Attention Arc
Attention Arc is a US-based modern media agency serving enterprise brands with AI-enabled strategy, activation, and measurement services across linear, digital, and programmatic channels. It operates as a subsidiary within the Cheil Agency Network, managing $500MM+ in annual media billings across four US offices.
- Company typePrivate
- Founded-
- HeadquartersDurham, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Attention Arc does
Attention Arc is a US-based modern media agency operating as a subsidiary of Cheil North America within the Cheil Agency Network (CAN), which launched in August 2025 and consolidates five independently operated agencies (McKinney, Iris, Attention Arc, CYLNDR Studios, Barbarian) under a unified structure with 750 employees and 10 offices. Formed by combining the strengths of McKinney Media and LWD, Attention Arc delivers three core services — Strategy (audience segmentation, competitive analysis, comms planning, and media planning across linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print), Activation (channel execution), and Measurement (analytics and performance reporting) — connected through a proprietary, AI-powered platform comprising three custom-built tools: ClientIQ (insights generation), AudiencePro (audience targeting), and SmartMatch360® (media matching and optimization).
The agency serves enterprise brands described as "global leaders and category challengers," with 13+ publicly named clients including Nikon, PulteGroup, Burlington, Shoe Show, National, HomeServe, Tommy John, Qunol, Tranzact, UMGC, FCB, PRAC, and Cover the Earth, spanning insurance, retail, home services, consumer products, apparel, education, and nonprofit verticals. Operations are distributed across four US offices (Durham NC, New York City, Irvington NY, and Scottsdale AZ) with 150+ media experts on staff.
Attention Arc operates an asset-light professional services model on quote-based, customized B2B engagements with no publicly disclosed pricing tiers. The agency reports $500MM+ in annual media billings (client spend managed), and Joe Maglio serves as CEO of the parent Cheil Agency Network. GTM motion is enterprise field sales targeting brand marketing leadership with senior-level commitment.
Attention Arc firmographics
Firmographics- Name
- Attention Arc
- Legal name
- Attention Arc Media
- Website
- https://attentionarc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Attention Arc is a US-based modern media agency serving enterprise brands with AI-enabled strategy, activation, and measurement services across linear, digital, and programmatic channels. It operates as a subsidiary within the Cheil Agency Network, managing $500MM+ in annual media billings across four US offices.
- Ownership category
- akta.pro rank
Attention Arc industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where Attention Arc is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Attention Arc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Media Agency Services: Modern media agency providing strategy, activation, and measurement services. Revenue generated through professional service fees for media planning and buying across channels including linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print. Operates on asset-light model with subject-matter experts providing resources and support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Attention Arc product offering
Product offeringCore offering
Attention Arc is a B2B media agency that delivers an integrated media platform unifying strategy, activation, and measurement into one continuous system. It serves enterprise brands with media planning and buying across linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print, supported by three proprietary AI-powered tools (ClientIQ, AudiencePro, SmartMatch360). The agency operates on an asset-light model with 150+ media experts and manages $500MM+ in annual media billings across four US offices.
Product overview
Attention Arc is a modern media agency offering an integrated media platform that unifies strategy, activation, and measurement into one continuous system. The company provides three core services—Strategy (audience segmentation, competitive analysis, media planning across linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print), Activation (channel activation and campaign execution), and Measurement (campaign analytics and performance reporting). These core services are powered by three proprietary AI-enabled tools: ClientIQ (analytics and insights generation), AudiencePro (audience targeting and segmentation), and SmartMatch360® (media matching and optimization), which collectively enable real-time creative and campaign optimization across the media lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- ClientIQ: Proprietary AI-powered tool for generating faster insights
- AudiencePro
- SmartMatch360®
Products and services
- Strategy
Quantifiable outcome
- $500MM+ annual media billings managed
- +1 more outcomes
Companies that use Attention Arc
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles1 record
Attention Arc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Attention Arc partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Cheil North America / Cheil Agency NetworkcoreAttention Arc operates as one of five independently operated agencies under the Cheil Agency Network (CAN), alongside McKinney, Iris, CYLNDR Studios, and Barbarian. The network provides unified structure for creative, media, production, and technology services across US and Canada with 10 offices and 750 employees. Joe Maglio serves as CEO of the network.
- McKinney MediacoreAttention Arc was built combining the strengths of McKinney Media and LWD to form a modern media agency. McKinney Media provides foundational capabilities and expertise that contributed to Attention Arc's formation as part of the Cheil Agency Network.
- LWDcoreAttention Arc was built combining the strengths of LWD and McKinney Media to form a modern media agency. LWD contributed directional capabilities that helped shape Attention Arc's formation as part of the Cheil Agency Network.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Attention Arc competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Attention Arc social profiles
Digital presenceAttention Arc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attention Arc leadership team
Management profileNumber of profiles
Profiles1 record
Attention Arc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attention Arc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attention Arc
What does Attention Arc do?
Attention Arc is a B2B media agency that delivers an integrated media platform unifying strategy, activation, and measurement into one continuous system. It serves enterprise brands with media planning and buying across linear TV, CTV, OTT, OLV, audio, programmatic, paid social, SEO, paid search, OOH, and print, supported by three proprietary AI-powered tools (ClientIQ, AudiencePro, SmartMatch360). The agency operates on an asset-light model with 150+ media experts and manages $500MM+ in annual media billings across four US offices.
Is Attention Arc a public or private company?
Attention Arc is a private company. It is classified as corporate owned and is currently operating.
When was Attention Arc founded?
Attention Arc was founded in -1. It employs 101 to 250 people.
Where is Attention Arc based?
Attention Arc is headquartered in Durham, United States, in the North America region.
How does Attention Arc make money?
One revenue line is on record: media Agency Services.
Does Attention Arc have an API?
No public API is recorded for Attention Arc.
What industry is Attention Arc in?
Attention Arc's product category is Media Agency Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research). Its NAICS code is 541810 and its SIC code is 7311.