At Home Memphis & Midsouth

What At Home Memphis & Midsouth does

At Home Memphis & Midsouth is a privately held regional home design and lifestyle magazine serving the Memphis metropolitan area and broader Mid-South region. The publication was founded in 2020 and operates from Cordova and Germantown, Tennessee, with an editorial team of 11-50 employees. It covers residential architecture, interior design, home renovation, and entertaining, featuring local designers, architects, and builders in editorial stories that connect regional homeowners with design professionals.

The company's core products are a print magazine, a digital edition hosted on the Issuu platform, consumer subscriptions sold through an online storefront, and advertising placements in both print and digital formats. Underlying technology is minimal: the website is built on Squarespace, digital distribution relies on the third-party Issuu platform, and the online store is operated through a company.site storefront. There are no proprietary technology products, APIs, or AI/ML capabilities described in the source material.

The business model is built on three revenue streams: advertising sold to local Memphis and Mid-South home professionals and related businesses (formalized through a 2025 Media Kit), consumer subscriptions for the print edition, and digital access. Marketing and audience engagement are conducted primarily through organic Instagram and Facebook accounts. The company is independently owned, with no disclosed institutional investors, funding rounds, or parent company.

Name

At Home Memphis & Midsouth

Legal name

At Home Memphis & Midsouth

Website

https://athomemms.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

At Home Memphis & Midsouth is a privately held regional home design and lifestyle print and digital magazine, founded in 2020 and serving homeowners, design enthusiasts, and local design professionals in the Memphis and Mid-South market.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

Keywords

• Home design magazine
• Lifestyle publication
• Interior design media
• Regional home publication
• Print and digital magazine

Headquarters

HQ city

Cordova

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Others

Distribution channels2 records

Marketing channels2 records

Core offering

At Home Memphis & Midsouth is a regional home design and lifestyle magazine that publishes content covering interior design, residential architecture, home renovation, and entertaining for the Memphis metropolitan area and Mid-South region. The publication distributes both a print magazine and a digital edition via the Issuu platform, and monetizes through consumer subscriptions and local business advertising.

Product overview

At Home Memphis & Mid South is a regional home design and lifestyle magazine offering a portfolio of print and digital products: the core At Home Memphis & Mid South Magazine (print edition), Digital Edition (accessible via Issuu), print Subscriptions, and Advertising opportunities for local businesses. The magazine covers interior design, architecture, home renovation, and entertaining content focused on the Memphis and Mid-South region.

Differentiator

Problem solved

Functional benefit

Products and services

• At Home Memphis & Mid South Magazine A regional home design and lifestyle print magazine covering interior design, architecture, home renovation, and entertaining content for homeowners and design enthusiasts in the Memphis and Mid-South area.
• Digital Edition
• Subscriptions
• Advertising

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Domino: National home design and decoration publication focused on interior design, renovation, and home content. Addresses the same reader interests as At Home Memphis & Mid South, with a comparable mix of print and digital distribution and a social-led audience development approach.
• D Magazine: Regional city magazine serving the Dallas metro area, covering local lifestyle, design, and home content. It is a direct regional peer in format (regional city/lifestyle magazine) and revenue model (local advertising, subscriptions) to At Home Memphis & Mid South, although it operates in a different metro.
• Memphis Magazine: Long-running Memphis city/regional magazine covering local culture, food, and lifestyle. It is a direct regional peer competing for the same Memphis-area reader and local advertiser base as At Home Memphis & Mid South, although its content is broader and not home-design-specialized.
• Atlanta Homes & Lifestyles: Regional home design and lifestyle magazine focused on the Atlanta metro area, featuring local designers, architects, and renovated homes. It is the closest direct peer to At Home Memphis & Mid South in format, regional shelter positioning, and local ad-supported business model.
• Birmingham Home & Garden: Regional home and garden magazine serving the Birmingham, Alabama metro area, featuring local designers, architects, and home features. Operates with the same regional shelter format and local-ad-supported model as At Home Memphis & Mid South, making it a tight analog in the broader Mid-South/Southeast region.

Regional players

• Nashville Home Magazine: Regional home design and lifestyle magazine covering the Nashville metro area in Tennessee. Closely comparable regional shelter title in the same state and broader Mid-South/Southeast region as At Home Memphis & Mid South, though it serves a different specific metro.

Broad incumbents

• Better Homes & Gardens: Iconic national home, garden, and lifestyle brand covering interior design, renovation, and home improvement. Comparable to At Home Memphis & Mid South in home and garden content focus, but operates at national scale with a much broader audience and digital ecosystem.
• House Beautiful: National home design and decoration magazine published by Hearst, covering interior design, renovation, and entertaining. It addresses the same reader interests (home design and renovation inspiration) as At Home Memphis & Mid South but at national scale through a much larger editorial and digital operation.
• Architectural Digest: Condé Nast's flagship home design and architecture title covering residential architecture, interior design, and high-end renovation. Comparable to At Home Memphis & Mid South in covering architecture and interior design, but operates at international scale with a premium positioning.
• Southern Living: National home, garden, and lifestyle magazine covering the U.S. South, including interior design, regional architecture, and entertaining. It is a broad incumbent in the shelter/title space that overlaps with At Home Memphis & Mid South's home and lifestyle focus, though it serves a much wider Southern footprint rather than a single metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AtHomeTN
• Instagraminstagram.com/athomemagazine
• Xx.com/AtHomeMMS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about At Home Memphis & Midsouth