People & Performance
People & Performance is a Danish leadership and organizational development consultancy founded in 2007 that delivers leadership, strategy, business development, coaching, and management-team programs to large enterprises and mid-sized organizations across 12+ countries using its proprietary LEAP methodology and DiSC/Hogan assessments.
- Company typePrivate
- Founded2007
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What People & Performance does
People & Performance is a Danish leadership and organizational development consultancy founded in 2007 and headquartered in Copenhagen, with a second office in Aarhus. The firm designs and delivers tailored engagements across five service lines: Leadership Development, Strategy Development, Business Development, Executive and Specialist Coaching, and Management Team Development. Its primary customers are large enterprises and mid-sized organizations — including JYSK, DSV, Arkil, Würth Danmark, DSB, ISS, COOP Denmark, Verisure, Royal Unibrew, Dalgas, GRAM Equipment, and Pelican Self Storage — across retail, logistics, construction, facility services, rail, security, beverage, and storage. Delivery occurs in both Danish and English through the core team and a network of partner consultants in more than 12 countries, enabling international rollouts (e.g., ISS's global Key Account Manager certification, DSB's 7,000-employee cultural change program, COOP's nationwide board training across ~600 board groups since 2015).
The firm's underlying methodology is the proprietary LEAP framework (Learn, Enable, Activate & Perform), which is layered with licensed psychological assessment tools — Everything DiSC Workplace and Hogan Personality Assessment — to combine behavioral diagnostics with business-context consulting. A digital Coaching Platform for Leaders supports continuous engagement between face-to-face sessions, and DiSC profiles plus the Change Readiness Assessment are also sold via a self-service webshop. People & Performance A/S (Danish CVR 40324321) operates as a private, founder-owned limited company co-led by CEO Torben Nørby (DBA, Henley Business School) and COO Kasper Urth, with no recorded external funding rounds or parent-company ownership.
Revenue is generated primarily through quote-based consulting engagements scoped per client — typically multi-year contracts with senior Danish consultant pricing — alongside smaller one-time assessment-product sales through the webshop. The go-to-market is enterprise field sales plus content marketing (case studies, Insights blog, LinkedIn/Instagram presence), and the firm does not publish pricing tiers or financial metrics publicly.
People & Performance firmographics
Firmographics- Name
- People & Performance
- Legal name
- People & Performance A/S
- Website
- https://pphr.dk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- People & Performance is a Danish leadership and organizational development consultancy founded in 2007 that delivers leadership, strategy, business development, coaching, and management-team programs to large enterprises and mid-sized organizations across 12+ countries using its proprietary LEAP methodology and DiSC/Hogan assessments.
- Ownership category
- akta.pro rank
People & Performance industry classification
Industry- Product category
- Leadership and Organizational Development Consulting
- NAICS
- Human Resources Consulting Services (541612), Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Corporate & Leadership Development (BPACANAA)
- akta.pro secondary industries
- Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Performance Management & Productivity Consulting (BPAHAGAL), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Performance & Accountability Coaching (EDABANAD)
Keywords
Where People & Performance is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
People & Performance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consulting and Training Services: The company generates revenue through delivering tailored leadership development programs, executive coaching, management team development, strategy development, and business development consulting. Services are delivered through consultants and are priced based on engagement scope and duration.
- DiSC Assessment and Products: Revenue is generated through the sale of DiSC personality profiles and related assessment tools available in their webshop. Both individual profiles and team programs are offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Engagement Model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
People & Performance product offering
Product offeringCore offering
People & Performance is a Danish consultancy that designs and delivers tailored leadership development programs, strategy execution support, business development solutions, executive and specialist coaching, and management team development workshops for organizations. Its offering is grounded in research-based methodologies including the proprietary LEAP framework and well-documented tools such as DiSC and Hogan assessments, delivered by senior consultants via direct engagements and a global partner network.
Product overview
People & Performance operates as a leadership and organizational development consultancy offering a portfolio of human-capital services. The core offering consists of Leadership Development, Strategy Development, and Business Development programs, supplemented by Executive and Specialist Coaching services. These are delivered through multiple channels including a Coaching Platform for Leaders and Management Team Development programs. The company uses its proprietary LEAP (Learn, Enable, Activate & Perform) methodology as the foundational approach across all engagements. A key assessment tool is the DiSC Personality Profile, which is also sold through the company's Webshop alongside other research-based tools like the Change Readiness Assessment. The firm is Danish-based with offices in Copenhagen and Aarhus, serving clients globally through an international network of partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Leadership Development (Lederudvikling)
Quantifiable outcome
- 600+ board chairmen trained for Coop Denmark
- +2 more outcomes
Companies that use People & Performance
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
People & Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
People & Performance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global Network PartnerscorePeople & Performance operates a global network of high-performing consultants who work in accordance with People & Performance's learning principles. Partners include consultants across Europe, Middle East, and Asia such as Aleš Pokorný (Czech Republic), Richard Dobeš (Czech Republic), Thilo Eckardt (Switzerland), Mikiko Katsu (Japan), and others. These partners enable the company to deliver services globally while maintaining quality standards.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
People & Performance competitors and assessment
Company assessmentBroad incumbents
- Right Management (ManpowerGroup): Global talent and career development arm of ManpowerGroup providing leadership development, coaching, and organizational consulting to large enterprises, broadly comparable in service mix.
- Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, assessment (including succession and 360 tools), and talent advisory — directly overlapping People & Performance's core offerings at greater scale.
- Egon Zehnder: Global executive search and leadership advisory firm offering executive coaching, leadership development, and team effectiveness services to CEOs and senior executives — overlaps with People & Performance's executive coaching and management team development practices.
- Gallup: Global research-based consulting firm famous for CliftonStrengths assessment and leadership/engagement programs — competes with People & Performance's DiSC/Hogan-based leadership and team development offerings.
Direct peers
- Mannaz A/S: Danish-headquartered leadership and organizational development consultancy offering leadership programs, coaching, and change management to Nordic and international clients — the closest geographic and service-line peer to People & Performance.
- Development Dimensions International (DDI): Specialist leadership and selection firm with research-backed leadership development programs, assessment, and executive coaching for large global enterprises — a direct category peer.
- Center for Creative Leadership (CCL): Nonprofit global leader in leadership research, executive education, and coaching with a strong assessment and development portfolio — overlaps with People & Performance's leadership and coaching offerings.
- Implement Consulting Group: Danish-origin strategy and organizational change consultancy with a leadership development practice, serving Scandinavian and European enterprises across transformation, strategy execution, and capability building.
- FranklinCovey: Global performance and leadership training company offering leadership programs, assessments, and coaching to enterprises, comparable in its blend of proprietary methodology (e.g., 7 Habits) and corporate training delivery.
Emerging players
- SHL (Galaxez/SHL US): Provider of psychometric assessments, leadership simulations, and talent analytics to global enterprises, comparable in the assessment tooling layer of People & Performance's DiSC/Hogan stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
People & Performance social profiles
Digital presencePeople & Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
People & Performance leadership team
Management profileNumber of profiles
Profiles12 records
People & Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
People & Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about People & Performance
What does People & Performance do?
People & Performance is a Danish consultancy that designs and delivers tailored leadership development programs, strategy execution support, business development solutions, executive and specialist coaching, and management team development workshops for organizations. Its offering is grounded in research-based methodologies including the proprietary LEAP framework and well-documented tools such as DiSC and Hogan assessments, delivered by senior consultants via direct engagements and a global partner network.
Is People & Performance a public or private company?
People & Performance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was People & Performance founded?
People & Performance was founded in 2007. It employs 11 to 50 people.
Where is People & Performance based?
People & Performance is headquartered in Copenhagen, Denmark, in the Europe region.
How does People & Performance make money?
Two revenue lines are on record. Consulting and Training Services are the primary driver. The others are diSC Assessment and Products.
Who are People & Performance's main competitors?
Broad incumbents on record are Right Management (ManpowerGroup), Korn Ferry, Egon Zehnder and Gallup. Direct peers are Mannaz A/S, Development Dimensions International (DDI), Center for Creative Leadership (CCL), Implement Consulting Group and FranklinCovey. SHL (Galaxez/SHL US) is listed as an emerging player.
Does People & Performance have an API?
No public API is recorded for People & Performance.
What industry is People & Performance in?
People & Performance's product category is Leadership and Organizational Development Consulting. Its primary akta.pro industry code is BPACANAA, Corporate & Leadership Development, with a secondary code of EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning. Its NAICS code is 541612 and its SIC code is 8742.