Rotalec

Industrial Automationrotalec.com

Rotalec is a privately held Canadian industrial automation company founded in 1981, employing 101-250 people and serving the manufacturing and process control market. The firm's specific product lines, customer segments, and revenue model are not disclosed in available sources.

Company typePrivate
Founded1981
HeadquartersWinnipeg, Canada
Headcount101–250
GTM typeB2B
OfferingHardware or Manufacturing

Rotalec firmographics

Firmographics

Name: Rotalec
Website: https://rotalec.com
Company type: Private
Founded year: 1981
Headcount range: 101–250 employees
Short description: Rotalec is a privately held Canadian industrial automation company founded in 1981, employing 101-250 people and serving the manufacturing and process control market. The firm's specific product lines, customer segments, and revenue model are not disclosed in available sources.
Ownership category
akta.pro rank

Rotalec industry classification

Industry

Product category: Industrial Automation
NAICS: Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113)
SIC: Wholesale-Industrial Machinery & Equipment (5084), Misc Industrial & Commercial Machinery & Equipment (3590)
akta.pro primary industry: Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)
akta.pro secondary industries: PLC, HMI & SCADA Automation (EDAOAHAD), Industrial Maintenance & Reliability (EDAOAHAA)

Keywords

Industrial automation
Process automation
Factory automation
Control systems
Automation components

Where Rotalec is headquartered

Location

Headquarters

HQ city: Winnipeg
HQ country: Canada
HQ region: North America

Markets served

Rotalec business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Operations

Rotalec product offering

Product offering

Core offering

Rotalec is an industrial automation company based in Winnipeg, Canada, that has been operating since 1981. The firm provides automation products and solutions to industrial customers, with a workforce of 101-250 employees. Specific product lines, brands, and solution details are not evidenced in the available source material.

Differentiator

Problem solved

Functional benefit

Companies that use Rotalec

Customer profile

Ideal customer profiles1 record

Rotalec technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Rotalec competitors and assessment

Company assessment

Direct peers

Radwell International: Industrial automation and electrical controls distributor serving MRO and OEM customers across North America. Directly comparable to Rotalec in the industrial automation distribution niche, with overlap in PLC, HMI, motion, and motor-control product lines.
RS Components (RS Americas): Global broadline distributor of industrial and electronic components, including automation, control, and electromechanical categories. Directly comparable value chain position to Rotalec as an industrial automation and components distributor.
Galco Industrial Electronics: Industrial automation, drives, and motion-control distributor with strong direct-to-customer technical sales motion. Comparable niche distributor serving similar industrial customers with comparable automation product lines.
Allied Electronics & Automation: North American distributor focused on industrial automation, sensors, controls, and interconnect products. Closely overlapping product categories with Rotalec's industrial automation positioning.
WAGO Canada: Manufacturer and supplier of interconnection, automation, and interface-electronic products with a direct Canadian presence. Overlaps with Rotalec in industrial automation and control-cabinet components.
Phoenix Contact Canada: Industrial automation, connection, and interface-electronics supplier with Canadian operations serving manufacturing and process customers. Comparable in category and served industries to Rotalec's industrial automation focus.

Broad incumbents

Hammond Manufacturing: Canadian manufacturer of industrial enclosures, racks, and transformer products serving automation and electrical markets. Adjacent automation category with shared Canadian industrial customer base.
Digi-Key Electronics: Large global broadline electronic-component distributor with deep automation and sensor inventory. Competes for the same industrial customer's specification budget, but at broader scope and scale than a regional industrial automation specialist.
ATS Automation Tooling Systems: Large Canadian-headquartered automation systems integrator serving global manufacturing and life-sciences customers. Operates up-market from a distributor like Rotalec but addresses the same industrial automation spend pool in Canada.

Regional players

AWC Inc. Canadian industrial automation and lighting distributor serving OEMs and end users across Canada. Strongest direct regional comp to Rotalec given overlapping Canadian geography and automation category focus.

Market position

Customer concentration

Rotalec financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rotalec leadership team

Management profile

Number of profiles

Rotalec funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rotalec M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rotalec

What does Rotalec do?

When was Rotalec founded?

Rotalec was founded in 1981. It employs 101 to 250 people.

Where is Rotalec based?

Rotalec is headquartered in Winnipeg, Canada, in the North America region.

Who are Rotalec's main competitors?

Direct peers on record are Radwell International, RS Components (RS Americas), Galco Industrial Electronics, Allied Electronics & Automation, WAGO Canada and Phoenix Contact Canada. Broad incumbents are Hammond Manufacturing, Digi-Key Electronics and ATS Automation Tooling Systems. AWC Inc. is listed as a regional player.

Does Rotalec have an API?

No public API is recorded for Rotalec.

What industry is Rotalec in?

Rotalec's product category is Industrial Automation. Its primary akta.pro industry code is IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian), with a secondary code of EDAOAHAD, PLC, HMI & SCADA Automation. Its NAICS code is 811310 and its SIC code is 5084.