Food Selection

What Food Selection does

Food Selection GmbH is a privately held Swiss systems integrator and equipment distributor founded in 2008, operating from two offices in Balm b. Günsberg (headquarters) and Madiswil. The company specializes in integrating production and packaging capital equipment for industrial food producers in Switzerland, with a vertical focus on the bakery (Backwaren) and chocolate/confectionery (Schokolade) industries. Its core activities are sourcing machines from a curated portfolio of international manufacturing partners and harmonizing machines, processes, raw materials, and human resources into customer-specific production lines, with the explicit positioning of 'global competence for local needs.'

The firm's product and service offering is organized around two pillars: production systems (mixing, processing, and finishing equipment for baked goods and chocolate masses/fillings) and packaging technology, comprising conveyor technology (Fördertechnik) and end-of-line packaging systems (Verpackungstechnik), including the partner-developed ROBOT-FLEXLINE modular robotic packaging cell. Distribution and integration partnerships are central to the operating model, with Food Selection serving as the Swiss sales and technical partner for Mespack (form-fill-seal packaging), Berndorf Band (steel bands), Vormenfabriek Tilburg (confectionery molds), transnova-RUF (robotic packaging), SENIUS (industrial tunnel ovens, including electric/hybrid configurations), and BVT (vacuum cooling). The company has documented customer outcomes such as a roughly 30% increase in oven capacity through vacuum cooling integration and packaging format changeovers of approximately 6 minutes via robotic systems.

Commercially, Food Selection runs a project-based, quote-driven B2B model with no publicly disclosed pricing, no digital product or app, and no recurring software revenue. Go-to-market is conducted through direct enterprise relationships with Swiss industrial food manufacturers, supplemented by participation in European industry trade shows such as FachPack (Nuremberg) and ProSweets (Cologne). The company is led by Managing Partner Peter Saurer and Ralph Gunti (data protection officer and authorized representative), operates with 1-10 employees, and shows no evidence of external investment, acquisitions, or geographic expansion beyond Switzerland.

Name

Food Selection

Legal name

Food Selection GmbH

Website

https://foodselection.ch

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Food Selection GmbH is a Swiss systems integrator and equipment distributor (founded 2008, 1-10 employees) that sources and integrates production and packaging machinery from international partners for industrial bakery and chocolate producers in Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Oberdorf

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales and System Integration: Food Selection generates revenue through the sale of industrial production and packaging equipment sourced from partner manufacturers, combined with system integration, installation, and technical support services. The company acts as a distribution and integration partner bringing international equipment solutions to Swiss food manufacturers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Food Selection GmbH is a Swiss system integrator and distribution partner that sources, integrates, and supports industrial production and packaging equipment for the food industry. Its core activity is combining machinery, processes, raw materials and human resources into tailored production-line solutions for Swiss industrial bakeries and chocolate/confectionery manufacturers, using a curated portfolio of partner equipment.

Product overview

Food Selection GmbH is a Swiss systems integrator providing comprehensive production and packaging solutions for the food industry, specializing in bakery (Backwaren) and chocolate (Schokolade) sectors. The company operates a platform-based model combining its own system integration services (Sourcing, Processing, and Implementing) with a curated portfolio of partner products. Core offerings include Fördertechnik (conveyor technology) and Verpackungstechnik (packaging technology) for secondary and end-of-line packaging operations. The product portfolio features the proprietary ROBOT-FLEXLINE robotic packaging system line, complemented by partner equipment including SENIUS industrial tunnel ovens, Mespack form-fill-seal packaging machines, BVT vacuum cooling systems, Berndorf steel bands, and Vormenfabriek molds. Food Selection serves as the Swiss distribution partner for multiple global equipment manufacturers, offering consultation, project management, technology support, and implementation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Backwaren Production Systems (Bakery Production Systems) Technical process solutions for industrial production of baked goods and dough-based products, including equipment for mixing, processing, and finishing operations, designed for Swiss industrial bakery producers.
• Schokolade Production Systems (Chocolate Production Systems) Machines and system solutions for industrial manufacturing of chocolate products, covering all production and processing stages of masses and fillings, offered to Swiss chocolate and confectionery manufacturers.
• Fördertechnik (Conveyor Technology) Individually deployable systems for transport, sorting, stacking, grouping, and singulation of products or packaged goods, integrated into Swiss food producer packaging lines.
• Verpackungstechnik (Packaging Technology) Innovative solutions for secondary and end-of-line packaging, from compact machines and efficient pick-and-place applications to robotic systems for picking, palletizing, and fully automated end-of-line packaging lines, provided to Swiss industrial food producers.
• Systemintegration Services Comprehensive consulting combining latest technology with practical expertise: sourcing of machines and raw materials, project coaching and process optimization, technology support, and implementation services for production lines, individual systems, or equipment, targeted at Swiss industrial food producers.
• ROBOT-FLEXLINE Packaging System Modular robotic packaging system based on standardized functional assemblies and robot types configured for specific project requirements, designed for top and side loading, picking and placing applications, and robotic commissioning and palletizing tasks in food-industry packaging lines.
• Mespack Packaging Machines Horizontal and vertical form-fill-seal equipment for stand-up pouches (Doypacks), stick packs, and water-soluble tabs, distributed in Switzerland by Food Selection for flexible primary packaging applications in the food industry.
• SENIUS Industrial Ovens Danish-made industrial tunnel ovens delivered in indirect convection (IFC), direct radiant heat (DFG), or hybrid configurations, constructed from 2m pre-fabricated modules with optional electric or gas heating systems for sustainable CO2 reduction, distributed in Switzerland for bakery operations.
• BVT Vacuum Cooling Systems Batch and continuous vacuum conditioning systems for the bakery industry, enabling significant reduction in process duration and increasing oven capacity by an average of 30%, while reducing contamination phase and extending product shelf life; distributed in Switzerland by Food Selection.
• Berndorf Steel Bands Steel bands and band systems for bakery and chocolate industries, with over 90 years of manufacturer experience, distributed in Switzerland by Food Selection as a sales partner for the world market leader in steel band manufacturing.
• Vormenfabriek Molds Polycarbonate injection-molded, thermoformed, and silicone rubber molds for the international chocolate and confectionery industry, distributed in Switzerland by Food Selection as a sales partner to one of the world's leading mold manufacturers with 100 years of history.

Quantifiable outcome

• 30% increase in oven capacity through vacuum cooling integration
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MespackcoreChannel Partner/ Reseller/ Distributor · 10 January 2023Food Selection GmbH became the new distribution partner for Mespack, a Spanish manufacturer of film-based packaging machines. Under the guiding principle of 'global competence for local needs,' this partnership strengthens the primary packaging area with another globally established specialist. Mespack develops and builds horizontal or vertical equipment for forming, filling and sealing of stand-up pouches (Doypacks), stick packs and water-soluble tabs.
• Berndorf Band GmbHcoreChannel Partner/ Reseller/ Distributor · 24 January 2022Berndorf Band Group, with more than 90 years of experience, is considered the world market leader in the manufacture of steel bands and band systems. The group employs around 400 people in Asia, Europe, North and South America and consists of the parent company Berndorf Band, seven subsidiaries and partner companies. Food Selection became a sales partner to offer steel bands for bakery and chocolate industries in Switzerland.
• Vormenfabriek TilburgcoreChannel Partner/ Reseller/ Distributor · 24 January 2022Vormenfabriek has developed into one of the world's leading players in the development, manufacture and distribution of polycarbonate injection molding, thermoforming and silicone rubber molds for the international chocolate and confectionery industry over its 100-year history. Food Selection became a sales partner to distribute their mold products in Switzerland.
• transnova-RUF GmbHcoreChannel Partner/ Reseller/ Distributortransnova-RUF develops and builds robot-based packaging, palletizing and product handling systems with approximately 300 employees. Based on a modular concept, customized solutions are realized for the food, pharma, personal care and non-food industries (Design-to-Order). Food Selection represents their robotic packaging solutions in Switzerland.
• SENIUScoreChannel Partner/ Reseller/ DistributorSENIUS is a Danish oven manufacturer with more than 35 years of experience in industrial tunnel ovens. They produce ovens with indirect convection (IFC), direct radiant heat (DFG) or hybrid versions. All ovens consist of 2m modules that are pre-assembled and tested at the factory. SENIUS has been offering electric heating systems for CO2 emission reduction. Food Selection distributes their ovens in Switzerland.
• BVT (Dutch Group)coreChannel Partner/ Reseller/ DistributorBVT is a Dutch bakery machine manufacturer with headquarters in Oss, comprising BVT Bakery Services, NewCap and BVT Vacuum Cooling. BVT offers batch and continuous vacuum conditioning systems for the bakery industry. The entire BVT Group is part of the Verhoeven Group from Oss, focusing on material handling and conveyor technology. Food Selection represents BVT vacuum cooling and bakery equipment in Switzerland.
• Mechtop AGminorChannel Partner/ Reseller/ DistributorListed as a network partner in Food Selection's partner network.
• RPN ExcellenceminorChannel Partner/ Reseller/ DistributorListed as a network partner in Food Selection's partner network.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Krones AG: German global leader in packaging and intralogistics for the food and beverage industry. Comparable because Food Selection's packaging technology (Verpackungstechnik) and conveyor (Fördertechnik) offerings overlap with Krones' end-of-line and intralogistics capabilities, both serving industrial food manufacturers.
• GEA Group: German-listed engineering group supplying processing and packaging equipment to food, dairy, and beverage producers. Comparable as a broad-incumbent food equipment platform whose bakery/confectionery/secondary-packaging capabilities overlap with Food Selection's Swiss bakery and packaging technology portfolio.
• MULTIVAC Sepp Haggenmüller SE & Co. KG: German global leader in packaging machinery and turnkey packaging lines for food, pharma, and consumer goods. Comparable broad-incumbent peer whose packaging/secondary packaging technology overlaps directly with Food Selection's Verpackungstechnik offering and transnova-RUF/Mespack product range.
• Bühler Group: Swiss-headquartered global leader in food processing equipment across grain milling, chocolate, bakery, and feed. Comparable because Food Selection's core verticals (bakery and chocolate) and Swiss market footprint sit squarely inside Bühler's domain, with Food Selection effectively channeling and integrating complementary smaller specialists that sit alongside Bühler's own product lines.

Direct peers

• Sollich KG: German manufacturer of chocolate processing, tempering, and enrobing equipment. Comparable as a direct peer in the chocolate/confectionery equipment category that Food Selection's 'Schokolade Production Systems' offering targets, both supplying industrial chocolate producers with project-engineered production solutions.
• Haas Food Equipment GmbH: Austrian manufacturer of cookie, biscuit, and wafer systems with project-based equipment installation. Comparable as a direct peer: a DACH-regional specialist supplying complete production lines to industrial bakeries/confectioners, similar to Food Selection's bakery/confectionery systems integration positioning.
• AMF Bakery Systems: US/global supplier of industrial bread, bun, and roll make-up equipment plus complete bakery lines. Comparable because AMF competes in Food Selection's core bakery production-line category, often on the same European accounts, with analogous project-based integration services.
• Rademaker BV: Dutch supplier of industrial bakery equipment, make-up lines, and proofing/baking systems. Comparable because Rademaker competes in the same bakery production-line category Food Selection's bakery systems business targets, offering integrated production solutions to industrial bakers across Europe.
• Royal Duyvis Wiener B.V. Dutch manufacturer of cocoa processing, chocolate refining, and nut processing equipment. Comparable direct peer in chocolate/confectionery equipment, supplying industrial chocolate producers with the same kind of project-engineered capital lines that Food Selection integrates for its Swiss chocolate customers.
• Hänsel Processing GmbH: German supplier of confectionery processing and forming equipment (depositors, moguls, rope sizers). Comparable direct peer in confectionery production systems, serving industrial confectioners with the same kind of integrated production-line business Food Selection's chocolate/confectionery systems division represents in Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/food-selection-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Selection