Novopro

What Novopro does

Novopro Ltd is a UK-based manufacturer and distributor of professional DJ and entertainment equipment, founded in 2012 and operating from Watford, Hertfordshire. The company designs and engineers a proprietary Novopro range that includes DJ booths and consoles, podiums and lecterns, microphone and lighting stands, CDJ and laptop/controller stands, speaker stands, flight cases, bags, and accessories such as G-clamps, brackets, scrims, and rack mount kits. Product design emphasises portability, durability, and practical performance use cases, with engineered features such as quick-open fold systems for laptop stands and powder-coated universal clamps rated to 15KGS load capacity.

Operationally, Novopro generates revenue through hardware sales distributed exclusively via a UK stockist and dealer network; the company explicitly does not sell directly to end customers, instead routing buyers to resellers or to a sales inbox for prospective stockists. Unit pricing spans £5.95 for small accessories to £149.95 for slider-coffin flight cases, with most stands and accessories priced under £90. The company also serves as the UK distributor for Ortofon DJ products (cartridges, headphones, and DJ accessories), extending its catalog beyond the proprietary Novopro line.

Novopro remains a privately held, founder-owned business with no disclosed external funding, no parent company, no M&A activity, and a small employee base of 11–50. Distribution and brand activity is concentrated on a UK website (novopro.co.uk) and a YouTube channel for product videos, with no social media presence beyond YouTube documented and no app, API, or proprietary software surface.

Name

Novopro

Legal name

Novopro Ltd

Website

https://novopro.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Novopro Ltd is a UK-based, founder-owned manufacturer and distributor of professional DJ and entertainment equipment, including booths, stands, flight cases, and accessories, sold exclusively through a UK stockist and dealer network.

Ownership category

akta.pro rank

Product category

Professional DJ Equipment Manufacturing

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Musical Instruments (3931)

akta.pro industry

PRIMARYMPAIAJAC

DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Hardware & Instruments (Instruments, Pro Audio, DJ Gear)

SECONDARYCRALAEAD

DJ Equipment & Electronic Music Gear Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Music Instruments & Sheet Music Retail

Keywords

• DJ equipment manufacturing
• Professional DJ stands
• Flight case solutions
• Entertainment hardware
• DJ accessories wholesale

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: Novopro generates revenue through the sale of DJ equipment, stands, cases, and accessories. Products are sold at various price points ranging from £5.95 to £149.95 per unit. The company operates through a distribution network of stockists rather than direct sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Novopro designs, manufactures and distributes professional DJ and entertainment hardware including DJ booths, consoles, laptop/controller/CDJ/speaker/lighting stands, flight cases, scrims, bags and accessories. Products are engineered in the UK by working performers for portability and durability. The company also acts as the UK distributor for Ortofon DJ products and sells exclusively through a network of UK stockists and dealers rather than direct-to-consumer.

Product overview

Novopro is a UK-based manufacturer of professional DJ and entertainment equipment, launched in 2012. The product portfolio centers on physical hardware for DJs and performers, including core products such as DJ booths and consoles, complemented by an extensive range of accessories including stands and brackets (CDJ stands, laptop/controller stands, speaker stands, lighting stands), bags, flight cases (for CDJ players, controllers, mixers), and miscellaneous accessories. The company also distributes Ortofon DJ products in the UK. Novopro positions itself as designing and engineering products for working performers in the entertainments industry.

Differentiator

Problem solved

Functional benefit

Products and services

• DJ Booths Professional DJ booths and podiums designed for live performances and events, built for durability and ease of setup; targeted at working DJs, mobile entertainers, and event production professionals purchasing through UK stockists.
• DJ Consoles DJ control surfaces, consoles and related event lighting products for professional DJ performances; supplied to UK resellers and stockists.
• Microphones Professional microphones for DJ and event applications, distributed via the Novopro UK stockist and dealer network.
• Podiums and Lecterns Presentation podiums and lecterns for speeches, conferences, and events; sold to UK stockists for resale to event producers and venue operators.
• Stands and Brackets Comprehensive range of CDJ stands, laptop/controller stands, speaker stands, lighting stands and iPad/laptop brackets for professional DJ and lighting setups; portable designs with features such as quick open/fold systems and adjustable heights, distributed via UK stockists.
• Scrims and Covers Decorative scrims and covers for booths, podiums, tables, truss systems, bass bins, and speaker/lighting stands; sold through UK resellers.
• Bags Protective carry bags and cases for transporting DJ equipment, including purpose-built bags for SDX booths and DJ gear; distributed via UK stockists.
• Flight Cases Rigid flight cases for CDJ players, controllers, mixers, slider coffins and accessories for touring and transportation; products include NPC slider coffin, universal CDJ/DJM cases, controller/laptop slider cases, controller1 case, UTIL1 utility case, and wireless mic accessory case; sold via UK stockists at £49.95–£149.95.
• Accessories Comprehensive accessories catalog including cable protectors, replacement plates, premium bagsets, laptop/tablet stands, SDX booth shelves, LIBRA1/LIBRA2, SMS80R, DJ backpack bags, speaker stand mirror ball brackets, PS1 lectern upgrade kits, wall mounted speaker brackets, 19-inch rack mount kits, adjustable speaker poles, G-clamps (15KGS load), lighting bars, headphone holders, floor lighting stands, top hat adaptors, and universal cup holders.
• Ortofon DJ Products (UK Distribution) UK distribution of Ortofon DJ products including cartridges, headphones, and DJ accessories, offered alongside the NOVOPRO range.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ORTOFON DJcoreChannel Partner/ Reseller/ DistributorNovopro Ltd is the UK distributor for ORTOFON DJ products. This partnership extends Novopro's product offering to include DJ cartridges and related products alongside their own NOVOPRO range.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SKB Cases: SKB manufactures rack cases, DJ controller cases, and pro audio protection solutions. Competes with Novopro's NPC range of flight cases for CDJ players, controllers, and mixers.
• ProX Cases: ProX manufactures flight cases, DJ stands, and equipment protection solutions targeting mobile DJs and event production. Direct comparability on controller cases and equipment stands versus Novopro's NPC and stand ranges.
• Gator Cases: Gator produces a broad range of cases, stands, and accessories for musical equipment including DJ gear. Directly overlaps Novopro's flight cases (controller/mixer cases), speaker stands, and laptop stand categories.
• UDG (Ultimate DJ Gear): UDG manufactures DJ bags, flight cases, stands, and accessories directly comparable to Novopro's laptop stand, flight case, and booth product lines. Both target working DJs and mobile entertainers with portable, durable equipment.
• Magma Cases: Magma Bags specializes in DJ equipment bags, cases, and accessories for working DJs. Overlaps directly with Novopro's DJB1 backpack and flight case range for controller transport and protection.

Others

• Ortofon: Ortofon is the manufacturer of DJ cartridges and headphones for which Novopro serves as UK distributor. While not a competitor, the relationship defines a core revenue stream and brand association for Novopro.

Broad incumbents

• Hercules DJ: Hercules (a Guillemot Corporation brand) manufactures DJ controllers, stands, and accessories at consumer and entry-pro levels. Competes at the broader DJ equipment level rather than directly in Novopro's accessory niche.
• Denon DJ: Denon DJ produces professional DJ controllers, media players, and mixers alongside cases and accessories. Its hardware ecosystem drives demand for Novopro's controller-specific cases (e.g., MCX8000, Prime series cases).
• Pioneer DJ: Pioneer DJ is the dominant manufacturer of CDJ players, DJ controllers, and mixers — the primary equipment Novopro's cases and stands are designed around. As a broad incumbent, it shapes the ecosystem in which Novopro's accessories must fit.

Emerging players

• Headliner (DJ Tech International): Headliner manufactures DJ stands, controller cases, lighting fixtures, and accessories targeting the mobile and working DJ market. Similar product breadth and customer profile to Novopro's stand and case offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCz1BPxi0mNGhEXKWlJ8maWg/videos
• Facebookfacebook.com/novoproltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novopro