ELEMENT Japan

What ELEMENT Japan does

ELEMENT Japan (株式会社エレメント) is a Tokyo-based B2B sales promotion and event planning agency founded in 2004 by Okamoto Teppei, who continues to serve as Representative Director and CEO. The company provides integrated promotional services to manufacturers, consumer brands, retailers, and commercial facilities, spanning five service lines: communication planning, event promotion, in-store sales promotion, promotional tools, and WEB/SNS promotion. Service delivery runs from strategy development through on-site execution management and staff training, addressing the client need to drive consumer awareness, trial, and purchase at physical retail and event touchpoints.

The business operates on a professional services revenue model, earning project- and retainer-based fees from corporate clients, with no disclosed pricing. Distribution is direct — through outbound sales, referrals, and the company website — with no intermediary or reseller channels, and geographic scope is limited to Japan, centered on the Tokyo market. The company is private, independent, and founder-controlled, with no disclosed funding rounds, parent company, subsidiaries, or ownership changes. Its headquarters relocated to the Sun Ei Building 9F in Ebisu, Shibuya-ku, Tokyo in November 2016.

In addition to core agency services, ELEMENT Japan operates "communijob" (コミュジョブ), a niche job information site connecting candidates with positions in the promotion and marketing industry; the platform launched in June 2016 and was renewed in February 2017. The company is not a technology product business — its capabilities are services-based rather than software- or AI-driven — and it has no disclosed patents, certifications, awards, or formal partnerships. The corporate blog serves as the primary marketing channel, with posts dating from 2014 through 2018 covering promotional tactics, consumer psychology, and industry trends.

Name

ELEMENT Japan

Legal name

株式会社エレメント

Website

https://element-inc.jp

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

ELEMENT Japan is a Tokyo-based B2B sales promotion and event planning agency providing integrated marketing services — including communication planning, event promotion, in-store sales promotion, promotional tools, and WEB/SNS promotion — to manufacturers, consumer brands, and retailers in Japan.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

akta.pro secondary industry

Event Production & Theming (Décor, Creative, Entertainment Booking) (THAHADAH)

Keywords

• Sales promotion services
• Event planning agency
• Marketing agency
• Retail promotion
• Brand activation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sales Promotion & Event Planning Services: ELEMENT Japan earns revenue by providing integrated marketing services to corporate clients (manufacturers, brands, and retailers). Services include communication planning, event promotion, in-store sales promotion, promotional tools, and web/SNS promotion. Revenue is generated on a project and retainer basis, consistent with a professional services agency model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ELEMENT Japan is a B2B sales promotion and event planning agency that delivers integrated marketing services including Communication Planning, Event Promotion, In-store Sales Promotion, Promotion Tools, and WEB/SNS Promotion for manufacturers, consumer brands, retailers, and commercial facility operators. The company also operates communijob, a job-information website serving the promotion and marketing industry in Japan.

Product overview

ELEMENT Japan is a sales promotion and event planning agency that offers a integrated suite of marketing services. The core offerings include Communication Planning (communication strategy development), Event Promotion (planning and execution of promotional events), In-store Sales Promotion (retail-focused sales promotion activities), Promotion Tools (promotional materials and merchandise), and WEB/SNS Promotion (digital and social media marketing). The company also operates「communijob」, a specialized job information platform connecting talent with opportunities in the promotion and marketing industry. These services work together to provide comprehensive promotional solutions from strategy development through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Planning Strategic communication planning service that formulates marketing and brand messaging for client campaigns, designed for manufacturers, brands, and retailers running promotional initiatives.
• Event Promotion End-to-end event promotion service for planning and executing brand activation events, exhibitions, and promotional campaigns for manufacturers, brands, and retailers.
• In-store Sales Promotion In-store sales promotion service that designs and executes retail-floor promotional campaigns to drive foot traffic, conversion, and consumer engagement for retailers and brand owners.
• Promotion Tools Production and supply of promotional merchandise, displays, and tools used in marketing campaigns and in-store activations for brands and retailers.
• WEB/SNS Promotion Digital promotion service covering website, social media, and online campaign execution to complement offline marketing activities for brands and retailers.
• communijob Job-information platform dedicated to the promotion and marketing industry in Japan, connecting job seekers with employers in sales promotion, event, and marketing roles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• MKG: US-based experiential marketing and creative agency delivering brand activations, events, and integrated campaigns. Comparable to ELEMENT Japan as a similarly scoped specialist agency operating in the experiential/sales promotion category, useful as a cross-market benchmark for service scope.
• Sparks: Global experiential marketing agency delivering brand experiences, events, and shopper/retail promotions for major consumer brands. Comparable to ELEMENT Japan as a peer specialist in the same experiential and sales promotion category, providing a useful international benchmark for service breadth and pricing.
• Tokyu Agency: Mid-sized Japanese agency group historically strong in sales promotion, events, and retail activation for consumer brands. Directly comparable to ELEMENT Japan because its core service mix — promotional planning, event execution, and in-store activation for manufacturers and retailers — mirrors the anchor's offering.
• PRAP Japan: Tokyo-based B2B communications firm focused on PR, IR, and sales promotion support for consumer brands. Comparable to ELEMENT Japan as a similarly sized specialist agency whose mix of strategic communications plus promotional execution parallels the anchor's profile.

Broad incumbents

• ADK Holdings: Top-five Japanese advertising agency holding company with full-service creative, media, and sales promotion/event marketing capabilities. Comparable to ELEMENT Japan as a broader incumbent competing in the same B2B sales promotion and event execution arena but at significantly larger scale.
• Septeni Holdings: Japanese digital-focused marketing group offering digital advertising, creative, and integrated promotion services. Comparable to ELEMENT Japan as a broader incumbent whose digital promotion capabilities overlap with the anchor's WEB/SNS Promotion offering.
• Daiko: Long-established Japanese advertising agency offering creative, media, and sales promotion services to consumer brands. Comparable to ELEMENT Japan as an incumbent whose integrated promotion offering overlaps with the anchor's communication planning and in-store sales promotion work.
• Yomiko (Yomiko Advertising): Japanese advertising agency with established sales promotion and event marketing practices serving major manufacturers and retailers. Comparable to ELEMENT Japan as a broad incumbent in the same sales promotion and event execution category.
• Hakuhodo: One of Japan's two largest advertising agencies, offering integrated communications, sales promotion, and event/experiential services to major brands across multiple verticals. Comparable to ELEMENT Japan as a much larger incumbent operating in the same sales promotion and event execution category the anchor serves.
• Dentsu: Japan's largest advertising group with extensive sales promotion, event marketing, and shopper marketing capabilities through Dentsu Live and related units. Comparable to ELEMENT Japan as a broad incumbent whose portfolio overlaps directly with the anchor's sales promotion and event planning services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELEMENT Japan