Roe Fusion

What Roe Fusion does

Roe Fusion is a privately held, single-location Japanese fusion restaurant operating at 120 West Sierra Madre Boulevard in Sierra Madre, California. Founded in 2021, the restaurant serves a Japanese-inspired menu that bridges sushi, specialty hand rolls, noodles, rice dishes, and American steakhouse classics such as USDA Prime Grade Blackened Ribeye and center-cut filet mignon, paired with an extensive beverage program of craft cocktails, sake, Japanese whisky, beer, and wine. The concept is chef-driven, led by Owner and Executive Chef Phillip Ozaki, whose classically trained background shapes a menu that includes proprietary recipes like the Firecracker Roll, Miso Glazed Black Cod, Miso Vanilla Crème Brûlée, and signature cocktails such as the Purple Wisteria Butterfly.

The technology stack is a conventional restaurant SaaS configuration rather than proprietary infrastructure. Direct-to-consumer online ordering runs through BentoBox (roefusion.getbento.com), reservations through OpenTable, and the marketing website and social channels through the SpotHopper platform; Google Business provides local discovery. No public or partner API is offered, no proprietary code or models are deployed, and the restaurant does not have a mobile app. The company is WCAG 2.1 Level AA accessibility-compliant on its web properties.

Commercially, Roe Fusion operates a horizontal, consumer-facing model with five revenue streams: dine-in food and beverage, online ordering and takeout, catering, private events and parties (sized for groups up to 100+), and gift cards (in development). Menu pricing spans roughly $5 for starters to $64 for premium entrées, with craft cocktails $12-$20 and sake bottles up to $96. Distribution is exclusively domestic and concentrated in the San Gabriel Valley, served through a single physical location and direct online channels; the customer base is split between local community diners, private event hosts, and catering buyers, with five-star Google reviews indicating strong repeat-visit loyalty among individual diners. There is no institutional capital, parent company, or M&A activity disclosed.

Name

Roe Fusion

Legal name

Roe Fusion

Website

https://roefusion.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Roe Fusion is a privately held, single-location Japanese fusion restaurant in Sierra Madre, California, serving sushi, steaks, craft cocktails, sake, and Japanese whisky to local diners, with secondary revenue from catering and private events.

Ownership category

akta.pro rank

Product category

Japanese Fusion Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Full-Service Catering (Off-Premise) (HSACAGAA), Wedding & Reception Catering (HSACAGAD), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Japanese fusion cuisine
• Sushi restaurant
• Craft cocktails
• Private event catering
• Restaurant dining

Headquarters

HQ city

Sierra Madre

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Food & Beverage Sales: Revenue from serving Japanese fusion cuisine and craft cocktails to dine-in customers at the Sierra Madre location. Menu includes sushi, specialty handrolls, steaks, burgers, and specialty cocktails.
2. Online Ordering/Takeout: Direct website ordering for takeout customers. Customers can order through the BentoBox-powered online ordering system on the restaurant website.
3. Catering Services: Catering services for private events including birthday parties, corporate events, holiday parties, and wedding festivities. Both in-house events and offsite catering available for groups of various sizes.
4. Private Events & Parties: Revenue from hosting private parties and events at the restaurant location. The venue accommodates both intimate gatherings and large events for 100+ guests.
5. Gift Cards: Digital gift cards are mentioned but noted as being developed/enabled on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Roe Fusion is a Japanese fusion restaurant serving a full food and beverage program that combines Japanese cooking with American steakhouse classics, including specialty sushi handrolls, makizushi cut rolls, steaks (e.g., USDA Prime Blackened Ribeye, Filet Mignon), burgers, noodles, and craft cocktails featuring sake, Japanese whisky, and signature drinks. Beyond the dine-in experience, the restaurant provides direct-website online ordering for takeout, OpenTable-based reservations, offsite catering for corporate and private events, and on-site private event hosting for groups ranging from intimate gatherings to 100+ guests.

Product overview

Roe Fusion is a Japanese fusion restaurant offering a unified hospitality experience combining food and beverage services. The core offerings include an extensive food menu featuring specialty hand rolls, sushi, steaks, and Japanese-inspired dishes, paired with a curated drink program of craft cocktails, sake, Japanese whisky, beer, and wine. Supporting services include online ordering via BentoBox, table reservations through OpenTable, catering for events, private party hosting, and gift cards. The restaurant focuses on sushi and high-quality steaks with dynamic Japanese cooking flavors combined with American steakhouses.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Menu Japanese fusion cuisine including specialty hand rolls, makizushi cut rolls, sushi, steaks (e.g., USDA Prime Blackened Ribeye, Filet Mignon Fried Rice), burgers, sandwiches, noodles, rice dishes, salads, and starters, served to dine-in customers.
• Drink Menu Beverage program featuring craft cocktails, sake, Japanese whisky, craft beer, and wine selections, available for dine-in and takeaway.
• Online Ordering Direct website food ordering system allowing customers to place takeout orders through the BentoBox-powered platform, avoiding third-party delivery fees.
• Reservations Table reservation service available via phone or OpenTable for dine-in seating at the Sierra Madre location.
• Catering Services Catering for events including birthday parties, holiday parties, corporate events, and wedding festivities, with both in-house and offsite options for groups of various sizes.
• Private Events & Parties Event hosting services for private parties, office functions, birthdays, and special occasions at the restaurant, accommodating both intimate gatherings and events for 100+ guests.
• Gift Cards Gift card program for purchase at the restaurant, with digital gift card functionality in development.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• BentoBoxcoreTechnology or IntegrationBentoBox powers the online ordering system for Roe Fusion. The restaurant uses BentoBox's platform for menu management, online ordering, and e-commerce functionality on their website.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Capital Grille: Upscale American steakhouse chain (Darden). Directly comparable on the steakhouse half of Roe Fusion's fusion concept, and shares the premium dining positioning, craft cocktail program, and private dining/event hosting capability.
• Benihana: Long-established Japanese-American restaurant chain with teppanyaki format. Comparable as a broadly-distributed Japanese-American dining concept, though with very different format (teppanyaki tableside) than Roe Fusion's full-service fusion model.
• Nobu Restaurants: Globally recognized Japanese fusion brand co-founded by chef Nobu Matsuhisa. Directly comparable in concept (Japanese fusion with premium steakhouse and seafood offerings) but operates at a much broader, global scale as the established incumbent in upscale Japanese fusion.
• Din Tai Fung: Global Asian cuisine brand specializing in xiao long bao and broader Chinese menu. Adjacent peer as a globally-recognized Asian specialty dining operator with strong brand and chef-driven reputation, comparable in scale and brand ambition to Roe Fusion's local positioning.
• Bonefish Grill: Casual upscale seafood and steak chain. Adjacent peer sharing the fusion of premium proteins (seafood plus steak) with craft beverage programs and a comparable mid-premium price point to Roe Fusion's main menu.
• Fleming's Prime Steakhouse: Premium steakhouse chain with wine program and private dining. Comparable on steakhouse menu positioning, premium pricing, and event hosting capability, though lacks the Japanese fusion element that differentiates Roe Fusion.

Direct peers

• Sushi Yasuda: Renowned omakase-style Japanese restaurant emphasizing chef-driven quality and traditional technique. Comparable as a chef-led sushi destination, though more formal/omakase-focused than Roe Fusion's broader fusion menu.
• Kura Sushi USA: Technology-driven sushi restaurant chain operating in California and across the US. Direct competitor in the sushi restaurant category with comparable pricing accessibility, though operates a tech-focused conveyor/kiosk model versus Roe Fusion's full-service chef-driven format.
• KazuNori: Specialty hand roll and sushi concept with multiple Southern California locations. Highly comparable to Roe Fusion as a Japanese-focused casual dining experience emphasizing handrolls and curated beverage programs in dense Southern California markets.
• Sugarfish: Trusted-name sushi brand by chef Nozawa with multiple LA locations. Direct competitor in the premium casual Japanese dining segment, sharing Roe Fusion's focus on quality-driven sushi and a chef-driven identity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roefusion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roe Fusion