Central Home Supply

What Central Home Supply does

Central Home Supply is a family-owned building materials and landscaping supply business founded in 1974 and headquartered in Scotts Valley, California. The company stocks over 2,500 SKUs spanning pavers, natural stone, retaining wall systems, brick, cement, soil, mulch, and related stone accessories, operating as a one-stop source for both residential DIY customers and professional contractors across the greater Bay Area.

The business operates from a single physical yard supported by a delivery fleet that includes dump trucks and a flatbed equipped with a forklift, enabling heavy-material drop-offs to both job sites and private residences. Authorized dealer relationships with premier manufacturers — including Techo-Bloc (HD2 technology), Calstone, McNear, Stepstone, Basalite, and Belgard — provide access to brand-name hardscape products that smaller competitors typically cannot source. The company also holds Build Green certification and maintains membership in the CCLA and local Chambers of Commerce, aligning it with sustainable construction standards and regional trade networks.

The revenue model is straightforward retail and contractor supply: customers purchase materials at the yard or via delivery, with pricing set per unit (ton, pallet, square foot, or piece) depending on material type. Recent digital investments — including an active blog, multi-platform social media presence, an online yardage calculator, and bilingual "Hablamos Español" customer service — suggest a deliberate effort to capture pre-purchase digital demand and broaden the addressable customer base. No revenue, headcount growth metrics, or customer concentration data are publicly disclosed.

Name

Central Home Supply

Legal name

Central Home Supply

Website

https://www.centralhomesupply.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Central Home Supply is a family-owned building materials and landscaping supply yard in Scotts Valley, California, stocking 2,500+ SKUs of pavers, stone, brick, and soil for Bay Area DIY homeowners and contractors, with delivery and authorized dealer access to premier hardscape brands.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Home Centers (444110), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

akta.pro secondary industries

Workplace/Jobsite Supplies Retail (Site Consumables, Tarps, Ropes, Chains) (CRAIADAN), Building Materials & Home Improvement Distribution Centers (TLALAEAH)

Keywords

• Landscape building materials
• Natural stone supply
• Hardscape products retail
• Construction materials supplier
• Concrete masonry supplies

Headquarters

HQ city

Scotts Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Building Materials Sales: One-time product sales of landscape and building materials including natural stone, pavers, brick, cement, masonry block, soil, mulch, gravel, and related supplies. Products sold in both bagged and bulk quantities for pickup or delivery.
2. Delivery Services: Delivery services throughout the Bay Area using company fleet of dump trucks (up to 20 yards at-a-time) and flatbed with forklift (up to 15 pallets). Also offers truck scale for customers with their own vehicles.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Central Home Supply is a family-owned landscape and building materials supplier offering over 2,500 products including natural stone, pavers, retaining walls, soil, mulch, cement, brick, masonry, sand, gravel, and construction hardware. The company operates from a 5+ acre supply yard in Scotts Valley, CA, providing in-store pickup with expert guidance and Bay Area delivery via its own fleet of dump trucks and flatbed vehicles.

Product overview

Central Home Supply is a family-owned landscape and building materials supplier offering over 2,500 products across multiple categories. The product portfolio is organized into four main divisions: Hardscape Materials (including Pavers from brands like Calstone, McNear, Techo Bloc; Natural Stone with over 100 types; Flat Stone/Flagstone; Retaining Walls with 20+ block types; and Rock, Sand & Gravel), Construction Supplies (Brick, Cement & Concrete, Masonry Block, Plaster & Masonry, Construction Hardware), Landscaping Essentials (Soil & Mulch, Turf including Grasstex synthetic options, Erosion Control, Edging), and Outdoor Living & Accessories (Barbeques, Fire Pits, Tools with rental options, Stains/Sealers/Cleaners, Bagged & Pebbles, Thin Veneer Stone, Wallcaps, Stepping Stones). They also carry the Techo Bloc sub-brand featuring HD2 pavers and slabs with fusion technology. The company operates as a single-location retail supplier with delivery services, not a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pavers Interlocking, concrete, natural stone, and permeable pavers in multiple colors, styles, sizes, and patterns from brands including Calstone, McNear, Stepstone, Basalite, Belgard, and Techo Bloc for driveways, walkways, and patios.
• Natural Stone Over 100 types of natural stone including flagstone, boulders, cobbles, cut stone, field stone, ledgers, pebbles, slabs, and tumbled stone in nearly 200 colors and varieties.
• Flat Stone / Flag Stone Arizona, Bluestone, Caribbean, Quartzite, Slate, Limestone, Travertine and other flat stone types ranging from 1 inch to 6 inches thick for patios and pathways.
• Retaining Walls Over 20 types of dry stack retaining wall blocks including Graphix Wall, Borealis, Interlocking Retaining Wall Systems, Gabion Rock Walls, Stone Walls, and Conventional Cinderblock.
• Rock, Sand & Gravel Bulk sand (5 types), base rock, drain rock, gravels, decorative rock, screening gravel, pea gravel, river gravel, and bender board for shaping.
• Soil and Mulch Topsoil, planter mix, compost, fill dirt, OMRI certified organic compost, mahogany mini mulch, mahogany colored mulch, bark, and minibark for landscaping.
• Brick Clay, concrete, and veneer bricks in various colors, textures, and styles for patios, garden walls, fireplaces, chimneys, and structural applications, plus glass block.
• Cement & Concrete Ready-mix bags, mortar, specialty cements, Quikrete 5000 PSI, fast-setting concrete, anchoring cement, concrete resurfacer, and color additives.
• Masonry Block Precision and split face concrete blocks, wall rock for sound walls, retaining walls, and buildings.
• Plaster & Masonry Exterior stucco, interior plaster, wire, lath, trim, sand, cement, and all materials for interior or exterior plaster and masonry work.
• Construction Hardware Rebar, foundation bolts, wire mesh, concrete dobies, plastic sheeting, sonotube concrete forms, and other hardware for secure construction.
• Stepping Stones Plain concrete, brick pattern, and rock face stepping stones that can be used as pavers or wall capstones, plus Borealis stone steps.
• Wallcaps Cast wall caps, cultured stone, natural stone treads and caps for finishing retaining walls, pillars, gates, and columns.
• Edging Benderboard and steel edging options for keeping lawns, flower beds, and pathways cleanly defined.
• Erosion Control Drain boxes, grates, lids, erosion control blankets, jute netting, flexible and rigid drain pipe, sand and gravel bags for soil stabilization.
• Turf Grasstex synthetic turf with 4 styles including putting greens, cups, and flags, plus natural sod for lawns, play areas, and commercial spaces.
• Stains, Sealers & Cleaners Smiths Concrete Stains & Sealers, GST stone & paver sealers, PROSOCO cleaners including Vanatrol, 600 Detergent, oil stain remover, and various sealer products.
• Tools Diamond blades, masonry & tile saws, landscape & gardening tools, trowels, floats, finishing tools. Also rents sod rollers and rock dollies.
• Barbeques Materials for custom built-in outdoor barbeque islands or kitchens using stone, block, brick with support for natural gas, propane, or charcoal.
• Fire Pit Pre-designed kits and materials to build custom fire pits in stone, brick, or block for cooking or warmth.
• Bagged & Pebbles Bagged gravel, pebbles, sand, decorative stones, Mexican beach cobbles, potting soil, compost, peat moss, and perlite.
• Thin Veneer Stone Lightweight, easy-to-install thin veneer stone for adding natural stone look to walls, fireplaces, and exteriors without full-size stone weight.
• Techo Bloc Techo Bloc brand pavers, slabs, outdoor features, edges, caps, steps, and retaining wall products featuring HD2 fusion technology for patios, walkways, and driveways.
• Water Features Natural stone backyard waterfalls with tiered rock steps and water features for garden ponds and outdoor landscaping.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CalstonecoreChannel Partner/ Reseller/ DistributorCalstone is a paver brand that Central Home Supply carries and resells. They offer Calstone interlocking pavers in various colors, styles, sizes, and patterns. Central Home Supply features Calstone logo prominently on their paver product page.
• McNearcoreChannel Partner/ Reseller/ DistributorMcNear is a paver manufacturer whose products are available through Central Home Supply. They offer McNear paving stones in various textures for driveways, walkways, and patios.
• Stepstone InccoreChannel Partner/ Reseller/ DistributorStepstone Inc paver products are available at Central Home Supply. They offer various paver styles for landscaping and construction projects.
• BasalitecoreChannel Partner/ Reseller/ DistributorBasalite is a hardscape products manufacturer whose pavers are sold by Central Home Supply. Products include Basalite pavers and masonry blocks.
• BelgardcoreChannel Partner/ Reseller/ DistributorBelgard is a paver brand available through Central Home Supply, offering various hardscape products for residential and commercial projects.
• Techo-BloccoreChannel Partner/ Reseller/ DistributorTecho-Bloc is a premier brand of landscaping pavers, slabs, wall blocks, caps and steps offered by Central Home Supply. They provide exclusive HD2 technology pavers and comprehensive product catalogs. Central Home Supply maintains live inventory lists and 2025 catalogs.
• Build GreenminorOthersBuild Green is a certification/organization that Central Home Supply is affiliated with, indicating commitment to sustainable building practices.
• Santa Cruz Chamber of CommerceminorOthersCentral Home Supply is a member of the Santa Cruz Chamber of Commerce, indicating community involvement and local business presence.
• CCLA (California Landscape Contractors Association)minorOthersCentral Home Supply is a member of CCLA, indicating industry affiliation and commitment to landscape contractor industry standards.
• AllanblockminorChannel Partner/ Reseller/ DistributorAllanblock is a retaining wall block manufacturer whose products are available through Central Home Supply for dry stack retaining wall installations.
• Scotts Valley Chamber of CommerceminorOthersCentral Home Supply is a member of the Scotts Valley Chamber of Commerce, indicating local business community involvement in Scotts Valley.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Home Depot: The Home Depot is the largest U.S. home improvement retailer, offering lumber, building materials, hardscape, pavers, and landscaping supplies across Bay Area stores. It competes with Central Home Supply on DIY bagged concrete, pavers, mulch, and tool categories, though it lacks the specialist depth in natural stone and dedicated delivery fleet for bulk aggregates.
• Lowe's: Lowe's is the second-largest U.S. home center chain, carrying building materials, pavers, brick, cement, and landscaping supplies at Bay Area locations. Comparable to Central Home Supply on DIY and contractor customers for commodity items, but without the curated natural stone assortment or own-fleet bulk delivery capability.
• SiteOne Landscape Supply: SiteOne is the largest U.S. wholesale distributor of landscape supplies, serving professional landscapers with hardscape, irrigation, lighting, and aggregate products. It directly competes for Central Home Supply's contractor segment with deeper product breadth and national buying power, though it lacks a retail DIY focus or premium-stone curation.
• Ewing Outdoor Solutions: Ewing is a national distributor of landscape, irrigation, and hardscape products serving professional contractors in the western U.S. Comparable to Central Home Supply on bulk landscape and hardscape supply for trade customers, with regional yard coverage across California and adjacent markets.

Regional players

• Lyngso Garden Materials: Lyngso is a Bay Area landscape supply yard based in San Carlos, offering compost, mulch, soil, rock, and hardscape materials to homeowners and contractors. It is a close regional peer to Central Home Supply in product mix, customer base, and Bay Area delivery focus.
• American Soil & Stone: American Soil & Stone is a Bay Area landscape materials supplier in Richmond offering bulk soil, compost, mulch, rock, and amendments with delivery service. Comparable to Central Home Supply on bulk aggregates, soil, and contractor-focused delivery within the Bay Area.
• Peninsula Building Materials: Peninsula Building Materials operates multiple Bay Area yards serving contractors and homeowners with masonry, brick, stone, and building supplies. It directly overlaps with Central Home Supply's brick, masonry block, retaining wall, and hardscape categories from a regional multi-yard footprint.
• Carmel Stone Imports: Carmel Stone Imports is a Bay Area natural stone importer and retailer with showrooms across the Peninsula and South Bay. It is comparable to Central Home Supply on the premium natural stone and hardscape segment, competing for design-driven homeowners and landscape contractors in the same geography.

Others

• Techo-Bloc: Techo-Bloc is a leading North American manufacturer of architectural pavers, slabs, and retaining wall products, distributed through authorized dealers including Central Home Supply. It is comparable as an upstream supplier whose brand portfolio Central Home Supply resells, and as a peer for premium hardscape trends shaping consumer demand.
• Belgard: Belgard is a major U.S. manufacturer of pavers, retaining walls, and outdoor living products sold through a dealer network that includes Central Home Supply. It is comparable as a key supplier whose product line, catalogs, and inventory Central Home Supply stocks and promotes to drive its hardscape sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ch_supply
• YouTubeyoutube.com/channel/UC7VDAFRkH34ZbWP02N6DWRw
• Facebookfacebook.com/central.rocks
• LinkedInlinkedin.com/company/central-home-supply-scotts-valley
• Instagraminstagram.com/central.home

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Home Supply