Grass Roots America
Grassroots America - We The People is a Tyler, Texas-based conservative political action committee that mobilizes grassroots activists through voter education, candidate endorsements, and the GrassrootsPriorities.com legislative transparency tool serving Texas citizens.
- Company typePrivate
- Founded1980
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Grass Roots America does
Grassroots America - We The People (GAWTP), per the input data, is described in firmographics as an incentive and recognition program provider headquartered in Miami, but every other data block — including the company's own website (gawtp.com), product details, leadership team, and office address — describes it as a conservative political action committee (PAC) based in Tyler, Smith County, Texas (PO Box 130012, Tyler, TX 75713). Given the source-material conflict, the analysis is grounded in the substantively richer PAC record: GAWTP is a statewide conservative citizen action committee that mobilizes grassroots activists around voter education, candidate endorsements, and government accountability in Texas. Its two flagship initiatives are the Texas Conservative Grassroots Coalition (TCGC), a statewide coalition of conservative grassroots organizations on limited government, election integrity, and fiscal responsibility; and GrassrootsPriorities.com, a free transparency platform that lets citizens investigate Texas legislation, legislators, committees, campaign finance funders, and lobbyist activity, with integrated Texas Legislature Online (TLO) bill tracking and instructional videos.
The organization's go-to-market is community-led rather than commercial: it distributes content through the gawtp.com website and blog, an email alert system, 7,815+ Twitter/X followers plus Facebook and YouTube channels, monthly evening meetings, candidate forums, the annual Champions of Freedom Awards Gala, and ongoing local-government watchdog work (including attendance at Smith County Commissioners Court). Its revenue mechanics are donations and annual membership/join fees, with GrassrootsPriorities.com offered at no charge to all citizens. Governance is volunteer-led by a Board of Directors: Executive Director and co-founder JoAnn Fleming (former Smith County Commissioner), Board Member and Government Watchdog Committee Chair Tom Fabry (retired from leading global engineering and R&D operations at Hewlett-Packard), and PAC Treasurer Jimmie Taylor. Headcount is reported as 1-10. A historical outlier — a 2006-01-31 acquisition of BitTime.com for an undisclosed amount — appears alongside the otherwise PAC-consistent record.
Grass Roots America firmographics
Firmographics- Name
- Grass Roots America
- Legal name
- Grassroots America We The People®
- Website
- https://gawtp.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Grassroots America - We The People is a Tyler, Texas-based conservative political action committee that mobilizes grassroots activists through voter education, candidate endorsements, and the GrassrootsPriorities.com legislative transparency tool serving Texas citizens.
- Ownership category
- akta.pro rank
Grass Roots America industry classification
Industry- Product category
- Civic Engagement & Political Advocacy
- NAICS
- Political Organizations (813940), Social Advocacy Organizations (8133), Civic and Social Organizations (813410), Civic and Social Organizations (8134)
- SIC
- Services-Membership Organizations (8600), Services-Social Services (8300)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
- akta.pro secondary industries
- Civic Education & Community Engagement (Voting, Local Government) (EDAAAFAC), Civic, Citizenship & Community Engagement Education (EDAAAEAI), Civic Participation & Leadership Development (Voting, Advocacy, Community Leadership) (EDAAADAL), Nonprofit, Social Services & Community Development Congresses (THAHAJAO)
Keywords
Where Grass Roots America is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grass Roots America business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Donations: General fund donations from supporters supporting the organization's citizen advocacy activities
- Membership Fees: Annual membership/join fees for individuals wanting to support and engage with the organization
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Grass Roots America product offering
Product offeringCore offering
Grassroots America is a conservative citizen action committee that provides voter information, candidate endorsement resources, and government accountability services to Texas residents. Its central free product is GrassrootsPriorities.com, a self-governance transparency tool that allows citizens to investigate legislation, legislators, committees, campaign funders, and lobbyist activity, with integration into Texas Legislature Online (TLO) for bill tracking. The organization supplements this tool with voter guides, candidate interviews, the annual Champions of Freedom Awards Gala, monthly citizen meetings, and coalition advocacy through the Texas Conservative Grassroots Coalition (TCGC).
Product overview
Grassroots America is a conservative citizen action organization, not a software product company. Its primary offerings include GrassrootsPriorities.com — a self-governance transparency tool for investigating Texas legislation, legislators, and lobbyist activity — along with educational resources such as the 2025 Texas Legislature Online Handbook and disaster preparedness documents. The main gawtp.com website serves as a platform for citizen engagement, voter information, candidate endorsements, and access to the Texas Conservative Grassroots Coalition. The organization does not offer a unified software platform with modules; rather, it provides distinct web-based tools and resources focused on government accountability and civic education.
Differentiator
Problem solved
Functional benefit
Products and services
- GrassrootsPriorities.com Free web-based transparency and accountability tool that allows Texas citizens to investigate legislation, legislators, committees, funders of legislators, and lobbyist activity. Includes "How-to-Use" videos and a "Got Questions About This Page?" link on each page, with no paywall or access code required.
- GAWTP Website (gawtp.com) Primary web platform for Grassroots America providing citizen engagement tools, voter guides, candidate information, editorial commentary, event calendars, and donation / membership sign-up options for conservative Texas citizens.
- 2025 Texas Legislature Online Handbook Flipbook-format instructional resource that walks Texas citizens through using Texas Legislature Online (TLO) and setting up My TLO accounts to track bills during the 89th Texas Legislative Session.
Quantifiable outcome
- Created GrassrootsPriorities.com transparency tool available free to all citizens
Companies that use Grass Roots America
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Grass Roots America technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Grass Roots America partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Texas Conservative Grassroots Coalition (TCGC)flagshipTCGC is described as the premier signature project of Grassroots America. It is a statewide coalition of conservative grassroots organizations working together on shared conservative priorities including limited government, election integrity, and fiscal responsibility. GAWTP serves as the organizing entity for TCGC activities.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Grass Roots America competitors and assessment
Company assessmentRegional players
- Civitas (formerly NC FreeEnterprise Foundation): North Carolina-based civic transparency and accountability organization producing voter guides and legislative research. Comparable in citizen-transparency tooling and conservative civic engagement but operating in a different state.
Broad incumbents
- Club for Growth: Conservative political organization focused on limited-government candidates and legislative accountability, including primary endorsements. Comparable in conservative citizen-engagement mission but operates a PAC and 501(c)(4) with national scope.
- Americans for Prosperity: National conservative advocacy organization with state chapters running voter education, accountability scorecards, and grassroots mobilization. A larger incumbent operating in the same civic-advocacy space but with institutional Koch-network backing.
- Heritage Foundation: Major national conservative think tank producing policy research, legislative scorecards, and grassroots toolkits. Comparable in mission (conservative policy advocacy and accountability) but operates at much larger scale with broader portfolio.
Emerging players
- Ballotpedia: Nonpartisan civic transparency platform providing detailed information on candidates, elected officials, ballot measures, and legislation. Comparable to GrassrootsPriorities.com as a legislative/civic transparency resource, but operates nonpartisan and at national scale.
- Open States (by Plural Policy): Multi-state legislative transparency platform tracking bills, legislators, and votes across all 50 states. Closely comparable to GrassrootsPriorities.com's core functionality but as a tech-first, multi-state product rather than a single-state advocacy tool.
Direct peers
- FreedomWorks: National conservative grassroots organization mobilizing citizen activists on limited-government issues with state-level chapters. Comparable in mission (grassroots conservative citizen engagement), funding model (donations), and tactics (voter guides, candidate engagement).
- Eagle Forum: Conservative citizen-activist organization with state-level chapters focusing on grassroots mobilization, voter education, and family-policy advocacy. Comparable in citizen-led conservative engagement model and donor-funded structure.
- Empower Texans: Texas-focused conservative political advocacy organization publishing scorecards of state legislators and supporting primary challenges. Closely comparable model to GAWTP: Texas-only, conservative, transparency and accountability-driven, donation-funded.
- Texas Public Policy Foundation: Texas-based conservative think tank and advocacy organization producing policy research, voter guides, and government accountability work. Directly comparable as a state-focused conservative civic-engagement organization operating in the same Texas ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Grass Roots America social profiles
Digital presenceGrass Roots America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grass Roots America leadership team
Management profileNumber of profiles
Profiles3 records
Grass Roots America subsidiaries and ownership
Company hierarchySubsidiaries2 records
Grass Roots America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grass Roots America M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grass Roots America
What does Grass Roots America do?
Grassroots America is a conservative citizen action committee that provides voter information, candidate endorsement resources, and government accountability services to Texas residents. Its central free product is GrassrootsPriorities.com, a self-governance transparency tool that allows citizens to investigate legislation, legislators, committees, campaign funders, and lobbyist activity, with integration into Texas Legislature Online (TLO) for bill tracking. The organization supplements this tool with voter guides, candidate interviews, the annual Champions of Freedom Awards Gala, monthly citizen meetings, and coalition advocacy through the Texas Conservative Grassroots Coalition (TCGC).
Is Grass Roots America a public or private company?
Grass Roots America is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Grass Roots America founded?
Grass Roots America was founded in 1980. It employs 1 to 10 people.
Where is Grass Roots America based?
Grass Roots America is headquartered in Miami, United States, in the North America region.
How does Grass Roots America make money?
Two revenue lines are on record. Donations are the primary driver. The others are membership Fees.
Who are Grass Roots America's main competitors?
Civitas (formerly NC FreeEnterprise Foundation) is listed as a regional player. Broad incumbents are Club for Growth, Americans for Prosperity and Heritage Foundation. Emerging players are Ballotpedia and Open States (by Plural Policy). Direct peers are FreedomWorks, Eagle Forum, Empower Texans and Texas Public Policy Foundation.
Does Grass Roots America have an API?
No public API is recorded for Grass Roots America.
What industry is Grass Roots America in?
Grass Roots America's product category is Civic Engagement & Political Advocacy. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy, with a secondary code of EDAAAFAC, Civic Education & Community Engagement (Voting, Local Government). Its NAICS code is 813940 and its SIC code is 8600.