Carsport Design

What Carsport Design does

Carsport Design is the trading brand of Jonasson Oy, a Finnish family-owned vehicle conversion specialist founded in 1965 and headquartered in Ylöjärvi, with a secondary fitting center in Vantaa. The company converts and equips light commercial vehicles into three primary product categories: wheelchair-accessible taxis (built on Volkswagen, Mercedes-Benz, Ford, and KIA platforms), premium recreational vehicles (based on VW Crafter, Mercedes Sprinter, and Ford Transit), and commercial work-van outfitting (shelving, accessories, and Work System distribution in Finland). The technology stack is industrial rather than digital — low-floor conversion systems for accessibility, a programmable in-house electrical bus (eBus S/L/M), and an in-house seat production facility that manufactures over 2,000 seats per year across the Access Design, Business Class, and Carsport Design lines. Two-year unlimited-mileage warranties, individual work-number traceability, and dual ISO 9001/ISO 14001 certification (the only such dual-certified operator in Finland's conversion industry) anchor the quality claim.

Commercially, the business sells primarily through OEM dealer channels — Volkswagen dealers (K-Auto), Mercedes-Benz dealers (Veho), and Ford dealers (Hedin and others) — who deliver the base vehicle to Carsport for post-sale conversion, supplemented by a direct field sales team including dedicated export and product specialists. Pricing is one-time and per-vehicle, with accessible taxi campaigns starting around €72–€80k including Finnish VAT, and VIP-class motorhomes priced at €106–€112k. The company produces roughly 400 vehicles per year at the 5,000 m² Ylöjärvi facility and outfitting on roughly 500 commercial vans per year at the 1,000 m² Vantaa center, with 6,000+ cumulative vehicles delivered across nearly six decades. Government supply runs through the Hansel public procurement framework for law enforcement and rescue services, while export channels reach Sweden and the Gulf (Dubai).

The company is privately held by the Jonasson family, currently led operationally by CEO Olli Ronkainen with second-generation family members in sales and product management roles; there is no external investment, no subsidiaries, and no reported M&A activity. Competitive positioning rests on OEM-blessed partner status (Volkswagen Integrated Partner, Ford PRO Converter), a regulatory-grade quality and environmental management system, and a hands-on engineering bench that turns base commercial chassis into Finland's best-selling accessible taxi (the VW Caddy) and high-end VIP motorhomes.

Name

Carsport Design

Legal name

Jonasson Oy

Website

https://carsport.fi

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Carsport Design, the brand of Finnish family-owned Jonasson Oy (founded 1965, ~40 staff, Ylöjärvi), converts light commercial vehicles into wheelchair-accessible taxis, VIP motorhomes, and work-vans on VW, Mercedes, Ford, and KIA platforms, with ISO 9001/14001 certifications, in-house seat production, and exclusive Work System distribution in Finland.

Ownership category

akta.pro rank

Product category

Vehicle Conversion and Customization

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (33636), Motor Vehicle Seating and Interior Trim Manufacturing (336360), Motor Home Manufacturing (336213), Travel Trailer and Camper Manufacturing (336214), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714), Motor Vehicles & Passenger Car Bodies (3711), Truck & Bus Bodies (3713), Motor Homes (3716), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Passenger Vehicle Interior Systems Manufacturing (ICE) (IMACAAAM)

akta.pro secondary industries

Automotive Seating Systems Manufacturing (Frames/Mechanisms/Foam/Complete Seats) (IMACAKAA), Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ), Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Vehicle conversion services
• Accessible taxi conversions
• Recreational vehicle interiors
• Commercial van equipment
• Custom seat manufacturing

Headquarters

HQ city

Ylöjärvi

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle conversion and equipment: One-time vehicle conversion services including accessible taxi modifications, recreational vehicle interiors, and commercial van equipment. Customers purchase base vehicles from dealers which are then converted by Carsport.
2. Work System shelving and accessories: Distribution and installation of Work System shelving systems and accessories for commercial vans throughout Finland. Carsport is the exclusive importer and seller for Work System products in Finland.
3. Seat manufacturing: Production and sale of custom vehicle seats including Access Design, Business Class, and Carsport Design models. Over 2000 seats produced annually from own manufacturing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Carsport Design converts and customizes vehicles, primarily wheelchair accessible taxis, premium recreational vehicles (camper vans), and commercial vans for tradespeople. Operating from ISO 9001 and ISO 14001 certified facilities in Ylöjärvi and Vantaa, Finland, the company performs in-house seat manufacturing (over 2,000 seats annually), interior upholstery, plywood finishing, and automotive electrical work on Volkswagen, Mercedes-Benz, Ford, and KIA base vehicles. The company also serves as the exclusive Finnish distributor for Work System shelving and accessories for commercial vans.

Product overview

Carsport Design is a Finnish family-owned company (Jonasson Oy, established 1965) that specializes in manufacturing and equipping wheelchair accessible taxis, recreation vehicles, and commercial work vehicles. Their product portfolio includes three core product lines: (1) Wheelchair Accessible Taxis built on Volkswagen, Mercedes-Benz, Ford, and KIA platforms with customizable interior levels from GL to GLE VIP Business; (2) Premium Recreation Vehicles based on VW Crafter, Mercedes Sprinter, and Ford Transit with full interior customization including seating, insulation, lighting, refrigeration, and electrical systems; (3) Commercial Vehicle Equipment featuring Work System branded shelving and accessories for service vehicles. The company also produces an in-house seat collection (Access Design, Business Class, Carsport Design) with over 2000 seats annually, and government/law enforcement vehicle conversions. Carsport operates ISO 9001 and ISO 14001 certified manufacturing facilities in Ylöjärvi and Vantaa, with approximately 400 vehicles produced annually.

Differentiator

Problem solved

Functional benefit

Brands

• Access Design: Compact seat comfort and style product line, available in leather and fabric with optional quilted stitching.
• Business Class
• Carsport Design Seats

Products and services

• Wheelchair Accessible Taxis Wheelchair accessible taxi conversions on Volkswagen (Caddy, Transporter T7, eTransporter T7, Crafter), Mercedes-Benz (Vito, eVito, Sprinter, eSprinter), Ford (Tourneo Connect, Transit Custom, E-Transit Custom, E-Transit, Transit), and KIA PV5 platforms. Includes low-floor conversion with ramp, wheelchair space, turning seats, and customizable interior levels from GL to GLE VIP Business. Targeted at professional taxi operators and transport companies.
• Recreational Vehicles (Retkeilyautot) Premium recreational vehicles built on Volkswagen Crafter, Mercedes-Benz Sprinter, and Ford Transit platforms. Features double-glazed windows, ergonomic leather-upholstered seats, premium insulation, customizable LED lighting, bed solutions, full van lining, refrigeration, microwave, sound system, and programmable electrical system with 230V inverter. Targeted at individuals and families purchasing high-quality leisure travel vehicles.
• Work System Auto Fixtures Exclusive Finnish importer and seller of Work System crash-tested shelving systems, drawer units, door panels, roof equipment, and accessories for commercial vehicles. EuroNCAP-compliant crash testing. Targeted at tradespeople and service companies equipping vans for mobile work.
• Carsport Seat Collection In-house manufactured seats including Access Design (compact comfort with leather and fabric options and optional quilted stitching), Business Class (VIP-class travel comfort seats with automotive leather, adjustable headrests, side support, armrests, and footrest options), and Carsport Design (480mm and 730mm wide seats with wall-mounting or clip-up options). Production exceeds 2,000 seats annually.
• Government and Law Enforcement Vehicles Specialized vehicles for government and law enforcement agencies, including high-security VIP transport vehicles, operational command units, patrol vehicles, and rescue service crew transport vehicles. Certified supplier through the Hansel public procurement framework for Finnish government customers.
• KIA PV5 Electric Accessible Taxi Wheelchair accessible taxi conversion of the KIA PV5 fully electric vehicle. Available in 5-seater version (2,600 kg total mass) and 7-seater configuration later in 2026. KIA PV5 won International Van of The Year 2026 award.
• Ford Transit 1+8 Accessible Taxi Campaign Campaign model of the Ford Transit 1+8 wheelchair accessible taxi at special price 79,900 EUR including VAT 25.5%. Equipped with dual batteries, automatic air conditioning, heated windshield and steering wheel, Xenon lights with corner lights, and driver comfort seat with electric adjustments.

Quantifiable outcome

• Over 6000 spatial taxis delivered over 50 years with nearly 500 exported internationally
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• Ford Motor CompanycoreStrategic or Co-development Partner · 1 January 2022Ford PRO (formerly QVM) certified converter status since 2022. Only company in Finland's industry to hold this certification. Audited production methods, quality control, and product standards.
• Volkswagen AGcoreStrategic or Co-development PartnerOfficial Integrated Partner of Volkswagen AG. Carsport converts Volkswagen commercial vehicles including Caddy, Transporter T7, Crafter for taxi and recreational vehicle use. Partnership includes quality certification and technical standards compliance.
• Work SystemcoreChannel Partner/ Reseller/ DistributorExclusive importer and seller of Work System shelving systems and accessories for commercial vans in Finland. Carsport Vantaa facility handles distribution and installation.
• KIA MotorsstrategicStrategic or Co-development PartnerCarsport offers wheelchair accessible taxi conversions for KIA PV5 electric vehicle. The KIA PV5 won International Van of the Year 2026 award.
• HanselcoreChannel Partner/ Reseller/ DistributorOfficial supplier for Finnish government public procurement through Hansel agreement. Provides vehicles for law enforcement, customs, and rescue services.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Hymer: Major German motorhome and camper-van manufacturer with broader product range and larger scale than Carsport, but overlapping end markets in premium European RV.
• Knaus Tabbert: Large European RV group (Knaus, Tabbert, Weinsberg, Morelo) producing motorhomes and camper vans — a broader incumbent competing in the same RV end market.

Direct peers

• System Edström: Swedish manufacturer of crash-tested shelving, drawers, and storage for commercial vans — competes with Work System products in Nordic markets.
• HABA (Aufbauhersteller): German converter of accessible taxis and special-purpose vehicles (taxi, ambulance, police) on Mercedes and Volkswagen platforms — directly overlapping Carsport's government and taxi work.
• Sortimo: German manufacturer of in-vehicle racking and shelving systems (Sortimo Globelyst/SR5), the principal competitor to Work System products that Carsport distributes in Finland.
• AMF-Bruns: German specialist in wheelchair-accessible vehicle conversions, including low-floor and ramp taxis — directly comparable to Carsport's accessible-taxi product line.
• Paravan: German accessible-mobility company converting vehicles for wheelchair users and disabled drivers — competes with Carsport in the European accessible-taxi conversion market.
• Modul-System: Swedish commercial-vehicle racking and shelving manufacturer serving tradespeople and fleet operators — a Scandinavian analogue to Carsport's Work System offering.
• Westfalia Mobil: German camper-van converter specializing in premium VW and Mercedes-based recreational vehicles — a direct competitor in the premium RV conversion space.
• Bott: UK/German vehicle conversion specialist offering commercial-van outfitting, racking, and bespoke interior systems — directly overlapping Carsport's commercial-van equipment line.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CarsportTisasikanava
• Facebookfacebook.com/carsportdesign
• Instagraminstagram.com/carsport_design
• LinkedInlinkedin.com/company/jonasson-oy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carsport Design