Marty's Fine Wines

What Marty's Fine Wines does

Marty's Fine Wines is a privately held, single-location specialty alcohol retailer founded by Marty Siegal and operating for over 40 years out of 675 Washington Street, Newton, Massachusetts. The store sells wine, spirits, beer, non-alcoholic beverages, and accessories, with wine organized by style, varietal, country, and region (including France, Italy, Spain, Germany, Argentina, the United States, New Zealand, and regions such as Bordeaux, Tuscany, Rioja, Burgundy, and Napa Valley). Prices range from under $10 for entry-level bottles to $279.99 for premium selections such as Caymus Special Select, with spirits ranging from $12.97 to $129.97. The assortment also includes a notable Kosher wine section and curated collections (Staff Picks, Best Sellers, New Arrivals, On Sale), supported by in-store tasting events.

The business runs on a City Hive-powered e-commerce platform that supports the martysfinewine.com storefront, iOS and Android mobile apps, inventory management, and order fulfillment. Delivery is restricted to Massachusetts, with in-store pickup available. The go-to-market is direct-to-consumer both in-store and online, with marketing distributed across Facebook, Twitter/X, Instagram, an email newsletter, and SMS promotions. There is no evidence of B2B/wholesale distribution, no institutional funding, and no parent company; the firm is owner-operated with no disclosed outside capital. Revenue, headcount, and funding history are not disclosed, consistent with a small, lifestyle-scale independent retailer.

Name

Marty's Fine Wines

Legal name

Marty's Fine Wines

Website

https://martysfinewine.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Marty's Fine Wines is a privately held, single-store specialty wine, spirits, beer, and accessories retailer in Newton, Massachusetts, founded by Marty Siegal over 40 years ago. It serves Massachusetts adult consumers via in-store retail, a City Hive-powered e-commerce site, and iOS/Android mobile apps.

Ownership category

akta.pro rank

Product category

Wine & Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Wine retail
• Spirits sales
• Craft beer
• Wine accessories
• In-store tastings

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Alcohol Sales: Revenue from direct retail sales of wine, spirits, beer, non-alcoholic beverages, and accessories through physical storefront and e-commerce platform. Products sold at varying price points from budget to premium selections.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Marty's Fine Wines is a brick-and-mortar wine, spirits, beer, non-alcoholic beverages, and accessories retailer based in Newton, Massachusetts. The store operates a unified retail platform powered by City Hive, offering curated selections across wine styles, varietals, countries, and regions, plus spirits, beer styles, accessories, and in-store tasting events. Customers can shop in-store, online via the e-commerce site, or through a mobile app, with delivery available within Massachusetts.

Product overview

Marty's Fine Wines is a brick-and-mortar wine, spirits, beer, and accessories retailer based in Newton, Massachusetts. The company operates a unified retail platform powered by City Hive, offering four core product categories: Wine (organized by style, varietal, country, and region), Spirits, Beer, and Non-Alcoholic beverages, along with Accessories. The store features curated collections including Staff Picks, Best Sellers, New Arrivals, and On Sale items, complemented by in-store Tasting & Events services. The company also provides a mobile application for iOS and Android devices, and offers SMS-based discount notifications for subscribers.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Extensive selection of wines organized by style (red, white, rosé, sparkling, blend, dessert, port), varietal (Cabernet Sauvignon, Merlot, Pinot Grigio, Pinot Noir, Shiraz/Syrah, Riesling, Sauvignon Blanc), country (France, Italy, Spain, Germany, Argentina, United States, New Zealand), and region (Bordeaux, Tuscany, Rioja, Burgundy, Napa Valley), available at price points from under $10 to over $279 for premium selections such as Caymus Special Select.
• Spirits Selection of spirits including vodka, whiskey, sake, tequila, rum, gin, brandy, and liqueur, sourced from the United States, France, Ireland, Japan, Italy, and Mexico, with prices ranging from $12.97 to $129.97.
• Beer Selection of beers including ale, lager, pilsner, stout, and wheat styles, organized by categories such as domestic, imported, craft, and malt beers.
• Non-Alcoholic Beverages Non-alcoholic beverage options including non-alcoholic wines and related products.
• Wine Accessories Wine accessories and related items available for purchase alongside the alcoholic beverage assortment.
• Tasting Events In-store tasting events and educational experiences hosted at the Newton, MA storefront for customers and community members.
• Marty's Fine Wines Mobile App Native mobile application available on Apple App Store and Google Play Store that lets Massachusetts customers browse wines, spirits, beer, and accessories; place orders; and receive exclusive discounts including SMS-based offers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• City HivecoreTechnology or IntegrationCity Hive provides the e-commerce platform powering Marty's Fine Wines' online store, mobile app, inventory management, and order fulfillment system. The partnership enables the store's digital commerce capabilities including website, iOS app, and Android app.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Wine Library: New Jersey-based wine retailer with strong online presence, broad selection, and content-driven merchandising. Comparable to Marty's as an expertise-driven fine wine retailer combining a curated assortment with e-commerce and educational content.
• Wine.com: Leading online wine retailer offering extensive selection across regions and price points, with educational content and gift services. Comparable to Marty's online assortment and curation model, including Staff Picks equivalents and broad global sourcing.
• Sherry-Lehmann: Iconic New York City fine wine and spirits retailer with both a flagship store and e-commerce platform. Comparable to Marty's as a premium, expertise-driven specialty retailer emphasizing fine wines, rare allocations, and personalized service.

Regional players

• Yankee Spirits: Massachusetts-based multi-location spirits and wine retailer operating stores in the Greater Boston area. Comparable to Marty's as a regional Massachusetts competitor offering wine, spirits, and beer with similar assortment and pricing approach.
• Kappy's Fine Wine & Spirits: Long-standing Massachusetts-based fine wine and spirits retailer with multiple locations across the North Shore. Comparable to Marty's as a regional New England fine wine and spirits specialist serving a similar affluent consumer base.
• Binny's Beverage Depot: Largest Chicago-area beer, wine, and spirits retailer with multiple locations and broad e-commerce offering. Comparable to Marty's as a multi-store specialty operator with deep assortment and staff curation, but operating in a different geography.
• Bottle King: New Jersey/New York-area multi-store beer, wine, and spirits retailer with broad assortment and promotions. Comparable to Marty's as a regional specialty alcohol retailer emphasizing selection, staff knowledge, and competitive pricing.

Broad incumbents

• Total Wine & More: Largest U.S. multi-category beer, wine, and spirits retailer with hundreds of stores nationwide. Comparable to Marty's as a direct competitor in wine and spirits specialty retail, but with vastly greater scale, broader assortment, and stronger pricing power.
• BevMo!: Multi-category beer, wine, and spirits specialty retailer with a strong West Coast store footprint and e-commerce presence. Comparable to Marty's in multi-category assortment and promotional cadence, though at significantly larger scale.

Emerging players

• Drizly: On-demand alcohol delivery marketplace aggregating local retailers including liquor stores for rapid delivery. Comparable to Marty's e-commerce and Massachusetts-delivery motion, but competes by routing consumer demand to multiple partner retailers rather than operating its own storefront.

Market position

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/martysfinewines
• Facebookfacebook.com/martysfinewines
• Instagraminstagram.com/martysfinewines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marty's Fine Wines