Behavioral Crossroads
Behavioral Crossroads is a New Jersey-based outpatient addiction and mental health treatment provider operating two locations in Egg Harbor Township and Turnersville. It serves adults with substance use, co-occurring, and specialty needs including veterans, first responders, and justice-involved individuals across multiple levels of care.
- Company typePrivate
- Founded2004
- HeadquartersEgg Harbor Township, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Behavioral Crossroads does
Behavioral Crossroads is an outpatient behavioral health and addiction treatment provider headquartered in Egg Harbor Township, New Jersey, founded under current ownership in 2004 with a second location in Turnersville (Washington Township). The organization delivers a multi-level continuum of care including General Outpatient, Intensive Outpatient (IOP), Partial Care / PHP, Mental Health Partial Care, Office-Based Addiction Treatment (OBAT), Medication-Assisted Treatment (MAT), and Sober Living, alongside a Behavioral Health Home program for individuals with bipolar disorder and schizophrenia. Specialty clinical tracks target co-occurring disorders, anger management, family support, sexual addiction, veterans, first responders, justice-involved individuals, and a Kosher Recovery program operated in partnership with the Recovery and Wellness Center (RAC). Transportation services are provided within a 30-mile catchment and telehealth is offered to extend access.
The provider serves adults with substance use disorders, mental health conditions, and co-occurring presentations, drawing patients primarily from southern New Jersey. Reported operational scale is approximately 250 clients per day across roughly 500 open cases, with 51–100 employees working out of a 16,000 sq ft Egg Harbor Township facility. Clinical staffing includes master’s-level clinicians and a Medical Director.
Revenue is generated primarily through commercial insurance, Medicaid, and self-pay reimbursement tied to the levels of care delivered. The go-to-market combines referral relationships (including VA/Justice referrals), community presence (gubernatorial recognition, local partnerships), and operational differentiators such as transportation and culturally tailored tracks. The company has grown organically without disclosed external funding rounds, scaling its census approximately 6x since inception through facility expansion, a second site, and ongoing addition of specialty programs.
Behavioral Crossroads firmographics
Firmographics- Name
- Behavioral Crossroads
- Legal name
- Pro Recovery Solutions, LLC
- Website
- https://behavioralcrossroads.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Behavioral Crossroads is a New Jersey-based outpatient addiction and mental health treatment provider operating two locations in Egg Harbor Township and Turnersville. It serves adults with substance use, co-occurring, and specialty needs including veterans, first responders, and justice-involved individuals across multiple levels of care.
- Ownership category
- akta.pro rank
Behavioral Crossroads industry classification
Industry- Product category
- Outpatient Behavioral Health Treatment
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
- akta.pro secondary industry
- Therapeutic Adult Day Programs (PT/OT/SLP, Cognitive Rehab) (HSABANAF)
Keywords
Where Behavioral Crossroads is headquartered
LocationHeadquarters
- HQ city
- Egg Harbor Township
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Behavioral Crossroads business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance-Based Services: Behavioral Crossroads accepts commercial insurance plans and public payers including Magellan Health Services, Independence Blue Cross, AmeriHealth, Horizon Blue Cross and Blue Shield of NJ, Managed Health Network, CIGNA Behavioral Health, and The Health Care Payers Coalition of New Jersey, as well as self-insured unions and private providers. Revenue is generated through insurance claims for covered treatment services.
- Medicaid Services: Originally a purely Medicaid insurance-based service in 2004, the organization continues to accept Medicaid through the NJ Division of Medical Assistance and Health Services. Many programs are approved and funded through Medicaid.
- Self-Pay: Self-pay options are available for individuals without insurance coverage. The organization offers free insurance verification to determine coverage and potential out-of-pocket costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-Based Treatment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Behavioral Crossroads product offering
Product offeringCore offering
Behavioral Crossroads is an outpatient addiction treatment and mental health services provider offering a comprehensive continuum of care including General Outpatient, Intensive Outpatient, Partial Care, OBAT, Medication-Assisted Treatment, Behavioral Health Home, Sober Living, Outpatient Detox, and specialty tracks such as Anger Management, Co-Occurring Disorders, Family Support, Justice Involved Recovery, Veterans Services, Sexual Addiction and Healing, and Kosher Recovery. Services are delivered at Egg Harbor Township and Turnersville, New Jersey locations with transportation assistance and select telehealth options.
Product overview
Behavioral Crossroads is an outpatient addiction treatment and mental health services provider offering a comprehensive continuum of care. The organization operates a multi-level service architecture consisting of core treatment programs (Mental Health Partial Care, General Outpatient, Intensive Outpatient, Partial Care/PHP, and OBAT), specialty tracks (Anger Management, Co-Occurring Disorders, Family Support, Justice Involved Recovery, Sexual Addiction and Healing, Veterans Services, and Kosher Recovery), and support services (Medication Assisted Treatment, Sober Living, and Behavioral Health Home). Services are provided at facilities in Egg Harbor Township and Washington Township (Turnersville), New Jersey, with transportation assistance available throughout the region.
Differentiator
Problem solved
Functional benefit
Products and services
- Mental Health Partial Care Services
Quantifiable outcome
- Grown from 40 clients per day/60 open cases in 2004 to 250 clients per day/500 open cases today
- +2 more outcomes
Companies that use Behavioral Crossroads
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles4 records
Behavioral Crossroads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Behavioral Crossroads partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, core and minor.
- Greenbranch Wellness & RecoverymajorRelated organization on the same campus providing complementary wellness and recovery services. Joint VA Health and Resource Fair hosted together. Shares same leadership (Lori McCline oversees both SUD programs).
- Veterans Affairs (VA)coreParticipated in VA Health and Resource Fair. Provides services to veterans with PTSD and substance use disorders. VA contracted for mental health program with wraparound housing for veterans.
- Stockton UniversityminorAtlantic County university partnership. Community vendor at VA Health and Resource Fair. Eric Nilson attended Stocken University.
- Pro Recovery Solutions, LLCmajorParent company/ownership group. Website copyright indicates Pro Recovery Solutions, LLC & Companies as rights holder. Current ownership group started September 1, 2004.
- Recovery Wellness GroupmajorParent/affiliated group launching the OBAT program. Partnership with Behavioral Crossroads for office-based addiction treatment services.
- Magellan Health ServicescoreIn-network provider relationship for behavioral health services. Expanded from pure Medicaid service in 2004 to include Magellan as a major commercial insurance partner.
- Independence Blue CrosscoreIn-network provider relationship for behavioral health services. Expanded insurance network partnerships over time.
- AmeriHealthcoreIn-network provider relationship for behavioral health services as part of expanded commercial insurance acceptance.
- Horizon Blue Cross and Blue Shield of NJcoreIn-network provider relationship for behavioral health services. One of the major NJ insurance providers in network.
- Managed Health NetworkcoreIn-network provider relationship for behavioral health services as part of expanded commercial insurance acceptance.
- CIGNA Behavioral HealthcoreIn-network provider relationship for behavioral health services. Major national behavioral health insurance partner.
- The Health Care Payers Coalition of New JerseycoreIn-network provider relationship for behavioral health services through this NJ-focused payer coalition.
- New Jersey Division of Mental Health and Addiction ServicescoreState regulatory agency that provides licensing and sets guidelines and standards for mental health and substance abuse treatment providers in NJ.
- New Jersey Division of Medical Assistance and Health Services (Medicaid)coreState Medicaid agency providing approval and funding for mental health and substance abuse services. Original funding source when founded in 2004.
Scale indicators4 records
Recent moves12 records
Expansion highlights5 records
Behavioral Crossroads competitors and assessment
Company assessmentDirect peers
- Acenda (formerly Cape Counseling): New Jersey-based nonprofit behavioral health and integrated care provider offering outpatient mental health, SUD treatment, and family services across southern NJ counties, directly overlapping Behavioral Crossroads' core service lines and geography.
- Preferred Behavioral Health Group of NJ: NJ-based outpatient behavioral health and substance use provider with multiple levels of care and co-occurring treatment capability, serving overlapping southern/central NJ populations with comparable Medicaid and commercial payer mix.
- Oaks Integrated Care: New Jersey behavioral health agency providing outpatient mental health, SUD, and supportive housing services across multiple counties, with a comparable continuum-of-care model to Behavioral Crossroads.
Regional players
- Princeton House Behavioral Health: Central/Northern NJ outpatient and partial hospitalization behavioral health provider serving adults with co-occurring disorders, comparable in clinical model but operating in a different NJ region than Behavioral Crossroads.
- NewBridge Services: Northern NJ community behavioral health provider with outpatient mental health, addiction services, and supportive housing — comparable outpatient model but located in a different geographic market.
- AtlantiCare Behavioral Health: Atlantic County health system with integrated outpatient behavioral health and addiction services, a direct regional competitor for Behavioral Crossroads' core catchment in southern NJ.
Broad incumbents
- Recovery Centers of America (RCA): Multi-state, PE-backed SUD treatment operator with inpatient and outpatient services in NJ (e.g., Lighthouse at Mays Landing), competing for the same southern NJ patient population with substantially greater capital and a residential tier.
- Hackensack Meridian Health (Carrier Clinic): Large NJ health system with a behavioral health hospital and outpatient services across the state; a system-affiliated competitor with deeper payer leverage and broader geographic reach.
- Virtua Health: South Jersey-based health system with outpatient behavioral health and addiction services, overlapping several of Behavioral Crossroads' southern NJ counties as a system-affiliated alternative.
Emerging players
- Pyramid Healthcare: Multi-state outpatient and residential SUD/behavioral health operator expanding in the Mid-Atlantic, with comparable MAT and co-occurring treatment offerings though currently focused primarily in Pennsylvania.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Behavioral Crossroads social profiles
Digital presenceBehavioral Crossroads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behavioral Crossroads leadership team
Management profileNumber of profiles
Profiles11 records
Behavioral Crossroads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behavioral Crossroads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behavioral Crossroads
What does Behavioral Crossroads do?
Behavioral Crossroads is an outpatient addiction treatment and mental health services provider offering a comprehensive continuum of care including General Outpatient, Intensive Outpatient, Partial Care, OBAT, Medication-Assisted Treatment, Behavioral Health Home, Sober Living, Outpatient Detox, and specialty tracks such as Anger Management, Co-Occurring Disorders, Family Support, Justice Involved Recovery, Veterans Services, Sexual Addiction and Healing, and Kosher Recovery. Services are delivered at Egg Harbor Township and Turnersville, New Jersey locations with transportation assistance and select telehealth options.
Is Behavioral Crossroads a public or private company?
Behavioral Crossroads is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Behavioral Crossroads founded?
Behavioral Crossroads was founded in 2004. It employs 51 to 100 people.
Where is Behavioral Crossroads based?
Behavioral Crossroads is headquartered in Egg Harbor Township, United States, in the North America region.
How does Behavioral Crossroads make money?
Three revenue lines are on record. Insurance-Based Services are the primary driver. The others are medicaid Services and self-Pay.
Who are Behavioral Crossroads's main competitors?
Direct peers on record are Acenda (formerly Cape Counseling), Preferred Behavioral Health Group of NJ and Oaks Integrated Care. Regional players are Princeton House Behavioral Health, NewBridge Services and AtlantiCare Behavioral Health. Broad incumbents are Recovery Centers of America (RCA), Hackensack Meridian Health (Carrier Clinic) and Virtua Health. Pyramid Healthcare is listed as an emerging player.
Does Behavioral Crossroads have an API?
No public API is recorded for Behavioral Crossroads.
What industry is Behavioral Crossroads in?
Behavioral Crossroads's product category is Outpatient Behavioral Health Treatment. Its primary akta.pro industry code is HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services, with a secondary code of HSABANAF, Therapeutic Adult Day Programs (PT/OT/SLP, Cognitive Rehab). Its NAICS code is 621420 and its SIC code is 8093.