditionsbiere
Companies that use Brauhaus Riegele
Customer profileSegments3 records
Ideal customer profiles3 records
Brauhaus Riegele technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Brauhaus Riegele partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- International Brewing AwardsflagshipRiegele participated in the International Brewing Awards in London, winning the overall Starkbiere category and multiple medals. The competition has been held since 1888 and is considered one of the world's most prestigious beer competitions.
- EDV-Beratung Winter GmbHminorIT consulting partner supporting group reservations and event booking data processing. Company has data processing agreement (AVV) with this partner.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Brauhaus Riegele competitors and assessment
Company assessmentBroad incumbents
- Paulaner Brauerei Gruppe: Large Munich-based brewery group producing core Bavarian styles plus Weissbier specialties; broader portfolio and scale make it an incumbent competitor in the same product space.
- Bayerische Staatsbrauerei Weihenstephan: Often cited as the world's oldest brewery (since 1040), operating a broad traditional Bavarian portfolio including wheat and lager styles; comparable heritage brand and craft positioning, though wider distribution footprint.
- Erdinger Weissbräu: Large Bavarian wheat-beer brewery with substantial international distribution and similar on-site gastronomy; same core category (wheat/specialty) with much greater scale.
- Spaten-Franziskaner-Bräu: Munich heritage brewery (Spaten + Franziskaner) producing classic Bavarian styles including Weissbier; operates in the same traditional-lager/Weissbier category and shares the German on-trade channel.
Direct peers
- Brauerei Aying (Ayinger): Independent Bavarian family brewery with on-site restaurant operations and traditional plus specialty beer portfolio; highly comparable in scale, heritage, and mixed brewing-plus-hospitality model.
- Klosterbrauerei Andechs: Bavarian monastery brewery combining monastic heritage brewing with on-site restaurant, Biergarten and visitor tourism — closely mirrors Riegele's brewery-tourism-restauration flywheel.
- Hofbräuhaus München: Iconic Munich brewery combining beer production with one of the world's most famous brewery-restaurant and Biergarten experiences; directly comparable on-site hospitality/brewery model.
- Schneider Weisse (G. Schneider & Sohn): Bavarian, family-owned wheat-beer specialist with flagship TAP7 and similar heritage positioning; comparable craft/microbrewery focus and brand-led premium strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Brauhaus Riegele social profiles
Digital presenceBrauhaus Riegele financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brauhaus Riegele leadership team
Management profileNumber of profiles
Profiles5 records
Brauhaus Riegele funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brauhaus Riegele M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brauhaus Riegele
What does Brauhaus Riegele do?
Brauhaus Riegele is a traditional German brewery founded in 1386 that produces and sells its own range of beers (Traditionsbiere, Brauspezialitäten, Michaeli, and Jahrgangsbiere) through its on-site Bierladen shop, an online shop, a dealer network, and the adjacent WirtsHaus restaurant and Biergarten. Beyond brewing, the company sells brewery experiences including guided tours (Bierkult(o)ur and Faszination Technik), brewing courses (Braukurs), expert seminars (BierExpertenseminar), beer tasting menus (Große/Kleine Runde, Biermenü), and a recurring BierExpertenclub membership community for enthusiasts.
Is Brauhaus Riegele a public or private company?
Brauhaus Riegele is a private company. It is classified as family owned and is currently operating.
When was Brauhaus Riegele founded?
Brauhaus Riegele was founded in -1. It employs 1 to 10 people.
Where is Brauhaus Riegele based?
Brauhaus Riegele is headquartered in Augsburg, Germany, in the Europe region.
How does Brauhaus Riegele make money?
Five revenue lines are on record. Beer Sales are the primary driver. The others are wirtshaus Restaurant, brewery Tours and Experiences, bierExpertenclub Membership and bierLaden Retail.
Who are Brauhaus Riegele's main competitors?
Broad incumbents on record are Paulaner Brauerei Gruppe, Bayerische Staatsbrauerei Weihenstephan, Erdinger Weissbräu and Spaten-Franziskaner-Bräu. Direct peers are Brauerei Aying (Ayinger), Klosterbrauerei Andechs, Hofbräuhaus München and Schneider Weisse (G. Schneider & Sohn).
Does Brauhaus Riegele have an API?
No public API is recorded for Brauhaus Riegele.
What industry is Brauhaus Riegele in?
Brauhaus Riegele's product category is Craft Beer Brewing. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 312120 and its SIC code is 2082.