KFI

What KFI does

KFI AM 640 is a talk radio station broadcasting on the 640 AM frequency in the Los Angeles and Orange County market, headquartered in Burbank, California. The station delivers a 24/7 lineup of local and syndicated talk programming, including flagship shows such as Wake Up Call with Amy King, The Bill Handel Show, Gary and Shannon, The John Kobylt Show, Tim Conway Jr., and the nationally syndicated Coast to Coast AM with George Noory. Its content covers local and national news, traffic, weather, sports (including Lakers, Dodgers, and FIFA World Cup 2026 coverage), political commentary, and lifestyle segments, distributed through traditional AM broadcast, the iHeartRadio streaming platform, on-demand podcasts, and active social media channels on Instagram, Facebook, TikTok, and Twitter.

The station is owned and operated by iHeartMedia, Inc. (NASDAQ: IHRT), a publicly traded media conglomerate, with syndication and content exchange facilitated through iHeartMedia's Premiere Networks subsidiary. KFI's technology stack is centered on the iHeartRadio digital platform for live streaming and podcast distribution, supplemented by a real-time traffic map, weather service, and the Stimuletter email newsletter. The underlying technology is largely shared infrastructure rather than proprietary IP developed by KFI.

KFI generates revenue primarily through selling on-air advertising spots, sponsorships, and promotional mentions to local, regional, and national advertisers seeking access to the large LA/Orange County commuter and residential audience. Pricing is quote-based, varying by time slot, program, and audience reach, and is not publicly disclosed. The station serves a B2C listener base and a B2B advertiser base, with no individual customer logos or anchor accounts disclosed. Station-level financials are consolidated into iHeartMedia's corporate results rather than reported separately.

Name

KFI

Legal name

iHeartMedia, Inc.

Website

https://kfiam640.com

Company type

Public

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

KFI AM 640 is a talk radio station headquartered in Burbank, California, owned by iHeartMedia, that broadcasts local news, talk shows, and syndicated programming to the Los Angeles and Orange County market via AM radio, iHeartRadio streaming, and on-demand podcasts, monetized primarily through advertising.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Talk radio broadcasting
• News radio station
• Podcast distribution
• Radio advertising sales
• Traffic weather updates

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Radio Advertising: KFI AM 640 generates revenue primarily through selling advertising spots to businesses targeting the Los Angeles and Orange County audience. The station offers opportunities for local, regional, and national advertisers to reach their listener base through on-air commercials, sponsorships, and promotional mentions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

KFI AM 640 operates as a talk radio station broadcasting live local and syndicated news, talk, and entertainment programming on the 640 AM frequency to the Los Angeles and Orange County metropolitan area. The station distributes its content simultaneously through the iHeartRadio digital platform, providing live streaming and on-demand podcast access to listeners. Revenue is generated primarily by selling on-air advertising spots, sponsorships, and promotional mentions to businesses targeting the Southern California audience.

Product overview

KFI AM 640 is a talk radio station based in Burbank, California, operating as part of the iHeartMedia network. The station offers a single unified product—live radio broadcasting and on-demand podcast distribution—centered around talk radio content. The portfolio consists of the flagship AM radio broadcast (KFI AM 640 Live Radio Broadcast) as the core product, supplemented by a podcast network featuring on-demand versions of all major shows including Wake Up Call, Bill Handel Show, Gary and Shannon, John Kobylt Show, Tim Conway Jr., Monks & Merrill, and syndicated programs like Coast to Coast AM with George Noory. Additional products include news content services, traffic and weather information, and the Stimuletter email newsletter. All content is delivered through the iHeartRadio streaming platform and the station's own website.

Differentiator

Problem solved

Functional benefit

Brands

• iHeartRadio: Digital radio platform owned by iHeartMedia where KFI AM 640 streams live and podcasts are available on-demand.

Products and services

• KFI AM 640 Live Radio Broadcast Traditional AM radio broadcast on the 640 kHz frequency delivering live talk radio programming 24/7 to listeners in the Los Angeles and Orange County metropolitan area, including news, traffic, weather, sports, and talk shows.
• KFI Podcast Network On-demand podcast distribution of KFI's full slate of talk shows via iHeartRadio, Apple Podcasts, Spotify, and other podcast directories, enabling listeners to access episodes on demand.
• KFI News Content Localized news coverage service providing Los Angeles local news, national news, sports news, politics, and weird news categories to listeners and online visitors.
• Traffic and Weather Services Real-time traffic map and weather forecast services for Burbank, CA and surrounding Southern California areas, delivered both on-air and on the station website.
• Stimuletter Newsletter Email newsletter delivering station updates, news highlights, and exclusive content to subscribers who sign up via the KFI website.
• Wake Up Call with Amy King Weekday morning news and talk show available as a standalone podcast subscription, covering local and national current events, politics, and lifestyle topics.
• Bill Handel Show Weekday morning show available as a standalone podcast subscription, featuring news, traffic, weather updates, and legal commentary from Bill Handel.
• Gary and Shannon Weekday midday talk show available as a standalone podcast subscription, hosted by Gary Hoffmann and Shannon O'Donnell covering news, entertainment, and current events.
• Handel on the Law Legal advice show available as a standalone podcast subscription in which Bill Handel answers listener questions about legal matters.
• Rich On Tech Technology-focused podcast hosted by Rich DeSoto covering tech news, gadgets, and digital trends, available as a standalone podcast subscription.
• Helpful Honda Music Lounge Sponsored music-related content feature on the KFI AM 640 website delivered in partnership with Helpful Honda, providing a music lounge experience to visitors.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• iHeartMediacoreStrategic or Co-development PartnerKFI AM 640 is owned and operated by iHeartMedia, one of the leading radio broadcasting companies in the United States. iHeartMedia provides the station with national syndication (including Coast to Coast AM), the iHeartRadio digital platform for streaming and podcasts, and access to the company's marketing and advertising networks.
• Premiere Networks (iHeartMedia Subsidiary)coreTechnology or IntegrationPremiere Networks provides syndicated programming to KFI AM 640 including Coast to Coast AM with George Noory. The station also features other Premiere syndicated shows and contributes its own programming to the network for broader distribution.
• Helpful HondaminorGTM or Marketing PartnerHelpful Honda sponsors the Helpful Honda Music Lounge, a feature on KFI AM 640's website, indicating a marketing partnership with a local Honda dealership for music-related content and brand integration.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Townsquare Media: Mid-market-focused US radio operator with news/talk and local content stations; competes with iHeartMedia for regional ad budgets and represents the kind of diversified local-broadcaster peer set relevant to KFI's operating model.
• Audacy: Owner of KNX 1070 and other major-market news/talk stations; one of the largest US radio broadcasters competing head-to-head with iHeartMedia for advertising share and syndicated programming distribution.
• Salem Communications: US radio broadcaster specializing in news/talk and Christian programming, with a station portfolio that historically overlapped KFI's conservative talk positioning; directly relevant as a talk-format incumbent.
• Cumulus Media: Large multi-market US radio operator with news/talk and sports properties including Westwood One syndication; competes with iHeartMedia at the corporate level and operates peer talk stations in multiple DMAs.

Others

• Premiere Networks: iHeartMedia subsidiary that provides syndicated programming (including Coast to Coast AM) to KFI and hundreds of affiliate stations. Relevant as the syndication/distribution infrastructure that connects KFI's content to the broader US radio market.

Direct peers

• KNX Newsradio 97.1 FM / 1070 AM: The primary direct competitor to KFI in the Los Angeles market, also a heritage news/talk format station serving LA/Orange County with all-news and talk programming, currently owned by Audacy. Directly contests the same advertisers and listeners as KFI.
• KABC 790: Another major-market LA talk radio station competing for the same news/talk audience and ad dollars as KFI, with a syndicated conservative talk lineup and shared iHeart-style multi-platform distribution model.

Regional players

• WBBM Newsradio 780/105.9 FM: Heritage major-market all-news/talk station in Chicago, owned by Audacy; operates the same format and business model as KFI but serves a different DMA, making it a strong regional comp for station economics and programming benchmarks.
• WINS 1010 (now via Audacy): Iconic all-news radio station in the New York DMA with a similar 24-hour news/talk format and heritage brand to KFI; provides a directly comparable benchmark for major-market news/talk station valuation and ad monetization.
• WCBS 880: Long-running New York news/talk station serving the #1 US DMA; shares KFI's heritage major-market news/talk positioning and operates with a comparable advertising-driven model, making it a relevant regional comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KFIAM640
• Facebookfacebook.com/kfiam640
• Instagraminstagram.com/kfiam640
• TikToktiktok.com/@kfi640
• LinkedInlinkedin.com/company/kfi-talk-radio-640-am

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KFI