Mercier Real Estate Advice

What Mercier Real Estate Advice does

Côté Mercier Conseil Immobilier (operating under brand names including Côté Mercier, CCIMMO, CMci, and CAPREA Conseil Immobilier) is a Quebec-based private real estate advisory firm founded in 2008, providing commercial, industrial, and multi-residential property appraisals, market studies, and insurable value assessments. The firm employs between 11 and 50 staff across five physical offices (Quebec City headquarters, Montreal, Baie-Comeau, Sept-Îles, and Drummondville), with a team of certified appraisers (Évaluateurs Agréés) licensed by the Ordre des évaluateurs agréés du Québec. Its reports are accepted by the great majority of Quebec financial institutions for lending decisions.

The firm's product offering is organized around three pillars: property valuation (commercial/industrial, multi-residential, land, and equipment), market studies (feasibility, opportunity identification, optimal usage, and product definition for developers), and insurable value assessments for buildings and equipment. Underlying technology consists of a proprietary comparable-transaction database, internal analysis tools for income and expense modeling, and a web-based client portal (Espace Client / Bibliothèque virtuelle) that delivers reports to clients in real time. The firm also publishes recurring annual research, including the Étude d'Inoccupation commercial vacancy study produced in collaboration with partners such as RE/MAX, BTF, HPDG, and CMsd.

Revenue is generated through professional services engagements under a quote-based pricing model with pay-as-you-go billing; fees vary by property type, asset, location, complexity, and data availability. Go-to-market is sales-led with a strong enterprise field-sales component, combining direct outreach via phone, email, and web quote requests with regional office coverage and content marketing (newsletter, social media, webinars, and conferences). The customer base is segmented across property owners and investors, developers and entrepreneurs, lenders and financial institutions, insurance companies, and legal professionals requiring expert testimony, with no external investors or parent company reported.

Name

Mercier Real Estate Advice

Legal name

Côté Mercier Conseil Immobilier

Website

https://cotemercier.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Côté Mercier Conseil Immobilier is a Quebec-based private real estate advisory firm providing commercial, industrial, and multi-residential property appraisals, market studies, and insurable value assessments for property owners, developers, lenders, insurers, and legal professionals across Quebec.

Ownership category

akta.pro rank

Product category

Real Estate Appraisal Services

NAICS

Offices of Real Estate Appraisers (53132), Offices of Real Estate Appraisers (531320), Other Activities Related to Real Estate (531390)

SIC

Real Estate (6500)

akta.pro primary industry

Real Estate Valuation & Appraisal (BPAHANAC)

akta.pro secondary industries

Commercial Property Appraisal (BPAJAKAB), Multi-Family & Affordable Housing Appraisal (BPAJAKAE), Eminent Domain / Condemnation & Litigation Support Valuation (BPAJAKAJ)

Keywords

• Commercial real estate appraisal
• Property valuation services
• Real estate market studies
• Insurable value assessment
• Multi-residential valuation

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Appraisal Services: Professional appraisal services for commercial, industrial, multi-residential properties, and equipment. Fees are competitive with short delivery times. Services include market value assessments, insurable value assessments, and expert testimony for courts.
2. Market Studies: Market feasibility studies, opportunity studies, optimal use analysis, and product definition services for developers, investors, and lenders. Accelerates project planning and maximizes investor returns.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mercier Real Estate Advice is a Quebec-based real estate advisory firm providing professional appraisal services for commercial, industrial, multi-residential, and land properties, along with equipment valuations, insurable value assessments, and market studies for developers, investors, and lenders. The firm also publishes annual commercial vacancy rate studies for Quebec and operates a web-based client portal for real-time access to appraisal reports.

Product overview

Côté Mercier Conseil Immobilier offers a comprehensive suite of real estate advisory services organized around three core pillars: property valuation (évaluation), market studies (étude de marché), and insurable value assessment. The valuation services include commercial and industrial property evaluation, multi-unit residential building assessment, land valuation, and equipment valuation. The market study offerings encompass feasibility analysis, opportunity studies, optimal usage determination, and product definition for development projects. The company also publishes periodic vacancy rate studies for commercial and industrial properties across Quebec. Clients access reports through a dedicated virtual client portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial and Industrial Property Appraisal (Évaluation commerciale et industrielle) Professional property valuation services for commercial and industrial real estate assets, determining market value based on location, income potential, physical condition, and comparable market transactions. Targeted at property owners, investors, lenders, and legal professionals across Quebec.
• Multi-Residential Property Appraisal (Évaluation multi-logement) Multi-unit residential property valuation services for buildings with four or more units, determining collective value considering both individual units and common areas. Targeted at owners, investors, and lenders of multi-residential properties.
• Land Valuation (Évaluation de terrain) Land valuation services assessing fair market value based on zoning, location, development potential, size, accessibility, and available infrastructure. Targeted at owners, developers, and acquirers of vacant land.
• Building Insurance Value Assessment (Valeur assurable d'un immeuble) Insurance valuation service determining replacement cost coverage for buildings in case of total loss, including construction and related fees. Targeted at insurance companies, property owners, and risk managers.
• Equipment Insurance Value Assessment (Valeur assurable d'un équipement) Equipment valuation service for insurance purposes, determining new replacement value of furniture and equipment. Targeted at insurance companies and property owners insuring business contents.
• Real Estate Market Study (Étude de marché immobilier) Market research services including feasibility studies, opportunity analysis, optimal usage determination, and product definition for real estate development projects. Targeted at developers, investors, and lenders planning new projects in Quebec.
• Commercial and Industrial Vacancy Rate Reports (Étude d'inoccupation) Periodic vacancy rate studies analyzing commercial and industrial real estate markets across Quebec, published annually since 2021 in collaboration with RE/MAX, BTF, HPDG, and CMci. Targeted at investors, lenders, brokers, and other Quebec real estate professionals.
• Virtual Client Portal (Espace Client / Bibliothèque virtuelle) Self-serve web portal where clients can access all reports produced for their properties in real time. Targeted at existing clients of the firm who have commissioned at least one appraisal engagement.

Quantifiable outcome

• Reports accepted by the great majority of financial institutions
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• Groupement SRB Québec-Lévis Consortium (Norda Stelo, SNC Lavalin, Stantec)majorImplementation/ SI/ Consulting Partner · 1 January 2019CCIMMO served as sub-contractor to the consortium for evaluation of land acquisition costs for the Bus Rapid Transit (SRB) project connecting Quebec City and Lévis with 43 km of dedicated transit corridor. One of the largest real estate expertise contracts ever awarded in Quebec.
• CMsdcoreStrategic or Co-development PartnerCollaboration partner for vacancy studies (Étude d'inoccupation). Jointly produces commercial vacancy reports for Quebec commercial streets and industrial parks.
• RE/MAXcoreStrategic or Co-development PartnerCollaboration partner for annual vacancy studies. Jointly produces commercial real estate vacancy reports covering Quebec.
• BTFcoreStrategic or Co-development PartnerCollaboration partner for annual vacancy studies and market reports in Quebec.
• HPDGcoreStrategic or Co-development PartnerCollaboration partner for commercial real estate vacancy studies in Quebec.
• Évaluations ManicouaganminorOthersÉvaluations Manicouagan joined Côté Mercier Conseil Immobilier, expanding the company's presence in the Manicouagan region.

Scale indicators4 records

Expansion highlights6 records

Broad incumbents

• CBRE Valuation & Advisory Services: Global commercial real estate services firm with a large Quebec appraisal practice. Comparable because it provides commercial, industrial, and multi-residential appraisals and competes for the same lender and institutional mandates as Côté Mercier.
• JLL Valuation Advisory: International real estate services firm offering valuation and consulting in Canada. Comparable because it competes for institutional valuation mandates and serves lenders, investors, and legal clients similar to Côté Mercier's segments.
• Colliers International: Global real estate advisory firm offering valuation and appraisal services across Canada, including Quebec. Comparable because it competes for the same institutional and lender appraisal mandates, but operates as a broad incumbent with a wider service portfolio than Côté Mercier's specialist focus.
• Cushman & Wakefield: Global real estate services firm with valuation and advisory services in Canada. Comparable because it provides commercial property appraisals and competes for the same lender-driven and investor-driven valuation work as Côté Mercier.
• Altus Group: Canadian real estate data and advisory firm with substantial appraisal, valuation, and market research capabilities. Comparable because it provides commercial real estate appraisal and market intelligence, directly overlapping with Côté Mercier's core and research offerings.

Regional players

• Groupe Altus (Quebec): Regional Quebec operations of Altus Group focused on commercial real estate research and valuation. Comparable because it produces Quebec market intelligence and appraisal services that overlap with Côté Mercier's market studies and commercial valuation work.
• Groupe Immobilier Desjardins: Quebec-based real estate services arm of the Desjardins cooperative with appraisal and advisory capabilities. Comparable because it serves Quebec financial institutions for property valuation, partially overlapping with Côté Mercier's lender client segment.

Direct peers

• Évaluateurs Immobiliers BLP: Quebec commercial real estate appraisal firm providing valuation services for commercial, industrial, and multi-residential properties. Direct peer because of overlapping Quebec geography, asset class focus, and lender-driven client base.
• Bouthillette Parizeau & Associés: Quebec-based engineering and real estate advisory firm offering property evaluation and expert testimony services. Highly comparable as a Quebec-rooted specialist competing for similar commercial, industrial, and institutional appraisal mandates.
• Würtele Évaluateurs Agréés: Quebec-based appraisal firm of accredited Évaluateurs Agréés providing commercial, industrial, and multi-residential valuations. Direct peer because it operates in the same Quebec province, holds the same Ordre des Évaluateurs Agréés credentials, and competes for similar client mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cotemercier.ca
• LinkedInlinkedin.com/company/c-t-conseil-immobilier

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercier Real Estate Advice