Subdivision and Housing Developers Association

What Subdivision and Housing Developers Association does

SHDA is the Philippines' foremost industry association for subdivision and housing developers, incorporated as Subdivision and Housing Developers Association (SHDA), Inc. Founded in 1970 and headquartered in Makati City, it represents roughly 350 member developers organized across 8 regional chapters and serves as a unified industry voice on national housing policy. Its core functions are advocacy and policy engagement with government bodies such as the Department of Human Settlements and Urban Development (DHSUD), member networking, and event programming, including the annual National Developers Convention (NatCon), Golf Cup tournaments, regional Kapihan gatherings, and anniversary celebrations. SHDA's current organizational theme — "Forging Livable and Affordable Communities Towards Sustainable Nation Building" — frames its positioning around the country's housing backlog.

The association operates a non-profit, member-governed model without proprietary technology products. Revenue is generated from two streams: recurring membership dues paid by housing developers, and corporate sponsorship packages for partner businesses. Sponsorship is tiered from Bronze at P350,000 (Philippine pesos) to Platinum at P1,500,000 annually and Super Platinum at P2,500,000 on a two-year commitment. Distribution is direct: developers enroll through the SHDA website or secretariat, and engagement is delivered through the 8 regional chapters, the mySHDA member portal, social media channels (Facebook, LinkedIn, YouTube), email, and in-person events. Leadership comprises a Chairman of the Board (Arch. Leonardo Dayao Jr.) and National President (Engr. Francis Richmond Z. Villegas), supported by an Executive Committee, Board Governors, Chapter Presidents, and Board Advisers.

Name

Subdivision and Housing Developers Association

Legal name

Subdivision and Housing Developers Association (SHDA), Inc.

Website

https://shda.ph

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

SHDA is a Philippine nonprofit industry association, founded in 1970, representing roughly 350 housing and subdivision developers across 8 regional chapters. It provides policy advocacy, government engagement, and event-based networking funded by membership dues and corporate sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Revenue generated from annual membership fees paid by housing developers to join the association
2. Sponsorship Packages: Corporate sponsorship packages ranging from Bronze (P350,000) to Super Platinum/2 years (P2,500,000) offered to partners and businesses wanting visibility at SHDA events and programs

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SHDA is a nonprofit industry association that represents subdivision and housing developers in the Philippines, providing collective industry advocacy, policy engagement with government agencies such as DHSUD, and networking opportunities through annual events and 8 regional chapters. It sells membership enrollment for developer companies and tiered corporate sponsorship packages, and convenes stakeholders via the National Developers Convention (NatCon), Golf Cup, and regional Kapihan events.

Product overview

SHDA is an industry association representing housing and urban developers in the Philippines. The organization does not offer commercial products or services but provides membership benefits including access to events (such as the annual NatCon convention, golf tournaments, and regional Kapihan sessions), industry resources, publications, and networking opportunities across 8 regional chapters with over 350 member developers. SHDA serves as an advocacy and policy engagement body rather than a product company.

Differentiator

Problem solved

Functional benefit

Products and services

• SHDA Membership Program
• SHDA Sponsorship Packages
• National Developers Convention (NatCon)
• SHDA Golf Cup
• Kapihan Regional Gatherings

Quantifiable outcome

• Connected network of 350 member developers addressing the nation's housing backlog

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• DHSUD (Department of Human Settlements and Urban Development)coreStrategic or Co-development PartnerSHDA partners with the Department of Human Settlements and Urban Development (DHSUD) for the annual National Developers Convention (NatCon), combining SHDA's developer network with government housing policy initiatives to address the nation's housing backlog.
• Makesense Software Services Philippines, Inc.minorGTM or Marketing PartnerEvent sponsor and partner for SHDA Kapihan Panay events, supporting collaboration and meaningful dialogue within the housing industry.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• FIABCI - International Real Estate Federation: FIABCI is a global real estate federation with member associations worldwide, comparable to SHDA in serving as a network and advocacy body for real estate professionals across multiple geographies.
• Urban Land Institute: ULI is a global research and education organization for real estate and land use, comparable to SHDA in serving real estate developers with industry research, networking, and policy engagement, though at a much broader geographic scale.

Regional players

• Housing Industry Association (HIA): HIA is Australia's leading residential building industry association, comparable to SHDA in representing housing developers across regional chapters and engaging in industry advocacy and policy influence.
• National Housing Federation: The National Housing Federation represents housing associations in England, comparable to SHDA in operating as an industry membership body focused on residential development and policy advocacy with government.
• Canadian Home Builders' Association (CHBA): CHBA is Canada's national home building industry association, comparable to SHDA in operating regional chapters, providing advocacy, and engaging with government on housing policy matters through a member-based model.

Emerging players

• Asia Pacific Real Estate Association: APREA is a regional industry body serving real estate professionals across Asia, comparable to SHDA in representing developers with cross-border networking and policy engagement focused on the Asia-Pacific region.

Direct peers

• National Association of Home Builders (NAHB): NAHB is the largest US trade association representing home builders, developers, and remodelers, directly comparable to SHDA in serving as the unified voice and advocacy body for residential construction industry members.
• Master Builders Association of the Philippines: Master Builders Association of the Philippines is a domestic industry association for builders and contractors, comparable to SHDA in serving construction industry members in the Philippines with advocacy, networking, and government engagement.
• Chamber of Real Estate and Builders' Associations (CREBA): CREBA is a Philippine industry association for real estate and builders, comparable to SHDA in serving as an advocacy and networking body for property developers in the same domestic market with policy engagement focus.

Others

• Philippine Chamber of Commerce and Industry (PCCI): PCCI is the largest business chamber in the Philippines, comparable to SHDA in serving as a broad-based membership and advocacy organization for Philippine businesses, including developer members, with government engagement.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@shdasecretariat
• Facebookfacebook.com/shda.ph
• LinkedInlinkedin.com/company/subdivision-and-housing-developers-association-shda-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subdivision and Housing Developers Association