NAI The Litchfield Company

What NAI The Litchfield Company does

NAI The Litchfield Company is a privately held, full-service commercial real estate brokerage headquartered in Pawleys Island, South Carolina, operating continuously for over 40 years across Horry, Georgetown, Marion, Florence, Orangeburg and Clarendon counties. The firm is an independently owned member of NAI Global, the largest managed network of owner-operated commercial real estate firms, providing access to 5,000 brokers across 400 offices in 55 countries. Its service platform is organized around three client segments — owners and investors, tenants and occupiers, and developers — and spans project leasing, acquisitions and dispositions, investment services, tenant representation, corporate services, consultancy, valuation and advisory, sustainability and environmental services, and marketing.

Operations are anchored by the Alliance Property Management (ACPM) division, which provides turnkey third-party property management covering over 6 million square feet of office, industrial, retail, and multifamily property across the Southeast through partnerships with six southeastern NAI offices. Property-type coverage is organized into specialized practice areas including office, industrial, retail, investment, land, and opportunity zones, supplemented by dedicated specialty groups in multifamily, hotels, and logistics. The firm serves a mix of enterprise clients such as REITs, institutional investors, pension fund advisors, hotel owners and operators, global retail chains, and distribution companies, alongside mid-market private investors and multifamily owners and developers.

Revenue is generated through commission-based transactional brokerage, recurring managed services via ACPM, and professional services fees for consultancy and valuation work. The firm deploys NAI's proprietary REALTrac online system for real-time collaboration among owners, tenants, maintenance staff, and accountants, and uses Yardi Voyager for lease administration, property accounting, and reporting. Sustainability services including energy audits, renewable energy, efficiency retrofits, and LEED certification are delivered in partnership with Environmental Resources Management (ERM).

Name

NAI The Litchfield Company

Legal name

NAI The Litchfield Company

Website

https://www.naithelitchfieldcompany.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

NAI The Litchfield Company is a privately held, full-service commercial real estate brokerage in Pawleys Island, South Carolina, serving owners, investors, tenants, and developers across the state as an independently owned member of the NAI Global network.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Commercial Real Estate Asset Management (BPAJAMAB)

akta.pro secondary industries

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA), Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Commercial real estate brokerage
• Property management services
• Tenant representation
• Investment property sales
• Real estate advisory

Headquarters

HQ city

Pawleys Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Transactional Brokerage: Commission-based brokerage services for commercial real estate transactions including acquisitions, dispositions, leasing for property owners and tenants.
2. Property Management: Third-party property management services for commercial properties including office, industrial, retail, and multi-family. Services include lease administration, receivership, and professional accounting.
3. Consultancy Services: Advisory services including feasibility analyses, portfolio performance reviews, valuation, due diligence, and strategic planning for property owners, tenants, and developers.
4. Valuation & Advisory: Property valuation and advisory services including market analysis, lease audits, benchmarking studies, portfolio reviews, and litigation support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NAI The Litchfield Company is a full-service commercial real estate brokerage providing transactional brokerage (acquisitions, dispositions, leasing), third-party property management, valuation, consultancy, and investment advisory services for property owners, investors, tenants, occupiers, and developers. Through its Alliance Commercial Property Management (ACPM) division, it manages over 6 million square feet of office, industrial, retail, and multifamily properties across the Southeast.

Product overview

NAI The Litchfield Company is a full-service commercial real estate brokerage firm providing comprehensive real estate services through a unified platform approach. The company's core offerings are organized around three client segments: Owners/Investors, Tenants/Occupiers, and Developers. Services include Project Leasing, Alliance Property Management, Consultancy, Investment Services, Sustainability & Environmental, Marketing, Acquisitions & Dispositions, Corporate Services, Tenant Representation, and Valuation & Advisory. Property solutions span Office, Industrial, Retail, Investment, and Land categories, supplemented by specialty groups for Multifamily, Hotels, and Logistics. The firm leverages proprietary technology including NAI REALTrac for property management and partners with third-party platforms like Yardi Voyager and ERM for specialized services.

Differentiator

Problem solved

Functional benefit

Brands

• Alliance Property Management (ACPM): Turnkey third-party property management services for commercial properties across the Southeast, managing over 6 million square feet of office, industrial, retail, and multi-family property.

Products and services

• Project Leasing Marketing and leasing programs for owners and investors to secure tenants and negotiate lease terms that support clients' best interests with a proactive strategic approach.
• Alliance Commercial Property Management (ACPM) Turnkey third-party property management services for commercial properties across the Southeast, including routine property visits, real-time information sharing, lease administration, receivership, and professional accounting services.
• Consultancy Strategic advisory services covering analysis, benchmarking, budgeting, feasibility studies, key performance mapping, pre-project research, property strategy, workplace strategies, business modeling, and needs identification.
• Investment Services Specialized teams covering investment sales and acquisitions, structuring of sale-leasebacks, and finance for first mortgage, mezzanine, and construction loans.
• Sustainability & Environmental Services Green services including energy audits, solar and wind renewable energy, efficiency retrofits, and LEED certification, delivered in partnership with ERM.
• Marketing Services for Properties Comprehensive marketing resources including brand creation, budgeting, building image enhancement, digital content production, print marketing, multimedia campaigns, video tours, and PR services for property marketing campaigns.
• Acquisitions & Dispositions Brokerage services for buying and selling commercial real estate including site selection, acquisition, build-to-suit structuring, sale-leasebacks, asset monetization, and disposition strategies.
• Corporate Services Portfolio management services including property and facilities management, building consultancy, workspace planning and design, acquisitions and dispositions, build-to-suit services, cost control, project management, and relocations.
• Tenant Representation Advisory and brokerage services for tenants including tactical and strategic planning, demographic and location consulting, renewals, expansions, relocations, site selection, financial analysis, and lease negotiations.
• Valuation & Advisory Market valuation services including highest and best use studies, market analysis, lease audits, benchmarking studies, portfolio reviews, property valuations, litigation support, and auction evaluation.
• Industrial Property Solutions Services for industrial space tenants and occupiers including manufacturing, distribution, 3PL, supply chain, and service companies, covering transactions from 3,000 to 3,000,000 square feet.
• Retail Property Solutions Retail brokerage services for site selection, lease negotiation, expansions, and strategic planning for retailers ranging from single shops to global chains, with award-winning technology for project management.
• Land Property Solutions Land brokerage for investment or development including site selection, environmental analysis, valuation, acquisition, due diligence, brokerage, marketing, property management, and land assemblages.
• Opportunity Zones Advisory Investment advisory services for Opportunity Zones, the community development program established by the Tax Cuts and Jobs Act of 2017 that provides federal tax incentives for investing in low-income areas.
• Multifamily Specialty Group Specialized services for multifamily owners, developers, and investors including capital markets expertise and access to a comprehensive database of buyers and acquisition opportunities.
• Hotels Specialty Group Hospitality property services covering five-star hotels, timeshare, mixed-use boutique hotels with retail and multifamily, convention centers, site selection analysis, construction, and property management.
• Logistics Specialty Group Real estate and supply chain solutions for distribution and warehouse companies, including site selection analysis, build-to-suit planning, foreign trade zone consulting, and global supply chain consultation.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• NAI GlobalcoreChannel Partner/ Reseller/ DistributorNAI The Litchfield Company is an NAI Global member firm, providing access to the world's leading managed network of commercial real estate firms with 5,000 brokers in 400 local offices across 55 countries. This membership provides local-market leading insights combined with global network capabilities for clients.
• Environmental Resources Management (ERM)strategicImplementation/ SI/ Consulting PartnerNAI The Litchfield Company works collaboratively with ERM, a leading global provider of environmental, health and safety, risk and social consulting services. Together they deliver energy audits, solar and wind renewable energy, efficiency retrofits and LEED certification services to clients.
• Southeastern NAI Offices (Six Offices)coreChannel Partner/ Reseller/ DistributorACPM (Alliance Commercial Property Management), their property management division, maintains robust partnerships with six southeastern NAI offices to support leasing and brokerage needs across the Southeast region.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NAI Charleston: NAI Global member firm serving the Charleston, SC commercial real estate market. Direct peer operating under the same brand network in an adjacent South Carolina geography with overlapping service offerings in brokerage and property management.
• NAI Columbia: NAI Global affiliate covering Columbia, SC and the central part of the state. Comparable commercial real estate brokerage offering under the same network with similar owner-operated structure and full-service platform.
• Lee & Associates: Owner-operated commercial real estate brokerage network similar in structure to NAI Global, with offices across the Southeast US. Competes in the same regional markets for brokerage and property management mandates.
• SVN International Corporation: Commercial real estate brokerage franchise network offering investment sales, leasing, and advisory services. Comparable owner-operator model with regional member firms serving similar mid-market owner/investor clients.
• Marcus & Millichap: National commercial real estate investment sales broker specializing in multifamily, retail, office, and hospitality properties. Competes for the same institutional and private investor clients across the Carolinas.

Broad incumbents

• Colliers South Carolina: Global commercial real estate services firm with South Carolina presence providing brokerage, property management, valuation and advisory. Competes directly for institutional mandates in the SC market as a larger, multi-national incumbent with deeper capital markets capabilities.
• Cushman & Wakefield Carolinas: Major global commercial real estate firm operating across the Carolinas offering investment sales, leasing, valuation, and property management. Competes for the same institutional investor, REIT, and corporate occupier clients in the regional market.
• CBRE Carolinas: World's largest commercial real estate services firm with operations throughout the Carolinas. Provides full-service investment, leasing, property management and capital markets services, directly competing for large enterprise mandates.
• JLL Carolinas: Global real estate services firm with Carolinas presence covering brokerage, property management, valuation, and capital markets. Overlaps significantly in tenant representation and investment sales for the same enterprise client base.
• Avison Young: Global commercial real estate services firm with Carolinas presence providing brokerage, property management, valuation, and advisory. Competes for institutional and corporate clients with similar full-service platform.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NAITheLitchfieldCompany
• LinkedInlinkedin.com/company/nai-tlc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAI The Litchfield Company