The Peoples Bank
The Peoples Bank is a 130-year-old community bank in Biloxi, Mississippi, operating 18 branches across the Mississippi Gulf Coast to provide retail, commercial, and trust/asset management banking services to consumers, local businesses, and military-affiliated customers as a subsidiary of Peoples Financial Corporation (PFBX).
- Company typePublic
- Founded1896
- HeadquartersBiloxi, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What The Peoples Bank does
The Peoples Bank is a 130-year-old community bank headquartered in Biloxi, Mississippi, operating as the wholly-owned banking subsidiary of publicly traded Peoples Financial Corporation (OTCQX: PFBX). It serves individual consumers, small-to-medium businesses, and wealth management clients along the Mississippi Gulf Coast through 18 banking facilities across Hancock, Harrison, Jackson, and Stone counties, with specialized branches at Keesler Air Force Base and the Armed Forces Retirement Home. The bank reported total assets of $788 million and total deposits of $666.2 million as of March 31, 2026, with Q1 2026 net income of $1.4 million and ROA of 0.77% (up from 0.62% a year prior).
Its product portfolio spans personal banking (Teen Green Checking, Freedom Green Checking, savings, personal loans, construction loans, ATM/debit cards, credit cards), business banking (checking, savings, commercial loans, cash management, merchant card services), and asset management and trust (retirement planning, corporate trust, fiduciary services, estate planning). Technology infrastructure consists of the Green2Go mobile app (launched 2012), online banking (since 2001), a Visa-network debit product, mobile wallet integration (Apple Pay, Google Pay, Samsung Pay), Check 21 processing, and an accessible ATM network. The bank is a member of several ATM networks and has been FDIC-insured since August 23, 1935.
Revenue is generated primarily through net interest income on loans and investments (Q1 2026 net interest income of $5.8 million), supplemented by deposit fees, ATM transaction fees, merchant card service fees, and recurring fee income from the Trust and Asset Management Department, which has operated since 1936 and holds fiduciary relationships with CTFA-credentialed staff. Peoples Financial Corporation distributes a semi-annual cash dividend ($0.18 per common share as of 2026). The Swetman family has led the bank for three generations, with Chevis C. Swetman serving as President and CEO since December 1983. The bank's competitive position rests on local decision-making, multi-generational customer relationships, and the 2022 acquisition of Trustmark National Bank's Corporate Trust business, which added approximately 200 bond issues to its fee-income base.
The Peoples Bank firmographics
Firmographics- Name
- The Peoples Bank
- Legal name
- The Peoples Bank
- Website
- https://thepeoples.com
- Company type
- Public
- Founded year
- 1896
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Peoples Bank is a 130-year-old community bank in Biloxi, Mississippi, operating 18 branches across the Mississippi Gulf Coast to provide retail, commercial, and trust/asset management banking services to consumers, local businesses, and military-affiliated customers as a subsidiary of Peoples Financial Corporation (PFBX).
- Ownership category
- akta.pro rank
The Peoples Bank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221), Commercial Banking (522110)
- SIC
- State Commercial Banks (6022), National Commercial Banks (6021)
- akta.pro primary industry
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)
- akta.pro secondary industries
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI), Student & Youth Banking (FSABAAAH)
Keywords
Where The Peoples Bank is headquartered
LocationHeadquarters
- HQ city
- Biloxi
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
The Peoples Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Net Interest Income: Interest income from loans and investments minus interest paid on deposits. Core revenue driver for the bank.
- Banking Fees and Service Charges: Fees from deposit accounts, ATM transactions, wire transfers, and other banking services.
- Trust and Asset Management Services: Revenue from trust services, fiduciary services, corporate trust, and asset management including retirement planning.
- Dividend Distribution: Parent company Peoples Financial Corporation distributes dividends to shareholders. Semi-annual cash dividend of $0.18 per common share declared in 2026.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
The Peoples Bank product offering
Product offeringCore offering
The Peoples Bank provides retail and commercial banking services including checking accounts, savings accounts, personal and business loans, ATM/debit and credit cards, cash management, and merchant card services through 18 branches across the Mississippi Gulf Coast. The bank also operates an Asset Management and Trust Department established in 1936 offering retirement planning, corporate trust services (acting as a FAST agent through DTCC since 2012), and trust/fiduciary services. Additional services include mobile banking via the Green2Go app, online banking, mobile wallet integration, and the Cents Up savings round-up program.
Product overview
The Peoples Bank offers a comprehensive suite of banking products and services through a traditional community bank model. The product portfolio includes personal banking (checking, savings, loans, credit cards, ATM/debit cards), business banking (checking, savings, commercial loans, cash management, merchant services), and asset management/trust services (retirement planning, corporate trust, fiduciary services). Core products are organized into three main categories: Personal Banking, Business Banking, and Asset Management and Trust. Add-on services include the Cents Up savings program, Green2Go mobile banking app, and online banking platform. The bank operates 17-18 branches along the Mississippi Gulf Coast and is a wholly-owned subsidiary of Peoples Financial Corporation (PFBX).
Differentiator
Problem solved
Functional benefit
Brands
- Teen Green Checking: A checking account designed to help teens get started with banking.
- Freedom Green Checking
- Green2Go
- Cents Up
Products and services
- Teen Green Checking A checking account designed to help teenagers get started in life with basic banking features tailored for young customers. Available to teens in the Mississippi Gulf Coast service area.
- Freedom Green Checking A checking account for young adults to monitor their daily spending with features suited for early financial independence.
- Peoples Checking Standard personal checking account for everyday banking needs including bill payments and withdrawals.
- Personal Savings Accounts Savings accounts to help customers save money, including options for teaching children to start saving.
- Personal Loans Loans for personal financial needs including debt consolidation, major purchases, and educational expenses.
- Construction Loans Short-term, higher-interest loans that cover the cost of building or restructuring a house, paid out in installments as construction phases are completed.
- Home Loans Home mortgage loans for customers looking to buy a new home, featured on the bank's accessibility disclosure page.
- ATM and Debit Cards Bank-issued ATM and Debit cards for cash withdrawals, deposits, transfers, and point-of-sale purchases at participating merchants, with Visa network acceptance worldwide and mobile wallet compatibility.
- Credit Cards Credit card products for personal and business customers with various rewards and benefits.
- Convenience Banking Services including mobile wallet integration, direct deposit, automatic transfers, and other conveniences for everyday banking.
- Business Checking Checking accounts tailored for business needs with features for managing business finances and cash flow.
- Business Savings Savings accounts designed for businesses to deposit excess funds and earn interest.
- Business Loans Commercial loans including commercial real estate loans for purchasing or developing business properties.
- Cash Management Services Services to help businesses manage their cash flow, including automated treasury management and reporting.
- Merchant Card Services Payment processing services for businesses to accept debit and credit card transactions from customers.
- Retirement Planning Comprehensive retirement planning services including Simple IRA, Traditional IRA, Roth IRA, SEP IRA, and 401(k) investment management through the Asset Management and Trust Department.
- Corporate Trust Services Corporate trust division handling securities transfer business and corporate trusteeships, acting as a FAST agent through DTCC since 2012. Services include acting as financial liaison between underwriters and municipalities, maintaining bondholder records, processing principal and interest payments, and performing call notices.
- Trust/Fiduciary Services Trust and fiduciary services provided by the Asset Management and Trust Department since 1936.
- Financial Management Comprehensive financial management services including estate planning, investment management, and coordination with attorneys and CPAs.
- Cents Up A savings program that automatically rounds up debit card purchases to the next highest whole dollar amount, with the difference transferred to a designated savings or checking account.
- Green2Go Mobile Banking Mobile banking application introduced in 2012 enabling customers to conduct banking transactions via mobile devices.
- Online Banking Internet banking platform introduced in 2001 allowing customers to manage accounts and conduct transactions online.
Quantifiable outcome
- Return on average assets increased to 0.77% in Q1 2026 from 0.62% in Q1 2025
- +3 more outcomes
Companies that use The Peoples Bank
Customer profileSegments4 records
Ideal customer profiles4 records
The Peoples Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
The Peoples Bank partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trustmark National BankcoreTrustmark National Bank sold its Corporate Trust business to The Peoples Bank, a division of Peoples Financial Corporation. The transaction involved approximately 200 bond issues being transferred. The deal was part of Trustmark's strategic focus on growth and efficiency while expanding The Peoples Bank's corporate trust portfolio. The transaction required regulatory approval and closed in August 2022.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
The Peoples Bank competitors and assessment
Company assessmentBroad incumbents
- Regions Financial Corporation: Large regional bank holding company with deep presence across the Southeast including the Mississippi Gulf Coast. Competes with The Peoples Bank for consumer and SMB deposits and loans but operates at much greater scale with a broader product suite.
- Renasant Corporation: Mississippi-headquartered regional bank holding company (RNST) with branches across the Southeast. Overlaps with The Peoples Bank in Mississippi markets and competes for similar consumer and commercial relationships, though at significantly larger scale.
Direct peers
- Trustmark Corporation: Mississippi-chartered commercial bank headquartered in Jackson, MS, with branch network across Mississippi, Alabama, Tennessee, Florida, and Texas. Directly comparable as a Mississippi state-chartered commercial bank; also a recent counterparty in the August 2022 Corporate Trust business sale to The Peoples Bank.
- BankPlus: Mississippi-chartered community bank headquartered in Belzoni, MS with branches throughout Mississippi including coastal markets. Directly comparable as a state-chartered Mississippi community bank focused on consumer and SMB banking.
- Cadence Bank: Mississippi-headquartered regional commercial bank with consumer, business, and wealth management services across the Southeast and Texas. Comparable as a Mississippi-rooted commercial bank competing for similar Gulf Coast deposit and SMB relationships.
- Coast Community Bank: Community bank serving the Mississippi Gulf Coast region with consumer and business banking products. Directly comparable as a small Gulf Coast community bank competing in the same local market.
- Hancock Whitney Corporation: Mississippi-based regional bank holding company headquartered in Gulfport, MS, with retail and commercial banking presence across the Gulf Coast including overlapping branches in Harrison and Hancock counties. Directly comparable as a Gulf Coast community/regional bank serving similar consumer and SMB segments.
- The First Bancshares: Mississippi-based bank holding company (FBNC on NASDAQ) operating The First Bank franchise across Mississippi, Alabama, Florida, Louisiana, and Tennessee. Comparable as a Mississippi-rooted community bank serving overlapping Gulf Coast geographies with consumer and commercial banking products.
Regional players
- CITizens Trust Bank: Community bank focused on consumer and small business banking across the Southeast U.S. Comparable in scale and product mix as a community bank targeting similar customer segments, though it operates primarily in different geographies (notably Georgia and Alabama).
Others
- Independent Community Bankers of America members (general): Industry trade association representing community banks; relevant ecosystem connection rather than a direct competitor, useful as a benchmark class for peer community bank franchises of similar size and mission.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Peoples Bank social profiles
Digital presenceThe Peoples Bank compliance and trust
Trust signalCompliance3 records
The Peoples Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Peoples Bank leadership team
Management profileNumber of profiles
Profiles15 records
The Peoples Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Peoples Bank M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Peoples Bank
What does The Peoples Bank do?
The Peoples Bank provides retail and commercial banking services including checking accounts, savings accounts, personal and business loans, ATM/debit and credit cards, cash management, and merchant card services through 18 branches across the Mississippi Gulf Coast. The bank also operates an Asset Management and Trust Department established in 1936 offering retirement planning, corporate trust services (acting as a FAST agent through DTCC since 2012), and trust/fiduciary services. Additional services include mobile banking via the Green2Go app, online banking, mobile wallet integration, and the Cents Up savings round-up program.
Is The Peoples Bank a public or private company?
The Peoples Bank is a public company. It is classified as corporate owned and is currently operating.
When was The Peoples Bank founded?
The Peoples Bank was founded in 1896. It employs 101 to 250 people.
Where is The Peoples Bank based?
The Peoples Bank is headquartered in Biloxi, United States, in the North America region.
How does The Peoples Bank make money?
Four revenue lines are on record. Net Interest Income is the primary driver. The others are banking Fees and Service Charges, trust and Asset Management Services and dividend Distribution.
Who are The Peoples Bank's main competitors?
Broad incumbents on record are Regions Financial Corporation and Renasant Corporation. Direct peers are Trustmark Corporation, BankPlus, Cadence Bank, Coast Community Bank, Hancock Whitney Corporation and The First Bancshares. CITizens Trust Bank is listed as a regional player. Independent Community Bankers of America members (general) is listed as an others.
Does The Peoples Bank have an API?
No public API is recorded for The Peoples Bank.
What industry is The Peoples Bank in?
The Peoples Bank's product category is Retail Banking. Its primary akta.pro industry code is FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs), with a secondary code of FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 52211 and its SIC code is 6022.