The Peoples Bank

What The Peoples Bank does

The Peoples Bank is a 130-year-old community bank headquartered in Biloxi, Mississippi, operating as the wholly-owned banking subsidiary of publicly traded Peoples Financial Corporation (OTCQX: PFBX). It serves individual consumers, small-to-medium businesses, and wealth management clients along the Mississippi Gulf Coast through 18 banking facilities across Hancock, Harrison, Jackson, and Stone counties, with specialized branches at Keesler Air Force Base and the Armed Forces Retirement Home. The bank reported total assets of $788 million and total deposits of $666.2 million as of March 31, 2026, with Q1 2026 net income of $1.4 million and ROA of 0.77% (up from 0.62% a year prior).

Its product portfolio spans personal banking (Teen Green Checking, Freedom Green Checking, savings, personal loans, construction loans, ATM/debit cards, credit cards), business banking (checking, savings, commercial loans, cash management, merchant card services), and asset management and trust (retirement planning, corporate trust, fiduciary services, estate planning). Technology infrastructure consists of the Green2Go mobile app (launched 2012), online banking (since 2001), a Visa-network debit product, mobile wallet integration (Apple Pay, Google Pay, Samsung Pay), Check 21 processing, and an accessible ATM network. The bank is a member of several ATM networks and has been FDIC-insured since August 23, 1935.

Revenue is generated primarily through net interest income on loans and investments (Q1 2026 net interest income of $5.8 million), supplemented by deposit fees, ATM transaction fees, merchant card service fees, and recurring fee income from the Trust and Asset Management Department, which has operated since 1936 and holds fiduciary relationships with CTFA-credentialed staff. Peoples Financial Corporation distributes a semi-annual cash dividend ($0.18 per common share as of 2026). The Swetman family has led the bank for three generations, with Chevis C. Swetman serving as President and CEO since December 1983. The bank's competitive position rests on local decision-making, multi-generational customer relationships, and the 2022 acquisition of Trustmark National Bank's Corporate Trust business, which added approximately 200 bond issues to its fee-income base.

Name

The Peoples Bank

Legal name

The Peoples Bank

Website

https://thepeoples.com

Company type

Public

Founded year

1896

Operating status

Operating

Headcount range

101–250 employees

Short description

The Peoples Bank is a 130-year-old community bank in Biloxi, Mississippi, operating 18 branches across the Mississippi Gulf Coast to provide retail, commercial, and trust/asset management banking services to consumers, local businesses, and military-affiliated customers as a subsidiary of Peoples Financial Corporation (PFBX).

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221), Commercial Banking (522110)

SIC

State Commercial Banks (6022), National Commercial Banks (6021)

akta.pro primary industry

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

akta.pro secondary industries

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI), Student & Youth Banking (FSABAAAH)

Keywords

• Retail banking services
• Community banking
• Commercial lending
• Trust and fiduciary services
• Corporate trust services

Headquarters

HQ city

Biloxi

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Net Interest Income: Interest income from loans and investments minus interest paid on deposits. Core revenue driver for the bank.
2. Banking Fees and Service Charges: Fees from deposit accounts, ATM transactions, wire transfers, and other banking services.
3. Trust and Asset Management Services: Revenue from trust services, fiduciary services, corporate trust, and asset management including retirement planning.
4. Dividend Distribution: Parent company Peoples Financial Corporation distributes dividends to shareholders. Semi-annual cash dividend of $0.18 per common share declared in 2026.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Peoples Bank provides retail and commercial banking services including checking accounts, savings accounts, personal and business loans, ATM/debit and credit cards, cash management, and merchant card services through 18 branches across the Mississippi Gulf Coast. The bank also operates an Asset Management and Trust Department established in 1936 offering retirement planning, corporate trust services (acting as a FAST agent through DTCC since 2012), and trust/fiduciary services. Additional services include mobile banking via the Green2Go app, online banking, mobile wallet integration, and the Cents Up savings round-up program.

Product overview

The Peoples Bank offers a comprehensive suite of banking products and services through a traditional community bank model. The product portfolio includes personal banking (checking, savings, loans, credit cards, ATM/debit cards), business banking (checking, savings, commercial loans, cash management, merchant services), and asset management/trust services (retirement planning, corporate trust, fiduciary services). Core products are organized into three main categories: Personal Banking, Business Banking, and Asset Management and Trust. Add-on services include the Cents Up savings program, Green2Go mobile banking app, and online banking platform. The bank operates 17-18 branches along the Mississippi Gulf Coast and is a wholly-owned subsidiary of Peoples Financial Corporation (PFBX).

Differentiator

Problem solved

Functional benefit

Brands

• Teen Green Checking: A checking account designed to help teens get started with banking.
• Freedom Green Checking
• Green2Go
• Cents Up

Products and services

• Teen Green Checking A checking account designed to help teenagers get started in life with basic banking features tailored for young customers. Available to teens in the Mississippi Gulf Coast service area.
• Freedom Green Checking A checking account for young adults to monitor their daily spending with features suited for early financial independence.
• Peoples Checking Standard personal checking account for everyday banking needs including bill payments and withdrawals.
• Personal Savings Accounts Savings accounts to help customers save money, including options for teaching children to start saving.
• Personal Loans Loans for personal financial needs including debt consolidation, major purchases, and educational expenses.
• Construction Loans Short-term, higher-interest loans that cover the cost of building or restructuring a house, paid out in installments as construction phases are completed.
• Home Loans Home mortgage loans for customers looking to buy a new home, featured on the bank's accessibility disclosure page.
• ATM and Debit Cards Bank-issued ATM and Debit cards for cash withdrawals, deposits, transfers, and point-of-sale purchases at participating merchants, with Visa network acceptance worldwide and mobile wallet compatibility.
• Credit Cards Credit card products for personal and business customers with various rewards and benefits.
• Convenience Banking Services including mobile wallet integration, direct deposit, automatic transfers, and other conveniences for everyday banking.
• Business Checking Checking accounts tailored for business needs with features for managing business finances and cash flow.
• Business Savings Savings accounts designed for businesses to deposit excess funds and earn interest.
• Business Loans Commercial loans including commercial real estate loans for purchasing or developing business properties.
• Cash Management Services Services to help businesses manage their cash flow, including automated treasury management and reporting.
• Merchant Card Services Payment processing services for businesses to accept debit and credit card transactions from customers.
• Retirement Planning Comprehensive retirement planning services including Simple IRA, Traditional IRA, Roth IRA, SEP IRA, and 401(k) investment management through the Asset Management and Trust Department.
• Corporate Trust Services Corporate trust division handling securities transfer business and corporate trusteeships, acting as a FAST agent through DTCC since 2012. Services include acting as financial liaison between underwriters and municipalities, maintaining bondholder records, processing principal and interest payments, and performing call notices.
• Trust/Fiduciary Services Trust and fiduciary services provided by the Asset Management and Trust Department since 1936.
• Financial Management Comprehensive financial management services including estate planning, investment management, and coordination with attorneys and CPAs.
• Cents Up A savings program that automatically rounds up debit card purchases to the next highest whole dollar amount, with the difference transferred to a designated savings or checking account.
• Green2Go Mobile Banking Mobile banking application introduced in 2012 enabling customers to conduct banking transactions via mobile devices.
• Online Banking Internet banking platform introduced in 2001 allowing customers to manage accounts and conduct transactions online.

Quantifiable outcome

• Return on average assets increased to 0.77% in Q1 2026 from 0.62% in Q1 2025
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Trustmark National BankcoreStrategic or Co-development Partner · 1 August 2022Trustmark National Bank sold its Corporate Trust business to The Peoples Bank, a division of Peoples Financial Corporation. The transaction involved approximately 200 bond issues being transferred. The deal was part of Trustmark's strategic focus on growth and efficiency while expanding The Peoples Bank's corporate trust portfolio. The transaction required regulatory approval and closed in August 2022.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Regions Financial Corporation: Large regional bank holding company with deep presence across the Southeast including the Mississippi Gulf Coast. Competes with The Peoples Bank for consumer and SMB deposits and loans but operates at much greater scale with a broader product suite.
• Renasant Corporation: Mississippi-headquartered regional bank holding company (RNST) with branches across the Southeast. Overlaps with The Peoples Bank in Mississippi markets and competes for similar consumer and commercial relationships, though at significantly larger scale.

Direct peers

• Trustmark Corporation: Mississippi-chartered commercial bank headquartered in Jackson, MS, with branch network across Mississippi, Alabama, Tennessee, Florida, and Texas. Directly comparable as a Mississippi state-chartered commercial bank; also a recent counterparty in the August 2022 Corporate Trust business sale to The Peoples Bank.
• BankPlus: Mississippi-chartered community bank headquartered in Belzoni, MS with branches throughout Mississippi including coastal markets. Directly comparable as a state-chartered Mississippi community bank focused on consumer and SMB banking.
• Cadence Bank: Mississippi-headquartered regional commercial bank with consumer, business, and wealth management services across the Southeast and Texas. Comparable as a Mississippi-rooted commercial bank competing for similar Gulf Coast deposit and SMB relationships.
• Coast Community Bank: Community bank serving the Mississippi Gulf Coast region with consumer and business banking products. Directly comparable as a small Gulf Coast community bank competing in the same local market.
• Hancock Whitney Corporation: Mississippi-based regional bank holding company headquartered in Gulfport, MS, with retail and commercial banking presence across the Gulf Coast including overlapping branches in Harrison and Hancock counties. Directly comparable as a Gulf Coast community/regional bank serving similar consumer and SMB segments.
• The First Bancshares: Mississippi-based bank holding company (FBNC on NASDAQ) operating The First Bank franchise across Mississippi, Alabama, Florida, Louisiana, and Tennessee. Comparable as a Mississippi-rooted community bank serving overlapping Gulf Coast geographies with consumer and commercial banking products.

Regional players

• CITizens Trust Bank: Community bank focused on consumer and small business banking across the Southeast U.S. Comparable in scale and product mix as a community bank targeting similar customer segments, though it operates primarily in different geographies (notably Georgia and Alabama).

Others

• Independent Community Bankers of America members (general): Industry trade association representing community banks; relevant ecosystem connection rather than a direct competitor, useful as a benchmark class for peer community bank franchises of similar size and mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/askpeoplesbank
• Facebookfacebook.com/ThePeoplesBank
• Instagraminstagram.com/thepeoplesbankbiloxi
• LinkedInlinkedin.com/company/the-peoples-bank-biloxi-mississippi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Peoples Bank