MENADevs
MENADevs is a full-stack AI services firm based in Amman, Jordan, delivering LLM fine-tuning, AI testing, multi-agent systems, data labeling, and AI talent sourcing to enterprise and government clients across the MENA region.
- Company typePrivate
- Founded2024
- HeadquartersAmman, Jordan
- Headcount51–100
- GTM typeB2B
- OfferingServices
What MENADevs does
MENADevs is a full-stack AI services firm headquartered in Amman, Jordan, serving enterprise and government clients across the Middle East and North Africa region. The company combines AI and human expertise to deliver AI-native products and solutions, with a portfolio that spans the full AI development lifecycle from talent acquisition through model deployment. Its product offering includes Sally (LLM fine-tuning), Herb (AI testing and evaluation), Amber (Multi-Agent OS), and Atomic, complemented by three service lines: Data Services (labeling, annotation, prompt engineering), Talent Services (sourcing and managed workforces), and Solutions Services (AI application development). The company has assembled a bench of 150+ AI engineers through a vetting funnel that has examined 15,000+ applicants and delivered 125+ projects totaling 250k+ data hours of AI work since its 2024 founding.
The company's technology stack covers LLM fine-tuning for high-value domains (coding and data science), supervised training pipelines, AI testing and evaluation frameworks, data labeling and annotation infrastructure, and multi-agent orchestration. MENADevs is led by Hala Siraj as Managing Partner, with GTM executed via direct sales engagement through its website contact channel targeting enterprise and government buyers.
MENADevs operates a dual revenue model combining professional services revenue from AI development, training, testing, and evaluation engagements with recurring subscription tiers (Basic, Pro, and Custom). The Custom tier indicates enterprise-grade multi-year contracts, while Basic and Pro represent productized offerings on a subscription basis. Pricing is not publicly disclosed. The company is privately held with no disclosed parent, investors, or public listing, and operates as an independent firm with regional MENA focus rather than a global footprint.
MENADevs firmographics
Firmographics- Name
- MENADevs
- Website
- https://menadevs.io
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MENADevs is a full-stack AI services firm based in Amman, Jordan, delivering LLM fine-tuning, AI testing, multi-agent systems, data labeling, and AI talent sourcing to enterprise and government clients across the MENA region.
- Ownership category
- akta.pro rank
MENADevs industry classification
Industry- Product category
- AI Services
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
Keywords
Where MENADevs is headquartered
LocationHeadquarters
- HQ city
- Amman
- HQ country
- Jordan
- HQ region
- Middle East
Offices1 record
Markets served
MENADevs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- AI Services and Consulting: Professional services revenue generated from delivering AI solutions, talent sourcing, and managed workforces to enterprise and government clients. Services include AI development, training, testing, and evaluation engagements.
- Subscription Services: Subscription-based service tiers (Basic, Pro, Custom) for ongoing AI services and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic tier for entry-level AI services |
| Subscription | Annual | Pro tier for advanced AI services |
| Subscription | Multi-year contract | Custom tier for enterprise-specific solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
MENADevs product offering
Product offeringCore offering
MENADevs is a full-stack AI services firm that combines AI capabilities with human expertise to deliver AI-native products and solutions to enterprise and government clients. The firm provides AI training and fine-tuning for large language models, AI testing and evaluation pipelines, a multi-agent operating system, data labeling and annotation services, AI talent sourcing and managed workforces, and custom AI application development.
Product overview
MENADevs is a full-stack AI services firm offering an integrated portfolio of AI products and services. The company provides four named AI products: Sally (AI Training and Fine-tuning), Herb (AI Testing and Evaluations), Amber (Multi-Agent OS), and Atomic. These are complemented by three service lines: Data Services (labeling, annotation, prompt engineering), Talent Services (sourcing, assessment, managed workforces), and Solutions Services (building AI products for enterprise and government). The offerings work together to support the full AI development lifecycle from talent acquisition through model training, testing, and deployment.
Differentiator
Problem solved
Functional benefit
Products and services
- Sally - AI Training and Fine-tuning
- Herb - AI Testing and Evaluations
- Amber - Multi-Agent OS
- Atomic
- Data Services
- Talent Services
- Solutions Services
Quantifiable outcome
- 125+ AI projects completed successfully
- +2 more outcomes
Companies that use MENADevs
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
MENADevs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
MENADevs partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
MENADevs competitors and assessment
Company assessmentDirect peers
- Turing: AI-native talent platform that vets and matches engineers for AI development and data work. Comparable to MENADevs in combining high-volume technical recruiting with AI-focused software services delivery.
- Andela: Global AI and engineering talent marketplace that sources, vets, and places technical talent, including for AI engagements. Closely comparable to MENADevs' Talent Services line and its managed-workforce delivery model.
Emerging players
- Intelmatix: MENA-based AI company delivering enterprise AI solutions and decision-intelligence products. Highly comparable to MENADevs as a fellow regional AI services and product firm targeting Saudi and Gulf enterprise and government buyers.
Broad incumbents
- Accenture AI: Accenture's large-scale AI services and applied AI engineering practice serving global enterprises. Comparable to MENADevs as a broad incumbent pursuing end-to-end enterprise AI engagements.
- BCG GAMMA: BCG's data science and AI consulting arm focused on enterprise AI strategy and applied AI solutions. Comparable to MENADevs as a higher-end AI services competitor targeting enterprise transformation.
- Slalom: Global consulting firm with a focused AI and data engineering practice delivering enterprise AI solutions. Comparable to MENADevs as a mid-to-large AI services competitor serving enterprise transformation needs.
- Cognizant: Global IT services and consulting firm with a sizable AI, analytics, and enterprise AI engineering offering. Comparable to MENADevs as a broad incumbent competing for enterprise AI implementation budgets.
- Globant: Global IT and digital services firm with a significant AI and intelligent-automation practice. Comparable as a large-scale AI services competitor pursuing enterprise digital transformation mandates.
- QuantumBlack (McKinsey): McKinsey's AI and analytics unit delivering enterprise AI solutions and applied AI engineering. Comparable as a global AI services incumbent with strong enterprise and government reach.
Regional players
- Mozon: MENA-based digital and technology services firm delivering software and AI-enabled solutions to regional enterprises and governments. Comparable to MENADevs as a regional tech-services peer competing for similar MENA mandates.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MENADevs social profiles
Digital presenceMENADevs financial estimates
Financial estimateRevenue estimate
Valuation estimate
MENADevs leadership team
Management profileNumber of profiles
Profiles1 record
MENADevs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MENADevs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MENADevs
What does MENADevs do?
MENADevs is a full-stack AI services firm that combines AI capabilities with human expertise to deliver AI-native products and solutions to enterprise and government clients. The firm provides AI training and fine-tuning for large language models, AI testing and evaluation pipelines, a multi-agent operating system, data labeling and annotation services, AI talent sourcing and managed workforces, and custom AI application development.
Is MENADevs a public or private company?
MENADevs is a private company. It is classified as unknown and is currently operating.
When was MENADevs founded?
MENADevs was founded in 2024. It employs 51 to 100 people.
Where is MENADevs based?
MENADevs is headquartered in Amman, Jordan, in the Middle East region.
How does MENADevs make money?
Two revenue lines are on record. AI Services and Consulting is the primary driver. The others are subscription Services.
Who are MENADevs's main competitors?
Direct peers on record are Turing and Andela. Intelmatix is listed as an emerging player. Broad incumbents are Accenture AI, BCG GAMMA, Slalom, Cognizant, Globant and QuantumBlack (McKinsey). Mozon is listed as a regional player.
Does MENADevs have an API?
No public API is recorded for MENADevs.
What industry is MENADevs in?
MENADevs's product category is AI Services. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of BPAEAMAI, Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS). Its SIC code is 7370.