Lollipop's Playland & Cafe Canberra

What Lollipop's Playland & Cafe Canberra does

Lollipop's Playland & Cafe Canberra operates a single indoor children's play centre and party venue at Majura Park Shopping Centre in Canberra, ACT, as a franchisee of Lollipops Playlands International Pty Ltd. The venue provides a fully air-conditioned, climate-controlled play environment for children aged 0-11, featuring slides, climbing structures, ball pits, a free teacup ride, and a dedicated toddler area (including a renovated Sea World-themed toddler zone), with a unique security wristband system linking each child to a caregiver-held identification tag.

The core commercial offering is structured around four birthday party packages (Lollipop's Party, Super Party, Ultimate Party, and Mid-Week Party) hosted in three themed rooms (jungle, beach, and knights and fairy), complemented by a Build-A-Bear licensed workshop experience (available as both a party add-on and walk-in retail from A$21), an on-site cafe with adult platters (A$42–A$192.95) and barista coffee, after-hours private function hire (A$299–A$349/hour), and structured packages for OSHC, vacation care, and school excursion groups. Customer acquisition runs through walk-in traffic at the shopping centre location, Facebook and Instagram, local SEO, downloadable party invitations, and seasonal promotions including the Winter Pass loyalty program and A$8 after-school entry.

The business transitioned to new owners Daniel and Stefanie in 2025 following a full venue renovation that introduced a new toddler area, refurbished playframe, renovated party rooms, and upgraded cafe, positioning the franchise around service quality, cafe F&B, and party experience improvements. The company is private, has 11-50 employees, and operates exclusively in the ACT/Canberra catchment with no disclosed digital platform or technology product.

Name

Lollipop's Playland & Cafe Canberra

Legal name

Lollipops Playlands International Pty Ltd

Website

https://canberra.lollipopsplayland.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Lollipop's Playland & Cafe Canberra operates a single indoor children's play centre and birthday party venue at Majura Park Shopping Centre, serving Canberra families with kids aged 0-11 through play entry, four party tiers, Build-A-Bear, and cafe services under the Lollipops Playlands franchise.

Ownership category

akta.pro rank

Product category

Family entertainment centre

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

Keywords

• Children's play centre
• Birthday party venue
• Indoor playground
• Kids party packages
• Family entertainment venue

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Casual Play Entry Fees: Entry fees charged per child for unlimited play. Different pricing for school days vs weekends/holidays. Toddler pricing (ages 1-2) and general pricing (ages 3+) available.
2. Multi-Pass Packages: 5-visit and 10-visit multi-pass bundles offering discounted per-visit pricing compared to casual entry rates.
3. Birthday Party Packages: Four party package tiers (Lollipop's Party, Super Party, Ultimate Party, Weekday Party) with varying inclusions, themed rooms, food, activities, and dedicated party host.
4. Adult Platters and Café: Café serving parents and adults with coffee, snacks, and catering platters during visits and parties. Includes hot food options, drinks, and party platters.
5. Private Function Venue Hire: After-hours venue hire for private events including group bookings, fundraising events, corporate functions. Hourly rates with minimum booking requirements.
6. Build-A-Bear Retail: Build-A-Bear workshop experience where children create and take home their own stuffed animal, available for party bookings and retail visits.
7. Winter Pass Loyalty Program: Seasonal loyalty pass valid during winter months offering rewards for repeat visits including free meals and family passes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lollipop's Playland & Cafe Canberra is a single-location, air-conditioned indoor children's play centre in Majura Park Shopping Centre serving children aged 0–11, offering unlimited-play admission, themed birthday party hosting across four package tiers, Build-A-Bear workshop experiences, an on-site cafe with adult platters, and after-hours private venue hire. The venue operates as a franchisee under Lollipops Playlands International Pty Ltd and is currently managed by new owners Daniel and Stefanie.

Product overview

Lollipop's Playland & Cafe Canberra is a single-location indoor children's play centre and party venue operating as part of the Lollipops Playlands franchise network. The core offering is a climate-controlled indoor play centre with dedicated toddler and general play areas, free teacup rides, and play equipment. The business centres around four birthday party packages (Lollipop's Party, Super Party, Ultimate Party, Weekday Party) with three themed party rooms (jungle, beach, knights/fairy), complemented by Build-A-Bear Workshop experiences for parties and retail visits. Supporting services include an on-site cafe with adult food platters, vacation care group bookings, private function venue hire, seasonal Winter Pass loyalty program, and multi-visit entry passes. The company operates as a single physical venue with no technology product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Play Centre Admission Fully air-conditioned indoor play centre offering unlimited play for children aged 0-11, including slides, climbing structures, ball pits, dedicated toddler area, and a free teacup ride included with admission.
• Birthday Party Packages Four themed party packages (Mid-Week Party, The Lollipop's Party, The Super Party, The Ultimate Party) with private themed rooms (jungle, beach, knights and fairy), dedicated party hosts, food options, and access to play equipment.
• Build-A-Bear Party Workshops Build-A-Bear workshop experience bundled into birthday parties where children create, name, and take home their own stuffed animal complete with a certificate.
• Build-A-Bear Retail Experience Walk-in Build-A-Bear experience available any time during opening hours (not just for parties), starting from $21, where children create and take home their own teddy bear.
• Adult Platters and Cafe Catering Food platters and Platter Packs ($42-$192.95) for adult guests at parties including nuggets and chips, pizzas, gourmet sandwiches/wraps, seafood baskets, wedges, fruit, and hot savouries, with hot drink voucher bundles.
• Private Functions Venue Hire After-hours venue hire for private events including corporate parties, Christmas parties, fundraising events, and group bookings, with hourly rates from $299 (weekday) to $349 (weekend), minimum 2 hours, and $100 deposit.
• Vacation Care and OSHC Group Bookings Activity packages for OSHC, vacation care, and childcare groups including set activities, free play, and meals/snacks for primary-aged children during school holidays.
• Multi-Visit Entry Passes 5-visit multi-pass for $75 and 10-visit multi-pass for $109 offering discounted per-visit entry compared to casual admission rates.
• Lollipop's Winter Pass Loyalty Program Seasonal loyalty pass valid June-August offering rewards on repeat visits including free kids meals and chips, and a free family pass on the 10th visit.
• Discounted After School Entry $8 entry special available Monday to Friday after 3pm year-round (excluding public holidays and school holidays), targeting school-aged children.
• Messy Play Sessions Messy play activities for children available Monday to Thursday 10am-4pm during school terms (excluding public holidays), included with standard entry fee.

Quantifiable outcome

• Free teacup ride included with general admission
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Build-A-BearminorOEM/ Whitelabel/ Licensing PartnerLicensed Build-A-Bear workshop experience available at Lollipop's Canberra. Children can create, name, and take home their own stuffed bear. Available both for party bookings and general retail visits. Part of the Build-A-Bear global brand experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Lollipopspcanberra
• Instagraminstagram.com/lollipops_playland_canberra
• LinkedInlinkedin.com/company/lollipop-s-playland-and-cafe-canberra

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lollipop's Playland & Cafe Canberra