Medipro

What Medipro does

Medipro is a Turkish medical device distribution company founded in 2009 and headquartered in Ümraniye, Istanbul, operating as İç ve Dış Ticaret Limited Şirketi. The company distributes internationally manufactured medical equipment across anesthesia, intensive care, emergency services, cardiology, and neurology, sourced from Nihon Kohden (Japan), Hugemed (China), Elmiko (Poland), Bionen, and Technomed. The portfolio spans patient monitors, ventilators, defibrillators, AEDs, ECG, EEG, EMG devices, video laryngoscopes, intraoperative monitoring (IOM) systems, and consumables such as electrodes, EEG paste/gel, and EMG needles. Medipro does not manufacture devices; its value proposition is distribution, dealer coordination, and after-sales technical support.

The company holds exclusive Nihon Kohden distribution rights in Turkey since April 2022 and operates a hybrid go-to-market model: 45+ dealers (bayiler) for regional reach, direct sales for major hospital accounts, and government procurement access via the DMO (Devlet Malzeme Ofisi) channel. Pricing is quote-based and not publicly disclosed. Medipro serves healthcare facilities including hospitals and government health institutions, and participates in industry congresses (TARK, Biyomedikal Kongre, Nöroloji Kongresi, Expomed Eurasia) and Arab Health. The company received the Nihon Kohden Middle East (NKME) Outstanding Sales Achievement Award for 2024 and ranked 2nd among 40 NKME distributors for 2022–2023.

Name

Medipro

Legal name

Medipro İç ve Dış Ticaret Limited Şirketi

Website

https://medi-pro.com.tr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Medipro is a Turkish medical device distributor founded in 2009 that supplies hospitals and government health institutions across Turkey through a 45+ dealer network and DMO procurement. It holds exclusive Nihon Kohden distribution rights and sells patient monitors, ventilators, defibrillators, ECG, EEG, EMG, and video laryngoscopes.

Ownership category

akta.pro rank

Headquarters

HQ city

Umraniye

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Medical Device Distribution: Revenue generated from distributing and selling medical equipment including patient monitors, ventilators, defibrillators, ECG/EEG/EMG devices, and accessories to healthcare facilities across Turkey. Products are sourced from international manufacturers (Nihon Kohden, Hugemed, etc.) and distributed through dealer network and direct sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Medipro is a Turkish medical equipment distributor that imports and resells patient monitoring, intensive care, neurology, and cardiology devices from international manufacturers (principally Nihon Kohden) to healthcare providers across Turkey. The company operates through a nationwide dealer network of more than 45 partners, handling sales, installation, training, and after-sales support for the products it represents.

Product overview

Medipro is a medical device distributor headquartered in Istanbul, Turkey, established in 2009, operating with over 45 branches nationwide. The company distributes internationally-manufactured medical equipment across six clinical specialties: Anesthesia, Intensive Care, Emergency Services, Cardiology, Neurology, and Accessories. The product portfolio is organized around distributed brands rather than a unified platform: Nihon Kohden (Japan) supplies the majority of high-acuity equipment including EEG, EMG, ECG/EKG, defibrillators, patient monitors, ventilators, and wireless EEG systems; Hugemed (China) provides video laryngoscopes; Elmiko (Poland) supplies aEEG/CFM monitoring devices; and supporting consumables come from Bionen and Technomed. The portfolio spans diagnostic imaging (EEG, EMG, ECG), life-support systems (ventilators, monitors), emergency response (defibrillators, AEDs), airway management (video laryngoscopes), and intraoperative monitoring (IOM) systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Patient Monitors
• Ventilators
• Defibrillators
• ECG Devices
• EEG Devices
• EMG Devices
• Video Laryngoscopes

Quantifiable outcome

• Ranked 2nd among 40 Nihon Kohden Middle East distributors in 2022-2023 best distributor evaluation based on sales and marketing activities
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Nihon KohdencoreChannel Partner/ Reseller/ Distributor · 1 April 2022Medipro is the exclusive sole distributor of Nihon Kohden products in Turkey since April 1, 2022. Nihon Kohden is a Japanese manufacturer of medical electronic equipment. The partnership covers a comprehensive product range including patient monitors, ventilators, defibrillators, ECG, EEG, EMG devices. Medipro ranked 2nd among 40 Nihon Kohden Middle East distributors in 2022-2023.
• HugemedcoreChannel Partner/ Reseller/ DistributorHugemed is a brand of medical devices specializing in video laryngoscopes. Medipro distributes Hugemed products in Turkey, including reusable and disposable video laryngoscope models (VL3S, VL3R, VL4D, VL4R, VLRM).
• DMO (Devlet Malzeme Ofisi - State Supply Office)majorChannel Partner/ Reseller/ DistributorMedipro products are listed on the DMO (Government Material Office) e-sales portal for procurement by government healthcare facilities. Products available include video laryngoscopes, ECG machines, EEG devices, defibrillators, and patient monitors.
• ElmikominorChannel Partner/ Reseller/ DistributorElmiko is a manufacturer of aEEG (Cerebral Function Monitoring) devices. Medipro distributes Elmiko aEEG products in Turkey, specifically the Digitrak aEEG device.
• Nihon Kohden Middle East (NKME)coreChannel Partner/ Reseller/ DistributorRegional distribution relationship - Nihon Kohden Middle East oversees the Middle East and Turkey region. Medipro participates in NKME distributor meetings and training programs. Received Outstanding Sales Achievement award in 2024 and ranked 2nd among 40 regional distributors in 2022-2023.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dräger: German manufacturer of medical and safety technology, with direct overlap to Medipro's Nihon Kohden portfolio in ventilators, patient monitoring, and anesthesia. Dräger competes in Turkish hospitals and is also a typical competing principal for medical device distributors.
• GE HealthCare: Global incumbent in patient monitoring, cardiology diagnostics, and anesthesia equipment — directly overlapping Medipro's core clinical categories. GE HealthCare sells into Turkish hospitals often via local partners, competing for the same accounts Medipro serves.
• Philips Healthcare: Global incumbent in patient monitoring, cardiology, and ICU equipment. Philips competes with Nihon Kohden in Medipro's core categories and is a likely alternative principal for Turkish hospitals Medipro serves.
• Hospira (Pfizer Hospital): Pfizer's hospital business unit including infusion and monitoring adjacent to Medipro's ICU and patient monitoring portfolio. Comparable as a broad incumbent manufacturer whose products are distributed in Turkey through similar channels.

Regional players

• Bıçakcılar: Turkish medical device manufacturer and distributor with broad hospital and surgical supply portfolio. Comparable as a Turkey-based medical device commercial platform overlapping government hospital procurement and dealer networks.
• Dünya Tıp: Turkish medical equipment distributor serving healthcare facilities with imported device lines. Comparable as a domestic peer operating in the same multi-specialty distribution space in Turkey.
• Medifarm: Turkish medical device distributor serving hospitals and clinics. Comparable as a domestic competitor pursuing similar multi-brand distribution and dealer-network business model in Turkey.

Emerging players

• Mindray: Chinese medical device manufacturer with growing global presence in patient monitors, ventilators, ECG, and ultrasound similar to Nihon Kohden products Medipro distributes. Mindray increasingly competes with Nihon Kohden-style distributors in Turkey and could displace Medipro's principals.
• Fisher & Paykel Healthcare: New Zealand-based manufacturer of respiratory care and patient monitoring equipment. Comparable as an alternative global principal that Turkey distributors like Medipro may carry or compete against in ventilator and respiratory monitoring.
• Masimo: US-based manufacturer of patient monitoring technologies including pulse oximetry (Medipro also lists pulseoximeters). Comparable as a competing or complementary principal in Turkish hospital monitoring channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medipro-ic-ve-dis-tic-ltd-sti

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medipro