Moving Made Easy

What Moving Made Easy does

Moving Made Easy is a UK property services firm that provides part exchange, assisted move, part exchange fall back, and back-to-back PX schemes primarily to housebuilders, enabling them to accelerate newbuild plot sales by taking on the marketing and sale of customers' existing homes. The company also serves secondary verticals including probate administrators, mainstream lenders, and equity release providers, delivering independent property management and valuation services that require sensitivity in handling. Founded approximately 25 years ago and operating as a private limited company under legal entity Move With Us Limited (registered in England & Wales, company no. 03883536), the firm is headquartered at Grant Hall, Parsons Green, St Ives, Cambridgeshire, with a Colchester presence and nationwide coverage of UK housebuilders.

The company's core technology asset is the Property Sales Portal, a portfolio management platform launched in 2024 that gives housebuilders real-time visibility over their property portfolios, supports cash flow management, and enables operational efficiency decisions. This is layered on top of service-based offerings — part exchange schemes, assisted move schemes, fall back schemes, and back-to-back PX arrangements — delivered through a national sales team led by a National Sales Director, with property services operations overseen by a Managing Director. The company was the first UK property services firm to achieve NHQC (National Housing Quality Code) accreditation for assisted sale and part exchange schemes, providing a recognized quality benchmark in the newbuild services sector.

In 2025, Moving Made Easy merged into Move With Us, part of the Simplify group, consolidating UK property services operations under the Move With Us brand. Revenue is generated through transaction fees on property sales and portfolio management services, with pricing handled on a contact basis. The company claims access to one in five UK property transactions, reflecting meaningful market reach within the UK newbuild property services niche. The business is UK-domestic only, with no international footprint disclosed, and operates with a headcount in the 51-100 range.

Name

Moving Made Easy

Legal name

Move With Us Limited

Website

https://moving-madeeasy.co.uk

Company type

Private

Founded year

1999

Operating status

Acquired

Headcount range

51–100 employees

Short description

Moving Made Easy is a UK property services firm providing part exchange, assisted move, and portfolio management solutions primarily to housebuilders. It merged into Move With Us (Simplify group) in 2025 and operates the 2024-launched Property Sales Portal.

Ownership category

akta.pro rank

Product category

Residential Property Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

akta.pro secondary industry

Residential Real Estate Asset Management (BPAJAMAA)

Keywords

• Part exchange schemes
• Assisted move schemes
• Newbuild property sales
• Property portfolio management
• Probate property services

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property Services for Housebuilders: Provides property management and sales services to housebuilders including part exchange schemes, assisted move schemes, accurate valuations, and sales progression expertise. Revenue is generated through service fees for property transactions and portfolio management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Moving Made Easy provides property services to UK housebuilders, including part exchange schemes, assisted move schemes, part exchange fall back schemes, and back-to-back PX arrangements, enabling newbuild plot sales. The company combines these services with the Property Sales Portal, a portfolio management platform launched in 2024 that gives housebuilders full visibility over their property portfolios, cash flow management, and operational efficiency. Additional independent property management services are provided to probate administrators, mainstream lenders, and equity release providers.

Product overview

Moving Made Easy has merged into Move With Us, offering a platform-plus-services model. The core offering centers on the Property Sales Portal (launched 2024), a portfolio management platform for housebuilders, complemented by part exchange and assisted move schemes for newbuild plot sales. Additional services include probate and lender property services for sensitive transaction handling. The company provides independent property management services backed by over 25 years of experience and innovative technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Portal A portfolio management platform launched in 2024 that gives UK housebuilders full visibility over their property portfolios, facilitating informed decisions, cash flow management, and operational efficiency.
• Part Exchange Scheme Scheme that allows housebuilders to offer part exchange on newbuild properties, enabling customers to sell their existing home as part of purchasing a newbuild from the housebuilder.
• Assisted Move Scheme
• Part Exchange Fall Back Scheme
• Back to Back PX
• Probate & Lender Services

Quantifiable outcome

• Access to one in five property transactions in the UK

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SimplifyparentOthersMove With Us, the company Moving Made Easy has merged into, is part of Simplify. Simplify is the parent organization overseeing the property services operations including Move With Us Limited.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Rightmove: UK's largest property portal used by estate agents and housebuilders for listing distribution; an enabling infrastructure layer for Moving Made Easy's agent network rather than a direct competitor.

Direct peers

• Savills: Global real estate services firm with a substantial UK New Homes team providing sales agency, valuations, and marketing services to housebuilders — comparable customer base and service offering to Moving Made Easy / Move With Us.
• Stirling Ackroyd: UK-focused estate agency with a strong New Homes division serving housebuilders across London and the South East, providing sales, marketing, and consultancy comparable to Moving Made Easy's housebuilder services.
• Hamptons International: UK estate agency brand (part of Countrywide/Connells) with a New Homes division serving residential developers — comparable in-house sales agency model for housebuilders.
• CBRE UK: Global commercial real estate firm with a UK Residential capital markets and advisory practice serving developers — overlapping with Moving Made Easy's valuation and transaction services for residential developers.
• Chestertons: London-focused estate agency and new homes sales firm providing sales agency services to developers and housebuilders in the prime and mainstream UK residential markets.
• Knight Frank: Global real estate firm with a dedicated UK New Homes division that provides sales, marketing, and consultancy services to residential developers and housebuilders — directly overlapping with Moving Made Easy's Part Exchange and Assisted Move offerings.
• JLL Residential: Global real estate services firm with a UK Residential / New Homes development sales division that acts on behalf of housebuilders and developers for new-build sales — comparable B2B sales agency model.

Broad incumbents

• Connells Group: UK's largest estate agency and property services group (parent of Hamptons, Countrywide) with broad new homes sales agency capability serving housebuilders at greater scale than Moving Made Easy.
• Persimmon Homes: UK's largest volume housebuilder with internal Part Exchange and move-chain support capabilities — competes indirectly by insourcing services that Moving Made Easy offers externally to other housebuilders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Moving_MadeEasy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Made Easy