What Krall Entertainment does

Krall Entertainment is a Swedish live entertainment production company founded in 2003 by Patrik Krall, who retains 100% ownership. The company produces, markets, and operates touring concert productions, festivals, and artist tours primarily for Swedish mass-market consumer audiences. Its flagship product is Diggiloo, a summer tour running annually since 2003 that has drawn over 1.5 million cumulative visitors, with tickets typically priced in the 250-795 SEK range. A second annual flagship, Christmas Night, has run since 2013, and the slate also includes individual artist tours and festivals.

The company has expanded into venue ownership, opening Draken Live in Göteborg in 2023 and acquiring Naturscen Skuleberget in Höga Kusten. It operates through multiple wholly-owned subsidiaries, including international entities in Singapore and Las Vegas. Distribution is executed via partnerships with major ticketing platforms — Ticketmaster, Tickster, Nortic, and Eventim — covering the primary Swedish sales channels.

Krall's business model is production-based: it books artists, plans tours, secures venues, runs marketing, sells tickets, and collects a producer share of box office revenue. The company is privately held with no disclosed funding rounds, runs a lean operation of approximately 15-20 employees, and does not publicly disclose financials. There is no disclosed technology platform; the value proposition is operational execution, brand equity, and venue control rather than proprietary software or data products.

Name

Krall Entertainment

Legal name

Krall Entertainment AB

Website

https://krall.se

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Entertainment Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Theater Companies and Dinner Theaters (71111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Promotion & Talent Buying (Promoters) (MPAGAJAC)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Live entertainment production
• Concert tour management
• Music festival production
• Event venue operations
• Artist tour booking

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales Revenue: Primary revenue stream from ticket sales for live entertainment events including summer tours (Diggiloo), concerts, theater shows, and seasonal productions. Tickets sold through third-party ticketing platforms (Ticketmaster, Tickster, Nortic) with the company taking a share of ticket revenue as producer.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Krall Entertainment is a Swedish live entertainment production company that produces, markets, and tours concerts, festivals, and theatrical shows across Sweden. Its portfolio includes the annual Diggiloo summer tour (since 2003), Christmas Night, themed shows (DISCO INFERNO, Banna Sona Band, Labero magic shows), concert series (Sessions, Musikveckan vid Ulriksdals Slott), Rock The Night Festival, and operates two owned venues (Draken Live in G\u00f6teborg and Naturscen Skuleberget). Tickets are sold directly to consumers through third-party ticketing platforms (Ticketmaster, Tickster, Nortic, Eventim) and the company's own production websites.

Product overview

Krall Entertainment is a Swedish entertainment production company that produces and markets live shows, concerts, and experiences across Sweden. The portfolio consists of a flagship summer tour (Diggiloo, since 2003), a Christmas tour (Christmas Night), venue operations (Draken Live in Göteborg and Naturscen Skuleberget in Höga Kusten), concert series (Norrviken Sessions, Solliden Sessions, Musikveckan vid Ulriksdals Slott), a rock tribute festival (Rock The Night Festival), and numerous individual artist shows and themed productions (DISCO INFERNO, Banna Sona Band, Labero magic shows, comedy performances). The company operates from offices in Göteborg, Stockholm, Örebro, and Lidköping (Krall Event), with 100% ownership by founder Patrik Krall.

Differentiator

Problem solved

Functional benefit

Brands

• Diggiloo: Sweden's largest summer tour featuring popular Swedish artists, running annually since 2003.
• Naturscen Skuleberget
• Draken Live
• Christmas Night
• Rock The Night Festival
• Sessions

Products and services

• Diggiloo Sweden's largest summer tour (Sveriges st\u00f6rsta sommarturn\u00e9) featuring schlager artists, rock stars, and comedy favorites. An annual carnival-style musical tour traveling across Sweden since 2003, described as 'a summer entertainment since 2003'. Diggiloo has entertained over 1.5 million visitors since inception.
• Christmas Night Annual Christmas concert tour featuring Swedish pop artists performing traditional and modern Christmas songs, presented as 'this year's Christmas concert' (\u00e5rets julkonsert). Current 2026 edition features Jessica Andersson, Tommy Nilsson, Lasse Kron\u00e9r, and Annika Wickihalder.
• Draken Live Historic entertainment venue in G\u00f6teborg at J\u00e4rntorget and Heurlins Plats. Operated by Krall Entertainment since autumn 2023, serving as 'Gothenburg's new meeting place for entertainment experiences'. The venue previously served as festival center for G\u00f6teborg Film Festival.
• Naturscen Skuleberget Concert venue located in the High Coast (H\u00f6ga Kusten), a UNESCO World Heritage site. Acquired by Krall Entertainment to expand their concert experience offerings in a unique natural environment. Awarded 'Concert Venue of the Year 2020' (\u00c5rets Konsertplats 2020) by Sweden Live industry association.
• Sessions (Norrviken Sessions & Solliden Sessions) Concert series at unique Swedish venues: Norrviken Sessions at Norrvikens Tr\u00e4dg\u00e5rdar (Botanical gardens on Bj\u00e4re Peninsula) and Solliden Sessions at Kaffetorpet on \u00d6land, featuring intimate acoustic performances by top Swedish artists in scenic settings.
• Musikveckan vid Ulriksdals Slott Annual music festival at Ulriksdals Slott royal park in Stockholm, part of Nationalstadsparken. Features major artists in a historic royal setting, described as 'A recurring tradition with modern elements in royal surroundings'. 2026 features Miriam Bryant, Takida, and other major artists.
• Rock The Night Festival Sweden's largest tribute festival for 70s & 80s rock, featuring tribute bands honoring the greatest rock groups of those decades.
• BRUNOZ Solo concert tour by Bruno Mitsogiannis, known from Peter & Bruno duo and musical roles. Features a blend of dansband (dance band) music with rock, pop, and ballads, described as 'a modern, powerful and humorous tribute to the dance band'. Tickets from 595 SEK.
• DISCO INFERNO Sweden's largest disco show starring Andreas Lundstedt with LaGaylia Frazier, Lina Hedlund and Prince Prime. A high-energy production featuring classic disco hits and modern interpretations, described as 'Sveriges St\u00f6rsta Discoshow' (Sweden's Biggest Disco Show). Tickets 395-745 SEK depending on venue.
• Niklas Str\u00f6mstedt \u2013 Tyck OM mig Personal concert/show by Niklas Str\u00f6mstedt based on his 2023 autobiography 'OM Niklas Str\u00f6mstedt', featuring stories, truths, and gossip alongside musical performances. Tickets from 695 SEK.
• Klas Kalas Comedy show by Klas Hallberg celebrating '30 \u00e5r p\u00e5 scen' (30 years on stage), featuring classic favorites and new sharp observations in a laughter-filled evening. Tickets from 495 SEK.
• Banna Sona Band 14-member band led by Kalle Moraeus and Frida \u00d6hrn, performing Swedish and Irish folk music plus americana. 'Banna Sona' means 'The Happy Band' in Irish. Includes both the summer tour (Banna Sona Band 2026) and Christmas Edition (winter 2026).
• The Ark 2026 Summer 2026 tour by Swedish pop-rock band The Ark, known for their breakthrough album 'We Are The Ark' (2000) with hit single 'It Takes a Fool to Remain Sane'. The band reunited in 2022 for 150,000 fans. Co-presented with Live Nation.
• Takida Swedish melodic rock band summer tour 2026, formed in 1999 with breakthrough hit 'Curly Sue' (2007). Major success in Germany since 2019 with single 'Master' and continues to expand Swedish presence. Tour premiere at Naturscen Skuleberget on July 10, 2026.
• Miriam Bryant Concert tour by Swedish pop artist Miriam Bryant, known for her powerful and personal voice. 2025 saw release of critically acclaimed album 'Okej att d\u00f6' and acoustic EP 'Isby Sessions'.
• Magnus Uggla First major solo summer tour in over 10 years for Swedish iconic artist Magnus Uggla, with a career spanning over 50 years. Known for humor, satire, and hit songs. Tickets 795 SEK.
• Bj\u00f6rn & J\u00e4rv Filter-free pop humor collaboration between Bj\u00f6rn Rosenstr\u00f6m and Thomas J\u00e4rvheden. Musical comedy evening with songs both above and below the belt, featuring ridiculous lyrics and musical genius. Tickets from 495 SEK.
• Labero \u2013 A Magic Night Magic show by world-renowned magician Joe Labero, described as 'the man, the myth, the magician' (mannen, myten, magikern). After sold-out spring tours 2025-2026, returns autumn 2026.

Quantifiable outcome

• Over 1 million visitors entertained through Diggiloo alone since 2003
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Draken LivecoreStrategic or Co-development Partner · 1 January 2023Draken Live is a historic entertainment venue at Järntorget in Göteborg. Krall Entertainment began operating the venue from autumn 2023, rebranding it as 'Göteborgs nya mötesplats för nöjesupplevelser' (Gothenburg's new meeting place for entertainment experiences). The venue previously served as festival center for Göteborg Film Festival.
• Naturscen SkulebergetcoreStrategic or Co-development PartnerNaturscen Skuleberget was acquired by Krall Entertainment as a key strategic asset. Located in Höga Kusten UNESCO World Heritage Site, the venue provides exclusive access to a unique natural amphitheater for concerts and productions. The venue had been visited by Krall for years with Diggiloo and GES before acquisition.
• Grand LivemajorStrategic or Co-development PartnerGrand Live co-produces Banna Sona Band productions with Krall Entertainment. The partnership combines Kalle Moraeus's musical expertise with Krall's production and touring capabilities.
• Live NationmajorStrategic or Co-development PartnerLive Nation co-presents The Ark 2026 tour with Krall Entertainment. Live Nation is a major live entertainment company providing touring infrastructure and venue relationships.
• 2EntertainmajorImplementation/ SI/ Consulting Partner2Entertain has been a long-standing production partner for Krall Entertainment on multiple shows including Diggiloo productions, Joe Labero shows, and other theatrical productions. Co-produced many of the company's signature shows.
• PowerArtmajorImplementation/ SI/ Consulting PartnerPowerArt was a key production partner for earlier Krall productions including Joe Labero shows (Illusions, Expect the Unexpected), Lena Philipsson, Jerry Williams, Cross Country, and other theatrical productions in the 1998-2003 period.
• Labero Entertainment GroupmajorImplementation/ SI/ Consulting PartnerCo-producer of Joe Labero magic shows including Illusions, Genesis, and other productions featuring world-renowned magician Joe Labero.
• Sinclair EntertainmentminorImplementation/ SI/ Consulting PartnerCo-producer of Peter Jöback's Christmas show 'Jag kommer hem igen till jul' with Krall Entertainment.
• Ticketmaster, Tickster, Nortic, EventimcoreChannel Partner/ Reseller/ DistributorThird-party ticketing platform partners that handle ticket sales and distribution for Krall Entertainment productions. These platforms process bookings and handle customer data as independent data controllers.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Moment Group: Swedish live entertainment group operating venues, restaurants, and event experiences across Sweden. Comparable in combining venue operations with live entertainment production, similar to Krall's Draken Live and Naturscen model.
• Luger: Prominent Swedish concert promoter booking both Swedish and international artists for touring productions across Sweden. Direct competitor in Swedish live music promotion with overlapping artist roster and venue strategy.
• 2Entertain: Swedish entertainment production company and existing co-production partner of Krall on Diggiloo and Labero shows. Comparable in producing television/film-adjacent live entertainment, family shows, and theatrical productions for Swedish audiences.
• FKP Scorpio: Leading Swedish/Nordic concert promoter and festival producer operating tours and events across Scandinavia. Highly comparable to Krall as a regional promoter of live music, festivals, and touring productions targeting Swedish and Nordic audiences.
• Way Out West: Major Swedish music festival operating in Göteborg; comparable in delivering large-scale live music experiences to Swedish audiences. Differs in festival-only model versus Krall's diversified tour and venue portfolio.

Broad incumbents

• AEG Presents: Global live entertainment operator with European venue and festival portfolio. Comparable in producing touring concerts and large-scale events, though at materially larger scale and more international scope.
• Live Nation Sweden: Swedish subsidiary of global live entertainment giant; co-presents The Ark 2026 tour with Krall. Competes in promoting major touring artists and festivals across Sweden with substantially larger infrastructure and capital base.
• CTS Eventim: European ticketing and live entertainment platform serving as distribution partner for Krall via Eventim. Broader incumbent with integrated ticketing, promotion, and venue operations across Europe.

Regional players

• Strawberry Arena / arena operators: Large Swedish arena venues hosting touring concerts and events. Adjacent as venue operators that Krall negotiates with for placing productions; not a direct competitor but comparable in monetizing live entertainment capacity.
• Musik i Väst: West Sweden regional cultural organizer producing live music and events across Västra Götaland. Comparable in producing live entertainment experiences for Swedish regional audiences, though with cultural-institution mandate rather than commercial orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/krallentertainment
• LinkedInlinkedin.com/company/krall-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krall Entertainment