Martelli Fratelli

What Martelli Fratelli does

Martelli Fratelli S.p.A. is a privately held, family-controlled Italian food processing company specializing in the production and distribution of premium cold cuts, cooked and cured hams, mortadella, pre-sliced meats, poultry, and prepared meat products. Founded around 1960 and headquartered in Dosolo (Mantua province, Italy), the company operates an integrated production footprint spanning five facilities across northern Italy — Dosolo, Boara Pisani (Padova), Langhirano and Sala Baganza (Parma), and San Daniele del Friuli (Udine) — and is led by members of the Martelli family, with Marco and Nicola Martelli publicly identified as company representatives. The group structure includes Martelli F.lli S.p.A. as the primary entity, Martelli Salumi S.p.A. as a related operating company, and Prosciutti DOC&G Srl as a wholly-owned subsidiary.

The company's core technical capability lies in fully verticalized supply chain control: Martelli manages pig farming, slaughter, butchery, curing, and packaging in-house, and can trace every premium ham back to the originating farm via labels that bear the farm's name. The product portfolio is anchored by DOP and IGP designations — Prosciutto di Parma DOP, Prosciutto di San Daniele DOP, and Mortadella Bologna IGP — produced under the respective consortium regulations, with the premium Bongustaio cooked ham line made exclusively from heavy Padano pork thighs sourced from consortium-controlled farms using a low-injection, 24-hour steam cooking process. The Qui Ti Voglio sub-brand addresses the antibiotic-free and animal welfare segment, while internal laboratory testing of thousands of samples annually supports quality assurance across raw materials, semi-finished products, surfaces, and environments. The company holds BRC, IFS, ISO 22000, ISO 22005, OHSAS 18001, and SA8000 certifications.

Martelli generates revenue through wholesale and retail distribution of branded Italian cold cuts across multiple channels: supermarket and retail chains, specialty food stores and delis, HoReCa/foodservice operators (direct sales), and international export supported by participation in Anuga (Cologne) and Cibus (Parma). Products are sold in whole, pre-sliced (Cartene eco-trays with 45% less plastic), and pre-portioned formats, with customer segments split primarily between Italian households and B2B operators. Recent strategic activity has centered on a multi-year rebranding initiative (2019-2024), the 2024 national radio brand-awareness campaign ('Rende Buono Ogni Momento'), and the launch of the Qui Ti Voglio antibiotic-free line. No institutional investors, public listings, or external funding rounds are evident, and the company remains under concentrated founding-family ownership with 51-100 employees.

Name

Martelli Fratelli

Legal name

Martelli Fratelli S.p.A.

Website

https://martelli.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Martelli Fratelli S.p.A. is a privately held, family-owned Italian food producer specializing in premium cooked and cured hams, Mortadella Bologna IGP, cold cuts, and antibiotic-free meats, serving Italian households, retail chains, HoReCa operators, and international export markets from five vertically integrated production facilities in northern Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Dosolo

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cold Cuts and Cured Meats: Martelli F.lli S.p.A. generates revenue through the production and sale of Italian cold cuts and cured meats, including cooked hams, cured hams, mortadella, pre-sliced meats, poultry products, prepared meat products, and specialty lines such as the antibiotic-free Qui Ti Voglio brand. Products are sold in various formats including whole pieces, pre-sliced in trays, and eco-packaging (Cartene) with 45% less plastic.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Martelli Fratelli is an Italian food processing company that produces and distributes a comprehensive range of cooked hams, cured hams, Mortadella Bologna IGP, pre-sliced cold cuts, poultry products, and prepared meat products. The company controls the full production process from pig farming through slaughter, butchery, curing, and packaging, producing under DOP/IGP designations and operating an internal laboratory for quality and safety testing. Products are distributed through retail/grocery chains, specialty food stores, foodservice/HoReCa channels, and international export markets.

Product overview

Martelli Fratelli S.p.A. is an Italian food company specializing in cold cuts, cured hams, and pork meat products. The company offers a comprehensive portfolio organized into several product lines: Cooked Hams (including premium brands like Bongustaio, Venda, D'Este, and Dei Colli), Cured/Aged Hams (Prosciutto di Parma DOP, Prosciutto di San Daniele DOP, and Italian Raw Ham), Mortadella Bologna IGP (with and without pistachio, plus truffle and Parmigiano variants), the Qui Ti Voglio sub-brand featuring antibiotic-free products from welfare-certified Italian pigs, Pre-Sliced Meats (affettati), Poultry products (turkey and chicken roasts), and Prepared Meat Products (sausages, hamburgers, anatomical cuts). The company operates multiple facilities and maintains full supply chain control from farm to finished product.

Differentiator

Problem solved

Functional benefit

Brands

• Qui Ti Voglio: Line of cured meats from Italian pigs born and bred with respect for animal welfare, produced without antibiotics.
• Bongustaio

Products and services

• Cooked Hams (Prosciutti Cotti)

Quantifiable outcome

• Thousands of product samples analyzed annually in internal laboratory for quality and safety assurance
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• DNV GL Business Assurance Italia srlminorImplementation/ SI/ Consulting Partner · 1 January 2018DNV GL Business Assurance Italia srl is the certification body for SA8000 social responsibility certification of Prosciutti DOC&G srl, conducting audits and issuing certificates.
• Consorzio del Prosciutto di ParmacoreStrategic or Co-development PartnerMartelli sources pork thighs exclusively from farms selected and controlled by the Consorzio del Prosciutto di Parma for its Alta Qualità cooked ham line and DOP Parma ham production. The consortium verifies genetics, origin, feeding, and age of pigs.
• Consorzio del Prosciutto di San DanielecoreStrategic or Co-development PartnerMartelli produces Prosciutto San Daniele D.O.P. in its San Daniele del Friuli facility following strict consortium production regulations, with the consortium verifying the microclimate and traditional production methods.
• Consorzio Mortadella Bologna IGPcoreStrategic or Co-development PartnerMartelli produces Mortadella Bologna IGP following the regulations of the Mortadella Bologna IGP Consortium (Protected Geographical Indication), ensuring traditional production methods and quality standards.
• Associazione Italiana CeliachiaminorStrategic or Co-development PartnerSeveral Martelli products (Bongustaio, Venda, Italian cooked and cured hams) are listed in the Prontuario (handbook) of the Italian Celiac Association for gluten-free products, enabling safe consumption by celiac consumers.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Citterio: Citterio is an Italian/International meat producer with a broad portfolio of cooked hams, cured meats, mortadella, and pre-sliced products. Highly comparable to Martelli across product categories, distribution model, and premium positioning.
• Levoni: Levoni is an Italian family-owned meat company producing cooked hams, salami, mortadella, and cooked specialties with national distribution and export presence. Closely comparable to Martelli across product portfolio and target channels.
• Fratelli Beretta: Fratelli Beretta is an Italian family-owned salumi producer specializing in cooked hams, mortadella, and cured meats with national and international distribution. Directly comparable to Martelli in product range, premium positioning, and family-owned structure.
• Veroni: Veroni is an Italian salumi company specializing in cured hams, mortadella, and cooked specialties with strong retail presence in Italy and abroad. Comparable to Martelli in product categories and DOP/certified meat positioning.
• Bonifici Ferrara: Bonifici Ferrara is an Italian producer of cooked hams, mortadella, and salami with focus on traditional recipes and foodservice supply. Directly comparable to Martelli in product categories and Italian domestic channel focus.
• Fiorucci: Fiorucci is an Italian salami and cured meats producer with significant international retail presence, particularly in the US. Comparable to Martelli in cured meats and salami production with broader international distribution.
• Raspini: Raspini is an Italian cured meats company specializing in speck, prosciutto, and cooked hams with international distribution. Comparable to Martelli through overlapping cured meat portfolio and similar DOP/IGP certifications.
• Rigamonti Salumificio: Rigamonti is an Italian bresaola and cured meats specialist with national and international presence. Comparable to Martelli as a focused Italian salumi producer with premium branding and broad retail distribution.

Broad incumbents

• AIA - Agricola Italiana Alimentare: AIA is one of Italy's largest integrated poultry and meat producers with a broad portfolio spanning fresh poultry, eggs, and processed meats. Comparable to Martelli as a broader incumbent in Italian protein manufacturing with overlapping processed meat categories.
• Orogel: Orogel is a large Italian cooperative food producer focused on frozen vegetables and prepared foods. Adjacent comparator to Martelli in Italian food manufacturing scale, supply chain control, and private-label capabilities.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/martellisalumi

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martelli Fratelli