Eastlake Football Club

What Eastlake Football Club does

Eastlake Football Club Ltd, trading as The Eastlake Group, is a private members hospitality company founded in 1918 and headquartered in the Australian Capital Territory. The group operates three club venues in Canberra — Kingston (3 Oxley St, Griffith), Calwell (1 Were St), and Gungahlin (51 Hinder St) — each running 10am–4am, seven days a week including public holidays, and offering bistro dining, bar service, sports viewing, function hosting, and community events such as trivia nights and meat raffles. A low-cost community membership ($5 for one year or $10 for three years) bundles 10% bistro and bar discounts, member-only Happy Hour pricing, loyalty points, Kids Eat Free, and a member newsletter across all three sites. The business is affiliated with the Eastlake Demons Football Club and the separately operated Cornerstone Pub, both promoted as sub-brands on the Eastlake Group website.

The core product surface is community hospitality rather than technology: no proprietary platforms are identified, and operations run on standard point-of-sale, digital reservation, and website-based booking systems. Revenue is generated from four streams — subscription membership fees (immaterial in dollars but used as a visitation driver), food and beverage sales spanning à la carte plus themed specials (Schnitty Night, Steak Night, Pizza Night, Sunday Roast, Tacos), meat raffle tickets ($1 for five numbers on Thursdays and Fridays), and a function/event service covering weddings, conferences, birthdays, sporting-group functions, celebrations of life, and Christmas events with dedicated coordinators and dietary management. The go-to-market is community-led, relying on local presence, in-venue specials boards, member promotions, trivia nights, and word-of-mouth, with primary customers being Canberra local community members and secondary segments in event organisers and football club members.

Strategically, Eastlake is a mature, single-region operator with no disclosed funding, M&A, expansion outside the ACT, or technology build-out in the available record; its 100-year heritage and three-venue footprint in Canberra represent the principal competitive anchors, with brand recognition and suburban distribution as the main moats. Revenue and headcount are not publicly disclosed, limiting external validation of scale and growth dynamics.

Name

Eastlake Football Club

Legal name

Eastlake Football Club Ltd

Website

https://eastlakefc.com.au

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

101–250 employees

Short description

Eastlake Football Club Ltd (The Eastlake Group) is a private members hospitality company operating three Canberra club venues — Kingston, Calwell, and Gungahlin — offering bistro dining, bars, function hosting, sports viewing, themed dining nights, and a low-cost community membership program serving Canberra local residents and event organisers.

Ownership category

akta.pro rank

Product category

Club Hospitality Services

NAICS

Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (722410), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAFAEAA

Neighborhood & Sports Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYTHAFACAC

Family-Style Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Hospitality venue operations
• Club dining services
• Function event hosting
• Membership club programs
• Sports club hospitality

Headquarters

HQ city

Griffith

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Fees: Annual and multi-year membership subscriptions providing access to member benefits including discounts, daily rewards, and exclusive promotions across all three venues.
2. Food & Beverage Sales: Bistro and bar sales across three venues including à la carte dining, lunch specials, function catering, and daily specials such as Schnitty Night, Steak Night, Pizza Night, and Sunday Roast.
3. Raffle Tickets: Meat raffles conducted Thursday and Friday evenings with tickets sold at $1 for 5 numbers, offering meat trays as prizes.
4. Function & Event Services: Event hosting services including weddings, conferences, birthdays, sporting group functions, celebrations of life, and Christmas events with dedicated coordinators and catering packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Eastlake Football Club Ltd (The Eastlake Group) operates three private members' club venues across Canberra (Kingston, Calwell, and Gungahlin) offering bistro dining, bar service, daily specials (Schnitty Night, Steak Night, Pizza Night, Sunday Roast), entertainment (trivia, meat raffles), event hosting (weddings, conferences, birthdays, sports functions), and a low-cost membership program ($5/year or $10/3 years) providing member discounts and loyalty rewards.

Product overview

Eastlake Football Club is a hospitality group operating three club venues (Kingston, Calwell, and Gungahlin) across Canberra. The business offers a membership program, bistro dining with lunch specials and chef's specials, events and functions hosting, and is affiliated with Eastlake Football Club and Cornerstone Pub. The core offering centers on food, beverage, entertainment (trivia, raffles), and venue hire for private events.

Differentiator

Problem solved

Functional benefit

Brands

• Kingston: One of three Eastlake Group club venues located at 3 Oxley St, Griffith ACT 2603.
• Calwell
• Gungahlin

Products and services

• Membership Program Club membership program for individuals offering 10% discount at bistro and bar on full-priced items, member-only Happy Hour pricing ($6 schooners, $5 house wines), exclusive promotions, bonus raffle tickets, double loyalty points, and member-only events. Available as a 1-year membership for $5 or a 3-year membership for $10, sign-up available at any of the three venues with valid ID.
• Events & Functions Hosting Event hosting service across all three venues offering packages for birthdays, conferences, weddings, sporting team functions, celebrations of life, and Christmas events. Includes a dedicated events coordinator, dietary management, audio/visual equipment hire, and flexible function spaces.
• Kingston Club Venue Eastlake Group venue located at 3 Oxley St, Griffith ACT 2603. Open Monday-Sunday 10am-4am including public holidays. Offers bistro dining, bar service, function hosting, and a sports viewing area.
• Calwell Club Venue Eastlake Group venue located at 1 Were St, Calwell ACT 2905. Open Monday-Sunday 10am-4am including public holidays. Offers bistro dining, bar service, and event hosting.
• Gungahlin Club Venue Eastlake Group venue located at 51 Hinder St, Gungahlin ACT 2912. Open Monday-Sunday 10am-4am including public holidays. Offers bistro dining, bar service, and event hosting.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mounties Group: Mount Pritchard-based multi-venue community club group with bistro, functions, gaming, and membership. Larger NSW operator of the same community-club format Eastlake runs in Canberra.
• Revesby Workers' Club: South-western Sydney leagues/workers' club with multi-outlet bistro and bar, functions, and membership. Comparable on the community-club F&B-plus-membership playbook though at materially larger scale.
• Penrith Panthers: Western Sydney leagues club and event/function complex tied to an NRL franchise. Compares on the sports-anchored community club plus function/events model, but at substantially larger scale and scope.
• Tradies: Southern Sydney community club group (Tradies Gymea/Hurstville) with bistro, bar, functions, and gaming. Larger and more geographically distant, but operates the same Australian community-club F&B-plus-membership model.

Direct peers

• Canberra Southern Cross Club: Operates four club venues across the ACT (Woden, Jamison, Yacht Club, Dickson) with a comparable mix of bistro, bar, functions, gaming, and membership programmes. Closest direct peer given shared Canberra catchment and multi-venue club model.
• Hellenic Club of Canberra: Single-venue ACT club with bistro, bar, functions, gaming, and community affiliation, comparable to Eastlake's blend of hospitality, events, and member community focus.
• Vikings Group: Canberra-based not-for-profit club group operating Vikings Town Centre and Viking Erindale with bistro, functions, and membership tiers. Directly comparable on geography, club structure, and F&B-led monetisation.

Others

• Cornerstone Pub: Affiliated pub venue under the Eastlake Group umbrella (linked from eastlakefc.com.au). Closely related operator with shared brand assets but operates as a standalone pub format.
• Eastlake Football Club (Demons): Sporting arm of the Eastlake Group, providing junior and senior AFL participation that feeds community traffic and brand affinity for the hospitality venues. Adjacent ecosystem rather than a commercial peer.

Regional players

• Wentworthville Leagues Club (Wenty Leagues): Western Sydney leagues club with bistro, bar, functions, and gaming. Same community-club format but operates in a different (Sydney) market rather than directly competing in Canberra.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastlake Football Club