Empower Yoga

What Empower Yoga does

Empower Yoga is a privately held hot yoga and Pilates studio founded in 2004 by Lisa Garlitz in Beverly, Massachusetts, operating as the first hot yoga studio on the North Shore. The company delivers heated power vinyasa yoga, Inferno Hot Pilates (performed at 95°F and 40% humidity), and slow flow yoga as core formats, supplemented by a diversified lineup including yoga sculpt, body sculpt, BLEND, hot Pilates variants with weights, meditation, and sound bath sessions. Distribution runs through the Beverly studio, an outdoor location at MarketStreet Green in Lynnfield, a virtual livestream channel via Zoom/FitGrid LIVE, and an international retreat program covering destinations such as Croatia, Dominica, Spain, Italy, Greece, Florida Keys, and Portugal. The company expanded in 2014 with the opening of sister studio Solstice Power Yoga, which operates under shared ownership and offers Studio-Hopper cross-location memberships.

Empower Yoga generates revenue through a multi-tier pricing structure: monthly unlimited memberships at $159, annual memberships at $1,400-$1,600, multi-class passes, introductory offers ($30/30 days), discounted student plans ($99/month for ages 14-24), private and semi-private sessions, gift cards, and all-inclusive international retreats priced at $1,500-$3,600 per person. Booking is managed through Mindbody with email marketing on Constant Contact, retreat logistics on WeTravel, and feedback collection via SurveyMonkey. With hundreds of monthly and annual members, 30+ teachers, and 8-12 classes per day across both studios, the business is a small, owner-operated boutique wellness operator rather than a scaled chain.

Name

Empower Yoga

Legal name

Empower Yoga

Website

https://www.empoweryogastudio.com/

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Empower Yoga is a privately held heated yoga and Pilates studio in Beverly, MA, founded in 2004, serving North Shore consumers through classes, memberships, virtual sessions, and international retreats alongside its sister studio Solstice Power Yoga.

Ownership category

akta.pro rank

Product category

Yoga and Pilates Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ)

Keywords

• Hot yoga classes
• Pilates studio
• Yoga memberships
• Wellness retreats
• Fitness studio

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Class-based memberships: Monthly and annual unlimited class memberships providing recurring revenue; includes Studio-Hopper memberships valid at both Empower and Solstice locations
2. Class passes: Drop-in classes, multi-class passes (10-class, 20-class), and special promotional class bundles
3. Retreats: International yoga/Pilates retreats including Croatia, Dominica, Spain, Italy, Greece, Florida Keys, Portugal with all-inclusive pricing ranging from approximately $1500-$3600 per person
4. Gift cards and retail: Gift cards available in denominations of $25-$200; retail products including yoga mats, towels, apparel, and Superior Electrolytes
5. Private and semi-private sessions: Customized private yoga sessions and small group sessions (up to 8 people), in-studio or outdoor, heated or non-heated

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Empower Yoga operates a heated yoga and Pilates studio in Beverly, Massachusetts, delivering in-person hot power yoga, Inferno Hot Pilates, slow flow yoga, and related class formats in a temperature- and humidity-controlled studio. The business also sells recurring class memberships, multi-class passes, private/semi-private sessions, gift cards, and international wellness retreats to destinations including Croatia, Dominica, Spain, Italy, Greece, Portugal, and the Florida Keys.

Product overview

Empower Yoga operates as a dual-studio fitness business (Empower Yoga Beverly and sister studio Solstice Power Yoga Lynnfield) offering heated yoga and Pilates classes. The core offerings center on Power Yoga, Inferno Hot Pilates, and Slow Flow Yoga delivered in heated studio environments. The product portfolio includes multiple class variants such as Yoga Sculpt (with weights), Body Sculpt, BLEND (combined Pilates and yoga), Hot & Heavy (weights class), Meditation Series, and Sound Bath sessions. The business expanded during 2020 to include Virtual Classes via Zoom livestreaming, Outdoor Classes at MarketStreet Green, and Private/Semi-Private Sessions for customized instruction. Additionally, the company runs international wellness Retreat Programs to destinations including Croatia, Portugal, Dominica, Greece, Spain, Italy, and Florida Keys, plus a Nourishment Cleanse Program. Gift Cards and class packages serve as complementary revenue products.

Differentiator

Problem solved

Functional benefit

Products and services

• Heated Power Yoga (Power Vinyasa Flow) Heated power Vinyasa yoga classes combining breath, movement, and elevated temperature in a heated studio to challenge strength, flexibility, and balance; designed for adult fitness and wellness consumers seeking a challenging mind-body practice.
• Inferno Hot Pilates High-intensity, low-impact, full-body Pilates-based workout performed in a studio heated to 95°F with 40% humidity, set to fast-paced music; designed for adult fitness consumers seeking a challenging, low-impact workout.
• Slow Flow Yoga Gentle, unhurried yoga flow allowing for deeper poses and mindful movement at a slower pace; for members seeking a less intense, restorative practice.
• Virtual Classes (Zoom Livestream) Livestreamed yoga and Pilates classes delivered remotely via Zoom, with recordings available; accessed through MindBody booking; serves members unable to attend in-person sessions.
• Outdoor Classes at MarketStreet Green Outdoor power yoga classes held at MarketStreet Green in Lynnfield, MA during favorable weather; provides an alternative practice environment beyond the indoor heated studio.
• International Wellness Retreat Programs Multi-day all-inclusive wellness retreats to international destinations including Croatia, Portugal, Dominica, Greece, Spain, Italy, and Florida Keys; priced per person (approximately $1,500-$3,600), including accommodations, daily yoga and Pilates classes, meals, excursions, and activities.
• Private and Semi-Private Yoga Sessions Customized private yoga sessions for individuals and small groups up to 8 people; available in-studio or outdoors, heated or non-heated, at various difficulty levels.
• Yoga Sculpt Yoga class incorporating weights for additional strength training elements combined with traditional yoga flow.
• Body Sculpt Strength training class focused on sculpting and toning the body using various equipment.
• BLEND Class (Inferno Hot Pilates + Yoga) Combination class merging Inferno Hot Pilates and Yoga into a single session.
• Hot & Heavy (Weights Class) Weights class combining traditional yoga flow with resistance training using free weights.
• Meditation Series Guided meditation sessions offered as multi-week series with both live and recorded options; includes beginner-friendly content.
• Sound Bath Sound healing session using instruments to create therapeutic frequencies and vibrations for relaxation and inner peace; offered as a $25 drop-in class.
• Nourishment Cleanse Program Six to ten-day whole foods-based cleanse program with three phases, designed as a holiday reset for mind and body; includes preparation guidance and optional workbook.
• Empower Gift Cards Digital and physical gift cards available in denominations from $25 to $200, redeemable for classes, workshops, and retail merchandise.
• Class Memberships and Class Passes Recurring memberships (monthly unlimited $159, two-month Studio-Hopper $300, annual Studio-Hopper $1,400-$1,600) and multi-class passes (10-class and 20-class bundles) granting access to classes at Empower and Solstice locations and virtually.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

One partnership is on record.

• Solstice Power Yoga (sister studio)coreOthersSolstice Power Yoga is the sister studio to Empower Yoga, located at MarketStreet in Lynnfield, MA. Both studios are operated by the same ownership team (Lisa Garlitz). Studio-Hopper memberships allow access to both locations with unlimited classes at both studios. The studios share teachers and offer coordinated class schedules and events.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CorePower Yoga: Largest U.S. hot yoga chain with heated power yoga and hot Pilates classes on a membership model. Directly comparable to Empower Yoga on heated-format specialty, class-style structure, and subscription pricing, but operates at national scale versus Empower's two North Shore studios.
• YogaSix: Fast-growing heated yoga franchise offering a similar mix of heated power, sculpt, and flow classes on a membership and class-pack basis. Closest direct competitor to Empower's hot yoga + sculpt + Pilates portfolio in terms of class format and pricing architecture.
• Y7 Studio: Boutique heated vinyasa yoga brand known for candlelit, hip-hop-accompanied classes. Comparable to Empower on heated-format, music-driven, boutique positioning, though Y7 is concentrated in major metro markets (NYC, LA) while Empower serves the North Shore.
• Club Pilates: Largest Pilates-focused franchise in the U.S. with a reformer-based group class model. Directly comparable to Empower on the Pilates modality, especially given Empower's Inferno Hot Pilates offering, though Club Pilates is non-heated and significantly larger and more franchise-driven.
• Modo Yoga: International hot yoga and hot Pilates studio chain with a community-oriented, environmentally-focused brand. Directly comparable on heated-format specialty, sustainability messaging, and teacher training emphasis, with comparable boutique positioning.
• Hot 8 Yoga: Multi-location hot yoga studio chain operating primarily in Southern California. Comparable on heated-format specialty, class-style portfolio (power, flow, sculpt), and unlimited-membership pricing, though concentrated in a different geography.
• Solstice Power Yoga: Sister studio to Empower Yoga under common ownership (Lisa Garlitz) located in Lynnfield, MA. Shares teachers, branding family, and Studio-Hopper memberships. Operates as a unified two-location network for member access purposes.

Broad incumbents

• Pure Yoga: Premium multi-location yoga brand (originally Hong Kong, expanded to NYC and other global cities) offering hot yoga, hot Pilates, and broader class formats. Comparable on heated-format and premium pricing tier, though broader in scope and geographically distant.
• Barry's: Iconic boutique fitness brand offering high-intensity indoor workout classes (cardio + strength). Adjacent competitor for the same disposable-income Boston-area consumer who shops boutique fitness, though Barry's format is HIIT rather than yoga/Pilates.
• Equinox: Premium multi-modality fitness club with a heavy Boston-area presence offering yoga, Pilates, and group classes under one membership. Represents a broader-incumbent threat targeting the same premium-fitness demographic with a much wider amenity set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EmpowerYogaStudio
• Xx.com/LoveEmpowerYoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empower Yoga