MashCreative
MashCreative is a London-based sole design practice run by Mark Bloom, delivering brand identity, packaging design, and typeface design for global consumer brands including Coca-Cola, Nike, OnePlus, and Pringles, with proprietary typefaces sold via CoType Foundry.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MashCreative does
MashCreative is a London-based sole proprietorship operated by graphic designer Mark Bloom, specializing in brand identity, packaging design, and typeface design for global consumer brands. The studio's work spans project-based design commissions (brand identity systems, packaging, posters, editorial, logos) for clients including Coca-Cola, Pringles, OnePlus, Nike, and Beats by Dre, executed through a network of collaborators and trusted suppliers. MashCreative also operates CoType Foundry, a separate type foundry that designs, distributes, and licenses seven proprietary typeface families (Orbikular, Aeonik Pro, Aeonik, Coanda, Ambit, RM Neue, RM Regular) directly to consumers via cotypefoundry.com, with multi-script support including Latin, Cyrillic, and Greek. The firm's business model combines professional services revenue from design commissions with one-time licensing revenue from typeface sales and marginal sales from limited edition prints and a retrospective book sold through thisisourshop.com. The studio maintains a global client footprint spanning the UK, US, Canada, the Middle East, and Asia, and collaborates with peer design studios such as Socio Design and Hype Type Studio on multi-disciplinary projects.
MashCreative firmographics
Firmographics- Name
- MashCreative
- Website
- https://mashcreative.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MashCreative is a London-based sole design practice run by Mark Bloom, delivering brand identity, packaging design, and typeface design for global consumer brands including Coca-Cola, Nike, OnePlus, and Pringles, with proprietary typefaces sold via CoType Foundry.
- Ownership category
- akta.pro rank
MashCreative industry classification
Industry- Product category
- Brand Identity & Packaging Design
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Packaging & Product Brand Design (BPAFAEAG)
- akta.pro secondary industry
- Packaging Design & Labeling (MPAAAEAD)
Keywords
Where MashCreative is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MashCreative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Brand Identity & Packaging Design Services: Project-based design commissions for brand identity, packaging design, poster design, editorial design, and logo design for clients of various sizes and sectors globally.
- Typeface Licensing (CoType Foundry): Sale of proprietary typefaces (Orbikular, Aeonik Pro, Coanda, Ambit, RM Neue, Aeonik) through cotypefoundry.com. Both individual font purchases and full family bundles are offered. Includes free trial files for try-before-you-buy.
- Print/Poster Sales: Limited edition screen-printed posters and print products sold through the studio's shop site (thisisourshop.com). Most posters are limited editions, often screen printed by collaborator Daniel Mather.
- Book Sales: Sale of the '15/115' book (140pp, 170x230mm) featuring 15 years of work across posters, logos, and case studies. Sold through thisisourshop.com.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MashCreative product offering
Product offeringCore offering
MashCreative is the solo design practice of Mark Bloom, offering project-based brand identity, packaging design, poster design, editorial design, and logo design services for global brands and agencies. The studio also designs and licenses proprietary typefaces through its CoType Foundry sub-brand, and sells limited edition posters and design books through a dedicated shop site.
Product overview
MashCreative is a design studio operated by Mark Bloom offering brand identity, packaging design, poster design, editorial design, and type design services. The core product offerings include typefaces available through CoType Foundry (Orbikular, Aeonik Pro, Aeonik, Coanda, Ambit, RM Neue, RM Regular) and design services for brand identity, packaging, posters, logos, and editorial work. The studio also publishes books documenting its work.
Differentiator
Problem solved
Functional benefit
Brands
- CoType™ Foundry: London-based type foundry of Mark Bloom and Co, designing contemporary typefaces for digital and print applications. Offers retail typeface offerings as well as bespoke typeface design and modifications. All typefaces support Latin Extended-A, Western European, Central European, and Southeastern European languages. Available at cotypefoundry.com.
Products and services
- Orbikular Typeface A serif typeface family between Transitional and Scotch Roman styles, with ball terminals, high x-height, vertical stress, and high contrast; includes alternate characters, old-style and tabular numerals, ligatures, and a variable font version with extensive weight grades. Licensed to designers, agencies, and brands via CoType Foundry.
- Aeonik Pro Typeface Neo-Grotesque sans-serif type family with seven weights (Air to Black) and oblique italics, over 900 characters, and Latin, Cyrillic, and Greek language coverage, including alternates and OpenType features. Sold via CoType Foundry for digital and print use.
- Aeonik Font Neo-Grotesk typeface with a geometric skeleton and proportions wider than typical Grotesks, in seven broad weights with Western European diacritics, punctuation, mathematics, and OpenType feature support. Distributed via CoType Foundry.
- Coanda Font Modular typeface inspired by Wim Crouwel and Mimmo Castellano, featuring four stylistic sets including hairline alternates, with Eastern and Western European diacritics, mathematical symbols, and fractions. Distributed via CoType Foundry.
- Ambit Font Eccentric sans-serif typeface inspired by early grotesques, in 7 weights (Thin to Black) with oblique italics, ligatures, lining and old-style numerals, and three stylistic sets for alternate letter shapes. Distributed via CoType Foundry.
- RM Neue Font Neo-grotesque sans-serif based on the redrawn RM Pro, with compact proportions, low-contrast design, 5 weights (Light, Regular, SemiBold, Bold, Black), oblique italics, and a Latin Extended unicode range. Distributed via CoType Foundry.
- RM Regular Typeface The original RM typeface released in 2011, the predecessor of RM Pro and RM Neue, sold through CoType Foundry.
- 15/115 Book A 140-page, 170x230mm retrospective book by Mark Bloom featuring 115 projects across 15 years of work, organized into chapters on 15 posters, 80 logos, and 25 case studies. Sold through thisisourshop.com.
- Brand Identity & Packaging Design Services Project-based design commissions covering brand identity systems, packaging design, poster design, editorial design, logo design, and bespoke typeface design, delivered to global brands and agencies of all sizes by Mark Bloom and his collaborator network.
Companies that use MashCreative
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
MashCreative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
MashCreative partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CoType Foundry (cotypefoundry.com)coreCoType Foundry is the London-based type foundry of Mark Bloom and Co, co-founded and operated by Mark Bloom (MashCreative). It serves as the exclusive distribution channel for the proprietary typefaces designed by MashCreative, including Orbikular, Aeonik Pro, Aeonik, Ambit, Coanda, and RM Neue. CoType Foundry designs contemporary typefaces for digital and print applications and also offers bespoke typeface design and modifications.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MashCreative competitors and assessment
Company assessmentDirect peers
- Studio Output: Independent brand design and motion studio. Direct peer — comparable premium positioning across brand identity, packaging and campaign work.
- Order Design: Independent London graphic design studio. Direct peer — operates in the same brand identity and packaging design segment for cultural and consumer brand clients.
- Made Thought: London-based independent brand and packaging design studio. Direct peer — comparable service mix (brand identity, packaging, creative direction) serving global consumer brands.
- Manual (creative agency): Independent design studio focused on brand identity, packaging and art direction. Direct peer — same premium-client, identity-led positioning for consumer and lifestyle brands.
- Mucca (design studio): Independent design studio offering brand identity and packaging design. Direct peer — operates in the same brand identity, packaging, and editorial design space for global consumer clients.
- Hype Type Studio: Independent type and brand design studio. Direct peer and explicit collaborator — co-delivered Nike MyStride and uBear with MashCreative, and overlaps heavily in typeface-plus-identity offerings.
- Spin (design studio): Independent London design studio specializing in brand identity, typography, and packaging. Direct peer — strong overlap on typographic excellence and premium packaging work for consumer brands.
- Socio Design: Independent London brand and packaging design studio. Direct peer — MashCreative collaborates with Socio Design on Gandour and Tenzing Skincare and operates in the same brand identity and packaging niche for premium clients.
Broad incumbents
- Pentagram: Largest independent multidisciplinary design firm. Broad incumbent — competes for the same enterprise brand identity and packaging briefs but operates at a much larger scale across multiple partners and disciplines.
Emerging players
- Klim Type Foundry: Independent retail type foundry. Emerging player / adjacent — comparable to CoType Foundry in productizing and licensing proprietary typefaces, though MashCreative's primary revenue is design services rather than type retail.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MashCreative social profiles
Digital presenceMashCreative financial estimates
Financial estimateRevenue estimate
Valuation estimate
MashCreative leadership team
Management profileNumber of profiles
Profiles1 record
MashCreative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MashCreative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MashCreative
What does MashCreative do?
MashCreative is the solo design practice of Mark Bloom, offering project-based brand identity, packaging design, poster design, editorial design, and logo design services for global brands and agencies. The studio also designs and licenses proprietary typefaces through its CoType Foundry sub-brand, and sells limited edition posters and design books through a dedicated shop site.
Is MashCreative a public or private company?
MashCreative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MashCreative founded?
MashCreative was founded in 2009. It employs 1 to 10 people.
Where is MashCreative based?
MashCreative is headquartered in London, United Kingdom, in the Europe region.
How does MashCreative make money?
Four revenue lines are on record. Brand Identity & Packaging Design Services are the primary driver. The others are typeface Licensing (CoType Foundry), print/Poster Sales and book Sales.
Who are MashCreative's main competitors?
Direct peers on record are Studio Output, Order Design, Made Thought, Manual (creative agency), Mucca (design studio), Hype Type Studio, Spin (design studio) and Socio Design. Pentagram is listed as a broad incumbent. Klim Type Foundry is listed as an emerging player.
Does MashCreative have an API?
No public API is recorded for MashCreative.
What industry is MashCreative in?
MashCreative's product category is Brand Identity & Packaging Design. Its primary akta.pro industry code is BPAFAEAG, Packaging & Product Brand Design, with a secondary code of MPAAAEAD, Packaging Design & Labeling. Its NAICS code is 541430 and its SIC code is 7330.