Moonlight Mountain Recovery

What Moonlight Mountain Recovery does

Moonlight Mountain Recovery is a privately held, for-profit substance abuse and mental health treatment provider headquartered in Pocatello, Idaho, operating as the first live-in rehabilitation facility in Southeast Idaho. The company delivers a full continuum of care spanning medically supervised detox, inpatient residential treatment, intensive outpatient programs (IOP), standard outpatient services, mental health counseling for co-occurring disorders, virtual/telehealth therapy, and transitional sober living housing. Clinical programming integrates evidence-based modalities — including Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), trauma-informed care, and the 12-step model — with holistic wellness practices such as mindfulness, nutrition, yoga, and physical activity. The organization is accredited by CARF, The Joint Commission (National Quality Approval), and LegitScript, and has been named Idaho's Best Recovery Center for three consecutive years (2023-2025).

The company operates 15+ physical facilities across eight Idaho cities — Pocatello, Boise, Nampa, Caldwell, Lewiston, Kuna, Jerome, and Chubbuck — configured as a hub-and-spoke ecosystem of full residential sites, intake and counseling centers, and sober living homes that support patient transitions across the care continuum. Service delivery is direct-to-consumer with same-day admissions, supplemented by referrals from healthcare providers, employers, community organizations, and insurance partners. The reported patient outcomes — 77% sobriety at 12 months (versus a 54% national average), 87% program completion (versus 42%), and a 4.8/5 rating across 449 reviews — form the core of the value proposition.

Revenue is generated almost exclusively through fee-for-service healthcare billing, collected primarily via insurance reimbursement from 30+ in-network payers including Medicaid, Tricare, and major commercial carriers (Aetna, Cigna, UnitedHealthcare, Blue Cross of Idaho, Regence, Optum, Magellan). Patient program lengths range from 30 to 180+ days depending on clinical need, and the company reports offering financing options for uninsured or underinsured patients. No external institutional investment, parent company, or public financial disclosures are present in the available data, and ownership is described as founder/private.

Name

Moonlight Mountain Recovery

Legal name

Moonlight Mountain Recovery & Mental Health

Website

https://moonlightmountainrecovery.com

Company type

Private

Operating status

Operating

Short description

Moonlight Mountain Recovery is a private, Idaho-based substance abuse and mental health treatment provider operating 15+ facilities across 8 cities, delivering a full continuum from detox and residential care to IOP, outpatient, telehealth, and sober living services. It serves insured individuals and families in Idaho, reimbursed primarily through 30+ in-network insurance contracts including Medicaid and Tricare.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction treatment services
• Substance abuse rehab
• Mental health treatment
• Residential recovery programs
• Sober living housing

Headquarters

HQ city

Pocatello

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare revenue generated through inpatient residential treatment, outpatient programs, intensive outpatient treatment (IOP), detox services, mental health counseling, and sober living accommodations. Revenue is primarily collected through insurance reimbursement from partnered providers including Medicaid, major commercial insurers, and Tricare.
2. Insurance Reimbursement: Revenue received from insurance providers including Magellan, Medicaid, First Health, Aetna, Optum, Tricare, Blue Cross of Idaho, Regence Blue Cross, Cigna, UnitedHealthcare, and approximately 30+ other insurers. The organization works directly with insurance companies for benefit verification and pre-authorization.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Moonlight Mountain Recovery provides a comprehensive continuum of substance abuse and mental health treatment services across multiple levels of care, including medically supervised detox, inpatient residential treatment, intensive outpatient programs (IOP), outpatient services, mental health counseling, transitional sober living housing, and virtual therapy sessions. The organization operates 15+ facilities across 8 Idaho cities, with same-day admissions and insurance partnerships covering Medicaid and major commercial insurers.

Product overview

Moonlight Mountain Recovery & Mental Health is a substance abuse treatment center offering a comprehensive continuum of care across Idaho. The organization provides multiple levels of treatment including: Alcohol Rehabilitation, Drug Rehabilitation, Detox Rehabilitation, Mental Health Treatment, Intensive Outpatient Program (IOP), Inpatient Residential Treatment, Outpatient Services, Virtual Therapy Sessions, and Transitional Sober Living. They operate facilities across eight Idaho cities (Boise, Nampa, Caldwell, Kuna, Pocatello, Jerome, Lewiston, and Chubbuck), with distinct facilities for full residential treatment (Columbia in Boise, Skyranch in Nampa, 5230 in Pocatello), intake and counseling centers (Hemingway in Nampa, Farmers in Pocatello), and multiple sober living homes across the service area. As the first live-in rehab center in Southeast Idaho, they combine evidence-based therapies (CBT, DBT), holistic approaches, and the traditional 12-step model to address addiction and mental health challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Alcohol Rehabilitation Residential and outpatient programs helping individuals overcome alcohol addiction through evidence-based therapies, medical detox, and holistic approaches.
• Drug Rehabilitation Comprehensive drug addiction treatment including inpatient, outpatient, and virtual recovery options for addictions to marijuana, cocaine, methamphetamine, heroin, prescription drugs, and narcotics.
• Detox Rehabilitation Medically supervised detoxification services for drugs, alcohol, and prescription medications, providing safe withdrawal management under professional medical oversight.
• Mental Health Treatment Comprehensive mental health services treating conditions including anxiety, depression, PTSD, mood disorders, OCD, personality disorders, trauma, eating disorders, and co-occurring disorders.
• Transitional Sober Living Short-term sober living housing (typically 30-90 days, sometimes up to 120 days) providing a safe, structured, drug-free living environment with peer support, case management, and skill development.
• Intensive Outpatient Treatment Program (IOP) Structured outpatient program providing daily treatment options with flexible morning, afternoon, and evening sessions while allowing clients to maintain daily responsibilities.
• Inpatient Residential Treatment Live-in residential treatment offering 24/7 structured care including individual and group therapy, cognitive behavioral therapy (CBT), dialectical behavior therapy (DBT), holistic healing practices, and life skills development.
• Outpatient Services Flexible outpatient treatment including alcohol and drug recovery, follow-up to inpatient rehab, medical detox support, relapse prevention, and group/individual therapy.
• Virtual Therapy Sessions Online therapy and telehealth sessions for substance addiction, alcohol addiction, and prescription drug recovery, providing confidential assessment and treatment via secure video platforms.

Quantifiable outcome

• 77% of graduates remain sober after 12 months (compared to 54% national average)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yellowstone Recovery: California-based residential and outpatient addiction treatment center. Comparable continuum-of-care model spanning detox, residential, IOP, and sober living with insurance partnerships.
• NorthPoint Recovery: Boise-based inpatient addiction treatment provider operating a residential facility in Idaho. Directly comparable in geography, residential model, and insurance-based GTM.
• Foundry Treatment Center: Colorado-based residential and outpatient addiction treatment provider with holistic wellness integration. Direct match on modality mix and mountain-region geographic profile.
• Bradford Health Services: Multi-state addiction treatment operator with residential, outpatient, and IOP services across the Southeast. Closely matched care model and insurance-driven GTM.

Broad incumbents

• American Addiction Centers: Publicly traded national addiction treatment chain operating residential and outpatient facilities. Overlapping clinical model and insurance network strategy at much larger scale.
• Summit Behavioral Health: National addiction and mental health treatment operator with residential, outpatient, and sober living services. Broader geographic footprint but overlapping service lines and payer relationships.
• Hazelden Betty Ford Foundation: Large nonprofit addiction treatment provider with residential, outpatient, and sober living services. Comparable continuum-of-care model and 12-step integration, with national brand authority.

Regional players

• Elevate Addiction Services: Regional residential and outpatient addiction treatment provider with comparable evidence-based clinical model. Adjacent Western US geography makes it a relevant comparable for expansion benchmarking.
• Aspire Recovery Lodge: Idaho-based residential addiction treatment program. Regional peer with overlapping clinical approach and Idaho payer-network dynamics.

Emerging players

• CleanSlate Outpatient Addiction Medicine: Multi-state outpatient addiction medicine provider focused on medication-assisted treatment. Adjacent care setting that competes for the same patient population on the outpatient side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MoonlightMountainRecovery
• Xtwitter.com/intent/tweet?text=https://www.moonlightmountainrecovery.com
• Pinterestpinterest.com/pin/create/button/?url=https://www.moonlightmountainrecovery.com/&description=Substance%20Abuse%20Treatment%20Centers%20Pocatello,%20ID%20%7C%20Nampa,%20ID
• LinkedInlinkedin.com/company/moonlight-mountain-recovery-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonlight Mountain Recovery