LUZ optique and audio

Name

LUZ optique and audio

Legal name

LUZ SAS

Website

https://luz.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership & Service Fees: Free membership with optional services on a pay-per-use basis. The central generates revenue through service subscriptions and transaction facilitation for its member stores.
2. Supplier Partnerships & Commissions: Revenue from 200 referenced suppliers who gain access to 2,200 member stores. Supplier satisfaction index of 9.2/10 indicates strong partnership value.
3. Datalyz Subscription: Business intelligence dashboard service priced at €24.90 per month per store, providing real-time performance analytics.
4. LUZinvest Development Services: Business creation, acquisition, and sale advisory services. Free for LUZ members; charged on a flat-fee basis for non-members.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

LUZ is a purchasing central (buying group) for independent opticians in France, aggregating demand from 2,220 member stores and negotiating with 200 referenced suppliers on their behalf. In addition to collective procurement, the company offers a digital ecosystem (myLUZ portal, LUZmarket B2B e-commerce, Datalyz BI dashboard), training programs (CultureLUZ), business development services (LUZinvest), specialized offerings (Optikid for children's vision, Un Dixième+ for low vision), and operates 36 own retail stores. Founded in 1987 by three opticians and headquartered in Paris, LUZ has been owned by the Schertz family since 2001.

Product overview

LUZ is a unified platform combining a buying central service with integrated member tools for independent opticians in France. The core offering includes the Centrale d'achat LUZ (buying central with 200 suppliers and free membership) supplemented by the myLUZ member portal ecosystem. This ecosystem comprises Datalyz (business dashboards integrated with Cosium, Optimum, and MyEasyOptic software), LUZmarket (e-commerce), and LUZdeals (group purchasing). LUZ also operates two specialized sub-brands—Optikid (children's vision, 209 members) and Un Dixième+ (low vision, 50 members)—supported by CultureLUZ training (Qualiopi-certified). The La Méthode LUZ provides structured business methodology, while LUZinvest offers store creation, acquisition, and sale services. The architecture is platform-plus-modules: myLUZ serves as the central hub connecting all services, with specialized modules (Datalyz, LUZinvest, training, specializations) addable à la carte.

Differentiator

Problem solved

Functional benefit

Brands

• Optikid: Network of 209 optical stores specializing in children's vision from birth to 9 years, recognized by healthcare professionals.
• Un Dixième+
• Datalyz by LUZ
• SILMO

Products and services

• Centrale d'achat LUZ Core purchasing central (buying group) service that aggregates demand from 2,220 independent optician member stores and negotiates procurement terms with 200 referenced suppliers of eyewear, contact lenses, and optical products. Targeted at independent optical retailers in France seeking collective buying power and supplier access.
• myLUZ member portal Online member portal providing independent opticians with access to LUZ services, product catalogues, supplier information, training resources, and account management. Designed for the 2,220 member stores of the LUZ purchasing central.
• LUZmarket B2B e-commerce platform B2B e-commerce platform for contact lenses, solutions, optical and solar frames with EDI ordering system for supplier efficiency. Allows member opticians to place orders with 200 referenced suppliers through a unified digital interface.
• Datalyz by LUZ Business intelligence dashboard providing analytical insights and performance data for independent optical retailers. Enables member stores to make data-driven decisions on inventory, pricing, and sales performance.
• CultureLUZ training program Professional training program covering optical retail skills, product knowledge, and management practices for independent opticians and their staff across the 2,220 member stores.
• Optikid Specialized service offering focused on children's vision care, equipping member opticians with dedicated products, training, and merchandising support to address the pediatric eyewear segment.
• Un Dixième+ Specialized service offering focused on low vision (malvoyance) care, providing member opticians with products, training, and protocols to serve visually impaired customers.
• LUZinvest Business development service supporting independent opticians in retail expansion, store acquisition, and investment decisions, leveraging LUZ's expertise and network.
• LUZdeals Group purchasing deals service that negotiates exclusive promotional offers and pricing on selected optical products for the 2,220 LUZ member stores.

Quantifiable outcome

• Member opticians average 10 years of loyalty to LUZ
• +8 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• 200 Optical Equipment SupplierscoreChannel Partner/ Reseller/ Distributor · 1 January 2024200 referenced suppliers (French and international) provide optical equipment, lenses, frames, and contact lenses to LUZ's 2,200 member stores. Suppliers benefit from concentrated purchasing volume, EDI ordering, Mediakit marketing support, and access to specialized store networks. Supplier satisfaction rated 9.2/10 in 2024.
• Cosium, Optimum, MyEasyOptic Software PartnerscoreTechnology or Integration · 1 January 2024Datalyz business intelligence integrates with three leading optical management software platforms (Cosium, Optimum, MyEasyOptic) enabling automatic daily data consolidation for member store dashboards.
• Medical Professionals and PrescriberscoreStrategic or Co-development Partner · 1 January 2024LUZ's medical information delegates conduct 3,000+ healthcare professional meetings annually to promote specialized optical networks and drive patient referrals. Includes ophthalmologists, orthoptists, geriatricians, and ergotherapists.
• Accounting, Legal, and Banking PartnerssupportingImplementation/ SI/ Consulting Partner · 1 January 2024LUZinvest partners with specialized accountants, lawyers, and banking networks to support optical store creation, acquisition, and sale transactions with comprehensive advisory services.
• CultureLUZ Training OrganizationcoreImplementation/ SI/ Consulting Partner · 1 January 2022Qualiopi-certified training organization offering 556 hours of training in 2024 with 4.26/5 satisfaction. Partners with 4 training organizations and 16 expert trainers. Provides DPC (mandatory professional development), vocational training, and exclusive specialization training.
• ENVIS AssociationminorStrategic or Co-development Partner · 1 January 2020Association created in 2020 by Chantal Milleret and Jérôme Schertz for visual health advocacy and professional development.
• Group SchertzcoreStrategic or Co-development Partner · 1 January 2001Family-owned Group Schertz acquired LUZ in 2001 with 21 optical stores and 9 hearing centers. The group operates 36 combined stores with the central, enabling co-creation of services tested in real retail environments. Co-led by Jérôme and Grégory Schertz.

Scale indicators20 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• PECAA: US-based buying group and practice consulting partner for independent optometrists, with vendor programs, marketing services, and peer community. Comparable to LUZ in serving independent optical SMBs with a membership plus services model.
• Krys Group: French cooperative of independent opticians operating a purchasing central, banner, and franchise model. Krys is LUZ's most direct competitor in France, serving a similar SMB optician customer base with collective buying power and differentiated services.
• IDOC: US optical buying group providing independent opticians with vendor discounts, business consulting, and practice management tools. IDOC closely mirrors LUZ's combined purchasing central + advisory (LUZinvest) + analytics (Datalyz) service stack.
• Atol: French cooperative and associated optician network with a banner and buying-group structure. Atol targets the same independent optical SMB segment and competes on collective purchasing terms and value-added services.
• Optic 2000: French cooperative of independent opticians with a comparable purchasing central and member-services model. Optic 2000 competes head-to-head with LUZ for affiliation of independent optical stores and supplier partnerships in France.
• Lissac: French associated-opticians network offering collective purchasing and marketing services to independent stores. Lissac's affiliation model and member support services directly overlap with LUZ's purchasing central and myLUZ ecosystem offering.

Broad incumbents

• Vision Source: US-based optometric alliance and purchasing network serving independent optometrists with collective buying, practice management, and marketing services. Vision Source is a broader geographic incumbent in the optical buying-group category with comparable B2B service offerings.
• Alain Afflelou: Major French optical franchise and retail chain. A broad incumbent in the same end market; relevant to LUZ because its franchise/store model competes with independents for both customers and supplier share of mind.
• Generale d'Optique: Large French optical retail chain competing for end consumer eyewear spend. Not a direct purchasing-central peer, but it represents the consolidated-chain competitor against whom LUZ's independent members must differentiate.

Others

• EssilorLuxottica: Global ophthalmic lenses, frames, and retail powerhouse. As a key supplier to LUZ's 200-supplier ecosystem and a major upstream force shaping French optical retail, EssilorLuxottica is an ecosystem participant whose commercial terms directly affect LUZ's purchasing economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/luzoptique

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUZ optique and audio