What Village Motors does

Village Motors is a family-owned multi-franchise automotive dealership group operating in Brisbane's Northside and the Moreton Bay region of Queensland, Australia. The company sells new, demonstrator, and used vehicles across 11 brands — GMSV, GWM Haval, LDV, Mahindra, Nissan, RAM Trucks, KGM SsangYong, Geely, Chevrolet, and GMC — through two main locations: a 20,000sqm flagship at North Lakes (opened 2017) and a recently reopened site at Kippa Ring (November 2025). The Newcombe family, with three generations active in the business, controls the operation under Managing Director Marlene Newcombe, who has 51 years of industry experience.

The business operates on a traditional dealership model with no proprietary technology platform. Core revenue streams are (i) one-time vehicle sales across the franchised brands, (ii) workshop service and repairs at the North Lakes service centre, (iii) parts and accessories — including QLD's largest AC Delco stocklist, distributed state-wide to independent mechanical shops and via an eBay storefront — (iv) finance and insurance intermediation (in-house plus Ausloans Moreton Bay onsite at Kippa Ring), and (v) trade-in/sell-your-car valuations powered by RedBook data. Ancillary operations include a specialty performance parts business (Village Performance Parts) for GM/Holden/HSV/Chevrolet vehicles and dedicated fleet services targeting SMEs, corporates, community organisations, and government departments needing 1–100 vehicles.

Go-to-market is direct-to-consumer via physical showrooms and a corporate fleet sales motion. The 130+ team is supported by digital channels (website, finance calculator, trade-in tool, social media) and community-led marketing anchored by a three-year Dolphins NRL Official Motor Vehicle Partnership running through 2025. The company holds Queensland Motor Dealer Licences LMCT 1003875 and LMCT 1601145 and operates entirely on family capital with no disclosed institutional investors.

Name

Village Motors

Legal name

Village Motors

Website

https://villagemotors.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Village Motors is a family-owned multi-franchise automotive dealership group in Brisbane and Moreton Bay, Queensland, selling new and used vehicles across 11 brands from two locations, with integrated service, parts, finance, and fleet services.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

Keywords

• Automotive dealership services
• New and used vehicle sales
• Vehicle servicing and parts
• Vehicle finance and insurance
• Fleet vehicle sales

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new cars, demonstrator vehicles, and used/pre-owned vehicles across 11 brands including GMSV, GWM Haval, LDV, Mahindra, Nissan, RAM Trucks, KGM SsangYong, and Geely.
2. Service and Repairs: Workshop services using up-to-date equipment, purpose-built to support vehicle maintenance programs. Service includes maintenance, repairs, and quality workmanship guarantee.
3. Parts and Accessories: Genuine OEM parts, accessories, lubricants and chemicals sales. QLD's largest stocklist of AC Delco products delivering state-wide. Also sells on eBay and through Village Performance Parts for GM, Holden, HSV, and Chevrolet street performance parts.
4. Finance and Insurance: In-house finance and insurance products including corporate lending, novated leases, consumer lending, extended warranties, and loan payment protection. Partners with Ausloans Moreton Bay for additional finance options.
5. Trade-In/Used Car Purchases: Purchase of used vehicles from customers via trade-in valuations using RedBook data, with physical inspection and final offer process.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Village Motors is a multi-franchise automotive dealership selling new, demonstrator, and used vehicles across 11 brands (GMSV, GWM Haval, LDV, Mahindra, Nissan, RAM Trucks, KGM SsangYong, Geely, Chevrolet, GMC) from North Lakes and Kippa Ring locations in Brisbane. The company complements vehicle sales with a full-service workshop for maintenance and repairs, genuine OEM parts and accessories, vehicle finance and insurance products (in partnership with Ausloans Moreton Bay), trade-in valuations using RedBook data, and dedicated fleet services for businesses and government departments.

Product overview

Village Motors is a multi-franchise automotive dealership operating as a unified platform with multiple sub-brands under one corporate umbrella. The core offering spans new, demonstrator, and used vehicle sales across 11 vehicle brands (GMSV, GWM Haval, LDV, Mahindra, Nissan, RAM Trucks, KGM SsangYong, Geely, Chevrolet, GMC), complemented by integrated service and maintenance, genuine parts and accessories, vehicle finance, fleet services, and trade-in/sell-your-car capabilities. The company operates from two main locations (North Lakes flagship and Kippa Ring) and utilises RedBook-powered valuation tools and Ausloans finance integration to deliver a complete automotive sales and aftersales experience. The portfolio also includes a performance parts sub-brand (Village Performance Parts) for GM, Holden, HSV, and Chevrolet street performance components.

Differentiator

Problem solved

Functional benefit

Brands

• Village Performance Parts: Specialising in GM, Holden, HSV, and Chevrolet street performance parts.

Products and services

• New Vehicle Sales Sale of brand new vehicles from 11 franchises: GMSV, GWM Haval, LDV, Mahindra, Nissan, RAM Trucks, KGM SsangYong, Geely, Chevrolet, and GMC. Customers can browse online, request quotes, book test drives, and complete purchase in person at North Lakes or Kippa Ring.
• Used Vehicle Sales Sale of pre-owned vehicles across all represented brands with quality assurance; the Kippa Ring site offers used vehicles with up to 15-year warranty.
• Demo/Demonstrator Vehicle Sales Sale of demonstrator vehicles previously used for test drives and dealer purposes, offered at reduced prices compared with brand new models.
• Vehicle Servicing & Maintenance Full-service workshop at North Lakes with state-of-the-art equipment and accredited technicians performing scheduled maintenance, repairs, and adherence to factory service schedules using genuine OEM parts. Includes quality workmanship guarantee, courtesy transportation, and customer lounge facilities.
• Genuine Parts & Accessories Sale of genuine OEM parts, accessories, lubricants, and chemicals for all represented brands, covered by a one year/20,000km nation-wide warranty. Village Motors operates QLD's largest AC Delco stocklist, delivering state-wide to independent mechanical shops and retail customers, and sells via its eBay store.
• Village Performance Parts Specialty parts retail under the Village Performance Parts sub-brand, focusing on GM, Holden, HSV, and Chevrolet street performance parts for enthusiasts and modifiers.
• Vehicle Finance & Insurance In-house finance and insurance products including corporate lending, novated leases, consumer lending, extended warranties, and loan payment protection, provided in partnership with Ausloans Moreton Bay (onsite at Kippa Ring).
• Fleet Services Dedicated fleet solutions for small-to-medium businesses, corporate entities, community organisations, and government departments requiring 1-100 vehicles. Includes vehicle suitability advice, competitive tender pricing, integrated fleet service packages, leasing, insurance, and ongoing servicing.
• Trade-In / Sell Your Car Trade-in and sell-your-car service providing RedBook-based valuation estimates (valid for 7 days), physical inspection, final offer, and full paperwork handling including registration transfer and documentation.
• Geely EX5 All-Electric SUV Geely EX5 all-electric medium SUV sold at Village Motors North Lakes through the Geely North Lakes sub-brand. Positioned as a new-energy vehicle option within the Geely franchise.

Quantifiable outcome

• Over 50 years serving Brisbane and Moreton Bay regions
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Dolphins NRLflagshipGTM or Marketing Partner · 7 September 2022Three-year partnership (2023-2025) making Village Motors the Official Motor Vehicle Partner of the Dolphins NRL team as they enter the NRL competition. The partnership builds on over 20 years of support for the Dolphins Queensland Cup team. Managing Director Marlene Newcombe serves on the Dolphins NRL board since 2021.
• RedBookcoreTechnology or IntegrationVehicle valuation data provider used for the trade-in valuation tool on Village Motors website. Provides estimated trade-in values based on vehicle make, model, year, mileage, and condition. Estimated values valid for 7 days.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Autosports Group Limited: ASX-listed multi-franchise automotive retailer focused on premium and volume brands. Comparable on multi-brand, multi-rooftop model with new and used vehicle sales, service, and parts, though with a more Sydney-weighted footprint and premium brand tilt.
• Trivett Classic: Privately-held multi-franchise Australian automotive retailer with premium and volume brands across NSW and the ACT. Comparable multi-brand, multi-rooftop model with new and used vehicle sales, servicing, and finance offerings.
• Eagers Automotive Limited: Australia's largest automotive retail group (ASX: APE), operating hundreds of new and used vehicle dealerships across every major brand and state. Directly comparable as a multi-franchise, multi-location dealer, but at vastly greater scale and with a listed-equity capital base.
• Suttons Group: Privately-held multi-franchise automotive retailer across NSW representing a broad mix of volume and premium brands. Comparable on multi-brand dealership model, aftersales and parts, and fleet offerings, though primarily in a different state.
• Heartland Group Holdings: Australian multi-brand automotive retail group operating across regional and metropolitan locations. Comparable business model of multi-franchise new and used vehicle sales, servicing, and parts, with a stronger regional and rural footprint than Village Motors.
• Peter Warren Automotive Holdings: ASX-listed multi-brand automotive retailer in the Sydney metropolitan area, representing a similar portfolio of volume and emerging brands. Directly comparable business model of multi-franchise sales, service, parts, and finance, with similar customer segments.
• Motorama: Large Queensland-headquartered multi-brand automotive retail group with new vehicle, used vehicle, service, and parts operations. Closely comparable on geography (Brisbane/QLD) and the multi-brand dealership model that Village Motors operates.

Others

• Bapcor Limited: ASX-listed automotive aftermarket parts, accessories, and service network operator (formerly included retail dealerships). Adjacent rather than directly competitive: comparable on the parts and accessories distribution side, where Village Motors' AC Delco wholesale operation plays, but not on the new-vehicle retail side.

Regional players

• Tony Ireland Group: Queensland-headquartered family-owned multi-brand dealer (Toyota, Honda, Kia, Mazda and others). Comparable as a family-run, multi-franchise QLD dealership group; serves a different regional footprint but with similar customer profile and business mix.
• Cricks Group: Queensland-based multi-brand automotive retail group on the Sunshine Coast and broader South-East Queensland. Comparable business model and customer base, operating in adjacent QLD catchments rather than directly overlapping Village Motors' Brisbane Northside footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/villagemotors
• Xx.com/VillageMotors88

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village Motors