DAC

What DAC does

DAC, legally Sociedade Industrial DAC LTDA, is a privately held Brazilian paper stationery manufacturer founded in 1975 and headquartered in Guarulhos, São Paulo. The company designs and produces creative stationery, organizational supplies, art and craft materials, and licensed-character merchandise for students, office workers, and general consumers. Its product architecture spans three main segments — Papelaria Criativa (creative stationery), Escritório (office organization), and Manualidades (crafts) — built on proprietary sub-brands (Enjoy, Breeze, Trendy, BioDAC, All Black, Butterfly, Vision, and others) and an extensive portfolio of licensed intellectual properties including Disney (Mickey, Minnie, Stitch, Frozen, Princesas), Warner Bros (Harry Potter, Looney Tunes, Batman), Marvel (Spider-Man, Avengers), Star Wars, and major Brazilian football clubs. Notable technical and design features include the modular Caderno Smart Wire-o notebook system, Fichário ring binders, Pasta Sanfonada accordion folders, and the BioDAC eco-friendly line using sugarcane fiber, wheat straw, cotton, and plantable materials.

DAC operates a hybrid B2B/B2C go-to-market model. Wholesale revenue is generated through a nationwide network of sales representatives serving retail stationery stores (lojistas) and a corporate sales team handling institutional and bulk orders via phone (11) 2404-9007, (11) 2404-9011, and WhatsApp (11) 97222-0513. Direct-to-consumer sales flow through the owned e-commerce storefront daclojaonline.com.br and digital marketing channels including Instagram, Facebook, LinkedIn, and a corporate blog. The company employs 300+ collaborators, maintains a UN Sustainable Development Goals-aligned sustainability program called Universo DAC, and positions itself as one of the largest players in Brazil's paper stationery sector.

Name

DAC

Legal name

Sociedade Industrial DAC LTDA

Website

https://dac.com.br

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

DAC (Sociedade Industrial DAC LTDA) is a Brazilian paper stationery manufacturer founded in 1975, producing creative notebooks, folders, planners, and licensed-character merchandise (Disney, Marvel, Star Wars, Harry Potter) for students, professionals, and retailers across Brazil via wholesale representatives and e-commerce.

Ownership category

akta.pro rank

Product category

Creative Stationery & Paper Products Manufacturing

NAICS

Stationery Product Manufacturing (322230), Office Supplies and Stationery Retailers (45941), Office Supplies (except Paper) Manufacturing (33994)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Papers & Allied Products (2600), Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

akta.pro secondary industries

Office, Stationery & Craft Supplies DTC (CRAFACAL), Art & Drafting Supplies Retail (CRALABAG), Calendars, Planners & Organization Supplies Retail (CRALABAJ)

Keywords

• Creative stationery products
• Licensed character merchandise
• Paper product manufacturing
• Office organization supplies
• School stationery wholesale

Headquarters

HQ city

Guarulhos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. B2B Wholesale Distribution: DAC sells products wholesale to retail stores (lojistas) across Brazil through a network of sales representatives and direct corporate sales contact. Products are sold in bulk quantities (packages of multiple units).
2. B2C E-commerce: Direct consumer sales through DAC's online store (daclojaonline.com.br) featuring individual product purchases for end consumers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

DAC (Sociedade Industrial DAC LTDA) manufactures and distributes creative paper stationery, organizational supplies, and licensed-character merchandise in Brazil. Its portfolio spans creative school stationery (notebooks, planners, binders, pencil cases, folders), office supplies (catalog folders, accordion folders, document organizers), craft supplies (paints, brushes, crayons), and gift packaging, sold both wholesale to retail stores and direct-to-consumer through its own e-commerce site.

Product overview

DAC is a Brazilian stationery and creative supplies company with over 50 years of experience, operating as a paper products manufacturer with both proprietary sub-brands and licensed character product lines. The company offers a diversified portfolio organized into three main segments: Papelaria Criativa (Creative Stationery) including notebooks, planners, and accessories; Escritório (Office) including folders, binders, and document organizers; and Manualidades (Crafts) including paints, brushes, and art supplies. DAC's product architecture consists of proprietary sub-brands (Enjoy, Breeze, Trendy, BioDAC for eco-friendly, All Black, Butterfly, Color Bubble, Dreams, Hello, Lume, Milky, So Cute, Vision) and extensive licensed character collaborations including Disney (Mickey, Minnie, Stitch, Princesas), Warner Bros (Harry Potter, Looney Tunes), Marvel (Spider-Man, Avengers), Star Wars, Toy Story, and major Brazilian football teams. Key product lines include Caderno Smart (repositionable Wire-o notebooks), Fichário (ring binder systems), Pasta Catálogo (catalog folders), Caixa Criativa (creative kits combining multiple products), Estojo (pencil cases), and specialized items like coloring notebooks, bath books, and gift bags. The company emphasizes sustainable production through its BioDAC eco-friendly line and follows UN Sustainable Development Goals (ODS). DAC operates an online store and serves retail stores throughout Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• BioDAC: Eco-friendly product line made from organic raw materials that do not harm the environment
• DACTak
• Universo DAC
• DAC Art
• DAC Breeze
• DAC Classic

Products and services

• Caderno Smart (Notebook System)

Quantifiable outcome

• Paper recycling impact: 25,780kg of paper/cardboard recycled, saving 286 trees and 343,733L of water.
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• São Domingos Indústria Gráfica: São Domingos is a Brazilian paper-products manufacturer specializing in notebooks, fichários and folders with nationwide distribution. Comparable to DAC on converted-paper-stationery manufacturing and the wholesale-to-retail GTM in Brazil.
• Tilibra: Tilibra is one of Brazil's largest stationery manufacturers with a deeply comparable product mix (notebooks, fichários, planners, back-to-school lines) and similarly long-running licensed-character collaborations. It competes head-to-head with DAC on the same lojista shelves across Brazil.
• Foroni: Foroni is a Brazilian stationery manufacturer producing notebooks, folders, planners and creative stationery, with comparable B2B wholesale and retail distribution models. It is a near-direct competitor to DAC in the papelaria criativa and office categories across the Brazilian market.
• Jandaia Papel: Jandaia is a long-established Brazilian manufacturer of notebooks, planners and paper organizational products with strong wholesale presence to lojistas. It is directly comparable to DAC on product format, customer base and distribution channel.

Broad incumbents

• Faber-Castell Brasil: Faber-Castell is a global writing-instruments and creative-supplies major with a sizable Brazilian operation, broad distribution and brand recognition that overlaps with DAC's pen, pencil and craft supplies lines. It does not specialize in DAC's niche of paper stationery + licensing, but competes from a much larger scale.
• Pentel Brasil: Pentel is a global writing-instruments and art-supplies brand with established presence in Brazil, competing most directly with DAC's pens, pencils and manualidades (crafts) product lines as part of a broader office-supplies portfolio.
• Staedtler Brasil: Staedtler is a global writing, drawing and art-supplies manufacturer with Brazilian distribution, competing against DAC in professional, education and creative segments as a broader specialty incumbent rather than a direct paper-stationery competitor.
• BIC Brasil: BIC is a global consumer goods company with strong distribution in Brazil across pens, pencils, lighters and razors, including back-to-school categories that overlap DAC's student-facing stationery. It is a broader portfolio incumbent rather than a specialty stationery peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dacbrasil
• LinkedInlinkedin.com/company/dac-brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAC