Chromcraft Revington
Chromcraft Revington Douglas is a privately held US residential furniture manufacturer founded in 1946, operating five brands (Chromcraft, Peters-Revington, Douglas, Cochrane, Comfort Motion) and selling exclusively through authorized dealers in the United States and Canada.
- Company typePrivate
- Founded1946
- HeadquartersWest Lafayette, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chromcraft Revington does
Chromcraft Revington Douglas, Inc. (CRD) is a privately held American residential furniture manufacturer founded in 1946 and headquartered in West Lafayette, Indiana, with manufacturing and operations facilities in Sardis, Mississippi and Ontario, California. The company operates a multi-brand portfolio spanning Chromcraft, Peters-Revington, Douglas, Cochrane, and Comfort Motion, producing dining tables, chairs, barstools, bedroom furniture, occasional tables, accent pieces, and home entertainment cabinets for the US and Canadian consumer market.
The catalog exceeds 300 SKUs across multiple residential furniture collections, with notable technical differentiators including Swivel-Tilt-Castered mechanisms for dining sets, Wood Grained High Pressure Laminate (HPL) table tops designed for durability and ease of maintenance, and the Comfort Motion line of powered lift and Zero-Gravity recliners. The company asserts trade dress rights in its furniture designs under 15 United States Code Section 1125 and actively communicates these rights across its marketing touchpoints.
The business operates on a B2B2C go-to-market: CRD sells exclusively through an authorized dealer network rather than direct-to-consumer. Authorized retailers access inventory, place orders, view order history, retrieve custom price lists and sales reports, and download hi-res compressed product images and PDF brochures through a password-protected dealer portal on the company website. Pricing is not publicly disclosed. CRD has no disclosed venture or private equity backing, no parent company, no subsidiaries, and no publicly listed equity.
Chromcraft Revington firmographics
Firmographics- Name
- Chromcraft Revington
- Legal name
- Chromcraft Revington Douglas, Inc.
- Website
- https://chromcraft-revington.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Chromcraft Revington Douglas is a privately held US residential furniture manufacturer founded in 1946, operating five brands (Chromcraft, Peters-Revington, Douglas, Cochrane, Comfort Motion) and selling exclusively through authorized dealers in the United States and Canada.
- Ownership category
- akta.pro rank
Chromcraft Revington industry classification
Industry- Product category
- Residential Furniture Manufacturing
- NAICS
- Nonupholstered Wood Household Furniture Manufacturing (337122)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
- akta.pro secondary industry
- Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)
Keywords
Where Chromcraft Revington is headquartered
LocationHeadquarters
- HQ city
- West Lafayette
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Chromcraft Revington business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Furniture Manufacturing and Sales: Designs, manufactures, and sells residential furniture through a network of authorized dealers. Product categories include dining tables, chairs, barstools, recliners, bedroom furniture, occasional tables, accents, and home entertainment cabinets.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Chromcraft Revington product offering
Product offeringCore offering
Chromcraft Revington Douglas designs, manufactures, and sells residential furniture including dining tables, chairs, barstools, recliners, bedroom furniture, occasional tables, accents, and home entertainment cabinets. Products are marketed under multiple sub-brands (Chromcraft, Peters-Revington, Douglas, Cochrane, Comfort Motion) and distributed exclusively through an authorized dealer network in the US and Canada.
Product overview
Chromcraft Revington Douglas is a furniture manufacturer offering a multi-brand portfolio including Chromcraft, Peters-Revington, Douglas, Cochrane, and Comfort Motion. The company specializes in residential furniture across dining rooms (tables, chairs, barstools), bedrooms (bed frames, chests, mirrors), living rooms (recliners, occasional tables), and home entertainment cabinets. Comfort Motion distinguishes the offering with powered lift and Zero-Gravity recliner technology. Products are available in various materials including wood, wood grained high pressure laminate (HPL), stone, metal surfaces, and upholstery. The company operates showrooms and sells through authorized dealers with downloadable product images and assembly instructions.
Differentiator
Problem solved
Functional benefit
Brands
- Chromcraft: Furniture brand with 108 items cataloged
- Peters-Revington
- Douglas
- Cochrane
- Comfort Motion
Products and services
- Chromcraft furniture brand Primary furniture brand offering Swivel-Tilt-Castered dining tables, chairs, and barstools; 108 catalog items.
- Peters-Revington furniture brand
- Douglas furniture brand
- Cochrane furniture brand
- Comfort Motion furniture brand
- Dining Tables
- Dining Chairs & Stools
- Recliners
- Bedroom Furniture
- Occasional Tables & Accents
- Home Entertainment Cabinets
Companies that use Chromcraft Revington
Customer profileSegments2 records
Ideal customer profiles2 records
Chromcraft Revington technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Chromcraft Revington partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Chromcraft Revington competitors and assessment
Company assessmentBroad incumbents
- Ashley Furniture Industries: The largest US residential furniture manufacturer and retailer, producing dining, bedroom, and living room furniture through both dealer and Ashley HomeStore retail. Directly comparable to CRD in core categories but vastly larger in scale and vertically integrated.
- Ethan Allen Interiors: Vertically integrated residential furniture manufacturer with company-owned design centers and dealer network. Comparable product mix (dining, bedroom, upholstery) but with greater brand premium and vertical integration than CRD.
Direct peers
- Hooker Furniture Corporation: Public residential and accent furniture manufacturer selling through independent dealers and major retailers. Comparable product categories (dining, bedroom, occasional) and similar dealer-channel distribution model.
- La-Z-Boy Incorporated: Public residential furniture manufacturer with a strong motion/recliner line, retail showrooms, and a dealer network. Closely comparable to CRD's Comfort Motion recliner offerings and overall residential dining/bedroom mix, but at materially greater scale.
- Liberty Furniture Industries: Privately held residential furniture manufacturer offering dining, bedroom, and occasional furniture through independent dealers. Closely comparable in product mix, dealer-channel model, and private-company profile.
- Flexsteel Industries: Residential and commercial furniture manufacturer with a strong motion/upholstery line sold through dealers. Comparable to CRD's Comfort Motion recliner technology and multi-category residential portfolio.
- Pulaski Furniture Corporation: Residential furniture manufacturer specializing in accent, bedroom, and dining categories sold through dealers. Comparable product portfolio and channel strategy to CRD's multi-brand approach.
- Bassett Furniture Industries: Public residential furniture manufacturer with a mix of company-owned stores and independent dealers. Comparable in dining and bedroom categories and in the use of a dealer-portal-driven wholesale model.
- Standard Furniture Manufacturing: Privately held residential furniture manufacturer producing bedroom, dining, and upholstery for independent dealers. Comparable size tier, private ownership, and dealer-channel distribution model.
Emerging players
- Jonathan Louis International: Privately held residential upholstery and occasional furniture maker emphasizing quick-ship and small-parcel logistics to dealers. Adjacent comparable in channel model and emphasis on dealer service, with stronger e-commerce/DTC adjacency than CRD.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Chromcraft Revington financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chromcraft Revington leadership team
Management profileNumber of profiles
Chromcraft Revington funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chromcraft Revington M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chromcraft Revington
What does Chromcraft Revington do?
Chromcraft Revington Douglas designs, manufactures, and sells residential furniture including dining tables, chairs, barstools, recliners, bedroom furniture, occasional tables, accents, and home entertainment cabinets. Products are marketed under multiple sub-brands (Chromcraft, Peters-Revington, Douglas, Cochrane, Comfort Motion) and distributed exclusively through an authorized dealer network in the US and Canada.
Is Chromcraft Revington a public or private company?
Chromcraft Revington is a private company. It is classified as unknown and is currently operating.
When was Chromcraft Revington founded?
Chromcraft Revington was founded in 1946. It employs 251 to 500 people.
Where is Chromcraft Revington based?
Chromcraft Revington is headquartered in West Lafayette, United States, in the North America region.
How does Chromcraft Revington make money?
One revenue line is on record: furniture Manufacturing and Sales.
Who are Chromcraft Revington's main competitors?
Broad incumbents on record are Ashley Furniture Industries and Ethan Allen Interiors. Direct peers are Hooker Furniture Corporation, La-Z-Boy Incorporated, Liberty Furniture Industries, Flexsteel Industries, Pulaski Furniture Corporation, Bassett Furniture Industries and Standard Furniture Manufacturing. Jonathan Louis International is listed as an emerging player.
Does Chromcraft Revington have an API?
No public API is recorded for Chromcraft Revington.
What industry is Chromcraft Revington in?
Chromcraft Revington's product category is Residential Furniture Manufacturing. Its primary akta.pro industry code is CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards), with a secondary code of CRAIAAAC, Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires). Its NAICS code is 337122 and its SIC code is 2510.