gvz rossat ag

What gvz rossat ag does

gvz rossat ag is a privately held Swiss B2B supplier of horticultural, viticultural, and agricultural consumables and infrastructure, headquartered in Otelfingen with a regional office in St. Aubin serving French-speaking Switzerland and Ticino. The company operates a bilingual (German/French) e-commerce storefront backed by direct field sales and an in-house warehouse at the Otelfingen site; the website also displays its products under a distinct French domain (fr.gvz-rossat.ch). Its product range spans winegrowing supplies (metal posts, wires, anchors, Gripple systems, vine clips), drip and overhead irrigation components (hoses, connectors, drippers, valves, pumps, sprinklers), professional tools including Felco pruning shears, pots and culture plates (including the BK Qualipot seedling plate), consumables (substrates, fastening materials, packaging, mulch films), crop protection netting, and a greenhouse construction offering covering glass and foil houses, climate control systems, ebb-flood tables, screen systems, and heating.

The business operates through two revenue streams: one-time transactional product sales through the online shop with CHF pricing, volume discounts, and free delivery above CHF 2,000; and project-based professional services for greenhouse new builds, renovations, retrofits, and repairs under AGB-stipulated 10-day payment terms. Customer segments are primarily professional wine growers (viticulture) and professional vegetable and fruit growers in Switzerland, with hobbyist gardeners as a secondary long-tail segment. Distribution is omnichannel: self-serve e-commerce targets SMBs and individual buyers while direct field/inside sales pursues enterprise accounts for larger greenhouse projects; the St. Aubin regional office handles French-speaking and Ticino clients.

Founded in 1988, the company self-describes as a leading Swiss provider (führender Schweizer Anbieter) in its categories. No proprietary technology platform, no AI/ML capabilities, no disclosed funding, no public listing, no subsidiaries, and no M&A activity are reflected in available data. The model is a traditional specialty distribution and project-services business with limited disclosed scale indicators beyond 51–100 employees and an active bilingual retail presence.

Name

gvz rossat ag

Legal name

gvz-rossat ag/sa

Website

https://gvz-rossat.ch

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

gvz rossat ag is a Swiss B2B distributor of horticultural, viticultural, and greenhouse products, serving professional wine, vegetable, and fruit growers across Switzerland via a bilingual e-commerce shop and direct sales offices in Otelfingen and St. Aubin.

Ownership category

akta.pro rank

Headquarters

HQ city

Otelfingen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of consumables, tools, irrigation equipment, pots and culture plates, greenhouse components, and spare parts through an online shop. Prices are listed in CHF, with volume discounts available (e.g., bulk pricing on trays, pallets). Revenue is generated on a one-time transactional basis per product order.
2. Professional Services (Construction, Installation, Repair): Greenhouse construction (new builds, renovation, retrofitting) and repair/montage services. These services are delivered project-based and may involve multi-day engagements. Payment terms for construction/service contracts are 10 days per AGB.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

gvz rossat ag is a Swiss specialist supplier serving the horticultural, viticultural, and greenhouse industries. The company distributes professional-grade consumables such as plant protection products, fertilizers, substrates, tools, pots, and irrigation equipment, and complements this with greenhouse construction, renovation, and installation services. Offerings are sold to commercial growers, wine producers, and greenhouse operators primarily through a B2B e-commerce shop combined with direct sales and project advisory.

Product overview

gvz rossat ag is a Swiss B2B supplier of professional horticultural, fruit, vegetable, and viticulture products, operating as a comprehensive one-stop provider offering both products and greenhouse construction services. The product portfolio spans six main categories: (1) Weinbau (winegrowing) products including metal posts, wires, anchors, and vine clips; (2) Tropfbewässerung (drip irrigation) systems with hoses, connectors, and drippers; (3) Werkzeuge (tools) including Felco brand shears and saws; (4) Töpfe & Kulturplatten (pots and culture plates) such as BK Qualipot seedling plates; (5) Bewässerung (irrigation) equipment including pumps, valves, and sprinklers; and (6) Gewächshausbau & Inneneinrichtungen (greenhouse construction and interior equipment) including climate control systems, flood tables, and heating. The company also provides greenhouse construction services from planning to handover, along with repair and maintenance. The company serves as a leading Swiss provider in the professional vegetable, fruit, and viticulture consumables market.

Differentiator

Problem solved

Functional benefit

Products and services

• Plant protection and crop care products Professional-grade plant protection products (pesticides, fungicides, biological controls) supplied to commercial horticultural, viticultural, and greenhouse growers in Switzerland.
• Fertilizers and substrates Mineral, organic, and specialty fertilizers plus growing substrates (e.g., peat, coco, stone wool) for professional horticulture, viticulture, and greenhouse production.
• Viticulture supplies and equipment Specialist viticulture consumables and equipment, including trellising materials, vine protection, pruning tools, and other inputs used by Swiss commercial wine producers.
• Greenhouse construction and installation Design, construction, renovation, and installation of commercial greenhouses and related structures for Swiss horticultural growers, often combined with supply of climate, shading, and irrigation systems.
• Irrigation and fertigation systems Irrigation components, drip and sprinkler systems, and fertigation equipment for professional greenhouse and open-field horticulture.
• Horticultural tools, pots, and accessories Cultivation tools, containers, packaging, and general accessories for professional horticultural operations.
• B2B e-commerce shop Online ordering platform where professional Swiss growers can purchase the company's horticultural, viticultural, and greenhouse consumables, supported by direct sales and advisory.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LANDI: Swiss agricultural retail network (part of fenaco) selling inputs, tools, and garden/horticulture products to professional and hobby customers. Directly competes with gvz rossat's consumables and tools range across the same Swiss customer base.

Emerging players

• Andermatt Biocontrol: Swiss producer and supplier of biological crop protection products. Adjacent competitor within gvz rossat's crop protection category, addressing the same professional Swiss grower base with a differentiated (biocontrol) angle.

Regional players

• Wyss Samen und Pflanzen: Swiss seed and plant supplier with horticultural inputs and growing media. Comparable as a Swiss-domiciled supplier of inputs to professional and hobby growers, overlapping in substrates and propagation products.
• Bio Garden AG: Swiss specialist in organic and biological horticultural inputs. Comparable as a Switzerland-based horticultural inputs supplier; competes for the same professional and hobby grower spend, especially in biological crop protection.
• Regli Garten-Center: Swiss horticultural and garden retail business with a similar mix of plants, tools, and horticultural inputs. Comparable in scope and customer (Swiss professional + hobby growers), competing in overlapping regional pockets.

Broad incumbents

• Compo: European garden-care brand and supplier of substrates, fertilizers, and plant care. Overlaps with gvz rossat's consumables (substrates, soil amendments) on the Swiss hobby gardener side.
• Maag (Syngenta): Swiss garden and professional plant protection brand under Syngenta. Comparable as a Swiss-focused crop protection and inputs supplier addressing similar Swiss professional and hobby customers.
• Royal Brinkman: Large Dutch greenhouse horticulture supplier with a broad international product and service portfolio. Comparable in greenhouse inputs, substrates, and technical services; a potential cross-border competitor for Swiss professional growers.
• Horticoop Technical Supplies: European greenhouse technical supplies distributor covering substrates, irrigation, and greenhouse technology. Overlaps with gvz rossat's irrigation equipment and greenhouse interior offerings for professional horticulture.
• fenaco Genossenschaft: Switzerland's largest agricultural cooperative and parent of LANDI/UFA. Operates a broad portfolio of ag inputs, retail, and production across Switzerland, overlapping with gvz rossat's professional-grower customer base and product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gvz-rossat-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gvz rossat ag