Libeert

What Libeert does

Libeert is a Belgian family-owned chocolate manufacturer founded in 1923 by Joseph Dequeker in Izegem under the name 'Italo Suisse' and rebranded to Libeert in 2015 when the fourth generation took leadership. The company is headquartered in Komen (Comines), Belgium, employs 51–100 people, and produces two core product lines — hollow chocolate figurines (Easter, Saint Nicholas/Sinterklaas, Christmas and other seasonal characters) and chocolate tablets/bars — alongside newer formats such as the Hot Chocolate Bomb. Manufacturing is anchored in a secret family recipe passed down through four generations, with full in-house product development from sketch and 3D design through mould creation to finished product.\n\nLibeert operates a hybrid B2B/B2C go-to-market model. On the B2B side, the company manufactures under its own brand and as a private-label / house-brand partner for retailers, offering custom chocolate creation (chocolate type, ingredients, format, sustainable packaging) through a dedicated B2B webshop (libeert.shop). On the B2C side, products are distributed through all major Belgian and Dutch supermarket chains (Albert Heijn, Carrefour, Delhaize, Colruyt, Jumbo, Aldi, Cora, Auchan, Intermarché, Match, Spar, Vandeca) in distinctive red in-store display units, with a growing international presence in France, Germany and the UK. Pricing is not publicly disclosed and is determined through direct commercial relationships and custom quotations.\n\nThe company's positioning rests on 100 years of family heritage, in-house design and mould capability, GFSI food safety certification since 2000, SBTi-approved emissions reduction targets (42% Scope 1/2 by 2030), and 100% sustainably sourced cocoa for its own-branded products. Strategic partnerships with Cocoa Horizons, Cunina, Fairtrade, Rainforest Alliance, Tony's Chocolonely's Open Chain and the Beyond Chocolate Initiative support the sustainability narrative, while multilingual marketing across Instagram, TikTok and Facebook emphasises the 'Creating Smiles' mission. Revenue is not publicly disclosed.

Name

Libeert

Legal name

Libeert

Website

https://www.libeert.com/

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

51–100 employees

Short description

Libeert is a fourth-generation Belgian family chocolate manufacturer (founded 1923) producing hollow chocolate figurines and tablets, supplying Belgian and Dutch supermarkets under its own brand and as a private-label partner for retailers.

Ownership category

akta.pro rank

Product category

Chocolate Manufacturing

NAICS

Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industry

Chocolate & Candy Snacks Manufacturing (AFAKAIAM)

Keywords

• Belgian chocolate manufacturing
• Chocolate figures production
• Private label chocolate
• Artisanal confectionery
• Sustainable cocoa sourcing

Headquarters

HQ city

Comines

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Chocolate Manufacturing: Libeert manufactures custom chocolate tablets and hollow figures for retail partners and distributors, selling under both the Libeert brand and retailer house brands. Revenue is generated through product sales to business customers.
2. B2C Retail Distribution: Branded chocolate figures and tablets sold through supermarket chains across Belgium and the Netherlands. Revenue generated through standard product sales to end consumers via retail partners.
3. Custom Chocolate Creations: Bespoke chocolate tablet and figure creation service for business customers, allowing them to specify chocolate type, ingredients, format, shape, and sustainable packaging. Revenue generated through custom order manufacturing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Libeert manufactures and sells premium Belgian chocolate products, primarily hollow chocolate figurines (Easter, Christmas, Saint Nicholas, and licensed-character shapes) and chocolate tablets/bars (milk, dark, white, caramel flavors with customisable ingredients and sustainable packaging). The company also offers a bespoke private-label chocolate creation service for retailers and distributors, covering chocolate type, ingredients, format/shape, and packaging, supported by in-house design and mould development from sketch to finished product.

Product overview

Libeert is a fourth-generation Belgian family chocolate maker (founded 1923, renamed Libeert in 2015) producing two core product lines: hollow chocolate figurines (Chocolade Figuren) available in holiday-themed shapes (Easter, Christmas, Saint Nicholas, and seasonal characters) and chocolate tablets/bars (Chocolade Tabletten) with customizable flavors, ingredients, formats, and sustainable packaging. The company also offers Hot Chocolate Bombs and a bespoke private-label chocolate creation service (custom flavor, ingredient, shape, and packaging) for B2B and retail partners. Supporting the core products is a recipes section and a B2B webshop.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% sustainably sourced cocoa for Libeert branded products; approximately 65% of total purchased chocolate sustainable as of end 2021
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CuninacoreStrategic or Co-development Partner · 1 January 2021Cunina is a Belgian NGO focused on providing quality education to underprivileged children in cocoa-farming communities. Libeert partners with Cunina on a pilot project in the Peruvian district of Chungui, providing 50 children of cocoa farmers access to quality preschool, primary, and secondary education. Each Libeert employee personally sponsors one child from the project, with three colleagues (Ine, Laurence, and Rudy) having travelled to Peru to meet their sponsored children.
• Cocoa HorizonscoreStrategic or Co-development Partner · 1 January 2019Libeert is a member of Cocoa Horizons, an impact-driven non-profit organisation that strives to improve the living conditions of cocoa farmers. The organisation fights child labour and helps farmers receive better prices for their cocoa, while promoting sustainable agriculture. Thanks to this partnership, Libeert guarantees 100% sustainably purchased cocoa for its own branded products.
• FairtrademinorStrategic or Co-development PartnerLibeert works with Fairtrade as one of the organisations supporting sustainable cocoa sourcing and paying premium prices to cocoa farmers to improve their living and working conditions.
• Rainforest AllianceminorStrategic or Co-development PartnerLibeert collaborates with Rainforest Alliance as part of its sustainable cocoa sourcing strategy, supporting environmental conservation and sustainable farming practices among cocoa producers.
• Open Chain (Tony's Chocolonely)minorStrategic or Co-development PartnerUnder the Open Chain umbrella, Libeert collaborates with Tony's Chocolonely to develop sustainable chocolate creations for retailers, focusing on house brand and private label products with verified sustainable sourcing.
• Beyond Chocolate InitiativeminorStrategic or Co-development PartnerLibeert was among the first companies to sign the Beyond Chocolate Initiative, a Belgian chocolate and retail sector partnership with social impact investors, trade unions, and universities, aiming to make the Belgian chocolate industry more sustainable.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Leonidas: Belgian praline and chocolate-figure maker with comparable product mix (hollow figures, tablets, pralines) and similar supermarket and specialty retail distribution across Belgium, France, and broader Europe.
• Neuhaus: Belgian premium chocolate maker (inventor of the Belgian praline) with overlapping tablet and figure categories and similar Belgian heritage positioning targeting supermarket and gift channels.
• Belcolade (Puratos): Belgian couverture chocolate manufacturer supplying artisans and industrial customers; overlaps with Libeert's B2B/industrial chocolate supply and shares Belgian-origin positioning in the trade channel.
• Guylian: Belgian chocolate praline and seahorse-figure maker owned by Lotte; comparable in heritage, Belgian-origin positioning, and supermarket distribution across Europe.

Broad incumbents

• Godiva Chocolatier: Global Belgian-origin premium chocolate brand with broader portfolio (truffles, biscuits, ice cream) and far larger retail and ecommerce footprint; competes with Libeert in premium gifting and seasonal segments.
• Côte d'Or: Iconic Belgian chocolate tablet brand owned by Mondelez, dominant in Belgian supermarket aisles; directly overlaps Libeert's tablet category and competes for the same supermarket shelf space.
• Lindt & Sprüngli: Swiss premium chocolate maker with extensive hollow-figure and tablet lines (Lindt Gold Bunny, Excellence, Lindor) competing with Libeert across Europe in seasonal and everyday premium segments.
• Ferrero: Global confectionery incumbent (Kinder, Ferrero Rocher, Mon Chéri) with strong hollow-figure presence (Kinder Surprise) competing with Libeert's seasonal hollow figure franchise in European supermarkets.

Emerging players

• Tony's Chocolonely: Dutch mission-driven chocolate brand focused on slave-free cocoa; competes for the same sustainability-led consumer in Benelux and is explicitly partnered with Libeert via the Open Chain umbrella for sustainable private-label production.
• Baronie / Continental Bakeries: Belgian private-label chocolate and biscuit co-manufacturer; directly comparable to Libeert's bespoke/private-label B2B service in terms of customers (retail house brands) and manufacturing scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/libeert/?locale=nl_NL
• Instagraminstagram.com/libeertbelgium
• TikToktiktok.com/@libeert_belgianchocolate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Libeert